Chrysler to offer rebates to cut dealer stocks
NEW YORK, Nov 9 (Reuters) - Chrysler LLC plans to offer a new round of rebates in December in preparation for what is expected to be a tough sales year in 2008, the Wall Street Journal reported Friday citing people familiar with the matter.
According to the Journal's online edition, the campaign will kick off with Jeep, Dodge and Chrysler television ads Nov. 20, and will emphasize the lifetime warranty the company began offering on engines and transmissions earlier this year.
The heaviest discounts are likely to come on four slow-selling models that are being discontinued -- the Chrysler Pacifica, PT Cruiser convertible and Crossfire, and the Dodge Magnum -- the newspaper reported.
LINK: http://www.reuters.com/article/tnBasicIndustries-SP/idUSN0926150520071109
According to the Journal's online edition, the campaign will kick off with Jeep, Dodge and Chrysler television ads Nov. 20, and will emphasize the lifetime warranty the company began offering on engines and transmissions earlier this year.
The heaviest discounts are likely to come on four slow-selling models that are being discontinued -- the Chrysler Pacifica, PT Cruiser convertible and Crossfire, and the Dodge Magnum -- the newspaper reported.
LINK: http://www.reuters.com/article/tnBasicIndustries-SP/idUSN0926150520071109
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