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September 25, 2009 3:53 PM

Deep in the Heart of ...
Scott Anderson - Editorial Director, Online Media

While some state fairs have faded, the big one in Texas just keeps on gettin’ bigger. That goes forboth people and trucks in attendance.

Dodge let the 2010 Dodge Ram Heavy 2500 and 3500 models out of their corrals at the State Fair of Texas, which attracts 6 million people each year and represents the region’s biggest auto show. Mike Cairns, Vehicle Line Executive, Trucks, presented the all-new 2010 Dodge Ram Heavy Duty to Texas and truck media at the State Fair of Texas in one of the “auto barns” at the show.

Mike Cairns, Vehicle Line Executive, Trucks

Dodge truck engineers listened to the legions of the 2009 Ram 1500 fans who wanted to see a similar interior features and functions move to the heavy duties. They got their wish, plus for the very first time, the Dodge Ram HD will offer a crew-sized model, which will join dealerships at the beginning of 2010. This is big for Dodge, but bigger for customers with crew needs, i.e. those folks who make up some 50 percent of the heavy-duty pickup sector. (You know who you are).
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