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Dodge Charger Stealing Sales From Ford And Chevy
Oct 11, 2019

Dodge also thinks the Toyota Avalon TRD is no match for the Charger.

Fiat Chrysler Automobiles has much cause for celebration right now. Despite being over ten years old, the Dodge Challenger is dominating the muscle car sales war. In the third quarter of this year, Dodge sold 18,031 Challengers, a 21 percent increase from the same period last year. This comfortably beat its long-established rivals, the Ford Mustang and Chevrolet Camaro, which is impressive considering that both cars have been redesigned since the current Challenger launched in 2008.

However, it turns out the four-door Dodge Charger is also luring buyers away from the Mustang and Camaro. "We actually see a lot of people coming in from Mustang and Camaro. It's a sedan, but we see (two-door) muscle car buyers getting into it," Dodge Charger marketing manager Ashton Munoz told Muscle Cars and Trucks.
For seven years in a row, the Dodge Charger has sold over 80,000 units and just had its best Q3 sales in 13 years. It's also the best-selling car in the full-size sedan segment. "We like to theorize that you've had a muscle car your whole life, and you're in that next stage (with a family), but you still want something fun. You can have it with the (Dodge Charger)," said Munoz.
Munoz added that customers driving more sedate sedans like the Toyota Avalon, Ford Taurus, and Chevrolet Impala aren't upgrading to Chargers, but it's a different story for F-150 owners. "We don't see a lot of conquest from 'normal' full-size sedans. It's (literally) the muscle cars and trucks. F-150, Silverado, yeah… Mustang, Camaro and F-150 are kind of the top three."

Other automakers have attempted to compete with the Charger. Toyota, for example, recently launched the Avalon TRD performance sedan, but Munoz thinks it's no match for the Charger. "They're trying, I get it, they maybe see what we're doing and hoping to get a piece of that performance market," Munoz said. "But when you look at their actual additions for performance, they only did an exhaust and tightened up the steering and suspension. And it's still front-wheel drive. We're the only RWD car in that segment."
What also makes the Charger so enduringly popular is the great value for money it offers. Starting at $40,245, the Dodge Charger Scat Pack has nearly 500 horsepower on tap to play with and comes with 20-inch wheels and Brembo brakes as standard.

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