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Dodge axed from the UK

27 September 2010



Dodge has been axed from the UK.

Company insiders confirmed that no more Dodge models would be sold in the country after the unloved Journey MPV was quietly deleted from price lists.

Dodge’s other UK models – Caliber and Nitro – have both been axed in the UK in recent months following poor sales.

Read more on the Dodge Caliber and Nitro being dropped

Dodge’s parent firm Chrysler is being restructured across Europe under new owner Fiat. This move is expected to see Lancia models launched in the UK and Europe with Chrysler badges to make use of the existing dealer sales and servicing network.

Dodge will still have a presence in some European markets but will retreat to a niche role in most, or a complete withdrawal as in the UK. It is not yet known whether the all-new 2012 Viper will be available in the UK; it’s most likely to be available as an unofficial import or officially through Chrysler dealerships.
Link: Dodge axed from the UK - Autocar.co.uk
 
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