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Dodge Motorsports Gets New Name, New NASCAR Entry for 2013

February 22, 2012

As final preparations are made for Sunday’s Daytona 500, the Dodge and SRT (Street and Racing Technology) brands are adding to the excitement of “The Great American Race” by announcing three significant events that will impact its place in NASCAR.

First, Dodge Motorsports is getting a new name. It will now be known as SRT Motorsports, and will include all of Chrysler Group’s NASCAR racing efforts for Dodge and Ram. The engineering and marketing teams are also included under the new SRT Motorsports umbrella.

Next, Beth Paretta has been named as the Director of the SRT Brand and Motorsports Marketing and Operations. Paretta joins SRT from Aston Martin, where most recently she served as Operations Manager for Aston Martin Lagonda, overseeing sales, marketing, service and events in eastern North America. In 2009, Paretta was included in AutoWeek magazine’s list of “10 Secret People” of the auto industry.

Finally, the SRT Motorsports team will unveil its new Dodge Charger designed for 2013 NASCAR Sprint Cup Series competition on Sunday, March 11 at Las Vegas Motor Speedway.

“It’s been another remarkable effort by our SRT Motorsports design and engineering teams and Penske Racing, working together with NASCAR, to achieve a Dodge Charger that embodies so many of the characteristics of the production version,” said Ralph Gilles, President and CEO – SRT Brand and Motorsports. “Our team is confident that even with the iconic design features incorporated into the Sprint Cup car, there has been no compromise in the area of competition.”

Gilles adds that along with the 2013 Sprint Cup Series car displayed at LVMS, there will be a production 2012 Dodge Charger R/T on site, giving fans and the media an opportunity to see the many features of the production Charger that have been incorporated into the new race car.
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