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Car makers worldwide target big, rich market

"The U.S. market continues to be the largest auto market in the world. If you can penetrate the U.S. market, you can sell anywhere," said Albert Gallegos, director of international affairs for the National Automobile Dealers Association.

"But the market is a little bit unforgiving. You have one shot. You have to have flawless execution, or you're not going to get a second chance."

The first drops of the coming wave of new vehicles are splashing on shore: -- Car makers worldwide target big, rich market
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