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Duck Duck Jeep®: Jeep Brand Makes Waves at the Detroit Auto Show, Hosts the World’s Largest Duck in Huntington Place Square

    • Many in the Jeep® brand community are known to “duck” each other’s vehicles in appreciation of their Jeep 4x4 vehicles
    • Jeep brand will make waves with the world’s largest duck on site of Huntington Place Square beginning Wednesday, September 14, where it will remain during the entirety of the North American International Auto Show
    • Fans can visit Jeep brand activation site at Huntington Place Square to take photos with the world’s largest duck and receive their own rubber duck (while supplies last)
    • Additionally, Detroit’s own Milk & Froth Ice Cream has developed three Jeep brand-inspired ice cream flavors to be handed out during the first weekend of the auto show (Friday, September 16 – Sunday, September 18) while supplies last
    • The “dessert-rated” flavors include Snazzberry, Electric Lemon Custard and Trail Tracks
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September 12, 2022 , Auburn Hills, Mich. - Jeep® 4×4 owners are a friendly bunch. It’s one reason they like to give a little wave as they pass each other on the street or the trail. That comradery has taken flight the last few years with many in the Jeep brand community now known to “duck” each other’s vehicles to show their appreciation for their rides.

During this year’s first-ever, indoor/outdoor Detroit Auto Show at Huntington Place & Hart Plaza, Jeep vehicle owners and enthusiasts can take pictures alongside the world’s largest duck and receive their own rubber duck to keep or gift (while supplies last) during the event’s first weekend (Sept. 17-18) while checking out the Jeep brand’s vehicle lineup in downtown Detroit.

The six-story (61-foot tall), 69-foot wide, 79-foot long “world’s largest duck,” weighing in at more than 8,000 pounds, will be on display in Huntington Place Square during the entire Detroit Auto Show. Fans can post photos across social media channels with the hashtag #duckduckJeep to get in on the fun, potentially win prizes and enter a national sweepstakes.

Consumers will also have the opportunity to sample three Jeep brand-inspired “dessert-rated” ice cream flavors created in partnership with Detroit’s own Milk & Froth Ice Cream. The ice cream flavors – Snazzberry, Electric Lemon Custard and Trail Tracks – will be handed out during the first weekend of the auto show (Friday, September 16 through Sunday, September 18) while supplies last.

In addition, both the popular Camp Jeep and Ram Truck Territory indoor test tracks will make their debut at the Detroit Auto Show. These interactive test tracks attract thousands of people and are sure to be fan favorites at the upcoming show.

Attendees who register to participate in any Stellantis experience at the Detroit Auto Show are automatically entered for a chance to win a $100,000 voucher toward an eligible Jeep brand vehicle from Stellantis. A winner will be randomly selected in 2023.

Jeep Brand
Built on more than 80 years of legendary heritage, Jeep is the authentic SUV brand that brings capability, craftsmanship and versatility to people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a broad portfolio of vehicles that continues to provide owners with a sense of safety and security to handle any journey with confidence. The Jeep vehicle range consists of the Cherokee, Compass, Gladiator, Grand Cherokee, new three-row Grand Cherokee L, Grand Cherokee 4xe, Renegade and Wrangler and Wrangler 4xe. Jeep Wave, a premium owner loyalty and customer care program that is available to the entire Jeep 4x4 lineup, is filled with benefits and exclusive perks to deliver Jeep brand owners the utmost care and dedicated 24/7 support. The legendary Jeep brand's off-road capability is enhanced by a global electrification initiative that is transforming 4xe into new 4x4 in pursuit of the brand’s vision of accomplishing Zero Emission Freedom. All Jeep brand vehicles will offer an electrified variant by 2025.
 

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Giant Jeep duck dominates Detroit Auto Show





Greg Rasa
Thu, September 15, 2022





Chico Marx once famously asked, "Why a duck? Why-a no chicken?" Good question. Why is there a gigantic duck reaching to the sky at the Detroit Auto Show? Well, it's a Jeep thing.

The "world's largest rubber duck" — a 61-footer — is at Jeep's display outside Huntington Place at the North American International Auto Show. For one thing, this inflatable King Kong of cuteness will draw people to the exhibit like practically nothing else at the show. The Detroit News quotes Thad Szott, president of the Detroit Automobile Dealers Association: "It was the tie into the Jeep brand and creating the festival-type atmosphere, creating excitement for the kids, and the new reimaged show" that made the duck an attractive get, Szott said. "Everybody loves the duck."

But this is not merely an odd duck, not a random choice. The duck has a backstory. Why a duck? Because it commemorates a recent trend in the Jeep community called "ducking," in which Jeep owners hand out rubber ducks to compliment one another's rides.

The trend to deliver positive messages via duck (see what we did there, Chico?) started in 2020, as the News tells it, when Jeep owner Allison Parliament wrote "Nice Jeep" on a rubber duck and placed it on another Wrangler she liked. It wound up on social media, got a lot of likes, and led to a #duckduckjeep hashtag. And "ducking" caught on. You're supposed to "duck" a Jeep surreptitiously if you can.

The newspaper article calls ducking a "movement," which seems like a rather serious term for a little fun involving toy ducks. Then again, in just two years' time, Parliament says she has personally given out more than 27,000 ducks, the hashtag has been used nearly 200,000 times on Instagram, and there's a Facebook group with 67,000 members. Parliament says ducking has winged its way to 63 countries.

For a deeper dive on ducking, be sure to check out the Detroit News article linked earlier in this post. And head on over to NAIAS to get a gander at the duck yourself. The show runs through Sept. 25, and we'll all be deflated when it ends, but none of us so much as the duck.

Jeep Wave | The Exposition


Jun 15, 2017 Jeep culture is tight-knit community of passionate enthusiasts with plenty of interesting stories and traditions, like the Jeep Wave. But how did the Jeep Wave start? Episode 2 of The Exposition looks at some theories behind the origin of this driving ritual. Autoblog obsessively covers the auto industry. We are a trusted source of auto research, information, and automotive issues.
 

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