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Saturday, March 22, 2008

Shaky economy, high gas prices are bringing incentives back into dealers' showrooms

Most big incentives are on full-size pickups and SUVs. But the amounts on some sedans are also growing.

In the most recent list in Automotive News, the Chrysler Group had incentives on 24 cars and trucks

Many offers were generous. Dodge has a $5,000 incentive on 2008 models of the Ram pickup, and Chrysler had $3,000 on its well-regarded 300C sedan.

Leo Griggs, who owns Park Cities Dodge in Dallas, says one of his challenges is selling the Dodge Ram in a tight market where gas prices are rising. The Ram is an older-design truck that's scheduled for replacement this fall.

Between dealer and customer incentives, "I can go $8,000 to $10,000 off the price of a Ram, and I can still make a good profit," he said.
LINK:Economy, gas prices drive up new-car incentives | Dallas Morning News | News for Dallas, Texas | Dallas Business News
 
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