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FCA Delivers First Campaign for Jeep®, Dodge, Ram, Chrysler and FIAT Featuring the Apple Experience

June 27, 2018 , Auburn Hills, Mich. -

The 2018 edition of FCA’s summer advertising campaign will break across Chrysler, Dodge, Jeep®, Ram and FIAT channels, featuring iconic music artists such as OneRepublic and Alice Cooper and highlighting the Apple experience available in FCA vehicles. The full campaign launches on social and digital on Wednesday, June 27, and across television beginning Monday, July 2.

The summer advertising campaign features 10 music artists across multiple labels, including a Jeep brand collaboration with multiplatinum, Grammy®-nominated band OneRepublic (Interscope Records), which launches its sixth Summer of Jeep campaign, in tandem with the release of OneRepublic’s brand new song “Connection.”


Alice Cooper stars in a campaign for Dodge, the Brothers Osborne appear in the Ram brand campaign and the new DeJ Loaf & Leon Bridges track “Liberated” is featured in new FIAT brand online spots. Additionally, actress Kathryn Hahn stars in new videos, including “Girls Night Out” for the Chrysler Pacifica.

Starting last month, FCA has been offering customers in the U.S. and Canada an incredible Apple experience in their cars, which includes up to six months free of Apple Music* with the purchase of any new Chrysler, Dodge, FIAT, Jeep or Ram vehicle with standard CarPlay support. With Apple CarPlay, FCA customers can listen to music, make calls, send and receive messages, play audiobooks and podcasts, get directions optimized for traffic conditions and more. Playlists curated by participating artists in FCA’s summer advertising campaign are now available exclusively on Apple Music.

“FCA offers an incredible Apple experience, giving consumers the ability to enjoy Apple Music’s catalog of 45 million songs and to listen with premium BeatsAudio sound, in addition to all the features that come with CarPlay. This collaboration inspired us to leverage the strength and identity of each of our individual brands,” said Olivier Francois, Chief Marketing Officer, FCA. “Additionally, as the only automaker to now offer branded playlists on Apple Music, this allows us to provide increased relevance to targeted audiences."

“With this new campaign, Interscope continues our relationship with the FCA-crafting campaigns that speak to the power of music,” said Steve Berman, Vice Chairman Interscope Geffen A&M Records. “Our diverse roster and FCA’s respect for the magic of artistry and the creative process are evident in the new Summer of Jeep spot featuring OneRepublic.”

/B]

Jun 27, 2018
The New 2019 Jeep Cherokee joins with OneRepublic to create the summer’s best track “Connection", enhanced by the Apple experience.
 

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Jun 27, 2018
With the 2018 Jeep Grand Cherokee, you can always have your very own VIP experience coupled with OneRepublic’s “Connection” and Apple experience to take the concert with you.




2018 Summer of Jeep | Compass | Detour


Jun 26, 2018
The 2018 Jeep Compass navigates the summer fun with OneRepublic’s “Connection” amplified by the Apple experience to deliver a memorable sound.


2018 Summer of Jeep | Cherokee | Always On Beat


Jun 27, 2018
The New 2019 Cherokee joins with will.i.am’s, “Boys and Girls” enhanced by the Apple experience creates a memorable “beat” and sound of summer.


Jeep ® Wrangler Rubicon - 4X4 Rock-Trac 4WD System Explained


Jan 23, 2012
The Jeep ® Wrangler Rubicon Rock-Trac® 4WD system is explained in this animation. This video demonstrates how, the Rock-Trac® 4WD system delivers more control, more torque at the wheels; how to shift on the fly, how the sway bar disconnect works and other features of the Jeep ® Wrangler Rubicon 4x4 Rock-Trac 4WD system.
 

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Discussion Starter #3

Jan 23, 2012
The Jeep ® Wrangler Rubicon Rock-Trac® 4WD system is explained in this animation. This video demonstrates how, the Rock-Trac® 4WD system delivers more control, more torque at the wheels; how to shift on the fly, how the sway bar disconnect works and other features of the Jeep ® Wrangler Rubicon 4x4 Rock-Trac 4WD system.


The Rider with Alice Cooper | Apple experience | Dodge Durango


Jun 27, 2018
Pedal to the metal. Get the full Apple experience in your 2018 Dodge Durango.

After more than a century of making trouble, we craft muscle cars, compacts, crossovers and SUVs with massive doses of attitude. Built for top performance — from power off the line to handling in the corners — every Dodge vehicle delivers an impressive combination of power, technology, capability and efficiency. If you have questions about our products or would like to contact Dodge directly, please use the "Contact Us" option from our website: http://www.dodge.com.



Jun 27, 2018
Pedal to the metal. Get the full Apple experience in your 2018 Dodge Durango.

After more than a century of making trouble, we craft muscle cars, compacts, crossovers and SUVs with massive doses of attitude. Built for top performance — from power off the line to handling in the corners — every Dodge vehicle delivers an impressive combination of power, technology, capability and efficiency. If you have questions about our products or would like to contact Dodge directly, please use the "Contact Us" option from our website: http://www.dodge.com.



Jun 26, 2018
Brothers Osborne and Ram Nation teamed up to renovate the Historic Port Saint Joe Theatre in Florida - the same town where TJ and John Osborne recorded their newest album aptly named "Port Saint Joe". They wanted to give back to the town that had given them so much. Ram Trucks, Built to Serve. RamTrucks.com.
 

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Jun 27, 2018
With integrated Apple CarPlay™ for iPhone®, Messages and available BeatsAudio™, discover the full Apple experience in the FIAT® 500X. Find out more today – https://www.fiatusa.com/500x/interior...


Fingerdance | FIAT 500X



Jun 27, 2018
The Chrysler Pacifica S featuring the Apple experience. The perfect vehicle for your girls' night out.


Jun 27, 2018
Your hands have been liberated by the FIAT® 500X, featuring the Apple experience. With integrated Apple CarPlay™ for iPhone®, Messages and Maps, discover more today – https://www.fiatusa.com/500x/interior...
 
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