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FCA Scores Three Segment Wins in Automotive Loyalty Awards by IHS Markit
  • Ram 1500, 2500 and 3500 recognized by IHS Markit for having the highest model loyalty in the pickup segment for the 2019 calendar year
  • Chrysler Pacifica captures van segment loyalty honors for the 2019 calendar year
  • Jeep® Grand Cherokee takes SUV segment win
  • FCA had the most vehicles in the top spot of their respective categories with three winners


April 6, 2020 , Auburn Hills, Mich. - Keeping customers coming back has helped carry FCA to three segment wins in the Automotive Loyalty Awards by IHS Markit. The awards, marking their 24th year, are given annually to recognize manufacturers who demonstrate superior performance in customer retention.

The Ram 1500, 2500 and 3500 were recognized by IHS Markit for having the highest model loyalty in the pickup segment for the 2019 calendar year. Chrysler Pacifica earned honors in the van segment and Jeep® Grand Cherokee in the SUV segment. Of the 15 category winners, FCA had the most vehicles taking the top spot in their respective segments with three awards.

“Congratulations to FCA for their efforts on customer retention for these models,” said Joe LaFeir, senior vice president and general manager, automotive, at IHS Markit. “We honor their commitment and focus on this important strategy in this truly competitive environment.”

The Automotive Loyalty Awards by IHS Markit are based on an analysis of nearly 17.5 million new vehicle registrations during the 2019 calendar year. Loyalty is determined by IHS Markit when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same make, model or manufacturer.

IHS Markit analyzes loyalty throughout the year and regularly works with its customers to effectively manage owner loyalty and conquest efforts through in-depth research and analysis of automotive shopping behaviors, related market influencers and conquest and retention strategies.

Ram 1500
The 2020 Ram 1500 is the no-compromise benchmark for durability, technology, efficiency and convenience with features never before offered in a pickup. The Ram 1500 features up to 12,750 pounds of towing capability and 2,300 pounds of payload. The eTorque mild hybrid system delivers improved fuel efficiency in both V-6 (standard) and V-8 configurations. For 2020 the Ram 1500 becomes America’s most powerful half-ton diesel pickup with 480 lb.-ft. of torque and most capable light-duty diesel, with towing capability up to 12,560 pounds.

As a segment disrupter, the new Uconnect 4C with a massive 12-inch touchscreen leads the pickup world in technology, featuring split-screen capability, 360-degree camera views and exclusive content from SiriusXM with 360L. Active safety and security systems include adaptive cruise control, Forward Collision Warning, Blind-spot Monitoring and Ready Alert Braking. Class-leading ride and handling is accomplished via a segment-exclusive link-coil rear suspension system with optional Active-level four-corner air suspension. The 2020 Ram 1500 also features twice the interior storage capacity versus the competition.

Ram Heavy Duty
The Ram Heavy Duty blends extreme performance and towing capability with the segment’s most refinement and operator comfort features. The 2020 Ram Heavy Duty offers a towing capacity of 35,100 pounds and a payload capacity of 7,680 pounds. Driving it all, the pickup segment’s first 1,000 lb.-ft. of torque engine; the Cummins I-6 Turbo Diesel. The Ram Heavy Duty also sets benchmarks in comfort, luxury materials, innovation and technology extending well past any competitive offerings. Class-leading ride and handling is accomplished via a class-exclusive link-coil rear (2500) suspension system with optional rear air suspension (2500 and 3500). Giving maximum effort all day, every day with confidence, the Ram Heavy Duty line of pickup trucks steps forward with the full force of modern capability.

Chrysler Pacifica
The 2020 Chrysler Pacifica reinvents the minivan segment with an unprecedented level of functionality, versatility, technology and bold styling. Re-engineered from the ground up on an all-new platform when first introduced in 2016 for the 2017 model year, the Pacifica delivers class-leading gasoline and hybrid powertrains to the minivan segment. The Pacifica Hybrid takes this revolutionary vehicle a step further with its innovative, advanced hybrid powertrain. It’s the first and only electrified vehicle in the minivan segment and achieves more than 80 miles per gallon equivalent (MPGe) in electric-only mode, has an all-electric range of more than 30 miles and a total range of more than 500 miles. The Chrysler Pacifica has earned its spot as the most awarded minivan four years in a row, with the Pacifica serving as a no-compromise minivan ideally suited for today’s families.

Revealed in February 2020 at the Chicago Auto Show, the new 2021 Chrysler Pacifica will offer a new all-wheel-drive (AWD) system that delivers America’s most capable minivan with AWD, and is the only minivan to offer both AWD and Stow ‘n Go seating. A utility-vehicle-inspired refresh of the interior and exterior is combined with 14 new standard safety features that give Pacifica the most standard safety features in the industry. The 2021 Chrysler Pacifica will offer 116 available safety and security features, a new top-of-the-line Pinnacle model, a new 10.1-inch touchscreen with the new Uconnect 5 system and the Uconnect Theater rear-seat entertainment system. The new Pacifica is the first and still the only minivan to offer a hybrid powertrain option.

Jeep Grand Cherokee
Jeep Grand Cherokee is the most awarded SUV ever and the vehicle that has long defined what a premium SUV should be. Legendary Jeep capability comes courtesy of four available 4x4 systems, Jeep’s Quadra-Lift air suspension system and class-leading Selec-Terrain traction management system. Grand Cherokee boasts best-in-class towing of 7,200 pounds and a crawl ratio of 44.1:1. The Grand Cherokee lineup offers a variety of models, including the Trackhawk, the most powerful and quickest SUV ever, as well as the most capable factory-produced and most luxurious Grand Cherokee models ever with the Trailhawk and Summit.
 
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