FCA US Reports 2019 February Sales
Ram brand reports record February as sales rise 24 percent.
Jeep® Cherokee sets February record
All new heavy-duty Ram begins to arrive in dealer showrooms
March 1, 2019 , Auburn Hills, Mich. -
FCA US LLC reported today that the Jeep® Cherokee set an all-time February sales record, despite another month of bitter weather across key selling regions for the brand. The Ram brand scored another record month as well, on the back of award-winning products in the hot light-duty and heavy-duty markets.
Following 11 straight months of year-over-year sales increases, the company's overall U.S. February sales retreated 2 percent to 162,036 vehicles in a soft market, compared with sales of 165,903 vehicles in February 2018. The Jeep brand is returning to a more "normal" sales cadence after benefiting from both the new and old Wrangler coming off the production lines this time last year.
"The overall industry is starting off slower due in part to weather, the U.S. government shutdown, and concern over tax refunds,” U.S. Head of Sales Reid Bigland said. “We still see a strong, stable economy and anticipate any lost winter sales will be made up in the spring. For us, the Ram brand was the standout in February, and Jeep Cherokee set a February record as well."