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Ferrari Plans to Open a Theme Park in North America

Apr 19, 2016

A recent Bloomberg report that details Ferrari’s attempts at becoming a luxury lifestyle brand reveals that the Italian automaker has experienced success with its first amusement park in Abu Dhabi called Ferrari World. Next year, Ferrari Land will open in Barcelona, Spain, and a third park is currently being developed in China. A fourth theme park is reportedly being planned for North America, although its timeframe is unclear and there’s no indication that an official announcement is imminent.

This isn’t the first time Ferrari has mentioned a possible theme park in North America with the company’s IPO filing last year saying, “In the long-term we aim to open one theme park in each of the main geographic areas where we operate, including North America.”

The automaker has moved quickly on its theme parks, however, initially signing the agreement on Ferrari Land in Spain in 2014 and two years later, it is nearly complete. The announcement for a park in China was made quickly after the IPO reveal.

According to World Travel Awards, Ferrari World in Abu Dhabi was voted the Middle East’s leading tourist attraction of 2015.
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