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Discussion Starter #541
Alfa Romeo Debuts New Campaign 'Control'

    • “Control” to run across broadcast, cable television, digital streaming and social media channels
    • 2020 Alfa Romeo Giulia and Stelvio are featured in the video
    • Voice-over by Alexander Skarsgård, who appeared in the earlier Alfa Romeo campaign “Type A”
    • Music features “Control” track by Emmit Fenn


October 14, 2020 , Auburn Hills, Mich. - Alfa Romeo is launching a new campaign titled “Control” across select broadcast and cable television networks, digital streaming and online video placements. The spot, with voice-over by actor Alexander Skarsgård, who appeared in the Alfa Romeo “Type A” campaign earlier this year, shines a spotlight on both the 2020 Alfa Romeo Giulia Quadrifoglio and Stelvio Quadrifoglio.

“For Alfa Romeo, the driver is always at the center,” said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. “This driver-centered focus, highlighted by the new campaign, is enhanced by Alfa Romeo's updated cockpits featuring premium appointments, a standard 8.8-inch center touchscreen display, state-of-the-art connectivity and available level II autonomous driving capability, offering our customers more options, 'control' and an exhilarating driving experience.”


The video features choreographed stunts with the Alfa Romeo Giulia and Stelvio, shooting the vehicles with long-exposure video, which creates light trail visuals, showcasing the design, performance and control that drivers have in their hands when behind the wheel of an Alfa Romeo.

The music in the spot, “Control,” is by Emmit Fenn. The video was created in partnership with GSD&M.

Alfa Romeo Giulia and Stelvio
For the 2020 model year, both the Alfa Romeo Giulia and Stelvio received significant interior and technology updates, including enhanced driver touchpoints. Per AutoPacific’s 2020 Vehicle Satisfaction Awards, owners recognized the improvements, elevating Alfa Romeo’s core models to best-in-class satisfaction scores for Standard Luxury Car (Giulia) and Standard Luxury Crossover SUV (Stelvio).

The Giulia earned top marks for its safety features, infotainment, pricing, front-seat comfort and increased Advanced Driver Assistance Systems (ADAS) content, while the Stelvio received high ratings for its pricing, driver's seat ingress/egress and exterior size and design. Both models scored best-in-class for handling and fun to drive, hallmarks of the brand’s exhilarating performance and dynamics.

Alfa Romeo
Since its foundation in Milan, Italy, in 1910, Alfa Romeo has designed and crafted some of the most stylish and exclusive cars in automotive history. That tradition lives on today as Alfa Romeo continues to take a unique and innovative approach to designing automobiles. The Alfa Romeo Stelvio sets a new benchmark in performance, style and technology in an SUV. The award-winning Alfa Romeo Giulia delivers race-inspired performance, advanced technologies and an exhilarating driving experience to the premium midsize sedan segment. The Giulia Quadrifoglio and the Stelvio Quadrifoglio feature Alfa Romeo’s most powerful production engine ever with best-in-class 0-60 mph times of 3.8 and 3.6 seconds, respectively. Rounding out Alfa Romeo’s world-class lineup is the handcrafted Alfa Romeo 4C Spider. Alfa Romeo is part of the portfolio of brands offered by global automaker Fiat Chrysler Automobiles. For more information regarding FCA (NYSE: FCAU/ MTA: FCA), please visit www.fcagroup.com.
 

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Discussion Starter #542
Alfa Romeo Announces 4C Spider 33 Stradale Tributo
Homage to a Legend
  • Handcrafted in Modena, Italy, the 4C Spider 33 Stradale Tributo honors the 1967 Alfa Romeo 33 Stradale, the brand's legendary mid-engine sports car
  • Inspired by the original, the limited-edition 4C features exclusive Rosso Villa d’Este tri-coat paint, gray-gold 5-hole alloy wheels and black-and-tobacco interior
  • In a first for 4C Spider, the 33 Stradale Tributo utilizes a red-finish carbon-fiber monocoque
  • Designed under the direction of Centro Stile Alfa Romeo, the 4C Spider 33 Stradale Tributo comes with commemorative badging, plaques and book
  • Available at select dealers, the 4C Spider 33 Stradale Tributo pricing starts at $79,995 U.S. MSRP, excluding destination



December 14, 2020 , Auburn Hills, Mich. - Alfa Romeo today unveiled the 4C Spider 33 Stradale Tributo, inspired by the 1967 Alfa Romeo 33 Stradale, the brand's legendary mid-engine sports car. Only 33 units of this limited-edition 4C Spider will be produced for North America.

“Since its introduction in 2014, the 4C has been a halo vehicle for Alfa Romeo, exciting enthusiasts around the world and spearheading the relaunch of the brand in North America,” said Tim Kuniskis, Global Head of Alfa Romeo. “The 4C Spider 33 Stradale Tributo is an instant Alfa Romeo classic that passes the torch to the next generation of iconic Alfa Romeo vehicles, including the upcoming Tonale PHEV crossover that will start production next year.”

The 4C Spider 33 Stradale Tributo comes exclusively in Rosso Villa d’Este tri-coat exterior color, with gray-gold 5-hole alloy wheels (18-inch front/19-inch rear) and composite sport seats covered in black Dinamica® suede and tobacco leather. Prominently displayed in the cockpit, the 4C Spider 33 Stradale Tributo features dedicated plaques on the dash, side sills and center console, the last of which is progressively numbered. Customers also get treated to a matching, numbered book designed by Centro Stile (Design Center) that chronicles the 4C’s design concept, technology, materials and Modena assembly facility as well as the history of the 33 Stradale.

The 4C’s racing pedigree is evident in its state-of-the-art Formula One-inspired carbon fiber monocoque chassis, presented for the first time in a red transparent finish. Further, much of the 4C Spider 33 Stradale Tributo’s equipment, previously optional, comes standard, including an Akrapovic dual-mode center-mounted exhaust, race-tuned suspension, bi-xenon headlamps, battery charger, car cover, suede/leather seats and carbon fiber halo, rear wing and Italian flag mirror caps. A similarly specified 4C Spider would carry an MSRP of thousands more. Completing the refined exterior treatment are new “Centro Stile Alfa Romeo” badges and available piano-black front air intake and rear diffuser.

The 4C Spider 33 Stradale Tributo’s advanced technologies include a 6-speed Alfa twin-clutch transmission and all-aluminum 1750cc turbocharged engine with direct-injection, dual intercoolers and variable-valve timing, producing 237 horsepower and 258 lb.-ft. of torque. Weighing less than 2,500 pounds, the 4C Spider 33 Stradale Tributo delivers an impressive power-to-weight ratio of 10.4 lb/hp, and achieves 0-60 mph in 4.1 seconds and a top speed of 160 mph. The 2020 Alfa Romeo 4C Spider 33 Stradale Tributo marks the final production run of the 4C Spider for North America.

Customers interested in learning more or reserving a 4C Spider 33 Stradale Tributo can contact [email protected].

The 33 Stradale
The 1967 33 Stradale is an iconic Alfa Romeo that made its public debut at the Monza circuit on August 31, 1967, on the eve of the 1967 Formula One Italian Grand Prix.

Italian for “road-going,” and boasting a top speed of 162 mph, the 33 Stradale was a hand-built Franco Scaglione-penned mid-engine exotic based on the Tipo 33 race car that won its class at the 1968 24 Hours of Daytona. To this day it represents a singular blend of leading-edge technology, racing mechanics and inspirational design, a fitting forebear to the 4C Spider. Only 18 chassis were ever produced, with most completed cars painted in Alfa’s signature red, with gray-gold wheels and black-and-tobacco interior.


Alfa Romeo
Celebrating 110 years of heritage, Alfa Romeo has designed and crafted some of the most stylish and sporty cars in automotive history. That tradition lives on today as Alfa Romeo continues to take a unique and innovative approach to designing automobiles. The Alfa Romeo Stelvio sets a new benchmark in performance, style and technology in an SUV. The award-winning Alfa Romeo Giulia delivers race-inspired performance, advanced technologies and an exhilarating driving experience to the premium midsize sedan segment. The Giulia Quadrifoglio and the Stelvio Quadrifoglio feature Alfa Romeo’s most powerful production engine ever with unsurpassed 0-60 mph times of 3.8 and 3.6 seconds, respectively. Rounding out Alfa Romeo’s world-class lineup is the handcrafted Alfa Romeo 4C Spider. Alfa Romeo is part of the portfolio of brands offered by global automaker Fiat Chrysler Automobiles. For more information regarding FCA (NYSE: FCAU/ MTA: FCA), please visit www.fcagroup.com.
 

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Discussion Starter #543
2021 Alfa Romeo 4C Spider 33 Stradale Tributo


Dec 14, 2020



Alfa Romeo today unveiled the 4C Spider 33 Stradale Tributo, inspired by the 1967 Alfa Romeo 33 Stradale, the brand's legendary mid-engine sports car. Only 33 units of this limited-edition 4C Spider will be produced for North America. The 4C Spider 33 Stradale Tributo’s advanced technologies include a 6-speed Alfa twin-clutch transmission and all-aluminum 1750cc turbocharged engine with direct-injection, dual intercoolers and variable-valve timing, producing 237 horsepower and 258 lb.-ft. of torque. Weighing less than 2,500 pounds, the 4C Spider 33 Stradale Tributo delivers an impressive power-to-weight ratio of 10.4 lb/hp, and achieves 0-60 mph in 4.1 seconds and a top speed of 160 mph. Available at select dealers, the 4C Spider 33 Stradale Tributo pricing starts at $79,995 U.S. MSRP, excluding destination.
 

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Discussion Starter #544
Alfa Romeo Announces New Lineups for 2021 Giulia and Stelvio
  • New lineups standardize popular equipment and simplify model choices
  • 2021 Giulia and Stelvio offer four streamlined trims: Sprint, Ti, Ti Sport and Quadrifoglio
  • Entry trims are rebranded Sprint, offering dynamic gateways to 2021 Giulia and Stelvio
  • Many popular options are now standard, including dual-pane sunroof and navigation on Ti and limited-slip differential on Ti Sport
  • Advanced Driver Assistance System (ADAS) technology is repackaged and repriced, available across both lineups
  • Giulia and Stelvio lineups add new exterior colors, Ocra GT Junior, Rosso GTA, Rosso Villa d'Este, Verde Montreal, and available 21-inch wheels on select Stelvio trims



December 17, 2020 , Auburn Hills, Mich. - Alfa Romeo today announced details on the 2021 Giulia and Stelvio models, which are currently arriving at North American showrooms.

Backed by 110 years of Alfa Romeo heritage, the 2021 Giulia and Stelvio feature more standard equipment and a simplified model lineup, including the return of the iconic Sprint nameplate. Both vehicles deliver seductive Italian styling, state-of-the-art technology and unsurpassed value, performance and driving dynamics.

“For the 2021 model year, the Alfa Romeo Giulia and Stelvio receive significant lineup and content enhancements,” said Bob Broderdorf, Director of Alfa Romeo Sales - FCA North America. “A full array of technology available across the range, a new entry point and a streamlined lineup make it easier than ever to access Alfa Romeo’s legendary driving experience and striking Italian design. These are brand hallmarks that will be amplified in the upcoming PHEV Tonale, which will start production next year.

Crafted at the Cassino plant in Italy, the award-winning Giulia and Stelvio are testaments to Alfa Romeo’s superb balance of engineering and emotion.

Revised Model Lineups and Content Packages
Alfa Romeo has simplified the Giulia and Stelvio model lineups and restructured optional content packages, delivering more performance and value. Available in four trims for the 2021 model year, versus seven for the 2020 model year, the 2021 Alfa Romeo Giulia and Stelvio lineups include the Sprint, Ti, Ti Sport and Quadrifoglio. Further, with many popular options made standard, the number of available content packages has been significantly reduced, making it easier for customers to build their Alfa Romeo.

With its near-perfect 50/50 weight distribution, the Giulia sets the benchmark for performance sedans. Embodying Alfa Romeo’s la meccanica delle emozioni (the mechanics of emotion) spirit and offering race-inspired performance with class-leading, standard 280 horsepower and 306 lb.-ft. of torque, the Giulia delivers 0-60 mph in as quick as 5.1 seconds and a top speed of 149 mph. With a combination of advanced technologies, seductive Italian style, standard carbon fiber driveshaft and available Alfa Q4 all-wheel-drive (AWD) system, the Giulia provides an exhilarating driving experience in the premium midsize sedan segment.

The Alfa Romeo Stelvio raises the bar for performance SUVs, bringing Giulia’s proven performance formula to the premium midsize utility segment. Named after one of the world’s greatest driving roads, the Stelvio Pass, the 2021 Stelvio delivers performance, design and technology in an SUV that only Alfa Romeo could create. The Stelvio lineup is a testament to Alfa Romeo’s perfect balance of engineering and emotion. Infused with Italian passion, artisanship and innovation, the Alfa Romeo Stelvio is designed for driving enthusiasts to conquer the road.

For 2021, four new exterior colors are available for Giulia and Stelvio:
  • Ocra GT Junior
  • Rosso GTA
  • Rosso Villa d'Este
  • Verde Montreal
Return of the Sprint
Harkening back to the Bertone-designed 1954 Giulietta Sprint, the first Sprint nameplate to appear on an Alfa Romeo, and to the 1965 Giulia Sprint GTA, arguably the most recognized example of the nameplate, the Sprint name holds a rich and longstanding history for the brand, making this a fitting return on the 2021 Giulia and Stelvio.

As entry points to their lineups, the 2021 Giulia Sprint and 2021 Stelvio Sprint offer class-leading levels of standard equipment unmatched by competitors from Europe and Asia. The Sprint trims’ long list of standard equipment includes a 280-horsepower turbocharged engine, 8-speed automatic transmission, bi-xenon headlamps, Brembo front brakes, leather seating, 10-way power front seats, remote start, keyless entry, 8.8-inch multi-touch display, Forward Collision Warning with Full-Speed Stop, Apple CarPlay, Android Auto and SiriusXM radio. A premium leather-wrapped shifter and a race-inspired steering wheel for all Sprint trims feature Alfa Romeo’s characteristic steering-wheel-mounted push-button start. Standard laminated glass helps improve both cabin ambience and the overall driving experience.

Sprint trims can be equipped with Alfa Q4 AWD system, as well as new content packages, including a Performance Package (limited-slip differential, steering-column-mounted aluminum paddle shifters), Sun & Sound Package (dual-pane sunroof, 10-speaker audio) and Active Assist I Package, which features Active Blind-spot Assist, automatic-dimming exterior mirrors, Front and Rear Park Assist sensors, adaptive cruise control with full-speed stop and go, automatic high-beam headlamp control and Lane Departure Warning. The Active Assist I Package combines two packages from 2020 into one and represents a 70% price reduction.

Ti and Ti Sport Add Key Standard Equipment
New for 2021, standard equipment on the Giulia Ti and Stelvio Ti includes a dual-pane sunroof and an 8.8-inch multi-touch display with HD radio and navigation.

For Giulia Ti Sport and Stelvio Ti Sport, the equipment list is further enhanced for 2021, with standard limited-slip differential and dark exhaust. Stelvio Ti Sport also adds a standard sport rear diffuser and 20-inch 5-hole aluminum wheels. New 21-inch 5-hole aluminum wheels are optional on Stelvio Ti and Stelvio Ti Sport.

Customers can now select from new content packages, including a Lusso Package (Ti) and Carbon Package (Ti Sport). With build-complexity reduced by more than 90%, customers gain a clearer view of their desired model and options, realizing lower year-over-year prices.

Quadrifoglio = Halo
Alfa Romeo continues to offer the Giulia Quadrifoglio and Stelvio Quadrifoglio as the “halo” vehicles for the brand. The storied nameplate highlights Alfa Romeo’s motorsports expertise with best-in-class, 505-horsepower, 2.9-liter, twin-turbocharged V-6 engine, capable of launching the Giulia Quadrifoglio from 0-60 mph in 3.8 seconds and the all-wheel-drive Stelvio Quadrifoglio from 0-60 mph in just 3.6 seconds. Plus, the Giulia Quadrifoglio set a Nürburgring record lap time of 7:32, the fastest ever by a five-passenger production sedan, while the Stelvio Quadrifoglio recorded a lap time of 7:51.7, a staggering feat for a five-seat premium SUV.

As Alfa Romeo’s ultimate performance iterations, the Giulia Quadrifoglio and Stelvio Quadrifoglio come standard with dynamic dual-mode quad exhaust, Brembo high-performance brakes, torque-vectoring rear differential, independent adaptive damping suspension, leather/Alcantara sport seats, genuine carbon fiber interior trim and Alfa DNA Pro Drive Mode Selector with Race Mode. For 2021, the Stelvio Quadrifoglio can be equipped with optional 21-inch 5-hole aluminum wheels in dark or silver finish.

Premium Interiors and Technology
Inside every 2021 Giulia and Stelvio lies a refined center console featuring a machine-knurled aluminum-look rotary dial, premium knob materials and ample storage capacity. An Italian flag badge at the base of the shifter signifies the country from which these vehicles were born, designed and crafted. Large cup holders in the Giulia, plus a phone storage area with available wireless charging, round out the upscale environment.

A standard 8.8-inch center touchscreen display offers a selection of interactive widgets and a horizontal scroll layout, which provides additional personalization options and enhanced interactivity and visibility. Performance pages allow drivers to track key performance metrics while digital HVAC and other controls enhance functionality. Drivers and passengers can customize the home page by selecting their tailored layout. Reconfigurable widgets provide quick and easy access to key functions, such as radio, media, smartphone, navigation, climate control and more.

The standard 7-inch thin-film transistor (TFT) instrument cluster screen displays information in an easy-to-read format, incorporating Advanced Driver Assistance System (ADAS) and level II autonomous driving functions. The system also includes vehicle information pages providing real-time data that puts the driver at the center.

Advanced Safety and Technology Features with Level II Autonomy
The 2021 Giulia and Stelvio offer a full set of available ADAS functions, including level II autonomous capability that enables the vehicle to control acceleration, braking, and steering, providing the driver with the perfect balance between driving pleasure and autonomous control.

Level II ADAS functions include:
  • Highway Assist System
  • Traffic Jam Assist System
  • Traffic Sign Recognition
  • Intelligent Speed Assist
  • Lane Keep Assist
  • Active Blind-spot Assist
  • Driver Attention Alert
  • Standard Full-speed Forward Collision Warning-Plus
Additional standard and available connectivity features include Wi-Fi hotspot, mobile app with remote operations, SOS Call (private) and Roadside Assistance, Vehicle Finder, Stolen Vehicle Locator and Assistance, as well as select Firmware Over the Air (OTA) updates.

2021 Model Year Pricing
2021 Alfa Romeo Giulia and Stelvio U.S. Manufacturer’s Suggested Retail Price (MSRP), excluding $1,295 destination for Sprint, Ti, Ti Sport and $1,595 destination for Quadrifoglio, starts at:
  • Giulia Sprint: $39,450
  • Giulia Ti: $42,700
  • Giulia Ti Sport: $45,900
  • Giulia Quadrifoglio: $74,750
  • Stelvio Sprint: $41,450
  • Stelvio Ti: $47,100
  • Stelvio Ti Sport: $50,300
  • Stelvio Quadrifoglio: $80,750
Alfa Q4 AWD is standard on Stelvio Ti, Ti Sport and Quadrifoglio; $2,000 premium on Giulia Sprint, Ti, Ti Sport and Stelvio Sprint.

Alfa Romeo
Celebrating 110 years of heritage, Alfa Romeo has designed and crafted some of the most stylish and sporty cars in automotive history. That tradition lives on today as Alfa Romeo continues to take a unique and innovative approach to designing automobiles. The Alfa Romeo Stelvio sets a new benchmark in performance, style and technology in an SUV. The award-winning Alfa Romeo Giulia delivers race-inspired performance, advanced technologies and an exhilarating driving experience to the premium midsize sedan segment. The Giulia Quadrifoglio and the Stelvio Quadrifoglio feature Alfa Romeo’s most powerful production engine ever with unsurpassed 0-60 mph times of 3.8 and 3.6 seconds, respectively. Rounding out Alfa Romeo’s world-class lineup is the handcrafted Alfa Romeo 4C Spider. Alfa Romeo is part of the portfolio of brands offered by global automaker Fiat Chrysler Automobiles. For more information regarding FCA (NYSE: FCAU/ MTA: FCA), please visit www.fcagroup.com.
 

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Discussion Starter #545
2021 Alfa Romeo Giulia and Stelvio Veloce Ti – Official Reveal Trailer


Dec 14, 2020

Hi guys! The 2021 Alfa Romeo Giulia and Stelvio is being refreshed following an intuitive logic and offers the most appropriate driving trim both for customers seeking sportiness and for those who prefer exclusive comfort and elegance. Stelvio makes its debut appearance in the "Veloce Ti" trim level, a perfect combination of sporty content and style that highlights the superb performance of this SUV, now with new and more efficient engines, in line with E6d-Final regulations. The MY21 Stelvio range also boasts all-new 21-inch alloy wheels – to date only available up to 20-inch. On the one hand, these emphasize the car’s dynamic qualities, courtesy of its distinctly sporty identity; on the other, they expand the offer of Alfa Romeo’s first SUV. New wheel rims are available with a dual burnished and silver-plated finish, and with a specific design for the higher-performance Quadrifoglio version. Alfa Romeo Stelvio Veloce Ti The acronym ‘Ti’, for Turismo Internazionale (‘International Tourism’), has always been applied to top-tier models with typically Italian elegance, while the word Veloce (‘fast’) expresses the speed of the best-performing versions.The Veloce Ti trim level represents the model’s technical and mechanical excellence. It combines the sportiness of Stelvio Veloce with an even more captivating style. It comes with a wide range of equipment and cutting-edge technology as standard, evoking the Quadrifoglio version with which Veloce Ti shares various style elements, both inside and out.Its specific identity is made up of both aesthetic and functional features, as seen for example in the new rear bumper with a specific skid plate, the body kit in body color and the aluminum automatic gearbox blades attached to the steering column. The Stelvio Veloce Ti has new 21-inch five-hole alloy wheels with a burnished finish, making their debut here before they become available on other trim levels. The interiors echo the Quadrifoglio versions. with sporty seats in leather and Alcantara, a black ceiling and exclusive finishing in real carbon fiber. Dark tones are also seen in the glass frames, the tinted windows, and the “Stelvio”, “Q4” and “Veloce Ti” identification badges.The Stelvio Veloce Ti comes fitted with either a 280-hp 2.0 Turbo petrol engine or a 210-hp 2.2 diesel engine, both paired with 8-speed automatic transmission and Q4 all-wheel drive. Its 4 cylinders are built entirely of aluminum, with a carbon fiber drive shaft.
 

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Discussion Starter #546
Alfa Romeo's future in F1 in doubt - report

01/17/2021

The future of the Alfa Romeo brand in Formula 1 depends on forthcoming decisions at the boardroom level, according to Italy's La Gazzetta dello Sport.
Respected correspondent Luigi Perna is questioning the future of the Italian brand's naming partnership with Sauber in the wake of the Fiat-Peugeot merger.
The new carmaker giant will be called Stellantis, uniting Fiat Chrysler brands including Alfa Romeo with Peugeot names like Citroen, Opel and Vauxhall.

"In the plans of the new global auto giant, which will arise from the merger between FCA and PSA, there will also be a redefining of the sporting activities of the group's brands," Perna wrote.
"It will start with the Biscione, which has been a sponsor of the Sauber-Ferrari team since 2018," he added, referring to Alfa Romeo's iconic logo.


"Whether the historic brand stays in Formula 1 will depend on the new industrial plans deriving from the merger that was announced on January 4 after more than a year of negotiations."
 
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