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Fiat Chrysler quietly sends Pentastar logo out to pasture


Posted Nov 5th 2014



Logos come and go, and in the case of the famed Chrysler Pentastar, it's on its way back out. The well-known five-sided emblem, which sits prominently atop the massive Chrysler Technical Center complex in Auburn Hills, MI, is officially going to be phased out now that the company has united with Fiat and formed the new Fiat Chrysler Automobiles.

As a nearly 50-year-old icon, though, the fate of the Pentastar has been deeply intertwined with Chrysler's history. Hemmings has an excellent recap of that history, from its development in 1962 by a Chrysler ad agency through to its temporary discontinuation during the disastrous marriage between the American company and Daimler-Benz, and then on to its revival during the time the automaker regained its independence.


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Chrysler's Pentastar logo takes backseat to FCA

Chrysler's Pentastar logo takes backseat to FCA

11/23/2014

Chrysler has swapped the Pentastar logo out of its corporate websites, Twitter accounts, and corporate blogs to make way for the company's new name Fiat Chrysler Automobiles, and logo, FCA.

Say goodbye to the Pentastar and hello to FCA.

With the formation of Fiat Chrysler Automobiles now complete, the letters FCA are now appearing everywhere — from the corporate websites to Twitter accounts to the sign to the sign outside Chrysler's headquarters.

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