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Flo TV, Chrysler's in-car TV service, halts sales



Flo TV, which Chrysler Group has promoted as giving them live TV in SUVs and minivans, is pulling the plug on the service, Reuters is reporting.The service could be gone by the end of the year.

How does this affect car shoppers? Flo TV is one of Chrysler's two mobile TV providers. There was no immediate word as to whether Qualcomm might keep the automotive service despite the expected shutdown of the overall division.

Cars.com tested Flo TV and liked that it offered more content than Sirius Satellite TV. But Flo's signal strength and picture weren't so great. That's because Flo TV uses over-the-air frequencies once used by analog television to broadcast its digital signal. The frequency spectrum that Flo TV uses is reportedly worth $2 billion, another potentially enticing reason for the company to cut its losses on what has arguably been a commercial failure in a short time on the market.

Although the reports haven't been fully backed up by a public statement from Qualcomm, since Sunday, Best Buy has taken down all of its primary Flo TV products from its website, according to PC World, and the Flo TV store is now offline.
LINK: Flo TV, Chrysler's in-car TV service, halts sales - Drive On: A conversation about the cars and trucks we drive - USATODAY.com
 

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October 6, 2010 Chrysler to take care of customers who lose TV feed | detnews.com | The Detroit News

Chrysler to take care of customers who lose TV feed



Chrysler Group LLC says it will take care of customers who lose their television feed when FLO TV winds down its operations next spring.

The automaker last year introduced mobile TV as a feature on all vehicles equipped with a DVD system.

Buyers could decide to subscribe to FLO TV or Sirius TV or both.

Chrysler, through its Mopar division, has sold about 850 dealer-installed FLO TV units, said Chrysler spokesman Bryan Zvibleman.

Chrysler will continue to offer Sirius TV in its vehicles and is still developing a plan to take care of the customers with FLO TV as it learns more details of how the television service provider’s plans to stop offering its direct-to-consumer programming, Zvibleman said.

FLO TV parent Qualcomm, in a statement, said it is “examining strategic opportunities for FLO TV” and is suspending its direct-to-consumer sales of new devices during this process. The company said the network will be maintained for current subscribers to receive programming until spring 2011.
 
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