What will those wily car-sellers come up with next? They've offered 0% financing, big rebates, guaranteed hefty trade-in values, and even free gas. (My parents were offered free car washes by a Honda dealer.) Well, here's a sales strategy that's new to me -- free car insurance.
At an Australian auto news site, I read that down under, DaimlerChrysler (NYSE: DCX) is dangling two years' free car insurance to prospective buyers of its new Dodge Nitro SUV. The value of that carrot was calculated to be up to roughly 10% of the value of the vehicle -- no small matter.