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GM’s Lutz reverses decision to retire, gets global ‘creative’ post

Posted Friday, Jul 10, 2009, 10:21 am in Employee News

Bob Lutz, the former General Motors Corp. product chief who had intended to retire at the end of this year, is staying with the company, the Automotive News reported.

Lutz, 77, will extend his career as vice chairman in charge of all “creative elements of products and customer relationships,” the automaker said in a statement that accompanied its emergence from 39 days of bankruptcy today, the paper said.

Chiefs of GM’s brands, marketing, advertising and communications will report to Lutz “for consistent messaging and results,” the company said. Lutz who had been succeeded by Tom Stephens, vice chairman of product development, will work with Stephens and design chief Ed Welburn “to guide all creative aspects of design,” the publication said. (Automotive News)
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