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GM MAY ADVERTISE INSIDE ITS CARS

05/13/2013

Starting next year, GM will offer internet access in some of its vehicles to allow passengers in the back seat to stream videos to watch. But GM CEO Dan Akerson also sees this as an opportunity to start selling advertising in the car. For example, the logo that shows on your screen at start-up could say “brought to you by Allstate” But what we want to know is, what is the benefit to the consumer? Unless there’s something in it for the car buyer I think they’re going to find this idea revolting.
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