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GM plans truck sale through Nov. 2

Posted Friday, Sep 25, 2009, 1:49 pm in Employee News

General Motors Co. has changed course and will hold a fall truck sale for its GMC and Chevrolet brands after all, the Automotive News reported.

The event is scheduled to run from Friday, Sept. 25, through Nov. 2, according to a memo sent to dealers, the trade paper said. A person familiar with the plan said the sale will be advertised in separate campaigns for GMC and Chevrolet, the story said.

In an interview last week, marketing chief Bob Lutz said GM had opted to drop its annual September Chevrolet truck sale even though rival Ford Motor Co. is holding one, the Automotive News said. GM planned to focus on its “May the Best Car Win” image campaign instead, the story said.

GM is expected to put an extra $1,000 cash on several GMC 2010 pickups, SUVs and crossovers, including the Buick Enclave, the memo said. GM is expected to put $500 on the 2009 and 2010 models of the GMC Canyon pickup, the story said. (Automotive News)
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