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With truck and SUV sales falling faster than the proverbial lead balloon, the Hummer H3T could in all likelihood be the last new Hummer model to be launched under GM’s ownership. But the Hummer H3T is moving forward none the less, and GM officially released pricing for the new truck on Friday.

Set to hit Hummer dealers this September, the H3T will list from $31,495, including destination.

Despite the sharp decline in pickup sales and the questionable future of the brand, GM says it is standing behind the H3T and will support it with an intensive marketing campaign.

The H3T is based on the Hummer H3 platform and will be powered by five and eight-cylinder engines.
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