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How Chrysler CMO Plans to Fix 'Broken' Image

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Motor City will be watching closely next month as Chrysler breaks an ad campaign from BBDO for all its brands estimated at $25 million. Ms. Meyer showed the new commercial at the Detroit Adcraft lunch last Friday which is themed "the new day" at the "new Chrysler." The spots use third-party testimonials to tout Chrysler vehicles' interiors, quality, warranty and value. The idea is to show that the automaker has changed.

Nitro, too?

How Chrysler CMO Plans to Fix 'Broken' Image - Advertising Age - News
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