How Chrysler CMO Plans to Fix 'Broken' Image

1539 Views 0 Replies 1 Participant Last post by rickaren, Jan 13, 2008

rickaren

Discussion Starter · Jan 13, 2008

Motor City will be watching closely next month as Chrysler breaks an ad campaign from BBDO for all its brands estimated at $25 million. Ms. Meyer showed the new commercial at the Detroit Adcraft lunch last Friday which is themed "the new day" at the "new Chrysler." The spots use third-party testimonials to tout Chrysler vehicles' interiors, quality, warranty and value. The idea is to show that the automaker has changed.

Nitro, too?

LINK:
How Chrysler CMO Plans to Fix 'Broken' Image - Advertising Age - News

Save

1 - 1 of 1 Posts

This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.