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Wearing a brown corduroy Carhartt jacket over his dress shirt and tie, Chrysler President Jim Press introduced the 2009 Dodge Ram this morning in front of Cobo Center.

But a herd of 120 longhorn cattle stole the show, not quite in a way that Press expected. After 16 cowboys led the herd up Congress and Washington, with two new 2009 Rams in the middle of the pack, a few of the cattle started mounting each other as Press talked.


"This is one show you're not going to forget," he said to hundreds of members of the international press, gathered under seven heated awnings in front of Cobo, as they gawked at the excitement of the giant steer rather than the new Dodge truck. "OK -- look at the truck."

More here: (no pictures of the mounting, Ha Ha)

DETROIT AUTO SHOW: All-new Dodge Ram leads cattle drive down streets of Detroit
 

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More about the new 09 Ram from Chrysler's LCC Press Release

First-in-segment coil-spring, multilink rear suspension fitted to a solid rear axle provides ride and handling capabilities unexpected in a pickup truck
All-new, bold, powerful, “get-out-of-the-way” Dodge Ram design
New, aggressive “grille-forward” design
First-in-segment chrome-tipped dual exhaust styled dramatically into the rear bumper
Best-in-class aerodynamics – an estimated .419 Cd
Dodge Ram’s first-ever crew-size cab, giving Dodge an entry into the largest and fastest-growing part of the market. Crew-size cab accounts for nearly 50 percent of market
New 5.7-liter HEMI® V-8 provides more horsepower (380 hp) and torque (404 lb.-ft.), with increased fuel economy (an estimated 4 percent)
Shockingly fast performance: 0-60 mph in 6.1 seconds
New interiors with premium seating, soft-touch materials, redesigned controls, floor console with shifter, and nearly double the storage options
More than 35 new or improved features
Industry-first RamBox cargo management system (crew-size cab) includes versatile, weatherproof, lockable, illuminated and drainable storage bins built into bed rails (a total of 8.6 cubic feet of space); pickup bed divider/2-foot bed extender; and cargo rail system with four sliding, adjustable cleats
RamBox bins hold up to 10 cases of 12-ounce beverages, or other gear for work or leisure
First-in-segment “store in the floor” storage bins with removable liners, big enough for ten 12-ounce beverages and ice
First-in-segment heated and ventilated front seats
Heated rear seats also available
Heated steering wheel a first for any Chrysler LLCvehicle
First-in-segment live SIRIUS Backseat TV™
First-in-segment surround-sound audio system
More than 30 safety features, including standard four-wheel Anti-lock Brake System and Electronic Stability Program with Hill Start Assist and Trailer Sway Control
All-new 2009 Dodge Ram to arrive this fall
Light-duty diesel to arrive after 2009; two-mode hybrid powertrain to be offered in 2010 model year
 
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