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Jeep® Gladiator and Bill Murray Ride USA Today Ad Meter to Victory!

Jeep® | “Groundhog Day” | Bill Murray | 02.02.2020



February 4, 2020 , Auburn Hills, Mich. - The annual USA TODAY Ad Meter results are in and the Jeep® brand’s “Groundhog Day” commercial, featuring Bill Murray and the Jeep Gladiator, placed #1 among all 62 commercials available for rankings. USA Today’s Ad Meter is an annual survey taken of television commercials by USA Today in a live online poll leading up to and during the Big Game telecast in the United States.

In addition to the USA Today Ad Meter accolade, “Groundhog Day” was ranked by Adweek as the number one Super Bowl commercial in 2020 and Advertising Age gave the commercial a rating of "five footballs," one of only four brands to receive that highest ranking.

Across all Jeep brand digital and social channels, the video has been viewed 85,020,893 times from the time it launched at 6 a.m. ET on Sunday, Feb. 2 through Tuesday, Feb. 4 at 6 a.m. ET.

Additionally, visits to Jeep.com were up 50 percent on Sunday, Feb. 2 over the January daily average, while lower funnel activity (LFA) is currently up 18 percent over average. Also, the Jeep Gladiator vehicle landing page visits on Sunday, Feb. 2 were up 261 percent from the January daily average, coming in at the second highest volume after the November 2018 reveal of the vehicle at the Los Angeles Auto Show. Jeep Gladiator LFAs were also up 96 percent the day of the Big Game, Feb. 2.

Across the Jeep brand's digital and social channels, including YouTube, Facebook, Instagram and Twitter, the brand has received 132K social mentions as of 9 a.m. ET, Feb. 4 and the “Groundhog Day” commercial recorded 91,775 mentions as of 9 a.m. ET, Feb. 4. Social sentiment has been very positive and comments across Jeep social channels include:
  • The Bill Murray Groundhog Day commercial wasn’t only the best commercial of Super Sunday, I am saying it now: It’s the best commercial EVER. Move over Mean Joe Greene, Bill Murray is the King of Commercials! #Jeep #BillMurrayGroundhogDay
  • Best Super Bowl ad... by a long shot. #Jeep #SuperBowlAds #HappyGroundhogDay #IveGotYouBabe
  • The Jeep Groundhog Day ad was the best one, and it wasn’t close
  • The Jeep Groundhog Day commercial might be the greatest commercial in all of history.
  • I just watched the Groundhog Day Jeep commercial for the hundredth time. On silent Bc my son’s laying on me... and I could hear it perfectly in my head #GroundhogDay
  • I was in it for the ads. The bill murray jeep ad was priceless.
  • Anything Bill Murray makes me happy! Good move Jeep!
  • Jeep.... Bill Murray was the best! Funny and family friendly
  • My favorite was the Jeep commercial, especially since we live near the Woodstock Square, went to see the Groundhog rise and join in the festivities! All about the commercials!
  • With all the unfunny and un fun ads on at the Super Bowl, Jeep was a breath of fresh air
  • the jeep groundhog day commercial is the best commercial of the 21st century bye
  • The Groundhogs Day Jeep ad was the winner for me
As a bonus for fans of the commercial, the Jeep brand launched a longer-form version of the ad – “Groundhog Day” | Bill Murray + Bushy-Tailed Buddy’s Off Script & Off Road Adventures Cut” – on its YouTube channel following the Big Game.
 

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Jeep® “Groundhog Day” Commercial | Behind the scenes | Bill Murray


Feb 7, 2020

Here’s how we made Groundhog Day happen… again. Watch never before seen footage of how we made our Big Game spot (#1 on USA Today Ad Meter) with Bill Murray, his bushy tailed friend and the rest of the cast and crew.
 

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'Groundhog Day' With Jeep® Gladiator and Bill Murray Is the 2020 Big Game’s Most Viewed Commercial on Social Media With 104,246,754 Views
  • “Groundhog Day” has been viewed 104,246,754 times across the Jeep® brand’s YouTube, Facebook, Twitter and Instagram channels
  • "Groundhog Day” has more social views online than any other commercial airing during the Big Game
  • “Groundhog Day” takes #1 spot in USA Today Ad Meter poll
  • “Groundhog Day” takes #1 auto ad in annual YouTube AdBlitz 2020 (#2 spot overall among 164 videos)
  • People Magazine names “Groundhog Day” the #1 commercial of the Big Game


February 10, 2020 , Auburn Hills, Mich. - The Jeep® brand’s 2020 Super Bowl commercial “Groundhog Day,” starring Bill Murray and featuring the 2020 Jeep Gladiator truck, is the Big Game’s most viewed commercial across *social media. The commercial has racked up 104,246,754 views (as of 9 a.m. ET, Feb. 10) across the brand’s YouTube, Facebook, Twitter and Instagram channels.

“With 104,246,754 views, ‘Groundhog Day’ had more views across social media than any other 2020 Super Bowl commercial,” said Olivier Francois, Chief Marketing Officer, FCA. “In addition to winning the acclaimed USA Today Ad Meter, 'Groundhog Day' is also was the most viewed automotive ad on this year’s YouTube AdBlitz.”

See the breakdown of views below.

Jeep brand channel views:
  • YouTube: 50,357,252
  • Facebook / Instagram: 50,953,265
  • Twitter: 2,936,237
  • Total: 104,246,754
In addition to claiming the annual USA TODAY Ad Meter (“Groundhog Day” placed #1 among all 62 commercials available for rankings by viewers), the “Groundhog Day” video placed as the #1 auto ad on YouTube AdBlitz (#2 overall among 164 commercials).

People Magazine named “Groundhog Day” its #1 favorite commercial (in its top 10 list); Adweek named “Groundhog Day” as the number one Super Bowl commercial in 2020; Ad Age “Creativity” named it the “Editor’s Pick”; and Advertising Age gave the commercial a rating of "five footballs," one of only four brands to receive that highest ranking.

In addition to reaching 104,246,754 total views on Jeep brand’s YouTube, Facebook, Instagram and Twitter channels, the brand has received 313K social mentions, as of 9 a.m. ET, Feb. 10.
 
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