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Jeep expansion to add 1,100 jobs
Chrysler plans initial investment of $365 million at Toledo complex




Toledo Assembly Complex currently builds the Jeep Liberty, top, and Dodge Nitro.

8/10/2011

Chrysler Group LLC plans to invest at least $365 million to expand and improve its Toledo Assembly Complex, adding a second shift with more than 1,100 jobs to the plant that currently builds the Jeep Liberty and Dodge Nitro SUVs, The Blade has learned.

Analysts believe the investment could be the first of a number of expansions — and additional jobs — at the site in future years as the automaker ramps up production to meet global demand for up to seven different current and future vehicles, including the iconic Jeep Wrangler. While Chrysler’s current plans only list a second shift, a third shift at the Toledo North Plant could come if additional demand develops for new products, but that could be several years away.

Details of the automaker’s plans are contained in a city tax abatement application filed by Chrysler that is to be discussed at a meeting Thursday between the city and Toledo Public Schools.

The expansion will deliver a significant impact across a broad swath of the area economy: construction jobs for an $8 million expansion of the plant’s body shop, $357 million to retool and equip the complex, and a boost to the region’s manufacturing sector from added jobs by Chrysler and its many area suppliers.

“What we’ve learned, if nothing else, is that this will be a great day,” Toledo Mayor Mike Bell said.

Chrysler officially would not confirm the application’s details because a state incentive package is not finalized. But it gave The Blade this statement:

“In January, 2011, Chrysler Group CEO Sergio Marchionne confirmed that the company was considering a possible investment in its Toledo Assembly Complex. As part of the process, Chrysler Group is working with state and local governments to secure incentives that would support the business case for such an investment. However, any decision to invest in the Toledo facility would be contingent upon final approval of state and local incentives and final acceptance of all agreements by the company.”

Chrysler expected to be complete its expansion by 2013, according to the application. It will add $36 million in payroll through 1,050 new production jobs at $14.65 per hour, and 55 management jobs at about $90,500 each annually.



Up to 7 vehicles

The automaker did not disclose what vehicles would be built in the modified plant, but indicated in earlier filings that it will build up to 327,000 vehicles per year at its Toledo North Plant. Ultimately, analysts said, the Toledo Assembly Complex, which includes the Wrangler plant, could build up to seven different vehicles, up from a current four, and have five — and possibly six — shifts of workers building new, more fuel-efficient, sport-utility vehicles and crossovers.

The complex’s two assembly plants, the Toledo North Plant that builds the Jeep Liberty and Dodge Nitro, and the Wrangler plant, which makes Jeep Wrangler and Wrangler Unlimited, now have one and two shifts, respectively. The plans revealed Thursday would restore a second shift at Toledo North plant for the first time since 2008.

“We’re very excited about this opportunity,” said Bruce Baumhower, president of United Auto Workers Local 12, which represents 2,500 hourly workers now at Chrysler’s Toledo Assembly Complex. “Our members at Chrysler have worked extremely hard for a very long time. They’ve fully embraced the World Class Manufacturing philosophy that Fiat introduced, and they’ve shown Chrysler why Toledo has the most productive work force in the country.”

Many of 1,050 production jobs will be filled, for the first time in years, from candidates “off the street.” New workers will be paid at a second-tier rate under the United Auto Workers contract that pays $14.65 an hour and is to be renegotiated this fall. Chrysler spokesman Jodi Tinson said the automaker has no laid-off hourly workers with recall rights nationally who could bump to the Toledo plant, although there are about 70 workers from Toledo North still laid off.

All hiring at the complex will be done through Chrysler’s Web site, Chryslercareers.com. But the company will not take applications for any new jobs until positions are posted at a later date, Ms. Tinson said.

Shipped overseas

Many of the products that will roll off local assembly lines will be shipped overseas as Chrysler and its Italian partner, Fiat SpA, leverage their worldwide dealer network to boost sales of Jeep — their most popular single brand, and the one most closely associated with the city of Toledo for the last 70 years.

New jobs likely will come to the complex in waves. First will be construction jobs as the automaker expands Toledo North’s body shop, adds an improved welding facility, and upgrades its existing body, trim, paint, and materials handling operations by adding equipment to improve productivity.

New production jobs will follow several months later with a second shift addition at Toledo North, which will build a successor to the Jeep Liberty, along with what could be three or more similar vehicles. As Chrysler adds its second shift of 1,050 jobs at Toledo North, several suppliers to the complex — including Johnson Controls Inc., Faurecia Inc., and Decoma Systems — are expected to boost production and jobs, enhancing the impact on the local economy.

A potential third shift could emerge if the automaker returns Toledo North to three shifts a day, a work level not seen since 2007.

Chrysler said in state filings that it expects Toledo North to produce up to 327,000 vehicles annually, compared to the plant’s 2010 production of 91,973 vehicles.

Not for Wrangler

The application with the city does not mention additional work at the complex’s Wrangler plant, which is struggling to meet demand for the iconic vehicle that had its highest-ever sales month in July.

Chrysler officials, including Jeep brand President Michael Manley and Mr. Marchionne, have expressed concern Wrangler demand could surpass the plant’s production capacity of about 155,000 vehicles per year, meaning further expansion could be forthcoming.

At 482,000 units a year, the Toledo Assembly complex could have a higher output than both Ford Motor Co.’s Kansas City Assembly Plant, which made 436,355 trucks and SUVs in 2010, and Volks*wagen AG’s plant in Puebla, Mexico, which built 434,771 cars last year.

The world’s largest assembly plant is Hyundai’s complex in Ulsan, South Korea, which can produce up to 1.6 million vehicles a year.

Analysts associated with the Chrysler-centric Web site Allpar.com believe six or more vehicles soon will roll from the Toledo Assembly complex: two-door and four-door Wrangler models, a new Jeep Liberty, a Chrysler-badged crossover and a Lancia-badged version of the same vehicle for export, and a new Alfa Romeo SUV.

Economic impact

The automaker also has discussed producing a small Jeep-branded pickup, based on the Wrangler, that could be made in Toledo if the Wrangler plant is expanded. The information comes from long-term product plans released by both Chrysler and Fiat during the last several years.

Economists differ on estimates of the overall impact the jobs will have on the metro area’s economy.

Some say that every job added at an auto plant results in between 4.7 and 10.6 jobs elsewhere in the local economy. Others argue that the true impact is smaller, citing the economic contraction that occurred when Toledo North lost its third and second shifts almost four years ago.

Whatever the impact, the announcement should provide the best chance in years to improve the situations for thousands of the region’s long-term unemployed.

“The rule of thumb is for every one [automaker assembly] job, you get 1.5 supplier jobs. And between them you get 4 more jobs beyond those [automaker] and supplier jobs,” said Debbie Menk, a labor specialist with the Center for Automotive Research, in Ann Arbor.

Chrysler’s new investment in Toledo — its third since 1997 — had many midwives to help it along:

The U.S. Department of Energy is close to reviewing a $3.5 billion “loan” to Chrysler to help offset retooling its plants to make more fuel-efficient vehicles. The $25 billion loan program for automakers with U.S. plants was approved by Congress in 2007 and repays automakers for funds expended to upgrade facilities to meet increasingly strict fuel-economy standards.

Ohio is offering tax incentives and training assistance, but will not confirm details of its incentive package until the Ohio Tax Credit Authority meets later this month.

Officials of the city of Toledo and local school districts worked to facilitate expansion of the city’s oldest and largest local manufacturer.

The federal government provided Chrysler with billions in loans — since fully repaid — in 2009 to see the then-struggling automaker through an expedited two-month bankruptcy process.

Italian automaker Fiat agreed to take over operation of Chrysler from its former owner, private equity firm Cerberus Capital Management, and launched a sweeping and unprecedented product renaissance in which it refreshed or improved 16 vehicles in an 18-month period. It returned the beleaguered domestic automaker to profitability for the first time in six years.

The United Auto Workers’ Voluntary Employee Beneficiary Association agreed to accept stock and other securities in place of cash to settle Chrysler’s outstanding retiree medical-benefits obligations, freeing the automaker’s books from billions in unpaid liabilities.

Concessions helped

Lastly, and perhaps most important, local Chrysler employees and their leadership within UAW Local 12 agreed to landmark job, pay, and work-rule concessions while increasing productivity, reducing absenteeism, and further improving performance at what had twice previously been named the most productive assembly plant in North America.

Mayor Bell said the city and local economic development teams offered Chrysler whatever assurances it needed to make the expansion happen.

“They weren’t really asking for anything that they didn’t already have, so we haven’t really had to give up anything,” Mr. Bell said. “I don’t think there were any holdups in the process. I think people really came together.”

U.S. Rep. Marcy Kaptur (D., Toledo) said Chrysler’s plans for its Toledo Assembly complex, along with more than $1 billion that General Motors Co. has invested in fuel-efficient products for its Toledo Powertrain Plant, position the region “to be the center of a new green automotive industry. As Chrysler and GM reposition, that repositions [Toledo] to compete in the global economy.”

She said she is confident federal, state, and local officials will “do what’s necessary to keep our economy growing” with incentive packages for the project.

Chrysler’s plans for its Toledo facilities have been under study since shortly after the automaker emerged from bankruptcy in June, 2009. But local elected and union officials say those plans changed many times in size and scope and were delayed repeatedly by industry and economic circumstances.

Originally, union officials said, Chrysler wanted to announce its plans for Toledo in September, 2009, but was delayed until that December while management worked feverishly on a comprehensive five-year global product and financial plan rolled out in November, 2009.

State held talks

When no announcement materialized by February, 2010, The Blade questioned Ohio Gov. Ted Strickland at a GM event in Defiance, where he admitted that the state had been in talks with Chrysler about a Toledo expansion.

At the time, analysts believed the automaker would consolidate several “D-segment” vehicles — the Toledo-made Jeep Liberty, the Chrysler Sebring and Sebring convertible, and the Dodge Avenger — in Toledo while preparing to close its Sterling Heights plant in suburban Detroit.

But last October, within nine months of Mr. Marchionne telling journalists at the North American International Auto Show in Detroit that there was “no way” Sterling Heights would remain open, Chrysler purchased the plant from its former bankrupt self.

It announced an $850 million investment to improve the plant’s capabilities and keep its high-volume passenger sedans in Michigan. Chrysler later added another production shift in Sterling Heights, Mich., leaving Toledo North as the only Chrysler assembly plant with just one shift.

As one of his first activities after being sworn into office in January, Ohio Gov. John Kasich became personally involved in efforts to bring additional work to Toledo’s Chrysler plants.

In addition to speaking with Chrysler representatives on the phone, the Republican governor traveled to Detroit during the auto show to meet with Chrysler’s top executives. That meeting included Ohio State University President E. Gordon Gee, University of Toledo President Lloyd Jacobs, Mr. Manley, and Toledo Assembly complex manager Mauro Pino.

Mayor Bell said Chrysler’s announcement, besides adding critically needed jobs to the local economy, likely will be a salve on Toledo’s recession-bruised psyche.

“We’re right now riding a pretty good wave in the city of Toledo, with all the positives that are going around in the city. When people start looking around and say, hey, this isn’t too bad at all, especially when you look at how other cities have been struggling to recover,” Mr. Bell said.



 

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Timeline: Overland, Willys, Dodge, Jeep
Thursday, August 11, 2011

1910: Blanche Scott, known as ‘Lady Overland,’ was hired by Willys-Overland to drive a car all around the country.


1910: Blanche Scott, known as ‘Lady Overland,’ was hired by Willys-Overland to drive a car all around the country.

1910: John North Willys starts constructing what will become the Jeep Parkway plant in Toledo.

1912: Willys-Overland Motor Co. ranks as the second-largest automaker behind Ford Motor Co. and has 15,000 employees by 1915, making it Toledo’s largest employer.

1928: Jeep Parkway plant reaches an employment peak of 23,000 people, who work in a 7-million-square-foot facility that includes more than 90 buildings and covers 119 acres.

1941: Production of military Jeeps begins, and about 363,000 are assembled at Jeep Parkway during World War II. Trailers, 155mm shells, aircraft parts, rockets, and other military equipment also are made at the factory during
the war.

1945: First civilian Jeep, the CJ-2A and a predecessor of the Jeep Wrangler, is produced at the Jeep Parkway plant. Station wagons, pickups, the sporty Jeepster car, and sport utility vehicles eventually follow.

1953: A Kaiser-Frazer Corp. subsidiary buys Willys-Overland Motors Inc. and changes its name to Willys Motors Inc.

1954: Jeep Parkway plant builds its 5 millionth vehicle.

1964: The Stickney Avenue factory, which would later become part of today’s Chrysler Toledo Assembly complex where Wranglers are made, is purchased from The Electric Auto-Lite Co.

1969: Kaiser Jeep is sold to American Motors Corp. for $70 million. The plant is renamed Jeep Corp.

1983: Production of the Jeep Cherokee and its twin, Wagoneer, begins.

1985: The CJ-7 is moved to Brampton, Ont., and is redesigned as the Wrangler the next year, marking the first time none of a Jeep model’s production comes from the Jeep Parkway plant.

1987: Chrysler Corp. acquires AMC, including Jeep, for $1.5 billion.


1945: Angela Durieux, Rossford, sits astride one of the robombs produced at the Willys-Overland Motors Inc. plant in Toledo, while Viva Hatt, Lottie Myskinski, and Agnes Mack (hands at right) of Toledo, work on assembling this war weapon.

1991: Chrysler announces it will discontinue production of the Grand Wagoneer and close the Stickney Avenue plant, laying off nearly 1,000 workers. Later, reports say Chrysler will reopen the plant to build Wranglers when the vehicle resumes production in Toledo the next year.

1992: The first Wrangler is made at the Stickney Avenue plant.

1993-95: Chrysler Toledo Jeep plant made Dodge Dakota pickup trucks.

1997: Chrysler announces plans to invest $1.2 billion in Toledo to build a new Jeep factory, making a replacement for the Cherokee.

1998: Chrysler Corp. merges with Daimler-Benz to form DaimlerChrysler AG.

2001: Production of the Jeep Cherokee ends at the Jeep Parkway plant, and begins with the replacement Jeep Liberty at the new Toledo Assembly plant a few miles away on Chrysler Drive. Wrangler production continues at Jeep Parkway and Stickney Avenue.

2002: Demolition begins on parts of the former Jeep Parkway plant.

2003: DaimlerChrysler AG and United Auto Workers Local 12 negotiate an agreement unique to North America, under which, as part of a $2.1 billion expansion in Toledo next to the Liberty plant, suppliers would own and operate some factories used to make the Wrangler and another vehicle off its platform.

2004: Construction begins on the $900 million multifactory plant between Stickney Avenue and Chrysler Drive that will build two and four-door versions of the redesigned Wrangler.

2005: Chrysler and UAW offi cials announce the Toledo Assembly complex factory where the Liberty is made also will make the Dodge Nitro SUV in 2006.

2006: Production ends at Jeep Parkway, closing the nation’s longest running automotive plant. The plant produced roughly 11 million vehicles, from Overland cars to Jeeps.



1996: Ken Wieland and Dave Pixley put the finishing touches on the first Wrangler TJ to come off the line at the Stickney Avenue Jeep plant.

2007: The four-door Jeep Wrangler debuts and boosts U.S. Wrangler sales in its first year by nearly 50 percent.

2007: Chrysler Group is sold to private-equity fi rm Cerberus Capital Management for $7.4 billion.

2009: Automotive sales in the United States fall to their lowest level in decades. With no hope of receiving private financing, Chrysler LLC enters Chapter 11 bankruptcy protection, with the U.S., Canadian, and Ontario governments providing debtor-in-possession fi nancing to allow the automaker to undergo an expedited bankruptcy process. Vehicle production is halted and tens of thousands of employees laid off, but most are brought back once the company emerges from bankruptcy as Chrysler Group LLC. The automaker is under the management of Italian automaker Fiat SpA and its chief executive, Sergio Marchionne.

November, 2009: Chrysler Group unveils a five-year business plan that calls, in part, for a massive product intervention and a new emphasis on leveraging Fiat’s worldwide dealer network to export vehicles, especially the Jeep brand, into world markets where it hadn’t been a player before.

January, 2011: Executives unveil the last of 16 different new or refreshed Chrysler, Dodge, Jeep, and Ram vehicles to be launched over a hectic 18-month product onslaught. Speaking to The Blade during the North American International Auto Show in Detroit, Mr. Marchionne says he expects an announcement about production in Toledo “within six months.”

June, 2011: In an air quality permit application filed with the Ohio Environmental Protection Agency, Chrysler reveals it plans to expand production of its Toledo Assembly complex where Liberty and Nitro vehicles are made by up to 327,000 vehicles annually. The next month, the permit is approved.

August, 2011: Chrysler seeks tax breaks from the city, and reveals that it will invest $365 million over 16 months at its Toledo Assembly complex, adding over 1,100 new jobs, allotting $8 million for body shop expansion, and spending $357 million for tooling and equipment. The company says the project will be finished by 2013 and add $36 million to Jeep’s payroll.


 

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I guess so!!

Quote - "A potential third shift could emerge if the automaker returns Toledo North to three shifts a day, a work level not seen since 2007."
 
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