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World Surf League and Jeep® Brand Extend and Expand Global Partnership With Multiyear Deal

Jeep® brand continues as official and exclusive global automotive partner of the WSL and naming rights partner of men’s and women’s championship tours
New Jeep Leader Jersey campaign unveiled at upcoming Hurley Pro and Swatch Pro at Trestles events
More at WorldSurfLeague.com


September 8, 2017 , Auburn Hills, Mich. -



The World Surf League (WSL) and Jeep® brand have announced a long-term renewal and expansion of their global partnership. With the extended partnership, the Jeep brand continues as the official and exclusive global automotive partner of the WSL and the naming rights partner to the WSL Jeep Leaders Tour Rankings for the men’s and women’s Championship Tour.

The partnership, which was first announced in May 2015 with the Jeep brand becoming the first-ever exclusive automotive partner of the WSL, has been renewed as part of a multiyear deal, which includes 2020, the year that surfing will make its debut on the world stage at the Olympic Games in Tokyo.




“The Jeep brand embodies the spirit and soul of surfing and surf lifestyle, which makes this partnership so special,” said Beth Greve, WSL Chief Commercial. “We are incredibly excited to continue working together to bring amazing competitions, more must-see stories of the Jeep Leaderboard and showcase the WSL's best in the Jeep Leader Jersey to our fans around the globe.”

“Extending our partnership with the World Surf League allows the Jeep brand to remain firmly immersed in a culture that shares a similar identity and core set of beliefs,” said Mike Manley, Head of Jeep Brand, FCA – Global. “The convergence of these like-minded values – freedom, adventure, authenticity and passion – offers the Jeep brand the ability to connect globally with our fans and followers through on-site beach activations and live online streaming of worldwide surfing events over the next few years.”

The partnership will see the Jeep brand continue its sponsorship of surfing’s most sought-after properties, the Jeep Leaderboard and the iconic yellow Jeep Leader Jersey, with a refresh of the program. A new Jeep Leader Jersey, as well as new branding across both digital and broadcast Jeep Leader graphics, and a special locker room design for Jeep front-runners, has been unveiled at the Hurley Pro and Swatch Pro at Trestles (September 6 - 17).

The refresh will also be complimented by a series of exciting new content, including one piece that celebrates the incredible moments that have happened with the jersey over the past three years. Furthermore, the world’s best male and female surfers each year, the men’s and women’s WSL Champions, will be awarded a Jeep brand vehicle at the end of the season.

A number of on-site activations are planned throughout the year to showcase the ultimate surf vehicles supporting WSL event operations, as well as engaging fans on the beach at Championship Tour (CT) events and those watching around the world on the broadcast. The Jeep brand will also highlight its product portfolio globally via WSL's unique, geo-targeted digital and linear media solutions.

The partnership will see the Jeep brand expand its portfolio and support of professional surfing with sponsorship of six WSL Qualifying Series events in key markets around the world, including the Anfaplace Pro Casablanca (September 12 - 17), as well as continued support of the WSL CT, including the upcoming Hurley Pro (September 6 - 17) and the Billabong Pipe Masters (December 8 - 20) on the men’s side and the Swatch Pro (September 6 - 17) and Maui Women’s Pro (November 25 - December 6) on the women’s tour.

Consumers will be able to explore content from the most recent WSL events, including the Jeep Leaderboard and the wearer of the coveted yellow Jeep Leader Jersey, via Jeep.com/wsl on desktop and www.jeep.com/en/mobile/wsl for mobile. Surf content, including an interactive schedule of upcoming WSL Championship Tour events and a gallery of top videos and photos, will show off some of the mind-blowing action. Additional content includes the Jeep brand’s new global WSL focused campaign “Crazy Passionate,” introducing the incredible athleticism and lifestyle of the WSL to Jeep brand fans everywhere.

The events will be broadcast live via WorldSurfLeague.com, the WSL app and on Facebook LIVE via the WSL’s Facebook page. Also, check the local listings for coverage on CBS Sports Network in the United States, Fox Sports in Australia, ESPN in Brazil, Sky NZ in New Zealand, SFR Sports in France and Portugal, Sport TV in Portugal and the EDGEsport Network.

For more information, check out WorldSurfLeague.com
 

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Jeep® Brand Celebrates the Renegade

Jeep® Brand Celebrates the Renegade Spirit of Breakout Singer/Songwriter Halsey and Emerging Artists Molly Kate Kestner, Uri Grey and Chloe Nixon in New Music-centric ‘Release Your Renegade’ Campaign

Campaign for the Jeep® Renegade launches this week across broadcast, digital and social platforms
Astralwerks Records breakout artist Halsey and her new single ‘Bad at Love’ featured in “Release Your Renegade” 30-second video breaking across television beginning today (10/5)
Three additional 30-second videos showcasing up-and-coming musical artists/Renegades on the Rise Molly Kate Kestner (Atlantic Records), Uri Grey, Chloe Nixon, also debut today across the Jeep brand and music artists' social channels
A 60-second behind-the-scenes video featuring Halsey speaking about her journey as an artist debuts today on the Jeep brand digital and social channels


October 5, 2017 , Auburn Hills, Mich. -

Astralwerks Records breakout artist Halsey and three emerging “renegade” artists – Molly Kate Kestner (Atlantic Records), Uri Grey and Chloe Nixon – are featured in a new Jeep® brand marketing campaign for the Jeep Renegade that celebrates the spirit of Renegades on the Rise – women with a quest to find their voices, even if it breaks the mold. Each artist is showcased in one of four 30-second videos in the “Release Your Renegade” campaign, first speaking of their own personal journeys and what makes them a renegade, and embracing a sense of freedom and expressionism brought to life in the songs and music they each write and perform. Halsey and her new single “Bad at Love” star in the first spot, which debuts on national television this week.

In the “Release Your Renegade” videos, Halsey releases her inner renegade spirit and new Astralwerks Records single “Bad at Love,” while Molly Kate Kestner introduces her new empowering anthem “Compromise.” Up-and-coming artist Uri Grey sings “Blend Out” and Chloe Nixon performs “Feel Like Me” in their commercials.

“With the ‘Release Your Renegade’ campaign, Jeep is lending its reach and providing a worldwide platform for breakout artist Halsey, as well as talented up-and-coming female artists Molly Kate Kestner, Uri Grey and Chloe Nixon, to share their unique stories of exactly what it means to be a renegade – as told through their own words and music,” said Olivier Francois, Chief Marketing Officer, FCA. “Jeep represents freedom, passion, adventure and authenticity – qualities shared by our Millennial artists. The campaign’s unique approach not only celebrates each performer individually but does so using a double exposure creative technique that integrates the Jeep Renegade into the image in a way that captures both the spirit of the artists and vehicle.”



The “Release Your Renegade” campaign launches nationally on broadcast, online and social platforms beginning today (Thursday, October 5). The creative will be amplified across the Jeep brand Facebook, Twitter and Instagram channels, as well as the artists’ social media platforms, using hashtag #ReleaseYourRenegade.

Additionally, in a 60-second behind-the-scenes video launching today (Thursday, October 5) on the official Jeep website and social channels, Halsey speaks to how she found her voice as a young artist, revealing, “Singing songs in my house meant that my parents would hear me and tell me that I needed to pick something else to do with my time. So, being in my car meant total freedom, the ability to make mistakes and maybe make a complete fool out of myself. Because sometimes, those mistakes turn out to be the greatest part of a song.”

The “Release Your Renegade” campaign was created in partnership with DDB Chicago.

About Halsey
GRAMMY® Award-nominated multi-platinum alternative pop maverick Halsey claimed the #1 spot on the Billboard Top 200 with her second release "Hopeless Fountain Kingdom," an album Rolling Stone called “bold” in a 4-star review, claiming that “Halsey could go anywhere from here.” Indeed, since storming on the music scene in 2015, she has garnered over 2 billion streams globally and more than 3 million global sales, graced the covers of magazines from Nylon to Billboard to Forbes, among others – a far cry from the New Jersey teen who’d escaped her suburban existence for New York, writing poetry and scrounging money for concerts and her next slice of pizza. Halsey went from putting songs on SoundCloud to having her first full-length album "BADLANDS," certified platinum by the RIAA within one year of its release, from couch surfing to witnessing her first tour sell out in minutes to touring globally with sold-out dates on five continents (including a sold-out Madison Square Garden performance) and performing for the Nobel Peace Prize ceremony in Norway. Halsey first invaded pop culture in 2015 when her debut album "BADLANDS" crash-landed at #2 on the Billboard Top 200. She garnered a 2017 GRAMMY nomination in the category of "Best Pop Duo/Group Performance" for "Closer," her seven times platinum megahit with The Chainsmokers. As her star continues to rise, Halsey uses her voice to speak up for causes she passionately believes in, including disenfranchised youth, women’s rights, mental health and the LGBTQ community, proving that both she and her music can affect meaningful change, and that, yes, the 23-year-old can go anywhere from here. Click on “Bad at Love” to download or stream the song.

About Molly Kate Kestner

Molly Kate Kestner caught the world’s attention in 2014 while still in high school, when a home video of her original song “His Daughter” garnered 7 million views on YouTube in just a few weeks. To date, the song has reached 15.7 million views on YouTube, more than 10 million streams and sold more than 126K singles in the U.S. alone. After signing with Atlantic Records, the 21-year-old Kestner made the move from her hometown of Austin, Minnesota, to Los Angeles, where she has been working on new material for herself and writing for and collaborating with other artists, including Kelly Clarkson. Starting October 31, Kestner will head out on a U.S. tour in support of singer/songwriter Phoebe Ryan. Click on “Compromise” to download or stream the song.

About Uri Grey
Uri Grey is an American singer, songwriter, record producer and actor. Grey’s talent as a songwriter, multi-instrumentalist and producer are all evident in her first self-penned and produced album “Lovelations” and sophomore release "Colors." Her debut album “Lovelations” was released under her given name Shameka Dwight in 2011. Songs like “Roses Have Thorns,” “Always,” and “Love Is” have led others to describe her music as refreshing, organic, authentic and meaningful. Grey’s ability to mix folk, jazz and pop styles resulted in a sound that’s vintage, rich and soulful. Topics of love, struggle and self-worth continue to be the inspiration behind her pen. Grey began to explore new sounds and approaches to writing that are evident on her latest release “Colors.” This EP was released June 2016 and features four original songs that have received much praise for the production and penmanship. Those ideas were expressed through songs, including “I Just Wanna Be” and “Inside Out.” Grey’s music continues to uplift and inspire those who are able to witness it. Grey’s latest single “Blend Out” is the perfect example of inspiration and self-love. “Blend Out” is available on all digital music platforms.

About Chloe Nixon

Up-and-coming indie musician and songwriter, 14-year-old Chloe Nixon recently released her first single “Free Fall” to Sound Cloud and YouTube. She is currently in the process of releasing her first album “Anomalous Soul.” As a young artist, Nixon is creating a fresh sound that combines elements from different genres, including R&B, alternative, jazz-rock, dance and classical. She writes about things she's passionate about, including love, social justice and just being a teenager. She is a strong supporter of self-expression and believes everyone has something beautiful and unique inside of them. Her first album is titled “Anomalous Soul.” Nixon had the honor of performing some of her original music, and an aria from an opera, at TEDx ABQ in 2015 when she was just 12 years old. Nixon is classically trained in voice and received a gold medal in the 2017 Golden Key Music festival for her performance of “Summertime” from the opera Porgy and Bess, which she performed at Carnegie Hall. While Nixon is still in school, you can often find her singing and playing her guitar at various venues, such as coffee houses, around Albuquerque.

About Astralwerks Records
With its wide-ranging roster encompassing commercial favorites and underground visionaries, Astralwerks is America's preeminent home for groundbreaking artists. Founded in 1993 in New York City, the label helped ignite two explosive waves of musical creativity: breaking legendary artists like The Chemical Brothers and Fatboy Slim in the 1990s and leading the resurgence of EDM in the new millennium with artists such as David Guetta and Swedish House Mafia. Astralwerks has also successfully launched the careers of indie, alternative and experimental artists throughout the label’s 20-year history, including one of music's most explosive new stars, Halsey. Consistently pushing boundaries, Astralwerks’ pioneering legacy is driven by a passion for music across genres and perpetual innovation.

About Atlantic Records

Atlantic Records celebrated its 65th Anniversary in 2013. Founded in New York City, the label literally grew from a one-room operation into one of the world’s preeminent music companies. Atlantic has released a string of recordings that have had a profound impact on the course of modern music, its rich history including such musical icons as Ray Charles, Aretha Franklin, John Coltrane, and Led Zeppelin. The Atlantic Records Group roster today includes many of the world’s most popular recording artists, among them Charli XCX, Kelly Clarkson, Death Cab for Cutie, Flo Rida, Kevin Gates, David Guetta, JoJo, Bruno Mars, Matchbox Twenty, Melanie Martinez, Janelle Monáe, Jason Mraz, K Michelle, Panic! At the Disco, Paramore, Christina Perri, Charlie Puth, Coldplay, Ed Sheeran, Shinedown, Skrillex, Trey Songz, Twenty One Pilots, Rob Thomas, Wale, Wiz Khalifa and many more.
 

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Workers for Jeep® Wrangler Launch

FCA US, UT Partner to Train Toledo Assembly Complex Workers for Jeep® Wrangler Launch

Week-long “Toledo Way” training program included three days at UT
More than 2,200 employees took part in launch readiness classes and activities
UT program focused on expanding World Class Manufacturing knowledge
$700 million investment transformed Toledo North plant for Wrangler production
Plant adding 700 new jobs to support production


October 20, 2017 , Toledo, Ohio -

The FCA US Toledo Assembly Complex and The University of Toledo College of Business and Innovation have teamed up to prepare more than 2,200 workers to build the next-generation Jeep® Wrangler, launching later this year.

Over the past six weeks, employees from the Toledo North plant, where the new Wrangler will be built, have been participating in a comprehensive training and launch readiness program known as the “Toledo Way.” The week-long program included three, eight-hour days of hands-on technical training at The University of Toledo’s Scott Park Campus, a day of community service, and a day devoted to learning about the Jeep brand and time behind the wheel of a Wrangler to experience its off-road capability.

The hands-on activities, developed collaboratively with UT, focused on expanding the employees’ knowledge of and competence in World Class Manufacturing, the Company’s manufacturing methodology that aims to eliminate waste, while improving quality and safety in a systematic and organized way. The classes were tailored to meet the specific needs of workers in various departments and taught by instructors from UT and Northwest State Community College.

“This training was unprecedented in size and scope,” said Chuck Padden, Toledo Assembly Complex Plant Manager. “It would have been impossible for us to execute this training while also preparing for an important vehicle launch without the cooperation of the UT and Northwest State Community College staff.

“They not only provided us with a location large enough to hold these classes, but enhanced our curriculum by developing unique hands-on activities that would engage our employees,” said Padden. “We believe this experience has given our Toledo workforce the necessary tools to ensure a successful launch of the Wrangler.”

Production, salaried and skilled trades employees cycled through the training in shifts of 180 people, six days a week. The course curriculum included classes on quality, safety, problem solving and workplace organization, the way in which parts are delivered to an operator on the line. In one class on logistics, the Toledo employees used Legos to build a car, simulating the importance of on-time parts delivery to the line.

“The University of Toledo is proud of this excellent partnership with FCA US that enhances our collective efforts to strengthen our community,” UT President Sharon L. Gaber said. “Working together, two of Toledo’s anchor institutions continue to contribute as major forces to the region’s growth and development. People make the difference, and we are providing these hard-working men and women high-level training to succeed for their families and for our region.”

“The UT College of Business and Innovation is pleased and excited to deliver this important training program for more than 2,200 employees at Toledo’s Jeep manufacturing facilities,” said Dr. Gary Insch, dean of the UT College of Business and Innovation. “Jeep is one of America’s most iconic brands, and COBI, as one of Bloomberg’s top 100 business schools in the nation, is proud to be their educational partner. We are committed to their continued success.”

The Toledo Assembly training sessions were led by Dr. Anand Kunnathur, professor in the Department of Information, Operations and Technology Management.

This is the second time that the Toledo plant has turned to UT for training support. Back in 2013, the plant worked with the university to prepare the workforce for the launch of the Jeep Cherokee. Since then, UT has delivered training classes directly to skilled trades on the plant floor.

Toledo North Retools for Jeep Wrangler Production
The Jeep Wrangler has called Toledo, Ohio, home for more than 75 years. Since 2006, the iconic Jeep model has been built in the south plant of the Toledo Assembly Complex, or what has also been known as Toledo Supplier Park, an innovative manufacturing project that engages supplier partners to help build the Wrangler body and chassis before being transferred to the FCA US-managed south plant for final assembly.

When the next-generation Wrangler launches later this year, it will continue to be built in Toledo, but will roll off the line from Toledo Assembly’s north plant. The Wrangler’s move from the south to the north plant represents the second step of the Company’s two-phased, $3.5 billion industrialization plan to realign its U.S. manufacturing operations to expand the Jeep and Ram brands. FCA US is investing $700 million to retool the north plant for production of the all-new Wrangler and adding 700 new jobs.

To date, more than 2 million Wranglers have rolled off the line of Toledo’s south plant.
 

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Live Webcast of the Jeep® Press Conference

Live Webcast of the Jeep® Press Conference at 2017 Los Angeles Auto Show
November 20, 2017 , Auburn Hills, Mich. -

Media and consumers are invited to watch a live webcast of the Jeep® brand press conference from the 2017 Los Angeles Auto Show. For those who are unable to view the live program, an on-demand replay will be available at the same link immediately following the live events.

Jeep Press Conference
Wednesday, November 29, 12:50 p.m. (PST)

Jeep Webcast Link for Media
https://livestream.com/FCALive/JeepPressConferenceLA2017

Press Conference Location
2017 Los Angeles Auto Show
North Plaza - Los Angeles Convention Center
1201 S Figueroa St, Los Angeles, California 90015

Consumers will be able to watch the reveal at the following Jeep brand sites:

Jeep website: www.jeep.com
Facebook: www.facebook.com/jeep
Twitter: www.twitter.com/jeep
YouTube: www.youtube.com/thejeepchannel


About Jeep Brand

Built on more than 75 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup consists of the Cherokee, Compass, Grand Cherokee, Renegade and Wrangler. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options.
 

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Surfers Jordy Smith, Malia Manuel and Tyler Wright Come On Board

Surfers Jordy Smith, Malia Manuel and Tyler Wright Come On Board as Jeep® Brand World Surf League Athletes

The three World Surf League (WSL) athletes will be part of the Jeep® brand’s global marketing efforts of its WSL partnership, including broadcast, print, digital and social, supporting the 2017-2018 surfing season
The athletes will share social content throughout the tour across their individual Facebook, Instagram and Twitter channels
Jeep brand is the official and exclusive global automotive partner of the WSL men’s and women’s Championship Tour and naming rights partner of the WSL Leaders Program
More on the partnership can be viewed at WorldSurfLeague.com and Jeep.com

November 21, 2017 , Auburn Hills, Mich. -

Jeep I World Surf League I Crazy Passionate

The Jeep® brand has named Jordy Smith, Malia Manuel and Tyler Wright as its official World Surf League (WSL) athletes. The three athletes, who embody the Jeep spirit with their tenacity and love of adventure, will act as brand ambassadors, supporting the Jeep and WSL partnership for the 2017-2018 competition season. The initiative will run across broadcast print, digital and social channels. Social posts across Facebook, Twitter and Instagram will follow the three World Surf League athletes’ adventures in the water and on the road.

The Jeep brand, WSL and surf culture share a particular kind of passion – a persistent drive to explore the world with high energy and fearless enthusiasm. "Crazy Passionate" is a 60-second spot created for television, digital and social highlighting the campaign.


Fans can follow the athletes across their social channels (below), in addition to World Surf League (@wsl) and Jeep (@jeep):

Facebook/Instagram: @MaliaManuel, @TylerWright and @JordySmith
Twitter: @maliamanuel, @TylerGwright and @jordysmith88


Exciting new content in the partnership includes the celebration of the incredible moments that have happened with the Jeep Leader yellow jersey over the past three years. Additionally, the men’s and women’s WSL Champions, the world’s best male and female surfers of 2017, will be awarded a Jeep brand vehicle at the end of the season.

Up next is the Maui Women’s Pro (Nov. 25 - Dec. 6), which will determine the women’s WSL Title winner going into the final event of the year, where five surfers are able to clinch the coveted title: Sally Fitzgibbons (AUS), Tyler Wright (AUS), Courtney Conlogue (USA), Carissa Moore (HAW) and Stephanie Gilmore (AUS). Defending WSL Champion Tyler Wright currently sits in second place on the Jeep Leaderboard and will fight for her second consecutive Championship Tour win.

Following that is the Billabong Pipe Masters (Dec. 8 - 20), the final stop on the 2017 WSL Championship Tour, which will decide this year’s World Title. Four surfers remain in contention heading into the final event: reigning WSL World Champion John John Florence (HAW) who leads the Jeep Leader rankings, Jordy Smith (ZAF), Gabriel Medina (BRA) and Julian Wilson (AUS). Jordy Smith has worn the yellow Jeep Leader Jersey for some of the year – 2017 highlight results include his win at the Rip Curl Pro Bells Beach and second-place finish at the 2017 Hurley Pro at Trestles.

With exploding waves over shallow lava reef and sand, for decades Pipeline has been considered the most dangerous wave on the planet. The history of the break, combined with the sheer ferocity of the wave, makes winning the Billabong Pipe Masters a meaningful achievement for many pros. Careers are made there, as much as boards are broken. The Billabong Pipe Masters will see unparalleled athleticism, competitive drama and adventure as the world’s best surfers battle for the 2017 World Title.

Jeep brand and the WSL announced a long-term renewal and expansion of their global partnership this past September. With the extended partnership, the Jeep brand continues as the official and exclusive global automotive partner of the WSL and the naming rights partner to the WSL Jeep Leaders Tour Rankings for the men’s and women’s Championship Tour. The Jeep brand became the first-ever exclusive automotive partner of the WSL through a partnership first announced in May 2015.

A number of on-site activations are planned throughout the year to showcase the ultimate surf vehicles supporting WSL event operations, as well as engaging fans on the beach at Championship Tour events and those watching around the world on the broadcast. The Jeep brand will also highlight its product portfolio globally via WSL's unique, geo-targeted digital and linear media solutions.

Consumers are able to explore content from the most recent WSL events, including the Jeep Leaderboard and the wearer of the coveted yellow Jeep Leader Jersey, via Jeep.com/wsl on desktop and www.jeep.com/en/mobile/wsl for mobile. Surf content, including an interactive schedule of upcoming WSL Championship Tour events and a gallery of top videos and photos, will show off some of the mind-blowing action. Additional content includes the Jeep brand’s new global WSL-focused campaign “Crazy Passionate,” introducing the incredible athleticism and lifestyle of the WSL to Jeep brand fans everywhere.

The events will be broadcast live via WorldSurfLeague.com, the WSL app and on Facebook LIVE via the WSL’s Facebook page. Also, check local listings for coverage on CBS Sports Network in the United States, Fox Sports in Australia, ESPN in Brazil, Sky NZ in New Zealand, SFR Sports in France and Portugal, Sport TV in Portugal and the EDGEsport Network.

For more information, check out WorldSurfLeague.com.
 

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Jeep® Brand Launches Marketing Campaigns

Jeep® Brand Launches Marketing Campaigns for the Iconic All-new 2018 Jeep Wrangler and New 2019 Jeep Cherokee

“Freedom & Adventure” is the first in Jeep® brand’s advertising campaign launching the all-new 2018 Jeep Wrangler; a 30-second version is airing on television; a 60-second version of the spot can be viewed Jeep brand’s YouTube channel
“The World Comes With It” is first in Jeep brand’s advertising campaign launching the new 2019 Jeep Cherokee; 30-second video features a modern reinterpretation of Fleetwood Mac’s “Go Your Own Way”


March 13, 2018 , Auburn Hills, Mich. -

The Jeep® brand is launching multi-faceted marketing campaigns for two of its most anticipated new vehicles – the all-new 2018 Jeep Wrangler and the new 2019 Jeep Cherokee. Both campaigns are running across television and print, in addition to digital and social channels, including Jeep brand’s Facebook, Twitter and Instagram channels. Each video is the first in the Jeep brand campaigns to launch the respective vehicles. The videos are viewable on Jeep brand’s YouTube channel.

“Freedom & Adventure” With a rousing music track set against images of World War II, when the iconic vehicle first served the country’s troops, to footage that traverses the decades of the '50s, '60s, '70s through today, “Freedom & Adventure” tells the story of the now legendary Jeep Wrangler being brought into life.

An icon that has stood the test of time, significant enhancements and purposeful modifications have been made to progress and modernize the nameplate, but the elements that have made the Jeep Wrangler incredibly timeless and legendary have been fiercely protected. To the hard-core off-roaders and urban adventurers alike, the unmatched Jeep brand spirit is defined by a relentless self-belief, limitless confidence and a joyful sense of possibility. Jeep brand vehicle owners, fans and followers embrace the everyday joys of freedom and adventure and celebrate that spirit in the way that they choose to live their lives.


Opening to a hushed, hypnotic, modern reinterpretation of Fleetwood Mac’s “Go Your Own Way” and set against majestic landscapes and natural imagery, “The World Comes With It” launches the new reimagined 2019 Jeep Cherokee. A nameplate that has unquestionably stood the test of time, the Cherokee upholds the Jeep brand tradition of inspiring design, practicality, safety and legendary capability, continuing the evolution of the brand.

From the cities that embrace the urban landscape to the far reaches of the rugged off-road, Jeep brand owners have license to fully explore any corner of the world. This is the world that comes with the reimagined 2019 Jeep Cherokee, and stands as the universal proposition that is uniquely ownable by the Jeep brand.


Jeep was recently recognized as a 2018 "Cult Brand" Honoree at the annual The Gathering (Society of Cult Brands). The Jeep brand is the first and only automotive brand to be recognized by the association. Eight brands, and their leaders, were honored for their outstanding courage and unconventional thinking in achieving enviable brand engagement and reaping the benefits of cult-like status.

About the All-new 2018 Jeep Wrangler
The all-new 2018 Jeep® Wrangler – the most capable and recognized vehicle in the world – builds on its legendary history with an unmatched combination of off-road capability, authentic Jeep brand design, open-air freedom, advanced fuel-efficient powertrains, superior on- and off-road dynamics, and a host of innovative safety and advanced technology features.

The 2018 Jeep Wrangler two-door model is available in three different trim configurations: Sport, Sport S and Rubicon. Wrangler four-door models are available in four different trim configurations: Sport, Sport S, Sahara and Rubicon.

About the New 2019 Jeep Cherokee
The new 2019 Jeep Cherokee – the most capable mid-size SUV – boasts a new, authentic and more premium design, along with the addition of an all-new, advanced 2.0-liter direct-injection inline four-cylinder engine that enhances performance and fuel efficiency.

The Jeep design team has created a distinguished new look that aligns on the premium side of the Jeep brand family, along with iconic styling. Complete with a new fascia, lightweight hood, LED headlamps, daylight running lamps (DRL), fog lamps and liftgate, the new 2019 Jeep Cherokee is a vehicle that offers a fresh look, and maintains its unmatched capability in all weather conditions, on the road or trail.

Available in five different trim configurations – Latitude, Latitude Plus, Limited, Overland and the rugged Trail Rated Trailhawk, the 2019 Jeep Cherokee is manufactured in the United States at the Belvidere Assembly Plant in Belvidere, Illinois. It will arrive in showrooms in the first quarter of 2018.

As the newest mid-size SUV from Jeep, it competes in the largest SUV segment in the United States with more than 2 million sales annually.
 

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Jeep is Already Teasing its Moab Easter Safari Vehicles

Jeep is Already Teasing its Moab Easter Safari Vehicles

Mar 15, 2018








Each year, Jeep enthusiasts look forward to the automaker’s Moab Easter Safari event, which always features awesome concepts.

Set to take place this year from March 24 to April 1, the 2018 Easter Jeep Safari will once again bring a selection of Jeep concept vehicles created in collaboration with Mopar. The American automaker is getting things started early by releasing two teaser images, hinting at a couple of the new concept vehicles heading to Moab.

Both concepts appear to be based on the new 2018 Wrangler, and one of them is wearing a “Jeepster” badge on the front fender. Expect that concept to be inspired by the Jeepster Commando from the 1960s and 1970s. There’s also a two-tone exterior featuring a contrasting white hardtop and a steeply-sloped rear window.

The other teaser image doesn’t reveal much other than the front end, which boasts a new front bumper, a grille guard, and a ram air hood. There appears to be LED headlights and naturally, more aggressive off-road-ready tires.

Unfortunately for now, that is all Jeep has treated us to. But expect more teasers in the coming days leading up to the event.


AutoGuide.com
 

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Surfer With the Best Individual Score

Jeep® Brand Rides WSL Founders' Cup of Surfing Wave as Exclusive Automotive Partner

Surfer With the Best Individual Score at the End of Two-Day Event Will Be Awarded an All-new 2018 Jeep Wrangler


May 2, 2018 , Auburn Hills, Mich. -



04-03-2018
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The World Surf League (WSL) and the Jeep® brand announce the release of their virtual reality (VR) experience, Jeep® Sessions: A Surfing Journey in 360°, leading into the year-long 2018 surf season. Surf fans all over the world can experience Jeep® Sessions: Surfing in 360° at WSL events throughout the year, including Vans US Open of Surfing, Quiksilver Pro France, Billabong Pipe Masters and Hawaii Women’s Pro.

As part of its multiyear global deal, the Jeep® brand is the exclusive automotive partner of the World Surf League’s (WSL) upcoming Founders’ Cup of Surfing event presented by Michelob ULTRA Pure Gold, a historic nation-versus-nation teams event featuring a cross-section of the world's best surfers, to be held at WSL Surf Ranch in Lemoore, California, May 5-6, 2018.

The WSL Surf Ranch facility boasts the best man-made wave in history – a 700-yard, high-performance, bi-directional wave featuring barrel sections and maneuver sections. Primarily existing as a testing facility, the Lemoore site has spent the past two years dialing in the technology under the guidance of 11-time WSL Champion Kelly Slater (USA) and feedback from visiting WSL surfers. The technology has captured the imagination of the global surfing community. The Founders' Cup will be the WSL’s first public event at the facility, showcasing the wave and the world's best surfers through a unique team format.


“Surf and Jeep brand fans share an extreme enthusiasm that drives them to seek their next adventure,” said Mike Manley, Head of Jeep Brand – FCA. “The Founders’ Cup and the Surf Ranch are born from the passion of an entire community that dreamed its existence. These are the same dreamers and doers that fuel our Jeep brand culture. We not only share the same sensibilities as the World Surf League, we also provide the global reach that is both uniquely compatible and necessary to extend across their worldwide surf events.”

The Jeep brand will have an on-site activation at the event, including the recently announced "Jeep Sessions: A Surfing Journey in 360°" virtual reality experience, where fans can take a virtual reality adventure with Jeep Ambassadors Jordy Smith and Malia Manuel. In addition, five “Crazy Passionate” videos embodying the shared DNA between the Jeep brand and the spirit and soul of surfing/surf lifestyle will run across the Jeep brand’s social and digital channels.

Additional elements of the Founders’ Cup partnership include:

"Jeep Best Ride" – Athletes will be scored on each run and the leading run over the course of the contest will hold the title of "Jeep Best Ride." Broadcast viewers will see a special icon next to the name of the current "Jeep Best Ride" leader whenever he or she is in the water, and when the competition concludes, the athlete with the highest score overall will take home an all-new 2018 Jeep Wrangler
Jeep Athlete Signings on May 5 (with @JordySmith) and on May 6 (with @TylerWright)
All-new 2018 Jeep Wrangler and new 2019 Jeep Cherokee on site
Jeep brand vehicles to be assigned VIP transport


Five teams – USA, Brazil, Australia, Europe and World – made up of three men and two women surfers from the elite WSL Championship Tour will compete over the two-day event. The competition will be hosted against a festival backdrop honoring the culture of surfing – food, music, beverage, art and special guests will all be on site for enjoyment. Tickets for the event are available at WSLFoundersCup.com.

As the WSL’s exclusive automotive partner, the Jeep brand continues its sponsorship of surfing’s most sought-after properties – the Jeep Leaderboard and the iconic yellow Jeep Leader Jersey.

Jeep brand was recognized as a 2018 "Cult Brand" Honoree at the annual The Gathering (Society of Cult Brands) in February 2018. Jeep brand is the first and only automotive brand recognized by the association. Eight brands, and their leaders, were honored for their outstanding courage and unconventional thinking in achieving enviable brand engagement and reaping the benefits of cult-like status.

About WSL
The World Surf League (WSL) is dedicated to celebrating the world’s best surfing on the world’s best waves through a variety of best-in-class audience platforms. The League, headquartered in Santa Monica, is a global sport with regional offices in Australasia, Africa, North America, South America, Hawaii, Japan and Europe.

The WSL has been championing the world's best surfing since 1976, annually running in excess of 180 global events across the Men's and Women's Championship Tours, the Big Wave Tour, Qualifying Series, Junior and Longboard Championships, as well as the WSL Big Wave Awards. The League possesses a deep appreciation for the sport's rich heritage while promoting progression, innovation and performance at the highest levels, and in doing so crowns the undisputed world champions in Men’s, Women’s across all divisions within the tour.

For more information, please visit WorldSurfLeague.com
 

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“Jeep Wrangler Celebrity Customs,”

Jeep® Brand Announces First-ever Web Series Competition, “Jeep Wrangler Celebrity Customs,” Featuring Alex Rodriguez, Maria Menounos, and The Infatuation’s Andrew Steinthal & Chris Stang

Web series hosted by ABC/ESPN analyst and former 13-year NBA star Jalen Rose
Rodriguez, Menounos, Steinthal and Stang team up with customizers West Coast Customs, DCD Customs, AutoCraft NYC and Jeep® Performance Parts to outfit their vehicles and build their dream Jeep Wrangler
First webisode launches on Thursday, September 6 at www.jeep.com/celebrity-customs
Fans and followers can watch to track the progress on each celebrity’s social channels, including Instagram, Twitter and Facebook, in addition to Jeep brand’s social channels: Instagram, Twitter, Facebook
Wrangler Golden Grille Award winner will be announced in the Thursday, September 27 webisode

September 6, 2018 , Auburn Hills, Mich. -

The Jeep® brand is launching its first-ever web series competition, “Jeep Wrangler Celebrity Customs,” as part of its new marketing campaign encompassing digital, social and experiential elements. The centerpiece of this unique competition is the iconic Jeep Wrangler. Former NBA standout and sports analyst Jalen Rose hosts the six-episode web series, which fans and followers can view at www.jeep.com/celebrity-customs. In the web series, baseball legend and MLB analyst Alex Rodriguez, entrepreneur and media personality Maria Menounos and the restaurant media platform The Infatuation, with co-founders Andrew Steinthal and Chris Stang, compete with the assistance of professional customizers and Jeep Performance Parts to craft an all-new 2018 Jeep Wrangler that showcases their respective styles, passions and personalities.

The first webisode, three to four minutes in length, launches today, Thursday, September 6 at www.jeep.com/celebrity-customs. The following five webisodes will debut on Sept. 11, Sept. 13, Sept. 18, Sept. 20 and Sept. 27. The final installment on September 27 takes place at a special reveal event in Los Angeles where all four celebrity contestants will be in attendance as the customization challenge winner is revealed.

In addition to the Jeep brand-selected winner receiving the Wrangler Golden Grille Award, fans and followers can vote online at Jeep.com for the Fan Favorite Award, following the sixth and final episode on September 27. Voting will take place on Jeep.com from September 27 through October 5.

Owners have long customized the Jeep Wrangler to reflect their individual personalities that enable them to seek their own unique adventures, wherever the road takes them. Throughout the web series, the celebrities work with the customizers and Jeep Performance Parts to outfit their Jeep Wrangler and create a one-of-a-kind vehicle. The winner not only gets bragging rights, but will keep the Jeep Wrangler they’ve customized, which no doubt will turn heads wherever they go.

Fourteen-time MLB All-Star and founder of AROD Corp Alex Rodriguez is collaborating with Ryan Friedlinghaus of West Coast Customs to create the ultimate Jeep Wrangler, one that fits his business and out of office needs.

"It’s been thrilling to compete in the first ever Jeep Wrangler Celebrity Customs," said Rodriguez. "Ryan and his team at West Coast Customs are building me the perfect ride — a Wrangler that keeps up with both my business and my lifestyle. I’m certain those guys are going to help me knock it out of the park!"

Renowned TV personality and SiriusXM host Maria Menounos has long-aspired to be a Jeep Wrangler owner, and now she gets her chance as she teams up with David Tonapetyan of DCD Customs, which specializes in Jeep Wrangler customizations, to craft the Wrangler of her dreams. "I never shy away from a little friendly competition," said Menounos. "I’m so excited to participate in this program with the Jeep brand and I look forward to presenting creative space and organizational solutions from my own personal point of view, while also catering to dog lovers everywhere!"

Chris Stang and Andrew Steinthal are the founders of The Infatuation, a social and digital discovery platform designed to find a restaurant for the perfect situation, and recent acquirers of Zagat. Having a vehicle in NYC is a luxury, so Chris and Andrew have linked up with Stefano Loria of AutoCraft NYC to make sure they roam the city streets in style – with their very own customized Jeep Wrangler.

"We couldn’t be more excited to partner with the Jeep brand on this program. We've always dreamed about having our own custom Infatuation ride, and we couldn't think of a better vehicle than the Jeep Wrangler to make our own," said Chris Stang, CEO & Co-Founder.

Co-Founder & CRO Andrew Steinthal added, "We look forward to seeing how Alex Rodriquez and Maria Menounos customize their vehicles, and our goal is to see their designs in our rearview mirror when we win. May the best Jeep Wrangler win."

Jeep brand was recognized as a 2018 "Cult Brand" Honoree at the annual The Gathering (Society of Cult Brands). Jeep is the first and only automotive brand to be recognized by the association. Eight brands, and their leaders, were honored for their outstanding courage and unconventional thinking in achieving enviable brand engagement and reaping the benefits of cult-like status.

About Jeep Brand
Built on more than 75 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup consists of the Cherokee, Compass, Grand Cherokee, Renegade and Wrangler. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options.
 

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Discussion Starter #10
Jeep Wrangler Celebrity Customs - Episode 01


Sep 6, 2018
Three celebrity Wrangler customizations, but only one winner. Join host Jalen Rose as he follows our celebrity competitors and their renowned customizers on a six-episode challenge to create the ultimate custom Wrangler. Visit Jeep.com/celebrity-customs to follow the customization journey.
 

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Discussion Starter #11
Maria Menounos Wins Jeep® Brand’s First-ever Web Series Competition “Jeep Wrangler Celebrity Customs”

Maria Menounos and customizer, David Tonapetyan of DCD Customs win the Wrangler Golden Grille Award in close contest
Menounos and DCD Customs won the competition going up against Alex Rodriguez and West Coast Customs, and The Infatuation co-founders Andrew Steinthal and Chris Stang with customizer AutoCraft NYC
Fans and followers can view all six webisodes, including last night's finale, at www.jeep.com/celebrity-customs
In addition to the Jeep brand-selected winner receiving the Jeep Wrangler Golden Grille Award, fans and followers can now vote online at Jeep.com/celebrity-customs for the Fan Favorite Award; Voting takes place now through September 30
The web series was inspired by the tens of thousands of owners who have customized their own Jeep Wrangler models


September 28, 2018 , Auburn Hills, Mich. -

In the Jeep® brand’s inaugural competition web series, "Jeep Wrangler Celebrity Customs,” media personality Maria Menounos beat out truly tough competition from Alex Rodriguez and The Infatuation’s Andrew Steinthal and Chris Stang to win the first ever Wrangler Golden Grille Award.

All six webisodes, including last night's finale, are viewable at www.jeep.com/celebrity-customs.


In addition to the Wrangler Golden Grille Award awarded by the Jeep brand, fans and followers now have the chance to vote for their favorite Jeep Wrangler following the finale webisode. Voting takes place at Jeep.com/celebrity-customs for the Fan Favorite Award now through September 30.

“It was a close contest, coming down to the final vote,” said Menounos. “Alex definitely brought his A-game with West Coast Customs, as did Andrew and Chris with AutoCraft NYC, but I knew from the beginning that David Tonapetyan and DCD Customs had what it takes to help me build my perfect Jeep Wrangler. I’m beyond excited to be the first ever Wrangler Golden Grille winner!”

“Maria had a vision from the very beginning and DCD Customs was honored to help her realize it,” said David Tonapetyan, CEO of DCD Customs. “From the retro teal color custom paint with the custom interior to match with white accents, down to the 40-inch tires and silver winch, this Jeep Wrangler is one-of-a-kind, just like Maria.”

In the six-episode web series, media personality Maria Menounos, baseball legend and MLB analyst Alex Rodriguez, entrepreneur and the restaurant media platform The Infatuation, with co-founders Andrew Steinthal and Chris Stang, competed with the assistance of professional customizers utilizing Jeep Performance Parts to craft an all-new 2018 Jeep Wrangler that showcases their respective styles, passions and personalities. Former NBA standout and sports analyst Jalen Rose hosted the six-episode web series.

Each Jeep Wrangler was judged in three categories: “Stoplight Quality,” “Captivating Interiors” and “Authentically Wrangler.” The judges were Kim Adams House (Head of Jeep Brand Advertising), Mark Moushegian (Jeep Brand Designer) and a special guest judge – rapper, actor and record producer Xzibit.
 

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Discussion Starter #12
In Geneva, all eyes are on the Jeep® Wrangler Rubicon 1941 designed by Mopar

The exceptional Wrangler Rubicon 1941 struts its stuff on the Jeep® stand in Geneva
European preview of a special 100 percent street legal off-road configuration
Full Jeep Performance Parts by Mopar trim takes the desire for adventure to the max
Also in the spotlight, an urban version of the Wrangler Sahara, sporting Authentic Accessories by Mopar and chromed details
A Jeep Renegade in the new Bikini livery, designed for adventures in the city, using Authentic Mopar Accessories, is the centrepiece of the stand
The Authentic Accessories powered by Mopar and dedicated services enhance the potential of all the FCA Group cars and also stand out on the Alfa Romeo, Fiat and Abarth stands


March 5, 2019 , Geneva -


The new Jeep® Wrangler Rubicon 1941 designed by Mopar makes its European debut at the Geneva International Motor Show with bespoke 100 percent street legal trim that takes the desire for adventure to the max.

Like all accessories produced by Mopar, Jeep Authentic Accessories provide owners with maximum functionality, safety, style and performance because they are created by the same team that designs the original Jeep vehicles.


The latest ultimate example of that is the new Wrangler Rubicon 1941, fitted with Jeep Performance Parts that enhance and build on its legendary off-road capability. For proof, look no further than the 2-inch suspension lift kit, the snorkel, rock rails, black door sill, black fuel filler door and all-weather mats. The finishing touch to this tough configuration is a 1941 livery that commemorates an important year for the Jeep brand: the first appearance of the original Willys Jeep.

That heritage is evoked on other details of the vehicle such as the wheel, gear knob and tailgate table. The vehicle is also enhanced with other Authentic Accessories selected from a Jeep Wrangler range numbering more than 200 accessories: matte black seven-slot front grille, mud guards, off-road lights and mirror caps, all contrasting with the Hella Yella yellow paintwork. The Mopar customization continues inside with black mesh sun bonnet and front grab handles. The Wrangler 1941 is officially approved by both Mopar and Jeep to deliver the true off-road experience to customers, while maintaining the 100 percent street legal appearance.

In Geneva, the special 1941 configuration is presented on the Rubicon model. It will also be available, from summer 2019, on all Wrangler 2.2-liter diesel versions, and also on both the Sport and Sahara trims.

Mopar doesn’t only mean “off-road”, but it also injects "inner city" character into the Jeep range, such as the Wrangler Sahara in urban trim with chrome fuel cap and door sill guards that clearly stand out from the Ocean Blue color body.

Finally, a Jeep Renegade Limited, sporting the all-new Bikini body color, is also characterized by a special urban look, featuring door sill guards with Jeep logo, front air dam, new sill trims and rear scuff plate in Subshine Grey, which is the same color as seen on the mirror caps and front grille. The cabin offers a cargo organizer and carpet mats.

Comprehensive, State-of-the-art Offering
It’s not only about Jeep in Geneva. A selection of creations and customisations powered by Mopar for Alfa Romeo, Fiat and Abarth vehicles will also be making statements on the other FCA brand stands.

The accessories developed for Alfa Romeo are unique and distinctive, ideal for enhancing the sportiness and unique personality of the Giulietta, Giulia and Stelvio. Fine materials such as carbon add character to the mirror cap, radiator grille, spoiler, gear knob and door sill guards, while the textured tones of Miron personalize the specific alloy wheels.

The Alfa Romeo-branded puddle lights, and the dark tail lamps on Stelvio are just some of the characterising elements to be found on the stand in Geneva, both on board the vehicles and on display in the elegant display cases.

On the Fiat stand, two display cases will house a selection of Fiat Authentic Accessories: the Carbon Pack for Tipo Sport and the Dark Pack for 500X. The first pack features a number of carbon details with a markedly racing style, such as the full front and rear bumper kits, side skirts, rearview mirror covers and door handles. The vehicle, in the Tipo Sport version, is equipped with the same accessories in the “Dark Pack.” And the captivating 18-inch rims are also available as optional extras.

In the second are aesthetic Packs for 500X, created through the know-how of the experts at Mopar to emphasize the inherent elegance, design and sporty style of this Italian crossover by Fiat. Finally, some of the key Authentic Accessories developed by Mopar for the Abarth 124 Spider include the carbon fiber hard top. High-tech, lightweight and safe, it gives the car a true coupé style while retaining all the excitement and driving pleasure only a genuine roadster can offer. The sportiness of the vehicle and its performance in terms of road holding are also boosted by the specific strut bar, while the mesh luggage rack organizer with Mopar logo enables load optimization, ensuring maximum freedom on the road.


2019 Jeep Wrangler Rubicon 1941 By Mopar


Jeep Wrangler Rubicon 1941 (2019) Customized by Mopar
 

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Discussion Starter #13
“Legends Aren’t Born, They’re Made”

“Legends Aren’t Born, They’re Made” Marketing Campaign Cements Jeep® as Legendary SUV Brand

“Legends Aren't Born, They're Made” marketing campaign launches with two 30-second spots, “SUV Letters Earned” and “Anthem” across television, social (Facebook, Twitter and Instagram) and digital (YouTube)
Additional spots to break as part of 360-degree marketing campaign, which runs across National, Tier II, African American and Hispanic media
Jeep brand honored as the first-ever automotive brand "Cult Brand Honoree" in 2018


March 11, 2019 , Auburn Hills, Mich. -

The Jeep® brand is launching “Legends Aren't Born, They're Made,” a new 360-degree marketing campaign affirming the automaker’s legendary SUV status. The campaign’s first two spots deliver a resounding rebuke to all other automakers' attempts to stamp their SUVs in the same vein as a Jeep brand vehicle. The two 30-second spots, "Anthem" and "SUV Letters Earned," are now running across television, in addition to the Jeep brand’s digital and social channels, including YouTube, Facebook, Twitter and Instagram.

“In the nearly nine years since the Jeep brand launched its defining campaign, ‘The Things We Make, Make Us,’ we’ve come full circle to see the SUV become more relevant than ever,” said Olivier Francois, Chief Marketing Officer, FCA. “This global campaign gives the term SUV back its meaning. It is a reminder that the Jeep brand, through its legendary DNA, continues to fulfill its promise of capability, durability and craftsmanship. It cements its legitimacy as the one true and rightful leader in the category."


“Jeep SUVs are designed and engineered to go anywhere, do anything and bring you back. For Jeep, this is not a tagline,” said Tim Kuniskis, Head of Jeep Brand – North America. “The freedom and capability to explore, whether on road or off, is the essence of the brand. It's this clarity of purpose that differentiates Jeep and the legends portrayed in this campaign.”

"Anthem"
VO:
They’re made in freezing cold … blazing heat … and knee-deep mud. It takes hours ... days … years of hard work to make a legend. And this is the one we make. Built to go anywhere, do anything and bring you home. Legends aren’t born, they’re made.”

VO: “S. U. V. These letters used to mean something. Letters earned in backwoods, high hills and steep dunes. But somewhere along the way, SUVs became pretenders. Not pioneers. But you never forgot the difference. And neither did we. There are many SUVs, but there’s only one legend. Legends aren’t born, they’re made.”

The campaign will run across national, Tier II, African-American and Hispanic media. In all, four spots will run with more to follow, focusing on the Jeep brand full lineup, including the Jeep Wrangler, Grand Cherokee, Cherokee, Compass, Renegade and the all-new 2020 Jeep Gladiator.

The Jeep brand campaign was created in partnership with HighDive.

As the first-ever automotive brand recognized as a "Cult Brand Honoree" at the annual The Gathering (Society of Cult Brands) in 2018, the Jeep brand was honored for its outstanding courage and unconventional thinking in achieving enviable brand engagement and reaping the benefits of cult-like status.

Jeep Brand

Built on more than 75 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup consists of the Cherokee, Compass, Gladiator, Grand Cherokee, Renegade and Wrangler. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options.
 

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Discussion Starter #14
World Surf League Athletes Filipe Toledo and Nikki Van Dijk Join Jordy Smith and Malia Manuel as Jeep® Brand Ambassadors

The four World Surf League (WSL) athletes will be part of the Jeep® brand’s global marketing efforts of its WSL partnership, including broadcast, print, digital and social, supporting the 2019 Championship Tour (CT) season
New “Make A Wave” social initiative kicks off with each of the four athletes partnering with unique organizations to donate their time and resources to help make a difference in their communities
The athletes will share social content throughout the tour across their individual Facebook and Instagram channels, including “Behind the Surf Spot” content
WSL season officially begins with the Quiksilver Pro and Boost Mobile Pro Gold Coast on April 3 in Gold Coast, Queensland, Australia
Jeep brand is the official and exclusive global automotive partner of the WSL Men’s and Women’s Championship Tour and naming rights partner of the Jeep Leader Program
Jeep brand and the WSL global partnership extends through 2020, the year that surfing will make its debut on the world stage at the Olympic Games in Tokyo

March 29, 2019 , Auburn Hills, Mich. -

World Surf League (WSL) athletes Filipe Toledo and Nikki Van Dijk will join Jordy Smith and Malia Manuel as Jeep® brand ambassadors. The four athletes, who embody the Jeep spirit with their passionate drive to explore the world with high energy and fearless enthusiasm, will support the Jeep and WSL partnership for the 2019 competition season. The Jeep brand continues as the official and exclusive global automotive partner of the WSL Championship Tour and the naming rights partner to the Jeep Leader Program for the Men’s and Women’s Championship Tour.

“The WSL and their athletes embody same ‘seize the day’ philosophy as the Jeep brand,” said Tim Kuniskis, Head of Jeep Brand, North America. “Our global partnership allows the Jeep brand to connect our shared fan bases, giving our collective fans and followers the opportunity to embrace a lifestyle and attitude that is unlike any other in the world.”

In addition to the global television spot “What does your board ride?,” exciting new content in the partnership includes the “Make A Wave” initiative. Each Jeep athlete ambassador partnered with the brand and a unique organization that each is passionate about by donating their time and resources to help make a difference in their communities.

“I'm so proud to be representing the Jeep brand in 2019,” said Filipe Toledo. “I’ve always been a big fan of the Jeep brand, so to be able to partner with them is really exciting. Their values as a brand align with mine in that they are all about giving back to the community. When I proposed collaborating with A Walk on Water, a surf therapy organization that provides therapy to children with special needs, they were all about it. The support they gave both myself and A Walk on Water that day was next level.”

The four videos feature Nikki Van Dijk and partner organization Girl Guides Australia; Filipe Toledo with A Walk On Water; Jordy Smith with Surfers Not Street Children; and Malia Manuel with Hawaii Community Foundation. As each surf athlete demonstrates how he/she is making a difference in their communities, the “Make A Wave” initiative includes a call to action across social media for fans to #MakeaWave in their own areas. [URL="https://www.youtube.com/playlist?list=PLvULN5PwSSrvqm5fOXOcF8IMo9Sdz4AtW"]All four videos can be viewed here.[/URL]





Additionally, social posts across Facebook and Instagram will follow the four World Surf League and Olympic hopeful athletes’ adventures in the water and on the road.

Filipe Toledo has taken the Tour by storm, winning seven CT events since 2015. Toledo is currently ranked #3 on the Championship Tour and is looking to secure his first World Surf League World Title in 2019.

Returning for his third year as a Jeep Brand Ambassador, Jordy Smith, one of the most recognized surfers in the water, is a South African powerhouse on the Championship Tour. A proven threat on Tour as the two-time World Title runner-up, Jordy captained the winning World Team at the 2018 Founders’ Cup of Surfing at WSL Surf Ranch.

Also returning for a third year as a Jeep Brand Ambassador, Malia Manuel is the youngest surfer to ever win the U.S. Open of Surfing, winning in 2008 at 14 years old. The Hawaiian is known for her grace and style, and illustrates her passion for fun and adventure both on and off the water.

Her first year as a Jeep Brand Ambassador, Nikki Van Dijk is new to the Jeep family. The easy-going surfer earned her first Championship Tour victory in Portugal in 2017.

Jeep brand and the WSL global partnership extends through 2020, the year that surfing will make its debut on the world stage at the Olympic Games in Tokyo. The partnership, which was first announced in May 2015 with the Jeep brand becoming the first-ever exclusive automotive partner of the WSL, has been renewed as part of a multiyear deal.

A number of on-site activations are planned throughout the year to showcase the ultimate surf vehicles supporting WSL event operations, as well as engaging fans on the beach at Championship Tour events and those watching around the world on the broadcast. The Jeep brand will also highlight its product portfolio globally via WSL's unique, geo-targeted digital and linear media solutions.

Consumers are able to explore content from the most recent WSL events, including the Jeep Leaderboard and the wearer of the coveted yellow Jeep Leader Jersey, via Jeep.com/wsl on desktop and www.jeep.com/en/mobile/wsl for mobile. Surf content, including an interactive schedule of upcoming WSL Championship Tour events and a gallery of top videos and photos, will show off some of the mind-blowing action.

The events will be broadcast live via WorldSurfLeague.com, the WSL app and on Facebook.com/WSL. Also, check local listings for coverage from WSL’s linear broadcast partners.

Visit WorldSurfLeague.com and Jeep.com to learn more about the global partnership.

Jeep Brand
Built on more than 75 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup consists of the Cherokee, Compass, Gladiator, Grand Cherokee, Renegade and Wrangler. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options.
 

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Discussion Starter #15
Video 'More Than Just Words'

Jeep® Brand's Record-breaking Video 'More Than Just Words' Featuring OneRepublic Will Air for First Time Ever on TV during Premiere of NBC’s 'Songland' on Tuesday, May 28

"More Than Just Words," featuring OneRepublic, launched online as part of FCA’s “Big Game Blitz” advertising campaign in lead-up to Super Bowl 2019
The two-minute video shattered FCA’s online record with over 106 million views, beyond the estimated viewership of the game telecast
“Songland” features Ryan Tedder, lead singer of OneRepublic and a four-time Grammy® Award-winning songwriter and producer, as one of show’s producer-mentors
NBC’s new summer series, “Songland,” provides one talented songwriter per episode with the opportunity to have their song recorded and released worldwide by chart-topping artists
“More Than Just Words" has been shared across Facebook, Twitter and YouTube over 200,000 times cumulatively with over 50,000 comments combined reflecting overwhelmingly positive sentiment from fans across social media


May 24, 2019 , Auburn Hills, Mich. -

The Jeep® brand will air its record-breaking video, “More Than Just Words,” for the first time ever on television during the premiere of NBC’s new series, “Songland.” The two-minute "More Than Just Words," a visual narration of the "The Star Spangled Banner," features music performed by OneRepublic. The song serves as a catalyst that takes viewers on an unexpected musical and visual odyssey, with images splashing across the screen representing the song's lyrics. The video launched online as part of FCA’s “Big Game Blitz” campaign leading up to this year’s Super Bowl telecast.

The 11-episode “Songland,” premiering on Tuesday (5/28) at 10 p.m. Eastern/Pacific, gives an authentic peek into the creative process of song writing and provides one talented winner per episode with the opportunity to have their song recorded and released worldwide by chart-topping artists. The program features Ryan Tedder, the lead singer of OneRepublic and a four-time Grammy® Award-winning songwriter and producer, as one of show’s producer-mentors.

“Music allows us to build upon the strength and identity of each of our brands by giving each a voice, and OneRepublic has long played a huge role in the success of Jeep brand's advertising campaigns,” said Olivier Francois, Chief Marketing Officer, FCA. “Last summer’s partnership with the band gave us the opportunity to launch their hit song ‘Connection’ as part of our successful Apple Music initiative, and our ‘More Than Just Words’ spot leading up to the Super Bowl featuring OneRepublic smashed records for the Company. In advance of NBC’s highly anticipated new series ‘Songland,’ we wanted to support both the series and Ryan in his new endeavors by presenting a first-ever television airing of 'More Than Just Words' to run during the show's premiere this Tuesday night.”



As part of its advertising efforts in the lead-up to Super Bowl 2019, FCA US debuted eight commercials online as part of its "Big Game Blitz" digital and social strategy. The Jeep® brand's "More Than Just Words" smashed the Company's record for most online views, with over 106 million, more than the audience size for the Super Bowl broadcast. (The eight videos released as part of FCA's "Big Game Blitz" have aggregated more than 169 million views – well beyond the estimated viewership for the game broadcast.)

In addition to breaking Company records for most views, "More Than Just Words" has been shared across Facebook, Twitter and YouTube over 200,000 times cumulatively with over 50,000 comments combined, reflecting overwhelmingly positive sentiment from fans across social media. Social sentiment for the video is overwhelmingly positive, with all comments 99 percent positive or neutral. Comments from fans across Jeep's Facebook and Twitter channels include the following:

– "Probably one of the loveliest renditions of the Star-Spangled Banner I've ever seen. And you'll note I said 'seen' because there's very few words. …Thank you Jeep and one republic ... ya did good."

– "Thank you Jeep! This was a very deep message and it brought tears to my eyes. One of the best commercials I have seen….should be on super bowl."

– "Every year, I wait for the best of the Super Bowl ads. This it it. Good ad, great message. Well done."

– "Gave me goosebumps. This was absolutely epic! And the fact that there's no words in the anthem (except at the beginning and end) makes it 10X better. Well done jeep!"

– "One of the best commercials I've seen in ages. This is a home run. No, not just a home run…It's a GRAND SLAM! I've rewatched it a half dozen times and continue to pick more of the symbolism and continue to tear up through parts of it. It pulls at heartstrings."

The Jeep brand's "More than Just Words," directed by Mark Toia with music by OneRepublic, was created in partnership with Dallas-based The Richards Group.

Jeep Brand
Built on more than 75 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup consists of the Cherokee, Compass, Gladiator, Grand Cherokee, Renegade and Wrangler. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options.
 

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Discussion Starter #16
Jeremy Renner Debuts New Music, Stars in New Jeep® Brand Advertising Campaign Launchi

Jeremy Renner Debuts New Music, Stars in New Jeep® Brand Advertising Campaign Launching Today (Wednesday, July 10)

Actor, singer-songwriter and musician Jeremy Renner debuts three new singles “Main Attraction,” “Nomad” and “Sign” as part of new Jeep® brand television campaign
Renner stars in series of commercials for Jeep brand’s sixth annual “Summer of Jeep” campaign, breaking across television, digital and social channels beginning on Wednesday, July 10
Renner’s “Main Attraction”, “Nomad” and “Sign” are available now across streaming platforms
Longer-form “mini music video” versions of the TV spots can be viewed on Jeremy Renner’s official YouTube channel and the Jeep brand’s official YouTube channel


July 10, 2019 , Los Angeles -

Actor, singer-songwriter and musician Jeremy Renner is starring in a new Jeep® brand television campaign that includes three all-new music tracks from the artist: “Main Attraction,” “Nomad” and “Sign.” The “Summer of Jeep” campaign breaks across TV, digital and social channels today (Wednesday, July 10). “Main Attraction,” “Nomad” and “Sign” are available now across streaming platforms here.

Along with the three television spots, the Jeep brand worked in unison with Renner and director Jeff Tomsic (“Spy Guys”) to simultaneously film the Jeep brand campaign and the official music video launching Renner’s single “Main Attraction,” in addition to Renner’s documentary project that charts his music pursuits.


"For consumers, owning a Jeep brand vehicle isn't about just one defining attribute. It's not just about the off-road capability of a Jeep Gladiator or the open-air freedom of a Wrangler or even the luxury of a Grand Cherokee, because all of those vehicles can be all of those things – the Jeep brand is the ultimate SUV brand, it defies labels. The same can be said about Jeremy Renner," said Olivier Francois, Chief Marketing Officer, FCA. "He's not just the on-screen action hero. He is a true Renaissance man with talents that go well beyond acting, as he continues to show us with the introduction of his new music, which is authentic, honest rock n' roll, and aligns with the same spirit and philosophy of the Jeep brand. Designed to celebrate a great American talent, this campaign is one of FCA’s biggest creative endeavors that is driven by a shared vision, passion and performance.”

Jeremy breaks free from the confines of a stuffy Hollywood black-tie affair in search of freedom and the chance to pursue new possibilities where community, freedom and music rule. When he finds it, he takes the mic at a packed summer roadhouse. (Jeep Grand Cherokee; 30-second, 15-second versions)

While sitting at a diner writing music, Renner imagines himself on a road trip, inspiring the lyrics to a song. (Jeep Compass; 30-second, 15-second versions)

In an engaging interaction between Jeremy and his fans, Jeremy trades his stale tour bus for the free-spirited, open-air freedom of a Jeep Wrangler. (Jeep Wrangler; 30-second, 15-second versions)

The Jeep campaign was created in partnership with the Chicago-based HighDive agency.

Jeep Brand
Built on more than 75 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup consists of the Cherokee, Compass, Gladiator, Grand Cherokee, Renegade and Wrangler. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options.
 

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Discussion Starter #17
eep® Brand Teams Up With NBC’s Hit Series “Songland”

Jeep® Brand Teams Up With NBC’s Hit Series “Songland” to Give a Songwriter the Chance to Pen a Song for a New Jeep Brand Commercial

Songwriters vie for opportunity to write a song for a new Jeep® brand commercial in all-new episode of “Songland,” airing Wednesday, Aug. 21 (9-10 p.m. ET/PT) on NBC
Acclaimed 2018 CMA and two-time ACM “Group of the Year” Nashville band Old Dominion will perform winning song
The 90-second Jeep brand commercial featuring Old Dominion performing the winning song will premiere at end of the Aug. 21 episode
“Songland” producer-mentors include Ryan Tedder (Grammy Award-winning writer-producer for Adele and Taylor Swift) and lead singer of OneRepublic, which launched the Jeep 2018 summer campaign with hit song “Connection” and its record-breaking Big Game Blitz video “More Than Just Words.” Also included on Songland’s producer-mentor panel are Ester Dean (Grammy-nominated songwriter and producer of Rihanna and Katy Perry) and Shane McAnally (Grammy-winning songwriter and producer of Kacey Musgraves and Sam Hunt with 40 #1 country records)
Jeep brand has worked with music artists and songwriters including OneRepublic, X Ambassadors, Halsey and Jeremy Renner to break new music through Jeep brand campaigns

August 19, 2019 , Auburn Hills, Mich. -

The Jeep® brand is teaming up with NBC’s hit summer music competition series “Songland” to give one songwriter the chance to write a song specifically for a new Jeep brand television commercial. The episode will premiere on Wednesday, August 21 at 9 p.m. ET/PT. Four songwriters, Jacobi.e, Katelyn Tarver, Jake Scott and Maci, compete for the opportunity. The winning song will be recorded, released and performed by Nashville hitmakers Old Dominion. The 90-second commercial, featuring the winning song performed by Old Dominion, will premiere during that night’s (Aug. 21) episode. The song will also be available across streaming platforms that same evening.

"We continue to approach marketing as a leader at FCA," said Olivier Francois, Chief Marketing Officer, FCA. "Our ambition was to create an innovative and organic placement within NBC’s 'Songland' where the set of the Jeep brand’s values – freedom, adventure, Americana – were portrayed authentically in front of millions of viewers. What we accomplished far exceeded our hopes, by the end of the episode, you have seen Jeep’s soul, its DNA. This first-of-its-kind Jeep brand initiative is the marketing playbook for the future."

“At NBCUniversal, we’re thrilled to showcase the partnership between Jeep and the new hit of the summer, ‘Songland,’” said Mark Marshall, President of Advertising and Client Partnerships, NBCUniversal. “The best integrations occur when a brand and a show come together to tell a story that organically and emotionally engages the viewer. By partnering with ‘Songland,’ Jeep can take their story beyond the 60 minutes of this episode, and make this song the centerpiece of their national campaign. In short, it’s a celebration of the storytelling and creative vision that makes for both great music and great brands.”

“Songwriting is what this band is built on,” said Matthew Ramsey, frontman of Old Dominion. “Our love for writing songs and for the people who write them is what got us where we are today. We jumped at the chance to be a part of ‘Songland’ because it meant that the public would get a glimpse of what we have known for years. Without songwriters, there would be no music.”

“Songland” producer-mentor Ryan Tedder and his band OneRepublic launched the Jeep 2018 summer campaign with its hit song “Connection.” Following that campaign, OneRepublic was also featured and performed in the two-minute "More Than Just Words" video, part of the Jeep brand’s Big Game Blitz leading up to Super Bowl 2019, which shattered online view records for FCA, climbing to over 110 million views. The video, a visual narration of the “The Star Spangled Banner,” served as a catalyst that took viewers on an unexpected musical and visual odyssey, with images splashing across the screen representing the song’s lyrics. The “More Than Just Words” video also achieved an overwhelming level of positive online social sentiment for the Jeep brand, with all comments 99 percent positive or neutral.

The Jeep brand most recently worked with actor, singer-songwriter and musician Jeremy Renner to launch its 2019 “Summer of Jeep” campaign.

About “Songland”

"Songland" is executive produced by Emmy Award-winning producer Audrey Morrissey (The Voice), director Ivan Dudynsky, Eurythmics co-founder Dave Stewart, Chad Hines and Grammy award-winning recording artist and Maroon 5 lead singer Adam Levine. Josh Gummersall will serve as producer along with Ryan Tedder. The concept was devised by Stewart, Morrissey and Dudynsky. Songland is produced by Live Animals in association with Universal Television Alternative Studio, Dave Stewart Entertainment and 222 Productions.

Jeep Brand
Built on more than 75 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup consists of the Cherokee, Compass, Gladiator, Grand Cherokee, Renegade and Wrangler. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options.
 

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Discussion Starter #18
Nashville Hitmakers Old Dominion Release New Song "Young" From Last Night’s Episode of NBC’s "Songland;" "Young" Featured in New Jeep® Brand Commercial

"Young" will be recorded, released and performed by acclaimed 2018 CMA and two-time ACM “Group of the Year” Nashville band Old Dominion
The 90-second Jeep commercial featuring Old Dominion’s new song "Young" premiered at end of NBC’s "Songland" Aug. 21 episode
"Young" was written by "Songland" contestant Katelyn Tarver, Shane McAnally and Old Dominion
"Young" songwriter Katelyn Tarver also appears in commercial, which can now be seen across the Jeep brand’s digital and social channels, including YouTube, Facebook, Twitter and Instagram

August 22, 2019 , Auburn Hills, Mich. -

The Jeep® brand teamed up with NBC’s hit summer music competition series "Songland" last night (8/21) to give one songwriter the chance to write a song specifically for a new Jeep television commercial. The winning song "Young," originally penned by songwriter Katelyn Tarver, will be recorded, released and performed by Nashville hitmakers Old Dominion. The 90-second Jeep brand commercial, featuring “Young” performed by Old Dominion, premiered during last night’s (Aug. 21) episode and can now be viewed across the Jeep digital and social channels, including YouTube, Facebook, Twitter and Instagram. The song "Young" is now available across streaming platforms.

"The opportunity to work with NBC and ‘Songland’ showed us that we can rewrite the rules of traditional product placement in such a way that we achieve an unprecedented level of authenticity and consumer engagement," said Olivier Francois, Chief Marketing Officer, FCA. "The 'Songland' episode acted as a one-hour conversation where the Jeep brand’s ethos is dissected and explored in front of a massive television audience.

"Additionally, working with Old Dominion, Shane McAnally and songwriter Katelyn Tarver to record a song that speaks as a love letter to Jeep brand's attributes of freedom, adventure and Americana, and share it with viewers, gave us an incredible extension to the initiative," said Francois.

"We loved partnering with Jeep on a marketing and music first that allowed the brand to be the principal element of the storytelling for 'Songland,'" said Mark Marshall, President of Advertising Sales and Partnerships, NBCUniversal.

"Old Dominion are some of the most talented writers in music right now, so to have them like my song enough to choose to record and release it is a huge honor," said winning songwriter Katelyn Tarver from Glennville, Georgia. "Then, to have it not only featured in a Jeep commercial, but for me to get to be in that commercial too, is just beyond. This whole experience has been a blast and I'm so excited for people to hear 'Young' and hopefully love it as much as we do."


"Songland" producer-mentors include Ryan Tedder (lead singer of OneRepublic and Grammy Award-winning producer of Adele and Taylor Swift), Ester Dean (Grammy-nominated songwriter and producer of Rihanna and Katy Perry) and Shane McAnally (Grammy-winning songwriter and producer of Kacey Musgraves and Sam Hunt with 40 #1 country records).

Young | Wrangler | Jeep® & Songland


Ryan Tedder and his band OneRepublic launched the Jeep 2018 summer campaign with its hit song "Connection." Following that campaign, OneRepublic was also featured and performed in the two-minute "More Than Just Words" video as part of the Jeep brand’s Big Game Blitz leading up to Super Bowl 2019, which shattered online view records for FCA, climbing to over 110 million views. The video, a visual narration of the "The Star Spangled Banner," served as a catalyst that took viewers on an unexpected musical and visual odyssey, with images splashing across the screen representing the song’s lyrics. The "More Than Just Words" video also achieved an overwhelming level of positive online social sentiment for the Jeep brand, with all comments 99 percent positive or neutral.

The Jeep brand most recently worked with actor, singer-songwriter and musician Jeremy Renner to launch its 2019 "Summer of Jeep" campaign.

Jeep brand has also worked with music artists and songwriters, including OneRepublic, X Ambassadors and Halsey, to break new music through Jeep brand campaigns.

About "Songland"

"Songland" is executive produced by Emmy Award-winning producer Audrey Morrissey (The Voice), director Ivan Dudynsky, Eurythmics co-founder Dave Stewart, Chad Hines and Grammy award-winning recording artist and Maroon 5 lead singer Adam Levine. Josh Gummersall will serve as producer along with Ryan Tedder. The concept was devised by Stewart, Morrissey and Dudynsky. “Songland” is produced by Live Animals in association with Universal Television Alternative Studio, Dave Stewart Entertainment and 222 Productions.

"Songland" is the most-watched new series of the summer, averaging 5.6 million viewers in "live plus seven day" Nielsens, as well as a 1.2 rating in adults 18-49. After 35 days of digital and traditional delayed viewing, "Songland" is growing to an audience of 8.1 million viewers and a 2.0 rating in adults 18-49.
 
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