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Jeep Wants A Pickup, But Will Chrysler Play Ball?

Friday June 24 2011




Jeep hasn’t offered a true pickup since the late and still lamented, Cherokee based 1986-92 Comanche (shown above). However, if brand CEO John Manley gets his way, it’s likely a Jeep with a bed will return to the lineup sometime in the future.

However, despite showing a concept during a dealer conference last year in Orlando, Florida, where a number of retailers expressed enthusiasm, the idea hasn’t yet been given the green light by Chrysler, though Manley remains optimistic.

If such a truck does come to market however, it will likely be a premium priced offering, rather than an entry-level truck. “A lot of the pickup market is commoditized. I would not want to do a commodity Jeep,” Manley said. It’ll be interesting to see what happens.


 

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Had an 88 long bed 4x4 in baltic blue metalic, straight 6 standard shift. Good truck.
 

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Dodge cancelled the Comanche when they took over the Jeep brand, in favour of their Dodge Durango pickup.
 

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Durango and RAM are very big and in most Cases for Europe they are too big... A smaller Pick Up could be interesting.
By the Way: The VW Amazon is sold not so bad here in Germany (I think because it is a VW, People are Buying VW here with closed Eyes...).
 
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