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Mopar to open online store

December 9th, 2009




Mopar will offer hundreds of new parts and accessories for Chrysler, Jeep, Dodge Car and Ram Truck vehicles in 2010. The brand will be showcasing its new hardware at the 2009 Specialty Equipment Market Association (SEMA) show in Las Vegas next week.

“With hundreds of new parts and accessories for 2010, Mopar continues to grow its catalog of proven, quality-tested parts and accessories,” said Pietro Gorlier, President and CEO, Mopar Service, Parts and Customer Care, Chrysler Group LLC. “And with our Mopar eStore, customers will have the ability to conveniently order parts and accessories online and have them delivered to their doorstep.”

New eStore
With online ordering, the Mopar eStore will make it easy for consumers to purchase authentic parts and accessories. Beginning next month, consumers may log on to the Mopar eStore at Mopar - Authentic Performance, Accessories, Service & Parts and purchase any of the more than 100,000 parts and accessories available for a variety of Chrysler, Dodge, Jeep and Plymouth vehicles.

“Over the past year, approximately 40 percent of consumers who were in the market to purchase parts and accessories have shopped online,” said Gorlier. “Our Mopar eStore addresses this market and will be a critical sales channel for the brand.”

Mopar will ship parts anywhere in the U.S., including Alaska and Hawaii. Delivery time will vary depending on the shipping method selected and part availability. Typically, consumers can expect to receive their merchandise within two to five days.

First Automaker In the U.S. to offer Live Mobile TV with up to 20 Channels
Mopar will debut FLO TV Auto Entertainment at SEMA. Chrysler is the first automaker in the United States to offer live mobile TV with up to 20 channels allowing Chrysler, Jeep, Dodge Car and Ram Truck customers toy watch many of their favorite TV programs with the purchase of a dealer-installed mobile TV option. The service offers something for everyone: college and professional sports, breaking news, children’s shows, primetime sitcoms, reality TV and daytime dramas. The entertainment package will be available on Chrysler, Jeep, Dodge Car and Ram Truck vehicles as a dealer-installed option or added to original-equipment entertainment systems on select 2008-2010 model-year vehicles. Mopar’s suggested retail price is $629 plus installation. A one-year pre-paid FLO TV subscription is included with installation.

Crate engines and blocks
Mopar will offeran enhanced lineup of engines and components, including the industry’s first aluminum HEMI engine blocks. Mopar will offer three aluminum versions based on the popular 6.1-liter block, all of which are up to 98 pounds lighter than the cast-iron production version found in the company’s SRT8 products.

The first all-aluminum option is a 6.1-liter HEMI block — a direct replacement for the factory production cast-iron 6.1-liter HEMI engine block. The second option is prepped for a 426 cubic-inch (~6.9-liter) engine and the third option is an engine-builder’s special or “X Block,” which has rough-machined bores that allow for up to 468 cubic inches (~7.6-liter).

Beyond the new aluminum HEMI engine blocks, Mopar will continue to support the traditional enthusiast with a broad range of HEMI crate engines including the 6.1-liter V-8, 5.7-liter V-8, 426 cubic-inch V-8, 472 cubic-inch V-8, 528 cubic-inch V-8, plus a new 572 cubic-inch V-8. With 650 horsepower and a monstrous 660 lb.-ft. of torque, the 572 cubic-inch HEMI is the centerpiece of Mopar’s crate engine program. It continues the heritage of the 1960s HEMI engines made popular in vehicles including the Plymouth Barracuda “HEMI ‘Cuda”, Plymouth Satellite and Dodge Charger.

Mopar will also introduce a new 4.7-liter I-6 Stroker long block, a powerful upgrade for the 4.0-liter I-6 made famous in Jeep vehicles built from 1991-2006. Because off-road enthusiasts appreciated the dependability and performance of the previous 4.0-liter engine, Mopar developed a more powerful engine that delivers an expected 265 hp and 290 lb.-ft of torque. The engine will fit in any Jeep vehicle previously equipped with the 4.0-liter I-6 engine.


LINK:Mopar to open online store | Allpar Chrysler, Dodge, and Jeep News
 

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Mopar eStore

Mopar® Introduces Online Ordering System, Live Mobility TV, Crate Engines and Aluminum Engine Blocks

* More than 100,000 Mopar® parts, accessories and performance parts available for purchase online at the Mopar eStore at Mopar - Authentic Performance, Accessories, Service & Parts

* First automaker in the United States to offer live, mobile TV with up to 20 channels; available on Chrysler, Jeep®, Dodge and Ram vehicles as a Mopar option

* Mopar expands crate-engine offerings to include a 572 cubic-inch V-8 HEMI and a new 4.7-liter I-6 long block

* Mopar first to offer all-aluminum HEMI® engine blocks in three variations

Auburn Hills, Mich. , Jan 7, 2010 - Mopar® will offer hundreds of new parts and accessories for Chrysler, Jeep®, Dodge and Ram vehicles in 2010.

“With hundreds of new parts and accessories for 2010, Mopar continues to grow its catalog of proven, quality-tested parts and accessories,” said Pietro Gorlier, President and CEO, Mopar Service, Parts and Customer Care, Chrysler Group LLC. “And with our Mopar eStore, customers have the ability to conveniently order parts and accessories online and have them delivered to their doorstep.”

Mopar accessories and parts feature precise fit and finish and are designed and engineered to meet all of Chrysler Group LLC’s original equipment specifications and quality standards. Following are highlights of all-new, authentic Mopar parts for 2010. See Mopar - Authentic Performance, Accessories, Service & Parts for catalog information and downloads.

Mopar eStore
With online ordering, Mopar will make it easy for consumers to purchase authentic parts and accessories. Consumers may now log on to the Mopar eStore at Mopar - Authentic Performance, Accessories, Service & Parts and purchase any of the more than 100,000 parts and accessories available for a variety of Chrysler, Jeep®, Dodge, Ram and Plymouth vehicles.

“Over the past year, approximately 40 percent of consumers who were in the market to purchase parts and accessories have shopped online,” said Gorlier. “Our Mopar eStore addresses this market and will be a critical sales channel for the brand.”

Mopar will ship parts anywhere in the United States including Alaska and Hawaii. Delivery time will vary depending on the shipping method selected and part availability. Typically, consumers can expect to receive their merchandise within two to five days.

First Automaker In the United States to Offer Live, Mobile TV with Up to 20 Channels
Chrysler, Jeep®, Dodge and Ram customers may watch many of their favorite TV programs with the purchase of a dealer-installed mobile TV option from Mopar.

Chrysler Group LLC is the first automaker in the United States to offer live, mobile TV with up to 20 channels. The service offers something for everyone: college and professional sports, breaking news, children’s shows, primetime sitcoms, reality TV and daytime dramas.

The entertainment package will be available on Chrysler, Jeep®, Dodge and Ram vehicles as a dealer-installed option. It also may be added to original-equipment entertainment systems on select 2008-2010 model-year vehicles.

Mopar’s suggested retail price is $629 plus installation. A one-year prepaid FLO TV™ subscription is included with installation.

New Crate Engines, Long Blocks and Aluminum HEMI® Engine Blocks for Racing or Off-road Applications
Mopar will get racing and off-road enthusiasts buzzing with its enhanced lineup of engines and components, which includes the industry’s first aluminum HEMI® engine blocks. Mopar will offer three aluminum versions based on the popular 6.1-liter block, all of which are up to 98 pounds lighter than the cast-iron production version found in the company’s SRT8® products.

The first all-aluminum option is a 6.1-liter HEMI block—a direct replacement for the factory production cast-iron 6.1-liter HEMI engine block. The second option is prepped for a 426 cubic-inch (~6.9-liter) engine and the third option is an engine-builder’s special or “X Block,” which has rough-machined bores that allow for up to 468 cubic inches (~7.6-liter).

Beyond the new aluminum HEMI engine blocks, Mopar will continue to support the traditional enthusiast with a broad range of HEMI crate engines including the 6.1-liter V-8, 5.7-liter V-8, 426 cubic-inch V-8, 472 cubic-inch V-8, 528 cubic-inch V-8, plus a new 572 cubic-inch V-8. With 650 horsepower and a monstrous 660 lb.-ft. of torque, the 572 cubic-inch HEMI is the centerpiece of Mopar’s crate engine program. It continues the heritage of the 1960s HEMI engines made popular in vehicles including the Plymouth Barracuda “HEMI ’Cuda,” Plymouth Satellite and Dodge Charger.

Mopar also will introduce a new 4.7-liter I-6 Stroker long block, a powerful upgrade for the 4.0-liter I-6 made famous in Jeep vehicles built from 1991-2006. Because off-road enthusiasts appreciated the dependability and performance of the previous 4.0-liter engine, Mopar developed a more powerful engine that delivers an expected 265 hp and 290 lb.-ft of torque. The engine will fit in any Jeep vehicle previously equipped with the 4.0-liter I-6 engine.

Mopar Brand
Mopar distributes approximately 280,000 parts and accessories in more than 90 countries and is the source for all original equipment parts for Chrysler, Jeep, Dodge and Ram vehicles. Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler, Jeep, Dodge and Ram vehicles – a direct connection that no other aftermarket parts company can provide.

More than 70 Years of Mopar
When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.

Mopar (a simple contraction of the words MOtor and PARts) was trademarked for a line of antifreeze products in 1937. It also was widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960s – the muscle car era. The Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts. Mopar carried a line of “special parts” for super stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.

About FLO TV
The FLO TV service combines the best content, an intuitive user interface and a superior multicast network to deliver a quality TV viewing experience for consumers. FLO TV offers full-length simulcast and time-shifted programming from the world’s best entertainment brands, including ABC, ABC Entertainment, ABC Family, ABC News, Adult Swim Mobile, CBS, CBS College Sports, CBS News, CNBC, Comedy Central, Disney Channel, Disney Channel Original Movies, ESPN, ESPNEWS, ESPN 2, Fox, Fox News Channel, Fox Sports, FUEL TV, MSNBC, MTV, NBC, NBC2Go, NBC News, NBC Sports, Nickelodeon, Playhouse Disney, SoapNet and Speed. Based in San Diego, Calif., FLO TV Inc. is a wholly owned subsidiary of Qualcomm Inc. Further information is available at FLO TV - Live Mobile TV.
 

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Chrysler Group LLC and Fiat S.p.A open Mopar operations in Shanghai and Dubai

In a move to support growth in international markets, Chrysler Group LLC and Fiat S.p.A announced the opening of Mopar parts distribution centers in Shanghai and Dubai.

United Arab Emirates: Thursday, December 22 - 2011

"With the opening of these two facilities, we are expanding our parts distribution network in order to fully support the growth taking place in these markets," said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC's service, parts and customer-care brand. "As our vehicle brands continue to grow internationally, Mopar will continue to look for opportunities to effectively service our dealers and distributors, and ultimately our customers."

The parts distribution center in China will integrate China domestic and regional operations, resulting in a more efficient and cost-effective supply chain and improved service levels for the company's growing presence in China and Asia Pacific. The facility will be located in Yangshan Port Shanghai, a Free Trade Zone that offers Mopar the platform to support international trade from China.

The 16,000 sq. meter facility will distribute more than 35,000 part numbers to more than 130 dealer locations in China and more than 20 third-party distributors and joint-venture partners throughout Asia Pacific. The warehouse will also be a referral point for other Mopar warehouses in South Korea, Japan, and Australia which service more than 200 additional dealer locations.

The 18,000 sq. meter parts distribution center in Dubai, United Arab Emirates (UAE) will be located in the Jebel Ali Free Trade Zone, providing Mopar the benefits to support the redistribution of parts throughout the Middle East and Africa. The warehouse will move more than 30,000 part numbers to support Middle East and African general distributors and local sales companies.

12 Mopar Express Lanes Opening in Middle East
In 2011, five Mopar Express Lanes were opened Saudi Arabia (Riyadh and Jeddah), Kuwait and Jordan. In 2012, seven Mopar Express Lanes will open in United Arab Emirates (Abu Dhabi), Qatar (Doha), Saudi Arabia (Dammam and Jeddah), Iraq (Baghdad) and Kuwait.

Following are facts about Mopar's current global footprint:

- More than 45 commercial offices and more than 50 parts distribution centers supporting more than 120 markets
- Parts distribution centers occupy nearly 20 million square feet
- 22 customer-care call centers
- 350,000 order lines daily
- More than 3,500 suppliers
- More than 11,000 ship-to locations

Mopar-First Features

Mopar has introduced numerous industry-first features including:


- Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers
- Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format
- Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
- Electronic Vehicle Tracking System (EVTS): first to market with a new interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
- 2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car
- Camper trailers: first to introduce off-road camper trailers
- WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network.

Notes and media contacts

About the Mopar Brand:
Mopar is Chrysler Group LLC's service, parts and customer-care brand.

Mopar distributes approximately 280,000 parts and accessories in more than 120 countries and is the source for all original-equipment parts for Chrysler, Jeep, Dodge, SRT, and Ram Truck vehicles. Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler, Jeep, Dodge, SRT and Ram Truck vehicles — a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at Mopar - Authentic Chrysler, Dodge, Jeep and Ram Accessories, Service & Parts.

More than 70 Years of Mopar
When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.

Mopar (a simple contraction of the words Motor and PARts) was officially trademarked for a line of antifreeze products in 1937. It also was widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960s — the muscle-car era. The Chrysler Corporation built race-ready Dodge and Plymouth "package cars" equipped with special high-performance parts. Mopar carried a line of "special parts" for super stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.

With the creation of the Chrysler Group and Fiat S.p.A. partnership, Mopar has extended its global reach, integrating service, parts and customer-care operations in order to enhance dealer and customer support.
 

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Chrysler Group LLC to Launch Next Step in Enhancing Overall Customer Experience

Company to Showcase New Mopar® e-Store and FlexTech Program at National Automobile Dealers Association Convention and Expo

In collaboration with dealers, brand re-launches new Mopar e-Store

Mopar FlexTech dealer program to enhance customer experience in Chrysler Group dealerships

Program raises customer awareness of Mopar brand

Chrysler Group dealers to get first look at FlexTech offerings at NADA Convention

Mopar introduces new 75th anniversary merchandise








February 3, 2012 , Auburn Hills, Mich. - Mopar continues to enhance the customer experience with Chrysler Group’s brands, vehicles and dealerships.

After recently launching a new owner-center website, where customers register their vehicles online for personalized service and customer care, Mopar will re-launch a new version of its Mopar e-Store and introduce a new FlexTech program for Chrysler Group dealers. And to continue to its celebration of the 75th anniversary of the brand, Mopar will introduce new merchandise.

FlexTech, a new program designed to raise awareness of the Mopar brand, engages customers in Chrysler Group dealerships and enhances the overall customer experience. Mopar will introduce the new FlexTech program at the 2012 National Automobile Dealers Association (NADA) Convention and Expo in Las Vegas, Feb. 3-6.

The FlexTech program offers Chrysler Group dealers flexible, new Mopar-branded merchandising displays, furniture and graphics for dealership showrooms, customer waiting areas, retail shops and service departments.

“From new, contemporary waiting rooms to our new owner centers, dealers attending the NADA convention will see our vision of the customer experience within our dealerships,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “Our new program is designed to foster customer loyalty to the dealership and further support all of our brands.”

Customers soon will see the Mopar brand more prominently in Chrysler Group dealerships.

“Mopar’s effort to enhance the customer experience complements our dealer standards initiative which has dramatically increased the skill and competency of dealership personnel, has prompted many of our dealers to renovate and modernize their facilities, and has transformed our new-car showrooms into proper showcases for our brands,” said Peter Grady, Vice President of Network Development and Fleet for the Chrysler Group.

Chrysler Group dealers have been asking the Mopar brand for attractive displays in their showrooms and dealerships that better present Mopar parts, accessories and apparel.

Owner Centers: New owner-center website offers personalized features and services to meet customer needs. The new website enables Chrysler Group vehicle owners to view vehicle information and service history, learn how to use vehicle features, develop customized vehicle galleries and receive special offers. Owners simply enter their Vehicle Identification Number (VIN), and they’re good to go. Dealers may feature this feature in new Media Centers offered by Mopar.

Mopar e-Store: Chrysler Group dealers have the opportunity to add a new Mopar e-Store to their website. This new intuitive parts and accessories shopping experience includes easy filtering of parts and accessories by vehicle make/model/trim or by VIN. The new store includes the full Mopar catalog, with new parts added throughout the year. Consumers will have the ability to see how Mopar accessories can enhance the look of their vehicle through a 3-D visualizer that is embedded in both the online and in-dealership experiences.

75th anniversary merchandise: In celebration of Mopar’s 75th anniversary, a unique line of merchandise will be available. From items that showcase Mopar’s heritage logos to those that feature the anniversary badge, the range of product will vary from unique gift sets to custom-designed jackets.

FlexTech offerings are available for many areas of the dealership:

Showroom: Literature racks that hold Mopar brochures; attractive glass pillar display cases that act as brand beacons to showcase Mopar accessories and apparel; tabletop displays for small impulse-purchase items like touch-up paint and even Mopar floor graphics that adhere to linoleum floor surfaces.

Retail Shop: Retail merchandisers – highly flexible racks – that have the capacity to display everything from Mopar-branded hats and T-shirts to antifreeze, RPM gauges, and authentic Mopar parts. If a dealership does not have a retail shop area, these mobile merchandise fixtures work well just about anywhere in the dealership. The more traditional wall-mounted fixtures also are available.

Brand Exploration Wall: Mopar has a long, rich history of 75 years. This nine-panel wall is a dynamic visual that tells the Mopar brand story. For example, the heritage panels inform customers that the Mopar brand was created in 1937, and the name was formed by combining the words “MOtor” and “PARrts.” The magnetic graphic panels may be changed easily for different themes and promotions.

Service Drive: The same type of signs and graphics used by the Mopar brand at auto shows now are available for the dealership service drive. Painted service lane graphics and overhead signs direct customers to the appropriate lane – “Express Lane” for a quick oil change or “Service” for maintenance and repairs. Customers and service advisors interact at stylish brushed-aluminum service desks, while Web-based Service Media Centers display service menus, videos, and advertisements.

Tire and Maintenance: This zone features a variety of mobile and wall-mounted tire and wheel racks, as well as displays for wiper blades and floor mats.

Waiting Room: Customers can work on their laptops while seated at a contemporary Owner Media Bar while waiting for their vehicle to be serviced. Dealers also can choose contemporary luxury chairs, stools, standard chairs and coffee tables for their waiting room, as well as wall graphics, a comment card box, individual workstations and soffits for lighting.

Mopar-First Features
Mopar has introduced numerous industry-first features including:

Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers
Electronic Vehicle Tracking System (EVTS): first to market with a new interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format
2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car
Camper trailers: first to introduce off-road camper trailers
WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool


About the Mopar Brand
Mopar is Chrysler Group LLC’s service, parts and customer-care brand and distributes 280,000 parts and accessories. With the creation of the Chrysler Group and Fiat S.p.A. partnership, Mopar is extending its global reach, integrating service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Combined with Fiat S.p.A., Mopar’s global portfolio includes more than 500,000 parts and accessories which are distributed in more than 120 countries. Mopar is the source for all genuine parts and accessories for Chrysler Group and Fiat S.p.A. brands.

Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler Group and Fiat S.p.A.vehicles — a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at Mopar - Authentic Chrysler, Dodge, Jeep, Ram, FIAT, and SRT Accessories, Service & Parts.

75 Years of Mopar
Mopar (a simple contraction of the words MOtor and PARts) was trademarked for antifreeze product in 1937. The Mopar brand made its mark in the 1960s — the muscle-car era. The Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts. Mopar carried a line of “special parts” for super-stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.
 

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Discussion Starter #5

Feb 4, 2012

Feature on Mopar's new dealership customer service initiative called Flex Tech, shot from the floor of the 2012 National Automobile Dealers Association Convention and Expo, Las Vegas, NV.
 

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Chrysler Group LLC Opens Mopar® Operations in Argentina and Brazil as Global Expansion of Mopar Brand Continues



3,000 sq. meter facility in Argentina
4,500 sq. meter facility in Brazil
More than 30,000 parts
Facilities to support Chrysler, Jeep, Dodge and Ram Truck brands
More than 50 Mopar® parts distribution centers worldwide




February 27, 2012 , Auburn Hills, Mich. - After recently opening Mopar® facilities in China and the United Arab Emirates, Chrysler Group LLC today announced the opening of Mopar parts distribution centers in Argentina and Brazil.

“We are opening Mopar operations in Argentina and Brazil in order to further support our network of dealers and customers in these growing markets,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “We will continue to look for strategic opportunities to provide even more support for our customers around the world.”

The parts distribution center in Argentina is located in General Rodriguez, Buenos Aires. The 3,000 sq. meter facility will distribute more than 10,000 part numbers to more than 25 dealer locations. The 4,500 sq. meter facility in Brazil is located in Louveira, Sao Paulo, and will move more than 20,000 parts to support 30 dealers.

With more than 500,000 parts, Mopar has more than 50 parts distribution centers worldwide. Recently, Chrysler Group LLC and Fiat S.p.A. opened a 16,000 sq. meter parts distribution center in Shanghai and an 18,000 sq. meter facility in Dubai. In total, both facilities move more than 65,000 parts to support Chrysler, Jeep, Dodge, Ram Truck and Fiat brands.

Mopar-First Features
Mopar has introduced numerous industry-first features including:

Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers
Electronic Vehicle Tracking System (EVTS): first to market with a new interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format
2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car
Camper trailers: first to introduce off-road camper trailers
WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network

About the Mopar Brand
Mopar is Chrysler Group LLC’s service, parts and customer-care brand and distributes 280,000 parts and accessories. With the creation of the Chrysler Group and Fiat S.p.A. partnership, Mopar is extending its global reach, integrating service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Combined with Fiat S.p.A., Mopar’s global portfolio includes more than 500,000 parts and accessories which are distributed in more than 120 countries. Mopar is the source for all genuine parts and accessories for Chrysler Group and Fiat S.p.A. brands.

Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler Group and Fiat S.p.A.vehicles — a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at Mopar - Authentic Chrysler, Dodge, Jeep, Ram, FIAT, and SRT Accessories, Service & Parts.

75 Years of Mopar
Mopar (a simple contraction of the words MOtor and PARts) was trademarked for antifreeze product in 1937. The Mopar brand made its mark in the 1960s — the muscle-car era. The Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts. Mopar carried a line of “special parts” for super-stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.
 

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Chrysler Group LLC and Fiat SpA Open Mopar Operations in Australia, Japan and Russia

Companies Continue to Leverage, Expand Mopar Brand

10,000 sq.-meter facility in Australia
11,000 sq.-meter facility in Japan
4,500 sq.-meter facility in Russia
Nearly 80,000 parts
Operations support Chrysler Group LLC and Fiat SpA brands


Mopar’s new 10,000-square-meter parts distribution center in Australia will distribute more than 18,600 part numbers to nearly 70 dealer locations.

September 19, 2012 , Auburn Hills, Mich. - After opening Mopar facilities in Argentina, Brazil, China and the United Arab Emirates, Chrysler Group LLC and Fiat SpA today announced the opening of Mopar parts distribution centers in Australia, Japan and Russia.

“We are expanding our operations in order to fully support our customers and dealers in growing markets around the world,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “We will continue to look for opportunities to satisfy our customers and support our dealer network.”

The parts distribution center in Australia is located in Port Melbourne, Victoria. The 10,000 sq.-meter facility will distribute more than 18,600 part numbers to nearly 75 dealer locations. The 11,000 sq.-meter warehouse in Japan is located in Yokohama, and will move more than 41,000 parts to support 145 outlets. In Moscow, a 4,500 sq.-meter facility will distribute more than 20,000 parts to nearly 140 dealers.

With more than 500,000 parts, Mopar has more than 50 distribution centers worldwide. Earlier this year, Chrysler Group LLC and Fiat SpA opened a 3,000 sq.-meter facility in Argentina and a 4,500 sq.-meter parts distribution center in Brazil. Last year, both companies opened a 16,000 sq.-meter Mopar warehouse in Shanghai and an 18,000-sq.meter facility in Dubai.
 

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MOPAR PUSHES TO GO GLOBAL

10/18/2012


Mopar, Chrysler’s in-house parts supplier, will be jumping on a ship to Europe. For the first time since the Fiat-Chrysler partnership was formed a Fiat vehicle, a small CUV called the Panda will feature Mopar parts and accessories. Mopar has had a growing presence in Europe since the Fiat-Chrysler merger in 2009. The CEO of Mopar, Pietro Gorlier, says that sales of original equipment parts and accessories in the U.S. have doubled since then. I find it fascinating that Fiat is using Mopar and it shows how they really want to grow that brand globally.
SOURCE
 

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Chrysler Group LLC and Fiat SpA Open Mopar Operations in South Africa
Mopar Continues to Support Growth Markets and Provide Improved Service to Customers


19,000 sq.-meter facility in Pretoria, South Africa

More than 50,000 parts

Facility to support Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep®, and SRT


June 24, 2013 , Auburn Hills, Mich. -

Pietro Gorlier, President and CEO of Mopar®, is expanding the brand’s global presence.

Since Fiat SpA aligned with Chrysler Group LLC, the companies have opened Mopar warehouses in Argentina, Australia, Brazil, China, Japan, South Korea, Russia, the Middle East, and the United Arab Emirates. Today, both companies announced the opening of a new parts distribution center in Pretoria, South Africa.

“We will strategically grow our parts distribution network in order to support our brands and customers in the marketplace,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s and Fiat SpA’s service, parts and customer-care brand. “Our new parts distribution center will further improve service to our dealers, distributors and customers in this region. We will continue to look for opportunities to support our growth.”

Mopar’s new parts distribution center is located in Pretoria, South Africa. The 19,000 sq.-meter facility will distribute more than 50,000 part numbers to 80 delivery points in South Africa, Botswana and Namibia.


Mopar Brand
Mopar is Chrysler Group LLC’s service, parts and customer-care brand and distributes 280,000 parts and accessories. With the creation of the industrial alliance between Chrysler Group and Fiat SpA, Mopar is extending its global reach, integrating service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Mopar’s global portfolio includes more than 500,000 parts and accessories that are distributed in more than 130 markets. Mopar is the source for genuine parts and accessories for Chrysler Group brands as well as Fiat brands.
Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler Group and Fiat vehicles – a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at Mopar Parts ? Buy Chrysler, Dodge, Jeep, Ram, Fiat Parts & Accessories Online.


Mopar-first Features

Mopar has introduced numerous industry-first features including:
· Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with customers
· Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format. First to offer complete vehicle-information kits in Spanish
· Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
· Wireless charging: first to introduce in-vehicle wireless charging for portable devices
· Electronic Vehicle Tracking System (EVTS): first to market with interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
· wiAdvisor: first to provide factory-connected tablet technology in the service lane for instant vehicle diagnosis
· wiTech: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network
· 2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car

More than 75 Years of Mopar
Mopar (a simple contraction of the words Motor and PARts) was trademarked for antifreeze product in 1937. The Mopar brand made its mark in the 1960s – the muscle-car era. The former Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts. Mopar carried a line of “special parts” for super-stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use. The brand has expanded to include technical service and customer support.
 
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