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Mopar® to Rev Up Woodward Dream Cruise

Mopar® ’10 Challenger Will Be Front and Center

Auburn Hills, Mich. , Aug 19, 2010 - Mopar® will make its presence felt at the world’s largest one-day celebration of classic-car culture, the 16th annual Woodward Dream Cruise on Saturday, Aug. 21. More than one million expected visitors will have the chance to check out Mopar vehicles and performance parts at the corner of 13 Mile and Woodward in Royal Oak, Mich.

“The Woodward Dream Cruise is the perfect place to showcase our Mopar brand,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC. “During this event, Woodward Avenue is over-flowing with enthusiasts and we want to show every single one of them what’s new at Mopar.”

The Mopar ’10 Challenger, a “Mopar modified” 2010 Challenger R/T and the first-ever special-edition Mopar version of a Chrysler Group vehicle, is one of many Mopar rides set to join the more than 40,000 vehicles expected to pack the Dream Cruise. The Mopar Direct Connection Test Lab vehicle, used to demonstrate Mopar performance parts, will also be on display.

Other Mopar vehicles to appear are The General, a “Moparized” Jeep® Wrangler created by the Mopar off-road engineering team that made its debut earlier this year at the Moab Jeep Safari, and a 2010 Ram Laramie Crew 4 x 4 trimmed in a variety of Mopar parts and accessories. Visitors may also get an up-close look at Mopar parts and engines on exhibit and talk directly with Mopar engineers.

In addition, Mopar will feature Ramchargers Tom Coddington, Dave Rockwell, Dick Jones, Peter McNicholl and John Wehrly at the Mopar Direct Connection Trailer at 2 p.m. on Saturday. The famed Mopar-powered drag racing legends will take part in an autograph and meet-and-greet session with fans. Enthusiasts who want to test their own racing skills may do so at the Direct Connection rig. Fans may take the wheel of a video-game version of a Mopar HEMI®-powered NHRA Funny Car and also try their hand in the Mopar sprint car simulator.

Mopar Authentic Performance Gear will be on sale at the Mopar Rolling Speedshop. Mopar hats, t-shirts, hoodies, diecasts and much more will be available for Mopar fans to purchase.

For more information on the 16th Annual Woodward Dream Cruise, visit The Woodward Dream Cruise > Home.

Mopar-First Features

Mopar has introduced numerous industry-first features including:

* Camper trailers: first to introduce off-road camper trailers
* Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers
* Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format
* FLO TV: first to offer live, mobile television
* WiFi: first to offer customers the ability to make their vehicle a wireless hot spot
* WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network

About the Mopar Brand

Mopar is Chrysler Group LLC’s service, parts and customer-care brand.

Mopar distributes approximately 280,000 parts and accessories in more than 90 countries and is the source for all original-equipment parts for Chrysler, Dodge, Jeep and Ram Truck vehicles. Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler, Dodge, Jeep, Dodge and Ram vehicles—a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at Mopar - Authentic Chrysler, Dodge, Jeep and Ram Accessories, Service & Parts.

More than 70 Years of Mopar

When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.

Mopar (a simple contraction of the words MOtor and PARts) was trademarked for a line of antifreeze products in 1937. It also was widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960s—the muscle-car era. The Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts. Mopar carried a line of “special parts” for super-stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.

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Discussion Starter #2
Muscle Cars Past and Present from Chrysler Group at 2010 Woodward Dream Cruise

Auburn Hills, Mich. , Aug 19, 2010 -


Chrysler Group LLC presents a variety of current production vehicles and products from the brands of Chrysler, Dodge, Fiat, Jeep®, Ram Truck and Mopar® on display at the 2010 Woodward Dream Cruise. Classic muscle cars as well as current production vehicles will be represented from Chrysler Group LLC. The display includes the following vehicles:

* All-new 2011 Jeep Grand Cherokee Limited
* All-new 2011 Jeep Grand Cherokee Laredo
* Jeep Wrangler Nukizer 715
* Jeep Wrangler Trail Boss
* Fiat 500 (European Version)
* 1970 Fiat 500
* Dodge Challenger R/T
* Dodge Challenger SRT8
* Dodge Targa Challenger
* Dodge Charger SRT8
* Dodge Motorsports Display including: #2 NASCAR and #12 NASCAR, Viper ACR-X, Viper Nurburgring, Viper Convertible, Viper Comp Coupe, Mopar edition Challenger R/T, Pace Challenger SRT8 and Nitro Shock
* 1968 Dodge Coronet Convertible
* 1998 Viper GTS
* Ram 2500 Power Wagon
* Ram 1500
* Ram 3500 HD
* Mopar '10 Challenger
* 1967 Plymouth Fury III
* 1970 Plymouth ‘Cuda

The Mopar Direct Connection Test Lab vehicle will be on site, demonstrating Mopar performance parts. The Dodge Motorsports trailer, featuring the #2 NASCAR, will also be on display.

The Fiat brand will showcase the ‘Fiat Mobile Experience’ – a unique display that hosts both a café station and a Fiat brand merchandise store. Fiat fans will be able to enjoy complimentary gelato, espresso and cappuccino, served by baristas, while browsing through various Fiat-branded merchandise, housed in a unique store setting that is finished in Fiat red and white colors and staffed by merchandising specialists. The Fiat Mobile Experience display recently appeared at Concorso Italiano – a true Celebration of Italian Style™ and will be seen at other future Fiat shows and exhibitions in North America.
Where: Chrysler Group LLC’s Dream Cruise headquarters is in a prime location in Royal Oak, Mich., in the Northwood Shopping Plaza on the southwest corner of 13 Mile and Woodward.

When: Saturday, Aug. 21, 2010
Concert by “Under the Covers” from 6-8 PM
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