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Pricing Announced for New 2020 Ram 1500 EcoDiesel


2020 Ram 1500 EcoDiesel pricing starts at $36,890, plus $1,695 destination
New Ram 1500 EcoDiesel produces the highest half-ton diesel torque at 480 lb.-ft. and highest half-ton diesel towing capacity at 12,560 pounds
Ram 1500 Rebel now available with EcoDiesel option for the first time
Ram focused on establishing powertrain technology leadership in the truck segment
Class-exclusive air suspension enhances fuel economy, improves ride control, off-road capability, ease of entry and exit, cargo-loading effort and features automatic load leveling


August 16, 2019 , Auburn Hills, Mich. -

Ram Truck today announced pricing for the 2020 Ram 1500 powered by the new 3.0-liter V-6 EcoDiesel engine with a Manufacturer’s Suggested Retail Price (MSRP) starting at $******36,890 for the Tradesman Quad Cab 2WD, plus $1,695 destination.

The EcoDiesel is a $4,995 option, or $3,000 premium over the 5.7-liter HEMI® V-8 eTorque ($3,300 on Tradesman, Big Horn/Lone Star, Rebel and Laramie base models).


“The Ram 1500 EcoDiesel offers the best torque and towing among all half-ton diesel trucks,” said Reid Bigland, Head of Ram Brand. “Now with a 10-year track record, the Ram brand has emerged as a truck powertrain technology leader. Overall, the Ram 1500 EcoDiesel has outstanding pick-up truck capability and is truly in a class of its own.”

The 2020 Ram 1500 EcoDiesel is available across all models and configurations, including a first-time offering in the Ram Rebel.

The Ram 1500’s all-new 3.0-liter V-6 EcoDiesel leads the half-ton pickup truck segment in torque with 480 lb.-ft. and diesel towing capability of 12,560 pounds.

The 2019 Ram 1500 Classic is also offered with the second-generation 3.0-liter EcoDiesel. Pricing for the Ram 1500 Classic EcoDiesel (Crew Cab 4x2) starts at $39,140, plus destination.

Fuel economy ratings will be announced closer to when trucks go on sale early in the fourth quarter of this year.

All-new EcoDiesel engine

The third generation of the turbocharged EcoDiesel V-6 delivers increased torque and horsepower, along with superb fuel economy and minimal levels of noise, vibration and harshness (NVH) to meet the needs of Ram 1500 owners.

In the 2020 Ram 1500, the 3.0-liter EcoDiesel V-6 is rated at a best-in-class 480 lb.-ft. of torque at 1,600 rpm, a 14 percent increase from the previous-generation EcoDiesel V-6, which peaks 400 rpm earlier. Horsepower increases 8 percent to 260 hp at 3,600 rpm.

Several significant changes contribute to the new EcoDiesel’s improved dynamic and fuel economy performance.

A new-generation water-cooled turbocharger with variable geometry is more efficient and provides improved response as engine rpms rise and fall
Redesigned intake ports to improve engine performance and fuel economy
Introduction of a dual, high-pressure and low-pressure exhaust gas recirculation system, a first for a diesel engine in North America. The EcoDiesel’s existing high-pressure EGR, with cooling exhaust gases drawn from the exhaust manifold, is augmented with a low-pressure EGR system that draws exhaust gases after they exit the diesel particulate filter. The addition of cooler, low-pressure exhaust gas makes a significant contribution to improved fuel economy and lower oxides of nitrogen (NOx)
The compression ratio is changed to 16.0:1 from 16.5:1, which helps reduce exhaust emissions, particularly NOx
Redesigned high-pressure (29,000 psi/2,000 bar) direct-injection fuel injector nozzles
Combustion chamber geometry optimized to improve fuel economy
Redesigned aluminum-alloy pistons improve fuel economy. The redesigned pistons use thinner piston rings and coating on the side skits to reduce friction
The piston pin is offset 0.3 degrees from the centerline to reduce “piston slap” against the cylinder wall, minimizing NVH
The lower portion of the two-piece oil sump uses a sandwiched polymer/metal material to reduce NVH
The Selective Catalytic Reduction (SCR) system is 50 percent larger and incorporates a new-generation diesel oxidation catalyst with the Diesel Exhaust Fluid (DEF) system to reduce NOx
New-generation brake system vacuum pump with low-friction blades contributes to improved fuel economy

The upgrades build on the EcoDiesel V-6’s attributes and performance that made it a winner of Wards 10 Best Engines award for three consecutive years.

The 3.0-liter EcoDiesel V-6 uses dual overhead camshafts (DOHC) with four valves per cylinder and a 60-degree angle between the cylinder banks. The block is cast with compacted graphite iron, which provides strength to dampen vibrations, but weighs less than grey cast iron. A compacted graphite iron bedplate adds rigidity to the block.

The EcoDiesel V-6 uses a forged steel crankshaft and connecting rods for strength and durability. The aluminum alloy pistons are cooled on the underside via oil jets. Heat-treated aluminum cylinder heads use individual bearing caps to reduce friction and minimize NVH. The chain-driven overhead camshafts employ roller-finger followers.

The 3.0-liter EcoDiesel V-6 is produced at the FCA Cento facility in Ferrara, Italy.


Ram 1500
The 2020 Ram 1500 is the no-compromise benchmark for durability, technology, efficiency and convenience with features never before offered in a pickup. The Ram 1500 features up to 12,750 pounds of towing capability (5.7-liter HEMI V-8) and 2,300 pounds of payload. Ram’s eTorque mild hybrid system delivers improved fuel efficiency in both V-6 (standard) and V-8 configurations. As a segment disrupter, the new Uconnect 4C with a massive 12-inch touchscreen leads the pickup world in technology, featuring split-screen capability, 360-degree camera views and exclusive content from SiriusXM with 360L. Active safety and security systems include adaptive cruise control, Forward Collision Warning, Blind-spot Monitoring and Ready Alert Braking. Class-leading ride and handling is accomplished via a class-exclusive link-coil rear suspension system with optional Active-level four-corner air suspension. The 2020 Ram 1500 also features twice the interior storage capacity versus the competition.

Unsurpassed powertrain warranty – five years/100,000 miles
The 2020 Ram 1500 is backed with a five-year /100,000-mile Powertrain Limited Warranty. The powertrain-limited warranty covers the cost of all parts and labor needed to repair a covered powertrain component – engine, transmission and drive system.

The standard three-year/36,000-mile Basic Limited Warranty provides bumper-to-bumper coverage for the Ram 1500, from the body to the electrical system.

Manufacturing

The 2020 Ram 1500 EcoDiesel is built at the Sterling Heights Assembly Plant (SHAP) in Sterling Heights, Michigan.

About Ram Truck Brand

In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles.

That focus leads Ram to design the industry’s most innovative, award-winning trucks, emphasizing durability, strength, technology and efficiency.

With a full lineup of trucks, including ProMaster and ProMaster City vans, the Ram brand builds trucks that get the hard work done and families where they need to go. From the no-compromise Ram 1500 that defines the future of pickup trucks with innovative design, the highest quality materials and class-exclusive technology, to the Ram Heavy Duty which combines the ability to out-power, out-tow and out-haul every single competitor with the segment’s most comfortable ride and handling, Ram is committed to product leadership.

Ram continues to outperform the competition and sets the benchmarks for:

Most powerful: 1,000 lb.-ft of torque with Cummins Turbo Diesel
Highest towing capacity: 35,100 lbs. with Ram 3500
Heaviest payloads: 7,680 lbs. with Ram 3500
Most luxurious: Ram Limited with real wood, real leather and 12-inch Uconnect touchscreen
Best ride and handling with exclusive link coil rear and auto-level air suspensions
Most interior space with Ram Mega Cab
Most capable full-size off-road pickup – Ram Power Wagon
Most-awarded light-duty truck in America
Highest owner loyalty of any half-ton pickup
Over the last 30 years, Ram has the highest percentage of pickups still on the road


Giving maximum effort all day, every day with confidence, the Ram Truck lineup steps forward with the full force of modern capability providing confidence-inspiring features and class-exclusive vehicle safety.
 

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Discussion Starter #2
2020 Ram 1500 EcoDiesel Review

2020 Ram 1500 EcoDiesel Review

What’s not to Love?




Aug 20, 2019

Diesel power is back at Ram!

FAST FACTS

Engine: 3.0-liter turbodiesel V6

Output: 260 horsepower, 480 pound-feet of torque

Transmission: Eight-speed automatic

U.S. Fuel Economy (MPG):
Not yet rated

CAN Fuel Economy (L/100 km): Not yet rated

U.S. Base Price:
$38,585 including $1,695 for delivery

U.S. Estimated As-Tested Price:
$67,000

CAN Estimated As-Tested Price:
$90,000

Yes, I know, technically it never disappeared. The mighty Cummins straight-six is still a mainstay of the brand’s heavy-duty pickups, as it has been for decades. But pedantic caveats aside, if you’ve lusted after the impressive fuel efficiency and stump-pulling torque delivered by compression ignition, you’ll soon be able to get a V6 EcoDiesel in the latest-generation Ram 1500, the company’s increasingly popular half-ton model.

Boasting numerous improvements over its predecessor, this engine provides an extra helping of both horsepower and torque, is smoother, quieter, and should be more economical to operate. Extensive changes to internal and external components deliver these laudable enhancements, which conspire to make it an even more appealing choice.

For this review, the powerplant in question was bolted between the front fenders of a crew cab Laramie Longhorn 4×4. This is basically the second-fanciest model in the Ram 1500 range. Despite the abundance of features, interior space and, ostensibly, weight, this rig still performed admirably in normal driving and even while towing.


The Inner Workings

But before diving into how this truck runs, let’s take a peek under the hood. Numerous refinements have been made to FCA’s EcoDiesel V6 for 2020. Even though this powerplant is now in its third generation, many fundamentals remain the same.

Starting with a few similarities, it’s a 3.0-liter V6, just like before. Chain-driven dual overhead camshafts operate four valves per cylinder via friction-reducing roller-finger followers. Once again, the block is cast of compacted graphite iron for incredible strength and reduced NVH, that’s noise, vibration and harshness. Within this foundation spins a forged crankshaft to which are attached forged connecting rods.



Filling this engine’s half-a-dozen bores are completely redesigned aluminum pistons. They’re fitted with thinner rings for decreased friction. The wrist pins have also been offset three-tenths of a millimeter from centerline to further cut noise. Special coatings on both the piston skirts and pins further reduce parasitic losses.



Forcing air into this bent-six is a new water-cooled, variable-geometry-turbine turbocharger, which is mounted at the back of the engine, kind of above the bellhousing area. This newly designed blower should enhance both efficiency and responsiveness.

Reworked intake ports promote more swirl in the combustion chambers and flow more air to boot. Improving efficiency, the compression ratio has been increased modestly, from 16-to-1 to 16.5-to-1. As for fuel delivery, the system has also been upgraded. It operates at 2,000 bar, that’s 29,000 PSI.



But what’s the result of all these changes? Well, the EcoDiesel now gives you the most torque in the half-ton diesel segment, up to 480 pound-feet at 1,600 RPM, more than F-150 or Silverado and an increase of 14 percent compared to its predecessor. Horsepower measures 260 at 3,600 revs, 8 percent more than before, a total that’s slightly less than the Chevy’s best. Here’s a quick specs-sheet showdown comparing the Detroit Three’s light-duty diesel pickups.

Ram 1500 EcoDiesel

260 horsepower, 480 pound-feet

Ford F-150 Power Stroke Diesel

250 horsepower, 440 pound-feet

Chevrolet Silverado 1500 Duramax Diesel

277 horsepower, 460 pound-feet
 

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The Drive


Matching its best-in-class torque is segment-leading capability. Properly equipped EcoDiesel-powered Ram 1500s can tow up to 12,560 pounds. As for hauling, the truck’s maximum payload rating is 2,040 pounds.

Ram has made a name for itself in recent years by offering the best interiors in the truck business. Whether you get an entry-level Tradesman model or swing for the fences and grab a range-topping Limited version, each step up the trim ladder comes with a nicer cabin than what’s available in comparable rigs built by rival automakers. Given the elegance of today’s Ram trucks, a bone-shaking, oil-burning engine simply wouldn’t cut it.

Fortunately, the EcoDiesel is a paragon of refinement. Long gone are the days when diesel engines discharged enormous plumes of tar-black smoke and clattered like a can of gravel in a paint mixer. This V6 operates in near silence and produces scarcely any vibration.

Given its perfect internal balance, the Duramax inline-six offered in Chevrolet’s Silverado 1500 is a tiny bit smoother than the EcoDiesel. Ram’s engine emits an infinitesimal wisp of buzziness that can be felt in the floor at certain engine speeds, but still, this is nearly immaterial. This engine is so smooth most drivers would probably have no idea it’s a diesel unless you told them, or, of course, they read the badges on the outside.



As for performance, like most diesels this one takes a second or two to catch its breath when you nail the accelerator from a standstill. But once you get about 2,500 revs on the clock the truck pulls smartly, winding out to about 4,300 rpm before the transmission grabs the next gear. Ram’s reliably competent eight-speed automatic shifts quickly and without drama.

Demonstrating the EcoDiesel’s towing prowess, Ram had a couple of trucks hooked to trailers so we could experience this firsthand. One of them was loaded with a pair of ATVs and weighed a claimed 5,150 pounds.

With more two-and-a-half tons in tow, the EcoDiesel was largely unphased. Acceleration was more than adequate, with the truck putting its shoulder to the load and pulling like a team of oxen, even up moderate grades. Equipped with the optional air suspension system, the pickup proved to be a supremely stable and confidence-inspiring tow rig. Never did it feel like the trailer was trying to drive the truck. The tail never wagged the dog. It was smooth and planted at all times.



Fuel-economy numbers for the 2020 Ram 1500 EcoDiesel have not been finalized yet, but I’d imagine the truck will deliver at least 30 miles per gallon on the highway in its most efficient form. I mean, it pretty much has to. The F-150 gives you that, and the newest light-duty Silverado was just rated at a damn-impressive 33 mpg, a figure that will be tough for Ram to beat. But no matter what the official consumption figures end up being, this truck is practically guaranteed to be remarkably economical in real-world use. Without even trying, in my hands the trip computer registered an average of around 28 miles per gallon.

Now that EcoDiesel is joining the lineup, Ram offers a broad selection of engines in its half-ton truck. You can get a base Pentastar V6 fitted with FCA’s innovative eTorque mild-hybrid system, you can opt for a classic 5.7-liter Hemi and you can even get that V8 with eTorque. Of this bunch, I think the Hemi is still my favorite thanks to its rumbling exhaust note, but it’s impossible to argue with the EcoDiesel’s punch and striking efficiency.

 

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Discussion Starter #4
What’s it Cost?

So, how much does this fancy compression-ignition engine cost? Well, it ain’t cheap, but neither is it a total budget buster.



The EcoDiesel is a $4,995 option or $3,000 more on trucks fitted with an eTorque-ified Hemi. On Tradesman, Big Horn/Lone Star, Rebel, and Laramie base models it’s a $3,300 upcharge. Interestingly, this engine will be offered across the range on every version of the Ram 1500, including the off-road-focused Rebel model, which is a first, and something that will likely be welcomed by enthusiasts.

The most affordable version of this 2020 model-year truck fitted with a diesel V6 is a Tradesman trim, quad-cab, rear-wheel drive example. One of these should set you back about $38,585, including $1,695 in destination fees.

The crew-cab, Longhorn, 4×4 model tested here checked out at an estimated $67,000. But more value-conscious shoppers can pick up a diesel-powered Ram 1500 Classic, the affordably priced previous-generation truck that’s still on sale. They can be had with a gen-2 EcoDiesel V6. They’re not quite as powerful or advanced, but they should still be an excellent buy.

The Verdict: 2020 Ram 1500 EcoDiesel




With impressive refinement, efficiency and reasonably affordably pricing, there’s no reason not to buy the Ram 1500 EcoDiesel, especially when you consider this truck’s class-leading interior, excellent capability, and near-luxury refinement. Look for diesel-powered 2020 Ram 1500 pickups at dealerships in the fourth quarter of the year.
LOVE IT

Best-in-class ride and handling
Towing and hauling capability
Segment-leading interior
Smooth-running engine
Fuel efficiency


LEAVE IT


High-end models get pricey
Diesel upcharge


AutoGuide.com
 

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Ram 1500 Night Edition and Rebel Black

Ram 1500 Night Edition and Rebel Black, New Options and Colors for Heavy Duty Highlight 2020 Ram Truck Lineup

2020 Ram 1500 offers new Night editions on Big Horn and Laramie models that include monochromatic designs enhanced by black wheels, grilles, badging and other exterior details
Ram Rebel Black Appearance Group returns with black wheels, black skid plate and theme-matched all-black interior option
2020 Ram Heavy Duty offers Lane Keep Assist, connected services on all radios, dual auxiliary camera capability and two new exterior colors: Olive Green and Hydro Blue
Ram Power Wagon now offers black wheel option


September 1, 2019 , Auburn Hills, Mich. -

For the 2020 model year, Ram Truck brings new appearance and feature packages, adding even greater appeal to a well-rounded lineup that offers something for nearly every truck buyer.

“Buyers demand a good-looking truck with easy-to-use features. They often tell us that their Ram trucks are an extension of their personality and want to stand out from the crowd,” said Reid Bigland, Head of Ram Brand. “Whether it’s the off-road-enthusiast appeal of the Ram 1500 Rebel, the stylish Night editions or greater usability for the most powerful, most capable heavy-duty trucks, Ram trucks deliver features and durability that are winning over more and more buyers.”

The 2020 Ram 1500 sets the benchmark for durability, technology, efficiency and luxury with features never before offered in a pickup. With the addition of the all-new, third-generation 3.0-liter V-6 EcoDiesel, the Ram 1500 becomes America’s most powerful half-ton diesel pickup, with 480 lb.-ft. of torque, and most capable light-duty diesel, with towing capability 12,560 pounds.

The 2020 Ram 2500 and 3500 are the Heavy Duty segment’s leaders in ride and handling, luxury, materials, innovation and technology, extending well past any competitive offerings. Driving it all, a never-before-seen torque rating of 1,000 lb.-ft. from the Cummins I-6 Turbo Diesel engine.


New for 2020 Ram 1500:

New 2020 Ram 1500 EcoDiesel produces highest half-ton diesel torque, achieving 480 lb.-ft.and highest available half-ton diesel towing capacity at 12,560 pounds
2020 Ram Rebel now available with EcoDiesel powertrain option, delivering low-end torque and off-road capability
Ram 1500 Night Edition (available on Big Horn and Laramie models) includes a monochromatic design enhanced by a black grille, grille surround, badging, wheels (20-inch on Big Horn, 22-inch on Laramie) and exhaust tips. The headlamps and taillights feature dark bezels
Ram Rebel Black Appearance Group returns with Diamond Black Crystal Pearl Coat paint, black 18-inch wheels, front spoiler, skid plate, badging, tow hooks and exhaust. LED headlamps with black bezels and a theme-matched all-black interior are standard. A Black and Ruby Red interior is optional
New Rebel Safety Group includes Adaptive Cruise Control with Stop, Go and Hold, Forward Collision Mitigation, Lane Departure Warning-Plus and automatic high-beam headlamps
Comfort Package now standard on Rebel and includes power tailgate release, wireless charging, rear heated seats and 12-way power driver’s seat with memory settings
Blind-spot Monitoring now available on Tradesman
New Rebel exterior graphic options
22-inch two-tone wheel now available on Longhorn
New eTorque badging featured on the hood
Three new exterior colors: Hydro Blue, RV Match Walnut Brown and Olive Green (late availability)

New for 2020 Ram Heavy Duty:

Lane Keep Assist and Adaptive Steering now available on all trim levels
Blind-spot Monitoring, including easy-to-use trailer coverage, now available
Trailer tire pressure monitoring now available as an option on all trim levels
Auxiliary camera system supports two different cameras
50-gallon fuel tank standard on Crew Cab models with eight-foot bed
Olive Green and Hydro Blue exterior colors
Black wheels are now available on Power Wagon


About Ram Truck Brand

In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles.

That focus leads Ram to design the industry’s most innovative, award-winning trucks, emphasizing durability, strength, technology and efficiency.

With a full lineup of trucks, including ProMaster and ProMaster City vans, the Ram brand builds trucks that get the hard work done and families where they need to go. From the no-compromise Ram 1500 that defines the future of pickup trucks with innovative design, the highest quality materials and class-exclusive technology, to the Ram Heavy Duty which combines the ability to out-power, out-tow and out-haul every single competitor with the segment’s most comfortable ride and handling, Ram is committed to product leadership.

Ram continues to outperform the competition and sets the benchmarks for:

Most powerful: 1,000 lb.-ft of torque with Cummins Turbo Diesel
Highest towing capacity: 35,100 lbs. with Ram 3500
Heaviest payloads: 7,680 lbs. with Ram 3500
Most luxurious: Ram Limited with real wood, real leather and 12-inch Uconnect touchscreen
Best ride and handling with exclusive link coil rear and auto-level air suspensions
Most interior space with Ram Mega Cab
Most capable full-size off-road pickup – Ram Power Wagon
Most-awarded light-duty truck in America
Highest owner loyalty of any half-ton pickup
Over the last 30 years, Ram has the highest percentage of pickups still on the road


Giving maximum effort all day, every day with confidence, the Ram Truck lineup steps forward with the full force of modern capability providing confidence-inspiring features and class-exclusive vehicle safety.
 

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2020 Ram 1500 Night Edition Running Footage


Sep 1, 2019
Running footage and beauty shots of the 2020 Ram 1500 Night Edition.
 

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2020 Ram 1500 Fact Sheet

2020 Ram 1500 Fact Sheet


Auburn Hills, Mich. September 1, 2019

The 2020 Ram 1500 is the no-compromise benchmark for durability, technology, efficiency and convenience with features never-before offered in a pickup. The Ram 1500 features up to 12,750 pounds of towing capability and 2,300 pounds of payload. The eTorque mild hybrid system delivers improved fuel efficiency in both V-6 (standard) and V-8 configurations. For 2020 the Ram 1500 becomes America’s most powerful half-ton diesel pickup with 480 lb.-ft. of torque and most capable light-duty diesel, with towing capability up to 12,560 pounds. The all-new third-generation 3.0-liter V-6 EcoDiesel also is expected to lead the segment on fuel economy. As a segment disrupter, the new Uconnect 4C with a massive 12-inch touchscreen leads the pickup world in technology, featuring split-screen capability, 360-degree camera views and exclusive content from SiriusXM with 360L. Active safety and security systems include adaptive cruise control, Forward Collision Warning, Blind-spot Monitoring and Ready Alert Braking. Class-leading ride and handling is accomplished via a segment-exclusive link-coil rear suspension system with optional Active-level four-corner air suspension. The 2020 Ram 1500 also features twice the interior storage capacity versus the competition.

New for 2020


New Ram 1500 EcoDiesel produces highest half-ton diesel torque, achieving 480 lb.-ft. and highest available half-ton diesel towing capacity at 12,560 pounds
Ram 1500 Night Edition (Big Horn and Laramie) includes monochromatic design enhanced by black wheels (22-inch on Laramie, 20-inch on Big Horn), black badging and other exterior details. Available in a variety of body colors
Ram Rebel Black Appearance Group returns with black wheels, black skid plate and theme-matched all-black interior (red interior optional). Available in a variety of body colors
Rebel Safety Group includes Adaptive Cruise Control with Stop, Go and Hold, Forward Collision Mitigation, Lane Departure Warning-Plus and automatic high-beam headlamps
Rebel exterior graphic upgrades
22-inch two-tone wheel now available on Longhorn
“Built to Serve” model based on 4x4 Big Horn features United States flag decal, 20-inch wheel with unique finish, wheel flares, black grille, premium LED headlamps and tail lamps with black bezels, suspension lift and locking rear differential
Three new exterior colors: Hydro Blue, RV Match Walnut Brown and Olive Green

Highlights


Class-exclusive air suspension enhances fuel efficiency, improves ride and gives greater off-road capability, load-leveling and entry/exit convenience
Maximum payload of 2,300 pounds and maximum trailer tow of 12,750 pounds
Luxury interior with Uconnect 4C 12-inch touchscreen
Engine options include:
3.6-liter eTorque Pentastar V-6 engine, delivering 305 horsepower and 269 lb.-ft.
of torque
3.0-liter EcoDiesel V-6 engine, delivering 260 horsepower and 480 lb.-ft. of torque
5.7-liter HEMI® V-8 with variable-valve timing (VVT), 395 horsepower and 410 lb.-ft.
of torque
5.7-liter eTorque HEMI V-8 with VVT, 395 horsepower and 410 lb.-ft. of torque
Largest cab creates the most spacious interior for additional features and passenger comfort
Nearly 100 percent more interior storage capacity versus closest competitor at 151.1 liters
Second row offers eight degrees of slide recline, heated and cooled seats, a flat-load floor with integrated RamBins, tie-down rings and expandable under-seat storage
Class-exclusive RamBox cargo management system, relocatable anchor points, bed divider
and new Multifunction Tailgate make for the best pickup bed in the business


Configurations in 4x2 and 4x4

Quad Cab 6-foot, 4-inch bed
Crew Cab 5-foot, 7-inch bed
Crew Cab 6-foot, 4-inch bed

Model Lineup
The Ram 1500 offers eight models:

Tradesman
HFE
Big Horn
Lone Star
Rebel
Laramie
Longhorn
Limited

Available Exterior Colors
Monotone:


Billet Silver Metallic
Bright White
Delmonico Red Pearl
Diamond Black Crystal Pearl
Flame Red
Granite Crystal Metallic
Hydro Blue
Ivory Tri-Coat
Maximum Steel Metallic
Olive Green
Patriot Blue Pearl
RV Match Walnut Brown Metallic

Two-tone:


Billet Silver Metallic
Diamond Black Crystal Pearl
RV Match Walnut Brown Metallic

More Information
Please visit the Ram 1500 newsroom for the latest product information, photography, videography, plus access to specification and feature availability documents.


About Ram Truck Brand

In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles.

That focus leads Ram to design the industry’s most innovative, award-winning trucks, emphasizing durability, strength, technology and efficiency.

With a full lineup of trucks, including ProMaster and ProMaster City vans, the Ram brand builds trucks that get the hard work done and families where they need to go. From the no-compromise Ram 1500 that defines the future of pickup trucks with innovative design, the highest quality materials and class-exclusive technology, to the Ram Heavy Duty which combines the ability to out-power, out-tow and out-haul every single competitor with the segment’s most comfortable ride and handling, Ram is committed to product leadership.

Ram continues to outperform the competition and sets the benchmarks for:

Most powerful: 1,000 lb.-ft of torque with Cummins Turbo Diesel
Highest towing capacity: 35,100 lbs. with Ram 3500
Heaviest payloads: 7,680 lbs. with Ram 3500
Most luxurious: Ram Limited with real wood, real leather and 12-inch Uconnect touchscreen
Best ride and handling with exclusive link coil rear and auto-level air suspensions
Most interior space with Ram Mega Cab
Most capable full-size off-road pickup – Ram Power Wagon
Most-awarded light-duty truck in America
Highest owner loyalty of any half-ton pickup
Over the last 30 years, Ram has the highest percentage of pickups still on the road


Giving maximum effort all day, every day with confidence, the Ram Truck lineup steps forward with the full force of modern capability providing confidence-inspiring features and class-exclusive vehicle safety.
 

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2020 Ram 1500 Fact Sheet

2020 Ram 1500 Fact Sheet



Auburn Hills, Mich. September 1, 2019

The 2020 Ram 1500 is the no-compromise benchmark for durability, technology, efficiency and convenience with features never-before offered in a pickup. The Ram 1500 features up to 12,750 pounds of towing capability and 2,300 pounds of payload. The eTorque mild hybrid system delivers improved fuel efficiency in both V-6 (standard) and V-8 configurations. For 2020 the Ram 1500 becomes America’s most powerful half-ton diesel pickup with 480 lb.-ft. of torque and most capable light-duty diesel, with towing capability up to 12,560 pounds. The all-new third-generation 3.0-liter V-6 EcoDiesel also is expected to lead the segment on fuel economy. As a segment disrupter, the new Uconnect 4C with a massive 12-inch touchscreen leads the pickup world in technology, featuring split-screen capability, 360-degree camera views and exclusive content from SiriusXM with 360L. Active safety and security systems include adaptive cruise control, Forward Collision Warning, Blind-spot Monitoring and Ready Alert Braking. Class-leading ride and handling is accomplished via a segment-exclusive link-coil rear suspension system with optional Active-level four-corner air suspension. The 2020 Ram 1500 also features twice the interior storage capacity versus the competition.

New for 2020


New Ram 1500 EcoDiesel produces highest half-ton diesel torque, achieving 480 lb.-ft. and highest available half-ton diesel towing capacity at 12,560 pounds
Ram 1500 Night Edition (Big Horn and Laramie) includes monochromatic design enhanced by black wheels (22-inch on Laramie, 20-inch on Big Horn), black badging and other exterior details. Available in a variety of body colors
Ram Rebel Black Appearance Group returns with black wheels, black skid plate and theme-matched all-black interior (red interior optional). Available in a variety of body colors
Rebel Safety Group includes Adaptive Cruise Control with Stop, Go and Hold, Forward Collision Mitigation, Lane Departure Warning-Plus and automatic high-beam headlamps
Rebel exterior graphic upgrades
22-inch two-tone wheel now available on Longhorn
“Built to Serve” model based on 4x4 Big Horn features United States flag decal, 20-inch wheel with unique finish, wheel flares, black grille, premium LED headlamps and tail lamps with black bezels, suspension lift and locking rear differential
Three new exterior colors: Hydro Blue, RV Match Walnut Brown and Olive Green

Highlights

Class-exclusive air suspension enhances fuel efficiency, improves ride and gives greater off-road capability, load-leveling and entry/exit convenience
Maximum payload of 2,300 pounds and maximum trailer tow of 12,750 pounds
Luxury interior with Uconnect 4C 12-inch touchscreen
Engine options include:
3.6-liter eTorque Pentastar V-6 engine, delivering 305 horsepower and 269 lb.-ft.
of torque
3.0-liter EcoDiesel V-6 engine, delivering 260 horsepower and 480 lb.-ft. of torque
5.7-liter HEMI® V-8 with variable-valve timing (VVT), 395 horsepower and 410 lb.-ft.
of torque
5.7-liter eTorque HEMI V-8 with VVT, 395 horsepower and 410 lb.-ft. of torque
Largest cab creates the most spacious interior for additional features and passenger comfort
Nearly 100 percent more interior storage capacity versus closest competitor at 151.1 liters
Second row offers eight degrees of slide recline, heated and cooled seats, a flat-load floor with integrated RamBins, tie-down rings and expandable under-seat storage
Class-exclusive RamBox cargo management system, relocatable anchor points, bed divider
and new Multifunction Tailgate make for the best pickup bed in the business


Configurations in 4x2 and 4x4

Quad Cab 6-foot, 4-inch bed
Crew Cab 5-foot, 7-inch bed
Crew Cab 6-foot, 4-inch bed

Model Lineup
The Ram 1500 offers eight models:

Tradesman
HFE
Big Horn
Lone Star
Rebel
Laramie
Longhorn
Limited

Available Exterior Colors
Monotone:


Billet Silver Metallic
Bright White
Delmonico Red Pearl
Diamond Black Crystal Pearl
Flame Red
Granite Crystal Metallic
Hydro Blue
Ivory Tri-Coat
Maximum Steel Metallic
Olive Green
Patriot Blue Pearl
RV Match Walnut Brown Metallic

Two-tone:

Billet Silver Metallic
Diamond Black Crystal Pearl
RV Match Walnut Brown Metallic

More Information
Please visit the Ram 1500 newsroom for the latest product information, photography, videography, plus access to specification and feature availability documents.


About Ram Truck Brand
In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles.

That focus leads Ram to design the industry’s most innovative, award-winning trucks, emphasizing durability, strength, technology and efficiency.

With a full lineup of trucks, including ProMaster and ProMaster City vans, the Ram brand builds trucks that get the hard work done and families where they need to go. From the no-compromise Ram 1500 that defines the future of pickup trucks with innovative design, the highest quality materials and class-exclusive technology, to the Ram Heavy Duty which combines the ability to out-power, out-tow and out-haul every single competitor with the segment’s most comfortable ride and handling, Ram is committed to product leadership.

Ram continues to outperform the competition and sets the benchmarks for:

Most powerful: 1,000 lb.-ft of torque with Cummins Turbo Diesel
Highest towing capacity: 35,100 lbs. with Ram 3500
Heaviest payloads: 7,680 lbs. with Ram 3500
Most luxurious: Ram Limited with real wood, real leather and 12-inch Uconnect touchscreen
Best ride and handling with exclusive link coil rear and auto-level air suspensions
Most interior space with Ram Mega Cab
Most capable full-size off-road pickup – Ram Power Wagon
Most-awarded light-duty truck in America
Highest owner loyalty of any half-ton pickup
Over the last 30 years, Ram has the highest percentage of pickups still on the road


Giving maximum effort all day, every day with confidence, the Ram Truck lineup steps forward with the full force of modern capability providing confidence-inspiring features and class-exclusive vehicle safety.
 

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Discussion Starter #9
Ram 1500 First Full-size Pickup to Earn IIHS Top Safety Pick+
  • 2020 Ram 1500 Crew Cab and certain 2019 Crew Cab models are first full-size pickups to earn Top Safety Pick+ under current Insurance Institute for Highway Safety (IIHS) guidelines
  • Top Safety Pick+ is highest rating awarded by IIHS
  • Ram 1500 achieves highest possible ratings in each of the six crashworthiness tests conducted by IIHS
  • Crashworthiness aided by FCA’s patented splayed front frame rails
  • Automatic Emergency Braking (AEB) technology graded “superior,” benefiting from industry’s only pickup-segment application of Integrated Radar Camera Module (IRCM) – one of more than 100 available safety and security features


September 10, 2019 , Auburn Hills, Mich. - The Ram 1500 Crew Cab full-size pickup has been named a Top Safety Pick+ for 2019, the highest rating given by the Insurance Institute for Highway Safety (IIHS).

The rating applies to 2020 Ram 1500 pickups, and 2019 trucks produced after May of this year, when equipped with adaptive LED projector headlamps that have high-beam assist and Ram’s Automatic Emergency Braking (AEB) technology, Forward Collision Mitigation.

“This recognition validates our unrelenting efforts to deliver more value for our customers,” says Reid Bigland, Head of Ram Brand. “The new Ram 1500 has earned many accolades for its capability and design. It is immensely satisfying to have the IIHS recognize our truck for its compelling safety story.”

The Ram 1500’s safety story begins with innovations such as its patented approach to frame-rail construction. The truck’s front frame-rails are splayed to better manage crash energy in certain types of frontal collisions.

Of the six crashworthiness evaluations conducted by the IIHS, three simulate frontal impacts. And the Ram 1500 recorded “good” results in each, the highest possible rating.

Outcomes were the same in the three remaining crashworthiness tests, which inflict damage consistent with a side impact, rear impact and a rollover.

Also unique to the Ram 1500 is its use of an Integrated Radar Camera Module (IRCM) to accommodate Forward Collision Mitigation. The IRCM consolidates radar and camera components behind the vehicle’s rearview mirror, which not only simplifies their interface, but keeps important technology out of harm’s way in the event of minor collisions.

Meanwhile, Forward Collision Mitigation in the Ram 1500 earned a “superior” rating from IIHS. The optional feature boasts sensor-fusion technology, which blends camera capability with radar detection to determine when an impact is imminent.

The system initially warns the driver to take action to avoid a collision. If the driver does not act in a timely manner, the system may activate the vehicle’s brakes if collision risk remains.

The Top Safety Pick+ rating is also enabled by adaptive LED projector headlamps that have high-beam assist. The technology was refined in May of this year, earning the highest IIHS rating of “good.”

A “good” rating in headlamp testing is the latest IIHS requirement to earn Top Safety Pick+.

The 2019 Top Safety Pick+ rating is the culmination of many months in the spotlight for the Ram 1500 – from Motor Trend Truck of the Year to a place among Wards 10 Best Engines with its standard-equipment 3.6-liter Pentastar V-6 with eTorque.

About Ram Truck Brand
In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles.

That focus leads Ram to design the industry’s most innovative, award-winning trucks, emphasizing durability, strength, technology and efficiency.

With a full lineup of trucks, including ProMaster and ProMaster City vans, the Ram brand builds trucks that get the hard work done and families where they need to go. From the no-compromise Ram 1500 that defines the future of pickup trucks with innovative design, the highest quality materials and class-exclusive technology, to the Ram Heavy Duty which combines the ability to out-power, out-tow and out-haul every single competitor with the segment’s most comfortable ride and handling, Ram is committed to product leadership.

Ram continues to outperform the competition and sets the benchmarks for:
  • Most powerful: 1,000 lb.-ft of torque with Cummins Turbo Diesel
  • Highest towing capacity: 35,100 lbs. with Ram 3500
  • Heaviest payloads: 7,680 lbs. with Ram 3500
  • Most luxurious: Ram Limited with real wood, real leather and 12-inch Uconnect touchscreen
  • Best ride and handling with exclusive link coil rear and auto-level air suspensions
  • Most interior space with Ram Mega Cab
  • Most capable full-size off-road pickup – Ram Power Wagon
  • Most-awarded light-duty truck in America
  • Highest owner loyalty of any half-ton pickup
  • Over the last 30 years, Ram has the highest percentage of pickups still on the road
Giving maximum effort all day, every day with confidence, the Ram Truck lineup steps forward with the full force of modern capability providing confidence-inspiring features and class-exclusive vehicle safety.
 

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Discussion Starter #10 (Edited)
Ram Truck Customers Receive Industry-first Listening Experience With SiriusXM’s New ‘Personalized Stations Powered by Pandora’


    • Starting in October, 2020 Ram trucks with Uconnect’s 12-inch touchscreen to offer SiriusXM’s newest feature ‘Personalized Stations Powered by Pandora,’ delivering an enhanced level of personalization to the SiriusXM experience

    • Part of the innovative SiriusXM with 360L platform available in Ram 1500, 2500, 3500 and Chassis Cab trucks

    • Owners of 2019 model-year Ram trucks with Uconnect 12-inch screen will receive a free over-the-air update in the fourth quarter of 2019 to access this new feature
September 24, 2019 , Auburn Hills, Mich.

- Ram and SiriusXM today announced another industry-first feature for Ram truck customers. 2020 Ram 1500, 2500, 3500 and Chassis Cab trucks equipped with Ram’s class-leading Uconnect 12-inch touchscreen will offer SiriusXM’s new “Personalized Stations Powered by Pandora,” which deliver a combination of rich music curation and industry-leading personalization not found in any other audio entertainment service.

Ram truck owners with a SiriusXM All Access subscription, using the SiriusXM with 360L platform on their Uconnect 12-inch touchscreen, can create their own ad-free music stations based on the artist they are listening to. On their touchscreen, subscribers can then give songs a thumbs up or thumbs down within the SiriusXM service, or even skip songs, to create their own personal channel that plays more of what they want.

Previous model-year Ram truck owners aren’t left out. Via over-the-air software updates in the fourth quarter of this year, 2019 Ram trucks with Uconnect 12-inch screen will receive updates granting access to these features. Early-build 2020 Ram trucks equipped with Uconnect 12-inch touchscreen will receive the update in October.

 

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Discussion Starter #11 (Edited)
New Ram 1500 Limited Black Edition and Ram Heavy Duty Night Editions Unveiled at State Fair of Texas

    • New Ram editions offer a wide selection of exterior appointments and content allowing for ultimate personalization
    • New Ram 1500 Limited Black Edition enhances the well-appointed Limited trim with black exterior accents, sport performance hood and 22-inch black wheels
    • Ram adds new Heavy Duty Big Horn and Laramie Night Editions to the lineup, featuring black wheels, black badging and other exterior details
    • Ram Truck display at the State Fair of Texas offers full lineup of Ram trucks, including the all-new 2019 Ram Heavy Duty, 1500 Rebel Black and Ram 1500 Night Edition

September 26, 2019 , Dallas, Texas -



Ram Truck today unveiled a new 1500 Limited Black Edition and Heavy Duty Big Horn and Laramie Night Editions at the State Fair of Texas. These new models will offer truck buyers an even wider selection of exterior appointments and content for even greater personalization.

Ram 1500, the reigning Texas Auto Writers Association’s Truck of Texas, is taking the premium Limited model to new heights with the introduction of the Ram 1500 Limited Black Edition. The newest leader of Ram’s opulent offerings builds upon the luxurious Limited trim with even more comfort, technology and refinement.


"Along with increasing capability, technology and efficiency, Ram is always looking for ways to create more comfort and refinement for our customers. The new Limited Black Edition is another example of how we deliver the most luxurious pickups in the industry," said Reid Bigland, Head of Ram Brand. "Additionally, the new Heavy Duty Big Horn and Laramie Night Editions now offer an even wider selection of personalized content."

The 2020 Ram 1500 Limited Black Edition stands out, courtesy of the following black accents, including: grille with R-A-M letters, badging, tow hooks, exhaust, premium LED headlamps, grille surround, bumpers, door handles and side-view mirrors. Other standard features on the Limited Black Edition include 22-inch black wheels, tonneau cover and sport performance hood. The Ram 1500 Limited Black is available in both 4x2 and 4x4 configurations and with the 3.0-liter V-6 EcoDiesel, 5.7-liter HEMI® V-8 and 3.6-liter Pentastar V-6 engine with eTorque. The Ram 1500 Limited Black Edition has a manufacturer’s suggested retail price (MSRP) of $53,690.

The Ram Heavy Duty Night Editions, available on Big Horn and Laramie models, also join the lineup for 2020 and include a monochromatic design enhanced by a black grille with body-colored surround, black badging and black 20-inch wheels. For the first time, Ram Heavy Duty trucks equipped with dual rear wheels now get 17-inch black wheels with machined pockets. The headlamps and tail lights feature dark bezels. The Ram Heavy Duty Night Edition is available on Ram 2500 and 3500 4x2 and 4x4 Crew Cabs and Mega Cabs with a choice of 6.4-liter HEMI V-8 or renowned 6.7-liter Cummins I-6 featuring the highest available torque at 1,000 lb.-ft. The 2020 Ram Heavy Duty Night Editions has a starting MSRP of $37,995.

A long list of options and upgrades are available on Ram trucks, including the lighted and lockable RamBox cargo management system with adjustable tie-down cleats and bed divider, and the innovative Multifunction Tailgate.

Ram 1500 features a link-coil suspension for the segment’s best ride and handling, and is also available with an exclusive four-corner air suspension system with five different ride heights (off-road 1, off-road 2, normal, aero and entry/exit). The Ram 2500 link-coil suspension delivers the industry’s best ride and handling, and can be enhanced with the addition of an optional rear air suspension system with two driver-selectable ride heights and load-leveling feature. Ram 3500 also offers the industry’s only supplemental rear air bag system with Hotchkiss leaf springs.

Ram 1500 Limited Black Edition trucks begin reaching dealerships late third quarter 2019. Ram Heavy Duty Night Editions go on sale later fourth quarter.
 

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Discussion Starter #12
Ram 1500 Active Grille Shutters and Air Dam
 

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Discussion Starter #13
Ram Truck Celebrates a Decade of Innovation as Stand-alone Brand
  • Today marks 10 years since Ram Truck became a stand-alone brand and has steadily emerged as an industry leader
  • Ram Truck has grown sales and increased market share by developing and launching new models targeted to specific buyer needs, including Tradesman, Express, Big Horn/Lone Star, Rebel, Laramie Longhorn and Limited
  • Ram Truck continues to invest substantially in its hardworking products, infusing them with great looks, refined interiors, durable engines and features that further enhance capabilities
  • Commitment to powertrain leadership with a truckload of pioneering, fuel-saving systems, including new 3.0-liter EcoDiesel engine and eTorque mild-hybrid engines


October 4, 2019 , Auburn Hills, Mich. - Ram Truck today is celebrating a decade of innovation as a stand-alone brand with a full lineup of no-compromise trucks and commercial vehicles. Since emerging as a stand-alone brand in October 2009, the Ram Truck brand has steadily become a leader in durability, technology, efficiency and convenience with features never before offered in a pickup truck.

"Since becoming a distinct brand 10 years ago, Ram has had the benefit of being able to focus solely on trucks and commercial vehicles, allowing us to build the best vehicles possible for our customers,” said Reid Bigland, Head of Ram Brand. “We expect Ram’s momentum to continue, and we feel optimistic that we’re making the right moves, at the right time, to attract buyers.”

Ram Truck has quickly developed a laundry list of exclusive features, including SiriusXM 360L with Personalized Stations by Pandora, reclining rear seats, multi-link coil spring rear suspension, active-level four-corner air suspension, active air dam, mild-hybrid eTorque engine options, thermal axle technology, RamBox cargo management system and multifunction tailgate, to name a few.

Milestones

2009 – Redefining the American Truck

In 2009, Ram Truck introduced a feature that would become a stalwart in the brand’s portfolio: the RamBox cargo management system. RamBox’s side bins create storage along each side of the pickup bed, space previously left untouched because of wheel-well intrusion. RamBox bins fit the length of the pickup bed and incorporate the space over each wheel well to secure cargo within a lit, lockable and drainable container. Lids include swing hinges with intermediate and full-open positions that lift the lid 90 degrees perpendicular to each side.


2010

"New Crew" of Ram Heavy Duty Pickups

The 2010 Ram Heavy Duty trucks provided customers with first-time innovations and features, along with new standards of strength, utility and driveability, building on Ram’s leadership in the heavy-duty pickup segment. The 2010 Ram Heavy Duty trucks were available for the first time as a crew cab model, providing Ram with a formidable entry in the highest volume part of the heavy-duty pickup segment.

Outdoorsman
The Ram 1500 Outdoorsman joined the lineup as a new trim that was designed for outdoor enthusiasts. The Outdoorsman took all of the features most useful to hunters, fishermen, campers and boaters and packaged them into one model. Outdoorsman combined convenience, off-road capability and trailer towing hardware in one package with a name that resonated among its intended users.


2011

Ram 1500 Laramie Longhorn – Luxury Redefined

Making its debut at the State Fair of Texas for the 2011 model year, the Ram 1500 Laramie Longhorn was unveiled as the most luxurious truck ever produced by the Company. The Laramie Longhorn was designed for the owner who needs a truck for work or play, but won’t settle for anything but the finest quality and refinement. Ram 1500 Laramie Longhorn owners continue to be greeted by the highest quality materials every time they climb behind the wheel.

Chassis Cab Joins the Lineup
Ram began offering a chassis cab for the 2011 model year and brought best-in-class standard horsepower and torque, brake life, standard gross vehicle weight rating, powertrain warranty and a class-exclusive manual transmission along with it. By working with truck body suppliers, Ram Truck engineers gave the 2011 Ram Chassis Cab an upfitter-friendly design, providing customers with a less expensive, worry-free experience in their choice of work body adaptation to the vehicle.


2012
A new Tradesman Heavy Duty joined the lineup for the 2012 model year and brought with it class-leading towing, payload and gross combined weight rating. The Tradesman, which is aimed at one of the pickup truck segment’s largest traditional customer bases, continues to be a value-priced option package designed to meet the hardworking needs of small-business owners, construction jobsites and commercial fleets.

A new six-speed automatic transmission, available on the 4.7-liter and 5.7-liter HEMI® V-8 engines, and new steering wheel with cruise control buttons also debuted for 2012.


2013 – Reinventing the Segment, Again
The 2013 Ram 1500 featured new exterior design cues, including an all-new grille and front fascia, improved quad projection headlamps and LED front turn signals and taillamps. Best-in-class fuel economy was achieved with the addition of the 3.6-liter Pentastar V-6 engine and TorqueFlite eight-speed automatic transmission. The 5.7-liter HEMI V-8 was also available with the TorqueFlite eight-speed transmission for the first time. Inside, the 2013 Ram 1500’s upgraded interior features included standard and premium multiview display, passive entry, Keyless Enter ’n Go, steering wheel with controls, wood accents, updated door panels, instrument panel, interior colors and premium materials.

Also new for 2013 was the remote central locking RamBox cargo management system and tailgate combined with door locks. Rain-sensing wipers, SmartBeam headlamps, power-folding mirrors and power-sliding rear window with defrost also joined the lineup as available options in 2013.


2014

3.0-liter V-6 EcoDiesel Engine Introduced

The Ram 1500 was the first modern half-ton, full-size pickup to offer durable, efficient diesel technology. With the 3.0-liter EcoDiesel’s historic debut, Ram customers could enjoy class-leading fuel economy and range, along with torque that was unsurpassed by any full-size truck with a V-6 engine. The EcoDiesel-powered 2014 Ram 1500 earned a 28-mpg rating from the U.S. Environmental Protection Agency (EPA), the best highway-cycle test result ever achieved by a half-ton, full-size pickup. It also exceeded the EPA highway rating for the top-ranked midsize pickup.

This 28-mpg rating opened the flood gates when dealers opened for orders – more than 8,000 trucks equipped with the 3.0-liter EcoDiesel engine were sold in the first 72 hours of availability. Initial demand was strong as demonstrated by the amount of orders already paid for by customers — twice the corporate average of sold customer orders on a truck that had yet to be test driven at the time.

Ram Commercial is Formed
In 2014, Ram Truck launched a new division to focus on commercial truck development, sales and support in a growing market. Embodied by the Tradesman trim level available on all models, the Ram Commercial organization continues to offer a full line of industrial-strength trucks and vans.

The timing of Ram Commercial’s launch aligned with the 2014 model year launch of the all-new Ram ProMaster van and a positive commercial demand.

Ram Commercial targets countless businesses in a variety of industries, including service and repairs, construction, transportation and shipping, large-medium-small businesses and agriculture. ProMaster has also become a popular option for the Van Life movement.

Ram ProMaster – A One-Stop Mobile Shop
The 2014 Ram ProMaster joined the lineup as the brand’s latest addition to its popular commercial lineup and put Ram Truck back into the expanding, purpose-built, full-size van segment with a number of best-in-class features focused on the commercial customer. The unique van created additional opportunity in Ram’s work truck lineup. ProMaster continues to prove that it’s a workhorse with an incredible combination of durability, value, efficiency and capability like none other in its class. Additionally, the ProMaster was the first offering in its competitive set to provide both a chassis cab and cutaway from the factory.


2015

Ram 1500 Rebel – For Those Who Push Back

The 2015 Ram 1500 Rebel kicked in the door, for both the brand and segment, with the introduction of a one-of-a-kind design that brought robust off-road capability, enabling the brand to reach even more consumers. The 1500 Rebel ushered in a new “cross-hair” grille design, black off-road front bumper with a durable powder-coated surface that incorporates a Billet silver skid plate, new front tow hooks and new LED fog lamps. The “RAM” stamped tailgate with blacked-out lettering also debuted on 1500 Rebel.

Off-road capability was bolstered by the introduction of Bilstein front and rear shocks with unique tuning and a new steering calibration that is matched to the Rebel’s increased ride height.


2016

Ram Rebel TRX Concept – 100-mph Off-road Pickup

Ram Truck cemented its position as America’s off-road truck leader with the introduction of the 2016 Ram Rebel TRX concept at the State Fair of Texas. The rapidly beating heart of the Ram Rebel TRX concept is a powertrain juggernaut. A 6.2-liter supercharged HEMI V-8 with 575 horsepower, the most powerful Ram 1500 the Company has ever built, lays the groundwork of expectation. As part of the Company’s recently unveiled five-year plan, the Ram Rebel TRX concept has been approved for production. More information will be disclosed at a future date.


2017

New Standard Features

For 2017, the 1500 received new standard features, including remote start and security alarm. Other standard features include the Uconnect 8.4 and media hub, automatic dual-zone temperature control, anti-spin differential, premium gauge cluster, rear backup camera and Rear Park Assist.

Ram 1500 Night Edition
Ram introduced a special-edition 1500 Night package that gave truck enthusiasts straight-from-the-factory customized looks. Based on the Sport model, 1500 Night added blacked-out features, including wheels, grille and badging, to pump up the already bold visual presence of the Ram’s monochromatic performance package.

Ram 1500 Hydro Blue Sport
The Ram 1500 Hydro Blue Sport also bowed in 2017 and tied the monochromatic exterior theme together with a body-color front fascia, rear bumper, side mirrors and door handles. Forged, polished 22-inch aluminum wheels were standard on 4x2 models; polished 20-inch wheels were standard on 4x4 models.


2018
A few special-edition trucks joined the lineup for 2018, including the Harvest lineup, 1500 Limited Tungsten, Laramie Longhorn Southfork and Heavy Duty Lone Star Silver editions.

Ram Harvest Edition
The Ram Harvest Edition was the industry’s first agricultural market-specific truck and was visually distinguished by two new colors: Case IH Red and New Holland Blue. Case IH and New Holland farm tractors and other agricultural equipment are manufactured by subsidiaries of CNH Industrial. CNH Industrial N.V. shares a common ancestry with Fiat Chrysler Automobiles N.V.

Ram Limited Tungsten Edition
The Limited Tungsten edition, available on both 1500 and 2500, built on the popular Limited trim with an even higher level of sophistication and attention to detail. Notable additions are a truck segment-first Light Greystone suede headliner and ultra-premium “Natura Plus” Frost and Indigo-colored premium leather throughout the cabin, including the seats, instrument panel, steering wheel, center arm rest and doors.

Ram Laramie Longhorn Southfork Edition
The Ram Laramie Longhorn Southfork edition was an opulent offering building upon the well-appointed Longhorn trim with even more luxury, technology and refinement.

Ram Heavy Duty Lone Star Edition
The 2018 Ram Heavy Duty Lone Star Silver edition’s interior was offered with sporty cloth and vinyl high-back bucket seats in Canyon Brown and Light Frost Beige or Black and Diesel Gray. A unique grille-mounted, aluminum Lone Star badge identified the Silver edition as something special.


2019

Ram 1500 – No-compromise Truck, Leading in Durability, Technology and Efficiency

The fifth-generation Ram 1500 burst onto the scene and instantly became the benchmark for durability, technology, efficiency and convenience with features never before offered in a pickup. A host of segment disruptors came along with it, including the new Uconnect 4C with a massive 12-inch touchscreen that leads the pickup world with technology featuring split-screen capability, 360-degree camera views and exclusive content from SiriusXM with 360L. Active safety and security systems joined the technology onslaught with adaptive cruise control, forward collision warning, Blind-spot Monitoring and ready alert braking.

The upgraded eTorque version of the 3.6-liter Pentastar V-6 debuted for the 2019 model year and continues to be the standard engine in most trim levels, specifically tuned for truck duty and rated at 305 horsepower and 269 lb.-ft. of torque. The brawny 5.7-liter HEMI V-8 combines the muscle of 395 horsepower and 410 lb.-ft. of torque – in a smooth, broad power band that avoids the hesitation and peakiness of turbocharged engines – with performance-enhancing and fuel-saving technologies that include variable valve timing and cylinder deactivation.

Multifunction Tailgate – The Industry Leader in Cargo Management and Storage Gets Even Better
Ram Truck continued to strengthen its position as the industry’s cargo management and storage leader with the addition of the multifunction tailgate. The Ram 1500 multifunction tailgate feature is unique among all pickups and offers customers cargo-access flexibility without compromise. Unlike other multi-element tailgates, the Ram multifunction tailgate is trailer-friendly and does not require that the trailer and hitch be removed before opening. With a 2,000-lb. load rating, Ram multifunction tailgate retains all of the traditional tailgate’s capability. In addition to retaining the capabilities of a fully dampened, drop-down tailgate with remote release options, the Ram multifunction tailgate adds a first-of-its-kind 60-40 split, swing-away functionality.

Ram Heavy Duty – The Benchmark for Performance, Capability, Technology and Luxury
The 2019 Ram Heavy Duty is the latest in a long line of Ram trucks that are most comfortable when at work. The most powerful, most capable pickup in the segment with a towing capacity of 35,100 lbs. and a payload capacity of 7,680 lbs., the latest iteration of Ram’s heavy-duty offering brings a never-before-seen torque rating of 1000 lb.-ft. from the Cummins I-6 Turbo Diesel engine. The new Ram Heavy Duty also sets benchmarks in ride and handling, luxury, materials, innovation and technology extending well past any competitive offerings. Giving maximum effort all day, every day with confidence, the new 2019 Ram Heavy Duty line of pickups steps forward with the full force of modern capability.


2020

Ram 1500 EcoDiesel -
America’s Half-ton Diesel Torque Leader
The 2020 Ram 1500 is America’s most powerful half-ton diesel pickup, with 480 lb.-ft. of torque, and most capable light-duty diesel, with towing capability up to 12,560 pounds. The all-new third-generation 3.0-liter V-6 EcoDiesel reinforces Ram Truck’s commitment to powertrain leadership and is expected to lead the segment on fuel economy. The 2020 Ram 1500 EcoDiesel is available in all models and configurations, including a first-time offering in the Ram Rebel.

First Full-size Pickup to Earn IIHS Top Safety Pick+
The Ram 1500 is the first full-size pickup truck to be named a Top Safety Pick+, the highest rating given by the Insurance Institute for Highway Safety (IIHS).


About Ram Truck Brand
In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles. With a full lineup of trucks, the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab, ProMaster and ProMaster City, the Ram brand builds trucks that get the hard work done and families where they need to go.

Ram continues to outperform the competition and sets the benchmarks for:
  • Most powerful: 1,000 lb.-ft of torque with Cummins Turbo Diesel
  • Highest towing capacity: 35,100 lbs. with Ram 3500
  • Heaviest payloads: 7,680 lbs. with Ram 3500
  • Most luxurious: Ram Limited with real wood, real leather and 12-inch Uconnect touchscreen
  • Best ride and handling with exclusive link coil rear and auto-level air suspensions
  • Most interior space with Ram Mega Cab
  • Most capable full-size off-road pickup – Ram Power Wagon
  • Most-awarded light-duty truck in America
  • Highest owner loyalty of any half-ton pickup
  • Over the last 30 years, Ram has the highest percentage of pickups still on the road
Ram is part of the portfolio of brands offered by global automaker Fiat Chrysler Automobiles. For more information regarding FCA (NYSE: FCAU/ MTA: FCA), please visit www.fcagroup.com.
 

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Discussion Starter #14 (Edited)
Ram Truck Celebrates 10-year Anniversary of Becoming Stand-alone Brand With 'Power of Innovation' Marketing Campaign


    • Multimedia campaign spans across television, digital and social media channels, showcasing the brand’s decade-long commitment to building the industry’s most innovative and award-winning trucks

    • 60-second spot “Power of Innovation” kicks off 10-year anniversary celebration via broadcast on Saturday, October 5

    • Two new additional 30-second broadcast spots, “Bed” and “HEMI®,” will debut this weekend

    • New digital content will roll out in the coming weeks, all of which can be viewed on brand’s digital and social media channels, including Ram Trucks.com, YouTube, Facebook, Twitter and Instagram

    • #RamDoesThat social series on Facebook, Instagram and Twitter to feature new content that showcases how the exceptional features on Ram trucks enable unlimited capabilities and unique experiences of real life owners
October 4, 2019 , Auburn Hills, Mich. - A decade strong, Ram Truck is celebrating the 10-year anniversary of becoming a stand-alone brand with the launch of the “Power of Innovation,” a multimedia campaign that showcases the brand’s decade-long and ongoing commitment to building the industry’s most innovative and award-winning trucks.

The campaign includes three new broadcast videos, all-new digital content that can be viewed on the Ram brand’s digital and social media channels, including RamTrucks.com, YouTube, Facebook, Instagram and Twitter, as well as new content featured on the Ram brand’s social series #RamDoesThat.

"Power of Innovation marks the 10-year anniversary of Ram as a stand-alone truck brand, created with a distinct DNA and a commitment to building the best trucks for our customers," said Marissa Hunter, Head of Marketing, FCA – North America. “This campaign brings to life the innovations that Ram has made in those 10 short years and honors the brand values that we share with our fans. As we look to the future, hard work, integrity, innovation and dedication to service will continue to guide our decisions and sit at the core of our marketing efforts.”

Launching with a one-minute video called “Power of Innovation,” which made its debut this past September at the State Fair of Texas, the spot speaks to how Ram Truck chose to reinvent itself as a stand-alone brand, dedicate itself to truck customers, go on to gain recognition from its peers and in just 10 short years went on to reimagine, redesign and rebuild groundbreaking trucks from the ground up, and continue to write the future and lead the way in innovation, durability, technology and efficiency.

The “Power of Innovation” 60-second spot will air via broadcast this Saturday, Oct. 5, along with two new 30-second spots, “Bed” and “HEMI®,” all of which can also be viewed on Ram’s official YouTube Channel.




In addition to the new broadcast placements, the “Power of Innovation” campaign features new digital content that will roll out in the coming weeks, all of which can be viewed on the brand’s digital and social media channels, including Ramtrucks.com, YouTube, Facebook, Twitter and Instagram. New content will also be featured on the Ram Truck brand social series #RamDoesThat, which highlights real life Ram truck owners, including outdoor enthusiasts, photographers, restauranteurs and environmental activists, each showcasing how the features on their Ram truck enable unlimited capabilities and unique experiences in their everyday lives.

“Power of Innovation” was created in partnership with the Ram Truck brand the Dallas-based agency The Richards Group.

“Bed” and “HEMI” were created in partnership with the Ram Truck brand and the Doner Agency.
 

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Fuel Economy Announced for New 2020 Ram 1500 EcoDiesel
  • New 2020 Ram 1500 EcoDiesel 4x2 scores 32 miles per gallon (mpg) highway and 29 mpg highway for 4x4 models
  • New Ram EcoDiesel’s range exceeds 1,000 miles per fill-up, the highest among all pickup trucks
  • New Ram 1500 EcoDiesel produces the highest half-ton diesel torque at 480 lb.-ft. and highest half-ton diesel towing capacity at 12,560 pounds
  • Ram focused on establishing powertrain technology leadership in the truck segment
  • Ram 1500 Rebel now available with EcoDiesel option for the first time
  • Class-exclusive air suspension enhances fuel economy, improves ride control, off-road capability, ease of entry and exit, cargo-loading effort, and features automatic load leveling
  • 2020 Ram 1500 EcoDiesel pricing starts at $36,890, plus $1,695 destination


October 7, 2019 , Auburn Hills, Mich. - Ram Truck today announced EPA fuel economy ratings for the 2020 Ram 1500 powered by the new 3.0-liter V-6 EcoDiesel engine.

Ram’s half-ton EcoDiesel will be rated at 32 miles per gallon (mpg) highway, 22 mpg city for 4x2 models; 29 mpg highway, 21 mpg city for 4x4 models.

Ram 1500’s unsurpassed 29 mpg highway fuel economy rating for 4x4 models is significant in that 4x4 models represent more than 80 percent of the U.S. full-size truck mix.

The Ram 1500’s all-new 3.0-liter V-6 EcoDiesel leads the half-ton pickup truck segment in torque with 480 lb.-ft. and diesel towing capability of 12,560 pounds.

The 2020 Ram 1500 EcoDiesel also leads all trucks in fuel range. Paired with an available 33-gallon fuel tank, Ram’s driving range exceeds 1,000 miles.

“The Ram 1500 EcoDiesel offers the best torque and towing among all half-ton diesel trucks,” said Reid Bigland, Head of Ram Brand. “Now with a 10-year track record, the Ram brand has emerged as a truck powertrain technology leader. The all-new EcoDiesel engine and Ram 1500 eTorque mild-hybrid powertrains deliver outstanding fuel efficiency alternatives for our Ram 1500 customers.”

The 2020 Ram 1500 EcoDiesel is available across all models and configurations, including a first-time offering in the Ram Rebel.
2020 Ram 1500 EPA NumbersCityCombinedHighway
3.0-liter V-6 EcoDiesel 4x2222632
3.0-liter V-6 EcoDiesel 4x4212429
3.6-liter V-6 eTorque 4x2202225
3.6-liter V-6 eTorque 4x4192224
5.7-liter HEMI V-8 4x2151722
5.7-liter HEMI V-8 4x4151721
5.7-liter HEMI V-8 eTorque 4x2171923
5.7-liter HEMI V-8 eTorque 4x4171922

The 2020 Ram 1500 EcoDiesel Manufacturer’s Suggested Retail Price (MSRP) starts at $36,890 for the Tradesman Quad Cab 2WD, plus $1,695 destination. The EcoDiesel is a $4,995 option, or $3,000 premium over the 5.7-liter HEMI V-8 eTorque ($3,300 on Tradesman, Big Horn/Lone Star, Rebel and Laramie base models).

The 2019 Ram 1500 Classic Crew Cab is also offered with the second-generation 3.0-liter EcoDiesel. Pricing for the Ram 1500 Classic EcoDiesel (Crew Cab 4x2) starts at $39,140, plus destination.

All-new EcoDiesel engine
The third generation of the turbocharged EcoDiesel V-6 delivers increased torque and horsepower, along with superb fuel economy and minimal levels of noise, vibration and harshness (NVH), to meet the needs of Ram 1500 owners.

In the 2020 Ram 1500, the 3.0-liter EcoDiesel V-6 is rated at a best-in-class 480 lb.-ft. of torque at 1,600 rpm, a 14 percent increase from the previous-generation EcoDiesel V-6, that peaks 400 rpm earlier. Horsepower increases 8 percent to 260 hp at 3,600 rpm.

Several significant changes contribute to the new EcoDiesel’s improved dynamic and fuel economy performance:
  • A new-generation water-cooled turbocharger with variable geometry is more efficient and provides improved response as engine rpms rise and fall
  • Redesigned intake ports to improve engine performance and fuel economy
  • Introduction of a dual, high-pressure and low-pressure exhaust gas recirculation system, a first for a diesel engine in North America. The EcoDiesel’s existing high-pressure EGR, with cooling exhaust gases drawn from the exhaust manifold, is augmented with a low-pressure EGR system that draws exhaust gases after they exit the diesel particulate filter. The addition of cooler, low-pressure exhaust gas makes a significant contribution to improved fuel economy and lower oxides of nitrogen (NOx)
  • The compression ratio is changed to 16.0:1, from 16.5:1, which helps reduce exhaust emissions, particularly NOx
  • Redesigned high-pressure (29,000 psi/2,000 bar) direct-injection fuel injector nozzles
  • Combustion chamber geometry optimized to improve fuel economy
  • Redesigned aluminum-alloy pistons improve fuel economy. The redesigned pistons use thinner piston rings and coating on the side skits to reduce friction
  • The piston pin is offset 0.3 degrees from the centerline to reduce “piston slap” against the cylinder wall, minimizing NVH
  • The lower portion of the two-piece oil sump uses a sandwiched polymer/metal material to reduce NVH
  • The Selective Catalytic Reduction (SCR) system is 50 percent larger and incorporates a new-generation diesel oxidation catalyst with the Diesel Exhaust Fluid (DEF) system to reduce NOx
  • New-generation brake system vacuum pump with low-friction blades contributes to improved fuel economy
These upgrades build on the EcoDiesel V-6’s attributes and performance that made it a winner of Wards 10 Best Engines award for three consecutive years.

The 3.0-liter EcoDiesel V-6 uses dual overhead camshafts (DOHC) with four valves per cylinder and a 60-degree angle between the cylinder banks. The block is cast with compacted graphite iron, which provides strength to dampen vibrations, but weighs less than grey cast iron. A compacted graphite iron bedplate adds rigidity to the block.

The EcoDiesel V-6 uses a forged steel crankshaft and connecting rods for strength and durability. The aluminum alloy pistons are cooled on the underside via oil jets. Heat-treated aluminum cylinder heads use individual bearing caps to reduce friction and minimize NVH. The chain-driven overhead camshafts employ roller-finger followers.

The 3.0-liter EcoDiesel V-6 is produced at the FCA Cento facility in Ferrara, Italy.

Ram 1500
The 2020 Ram 1500 is the no-compromise benchmark for durability, technology, efficiency and convenience with features never-before offered in a pickup. The Ram 1500 features up to 12,750 pounds of towing capability (5.7-liter HEMI V-8) and 2,300 pounds of payload. Ram’s eTorque mild hybrid system delivers improved fuel efficiency in both V-6 (standard) and V-8 configurations. As a segment disrupter, the new Uconnect 4C with a massive 12-inch touchscreen leads the pickup world in technology, featuring split-screen capability, 360-degree camera views and exclusive content from SiriusXM with 360L. Active safety and security systems include adaptive cruise control, Forward Collision Warning, Blind-spot Monitoring and Ready Alert Braking. Class-leading ride and handling is accomplished via a class-exclusive link-coil rear suspension system with optional Active-level four-corner air suspension. The 2020 Ram 1500 also features twice the interior storage capacity versus the competition.

Unsurpassed powertrain warranty – five years/100,000 miles
The 2020 Ram 1500 is backed with a five-year /100,000-mile Powertrain Limited Warranty. The powertrain-limited warranty covers the cost of all parts and labor needed to repair a covered powertrain component – engine, transmission and drive system.

The standard three-year / 36,000-mile Basic Limited Warranty provides bumper-to-bumper coverage for the Ram 1500, from the body to the electrical system.

Manufacturing
The 2020 Ram 1500 EcoDiesel is built at the Sterling Heights Assembly Plant (SHAP) in Sterling Heights, Michigan.

About Ram Truck Brand
In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles. With a full lineup of trucks, the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab, ProMaster and ProMaster City, the Ram brand builds trucks that get the hard work done and families where they need to go.

Ram continues to outperform the competition and sets the benchmarks for:
  • Most powerful: 1,000 lb.-ft of torque with Cummins Turbo Diesel
  • Highest towing capacity: 35,100 lbs. with Ram 3500
  • Heaviest payloads: 7,680 lbs. with Ram 3500
  • Most luxurious: Ram Limited with real wood, real leather and 12-inch Uconnect touchscreen
  • Best ride and handling with exclusive link coil rear and auto-level air suspensions
  • Most interior space with Ram Mega Cab
  • Most capable full-size off-road pickup – Ram Power Wagon
  • Most-awarded light-duty truck in America
  • Highest owner loyalty of any half-ton pickup
  • Over the last 30 years, Ram has the highest percentage of pickups still on the road
 

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New Mojave Sand Package Offered on 2019 Ram 1500 Classic Warlock
  • 2019 Ram 1500 Classic Warlock now available with Mojave Sand Package that includes sport performance hood, black-painted 20-inch aluminum wheels and popular Mojave Sand exterior color
  • Available in Quad Cab or Crew Cab configuration and with the choice of 3.6-liter Pentastar V-6 or 5.7-liter HEMI® V-8 engine
  • Based on the 2019 Ram 1500 Classic, Warlock features the bold grille with R-A-M lettering, front and rear powder-coated bumpers, 1-in. factory ride height lift and Warlock decal
  • Ram 1500 Classic Mojave Sand pricing starts at $35,345


October 16, 2019 , Auburn Hills, Mich. - Ram Truck unveiled today the 2019 Ram 1500 Classic Warlock Mojave Sand Package, which includes a sport performance hood, black-painted 20-inch aluminum wheels and Mojave Sand exterior color.

“The Ram 1500 Classic Warlock continues to prove that value never goes out of style,” said Reid Bigland, Head of Ram Brand. “With the addition of the popular Mojave Sand exterior paint option, this truck will continue to resonate positively with buyers.”

The 2019 Ram 1500 Warlock is also offered with either with the award-winning 3.6-liter Pentastar V-6 or the legendary 5.7-liter HEMI® V-8 engine, both mated to the TorqueFlite eight-speed automatic transmission. The Warlock is available in 4x2 or 4x4 and Quad Cab or Crew Cab configurations.

The Ram 1500 Classic Warlock is also available in Blue Streak, Bright Silver Metallic, Bright White, Diamond Black, Delmonico Red, Flame Red, Granite Crystal Metallic, Maximum Steel, Pearl White and True Blue.

The 2019 Ram 1500 Classic Warlock Mojave Sand edition goes on sale late third quarter and starts at $35,345, not including $1,695 destination.

Warlock History
In 1976, the first production Dodge Warlock was introduced following the public's positive response to a pickup originally designed as an auto show concept vehicle. The Warlock was a factory-personalized pickup that could "play as hard as it works," according to the period literature, complete with bucket seats, "fancy wheels, fat tires," chrome-plated running boards, real oak sideboards and special gold accent stripes inside and out. Production ran until 1979.

Ram 1500 Classic
The 2019 Ram 1500 Classic boasts numerous segment-exclusive features in areas most important to truck buyers. Outstanding ride and handling is accomplished via a unique link-coil rear suspension. Other features, such as RamBox bedside storage, hidden bins and a flat-load floor, offer unique solutions for cargo. New "Classic" badging is located on the front fenders.

The 2019 Ram 1500 Classic Warlock will be produced at the Warren Truck Assembly Plant (Warren, Michigan), which has built more than 12.5 million trucks since it started operations in 1938.
 

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Discussion Starter #17

19 Ram 1500 Air Suspension

•Oct 15, 2019
 

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Discussion Starter #18
Ram Introduces New ‘Built to Serve Edition’ Trucks

    • "Built to Serve Edition" Ram trucks honor five United States Armed Forces service branches
    • Two specially selected colors represent each branch
    • Five low-volume paints added to Ram lineup
    • Military-inspired interior features encourage owner customization
    • Ram recognizes owners who serve our nation and serve our communities

November 6, 2019 , Auburn Hills, Mich. - Ram Truck will honor the five service branches of the United States Armed Forces with a series of “Built to Serve Edition” trucks.

Each of the five U.S. military service branches will be honored by Ram with two specially selected exterior paint colors that evoke the spirit, the mission and history of that service. One of each branch’s “Built to Serve Edition” models will be offered in a new low-volume paint option exclusive to this program.


“Ram wants to honor those who are serving or have served the United States with distinction,” said Reid Bigland, Head of Ram Brand. “For Ram truck owners, whether military or civilian, ‘Built to Serve’ is a maxim that they can be proud to stand behind. We also want to bring together Ram owners who are not currently serving to make a difference in their communities. We launched our Ram Nation volunteer organization in 2015 as a way to give our Ram truck owners a way to be involved when there’s a need.”

Ram will roll out the first of the "Built to Serve Edition" trucks in November, coinciding with Veterans Day. A new "Built to Serve Edition" model, representing another one of America's land, air or sea-based military branches, will launch approximately every three months.

The U.S. Armed Forces “Built to Serve Edition” Ram trucks will be offered in the following colors and limited numbers:
  • Gator (1,000 units) and Diamond Black (1,000)
  • Ceramic Gray (1,000) and Patriot Blue (1,000)
  • Anvil (1,000) and Billet Silver (1,000)
  • Tank (1,000) and Flame Red (1,000)
  • Spitfire (500) and Bright White (500)
Ram "Built to Serve Edition" trucks feature other unique interior and exterior features that set them apart, including a United States flag and Built to Serve decal on each of the rear quarter panels.

The "Built to Serve Edition" trucks get additional stylish exterior cues, including 20-inch aluminum wheels with a unique-to-the-edition Technical Gray finish. Body-color wheel flares also accent the exterior.

Each of the new Ram front ends gets a unique treatment consisting of an all-black grille and surround, black bumpers and black-bezel premium lighting. Complementing the look are black badges, black wheel-to-wheel side steps and dual four-inch black exhaust tips.

Inside, each of the five branches of "Built to Serve" Ram trucks is accented with unique, corresponding color stitching: Light Frost, Light Ambassador Blue, Light Diesel Gray, Core Green or Orange.

These new Ram models are also ready to display their owner’s military pride with Built to Serve-embroidered Velcro panels on each front seat and additional Velcro panels on each front seat inboard shoulder panel. Buyers can apply their own patches – regimental, flags, name tapes or slogans – to personalize their "Built to Serve Edition." Front seat-back panels are covered with PALS/MOLLE webbing to attach additional equipment or pouches.

Ram 1500 "Built to Serve Editions" also feature:
  • Built to Serve instrument panel badge
  • Lockable console storage
  • Deeply bolstered cloth and vinyl Sport seats
  • Black Onyx Chrome interior trim
  • All-weather rubber slush mats
Underneath the skin, each Ram "Built to Serve Edition" is ready for action, loaded with 4x4 Off-Road Group content, including:
  • All-terrain tires
  • Electronic-locking rear axle
  • Hill-descent control
  • Front suspension skid plate
  • Steering gear skid plate
  • Fuel tank skid plate
  • Transfer case skid plate
  • Tow hooks
  • Heavy-duty off-road-calibrated front and rear shock absorbers
Ram "Built to Serve Edition" packages are available on all body styles and all powertrains.

According to the U.S. Department of Veterans Affairs, approximately seven percent of the U.S. population is an active member, reserve member or veteran of the armed services.

As part of the Built to Serve initiative, Ram is bringing further attention to its volunteer initiative called Ram Nation. Ram Nation has been organizing grassroots volunteer events since 2015 and, through the launch of the "Built to Serve Edition" trucks, is reinforcing its commitment to recognizing those who serve our nation and our communities.

Beginning today and launching with a new digital 60-second spot, Ram Nation is recruiting individuals to donate their time and to volunteer in their own communities across the nation, with the cumulative goal of 1.3 million volunteer-hours of service by next Veterans Day, Nov. 11, 2020. That goal is equal to one hour for each person serving in our armed services. In addition to activating the Ram Nation volunteer corps across the U.S., Ram is extending the invitation to all individuals, regardless of whether they are a Ram truck owner. To join and learn about new Ram Nation volunteer events, new members can register at www.ramtrucks.com/ram-nation.html.




Ram will kick off the launch of the "Built to Serve Editions," as well as begin the Ram Nation challenge, at the “Stars and Strings” concert, which celebrates our nation’s military heroes and their families at the Fox Theater in Detroit, Michigan, on Wednesday, November 6, 2019.

About Ram Nation
Ram Nation is a grassroots volunteer corps of Ram owners and like-minded people willing and ready to come together to haul supplies, deliver equipment, clear debris, distribute food and water and even make donations that help people in their communities and around the world. New members can join Ram Nation at www.ramtrucks.com/ram-nation.html.

About Ram Truck Brand
In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles. With a full lineup of trucks, the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab, ProMaster and ProMaster City, the Ram brand builds trucks that get the hard work done and families where they need to go.

Ram continues to outperform the competition and sets the benchmarks for:
  • Most powerful: 1,000 lb.-ft of torque with Cummins Turbo Diesel
  • Highest towing capacity: 35,100 lbs. with Ram 3500
  • Heaviest payloads: 7,680 lbs. with Ram 3500
  • Most luxurious: Ram Limited with real wood, real leather and 12-inch Uconnect touchscreen
  • Best ride and handling with exclusive link coil rear and auto-level air suspensions
  • Most interior space with Ram Mega Cab
  • Most capable full-size off-road pickup – Ram Power Wagon
  • Most-awarded light-duty truck in America
  • Highest owner loyalty of any half-ton pickup
  • Over the last 30 years, Ram has the highest percentage of pickups still on the road
Ram is part of the portfolio of brands offered by global automaker Fiat Chrysler Automobiles. For more information regarding FCA (NYSE: FCAU/ MTA: FCA), please visit www.fcagroup.com.
 

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U.S. News & World Report Names Ram Truck Best Truck Brand


November 19, 2019 , Auburn Hills, Mich. - U.S. News & World Report has named Ram Truck the Best Truck Brand for 2020. The Best Vehicle Brand awards, evaluating 35 brands, recognizes industry-wide excellence for cars, SUVs, trucks and luxury vehicles.

“At Ram, we’re focused solely on building the best trucks and commercial vehicles in the market. This award from U.S. News & World Report acknowledges that effort,” said Reid Bigland, Head of Ram Brand. “In a highly competitive segment, Ram is committed to innovation and powertrain leadership. By offering more content, more comfort and segment-leading features Ram is building trucks that meet and exceed the needs of the widest range of buyers.”

The rankings are based on an in-depth analysis by U.S. News & World Report of all credible, published reviews and test drives, as well as reliability and safety data.

“The Ram 1500 has the capability of a work truck with the interior of a luxury SUV,” said Jamie Page Deaton, Executive Editor – U.S. News Best Cars. “It’s one of the few trucks that can do almost everything you ask of it, and do it all well.”

To determine the award winners, U.S. News Best Cars averaged the overall score of all the given brand’s products in each award class. The brand with the highest overall average score was named the winner in the category. The overall scores come directly from the U.S. News Best Cars rankings, which are based on a combination of safety scores, reliability data and the consensus of the automotive press.

About U.S. News & World Report
U.S. News & World Report is the global leader in quality rankings that empower people to make better, more informed decisions about important issues affecting their lives. A digital news and information company focused on Education, Health, Money, Travel, Cars and Civic, USNews.com provides consumer advice, rankings and analysis to serve people making complex decisions throughout all stages of life. More than 40 million people visit USNews.com each month for research and guidance. Founded in 1933, U.S. News is headquartered in Washington, D.C.
 

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Ram Truck Dominates Texas Truck Rodeo Awards, Ram 1500 Lassos Top Honor as ‘Truck of Texas’
Jeep® Wrangler Wins ‘Off-Road SUV of Texas’ for 10th Consecutive Year
  • Ram 1500 wins top award as Truck of Texas, plus Full-Size Pickup Truck of Texas, Luxury Pickup Truck of Texas, Best Powertrain (3.0-liter V-6 EcoDiesel), Best Infotainment System (12-inch Uconnect Touchscreen) and Best Towing Technology (air suspension)
  • New Ram 2500 earns Heavy Duty Pickup Truck of Texas
  • Ram Power Wagon named Off-Road Truck of Texas
  • Jeep® Wrangler wins Off-Road SUV of Texas for 10th consecutive year
  • All-new 2020 Jeep Gladiator wins Mid-Size Truck of Texas
  • Jeep Renegade wins Sub-compact SUV of Texas


November 20, 2019 , San Antonio, Texas - The 2020 Ram 1500 earned top honors as the Truck of Texas at the annual Texas Truck Rodeo, hosted by the Texas Automotive Writers Association (TAWA).

Ram Truck won every category the brand entered, securing eight awards, the most of any brand at the event. In addition to Jeep® Wrangler winning Off-Road SUV of Texas for the 10th year in a row, the 2020 Jeep Gladiator won Mid-Size Truck of Texas, and the Jeep Renegade captured Sub-compact SUV of Texas.

“The 2020 Ram 1500 once again captured the hearts of our members this year and has earned our highest honor as the 2020 Truck of Texas,” said Michael Marrs, President of TAWA. “It continues to be the benchmark for capability, technology and the attention to detail sets it apart from the rest of the segment.”

This year’s Rodeo was held at Star Hill Ranch in Bee Cave, Texas, featuring both on- and light off-road driving opportunities. TAWA members cast their votes after two days of on- and off-road vehicle evaluations. Consideration is given to everything from exterior/interior styling and off-road capability to the entrant’s overall utility, value and performance.

More than 40 pickups trucks, SUVs and commercial vehicles were entered in the competition this year and more than 50 TAWA members attended.

Ram and Jeep vehicles with top honors included:

Ram brand
Truck of Texas: 2020 Ram 1500
Full-size Pickup Truck: 2020 Ram 1500 Rebel
Heavy Duty Pickup Truck: 2019 Ram 2500
Luxury Pickup Truck: 2020 Ram 1500 Limited
Off-Road Pickup Truck: 2019 Ram Power Wagon
Best Infotainment: 2020 Ram 1500 12-inch Uconnect Touchscreen
Best Towing Technology: Ram Air Suspension
Best Powertrain: 2020 Ram 1500 EcoDiesel

Jeep brand
Off-Road SUV: 2020 Jeep Wrangler Rubicon
Mid-Size Pickup Truck: 2020 Jeep Gladiator Overland
Sub-compact SUV: 2019 Jeep Renegade Trailhawk

About TAWA
The Texas Auto Writers Association, Inc. was founded in 1985 by automotive journalists who wanted to provide an avenue of professional growth, development and networking. These professionals sought to create an automotive event that was unique to Texas and the result was the TAWA Truck Rodeo. Since 1992, Truck Rodeos have been held in San Antonio, Houston, Dallas, Fort Worth, Granbury and Spring Branch, and now Dripping Springs. In 2003, TAWA created an event for sedans, sports cars, and other vehicles not eligible for the Truck Rodeo. The Texas Auto Roundup, as the event is called today, is also held annually. For more information, visit www.texasautowriters.org.
 
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