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August 12, 2010
A photo appraisal of a Dodge Challenger



August 11, 2010
Dodge Tent Event Invisible Monkey television commercial. How could this event be more amazing? Invisible Monkey.



InsideLineVideo | August 03, 2010

Inside Line put the 2010 Dodge Challenger in a head to head comparison with a 1970 Hotchkis Challenger.
 

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Dodge Makes Monkey Disappear


Auto company Dodge recently found itself in PETA's crosshairs after the carmaker aired a commercial starring a monkey dressed up like Evel Knievel. But, unlike many who draw the ire of PETA, Dodge fought back in a most amusing way.

The original ad that inspired PETA to pen an open letter condemning Dodge for using a monkey, "given the well-documented abuse that young chimpanzees and orangutans suffer in the entertainment industry." PETA goes on to write, "Dodge isn't going to dodge a bullet on this one. It needs to pull the ad — and we've contacted the company asking it to do just that."

Dodge apparently got PETA's message and decided to have a little fun. They made another similar commercial touting an upcoming summer clearance sale, only this time, instead of a monkey, they cast ... drumroll, please ... an invisible monkey. The blog Consumerist calls the redux "an act of surreal genius." Check out the new version below. And if the voice sounds familiar, it should. It's none other than Michael C. Hall of Showtime's "Dexter."

LINK:
 

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August 11, 2010
Event recap from the 2010 Spring Festival of LXs
 

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Statement in Response to the Dodge Tent Event Advertising: Where's the Monkey?

Auburn Hills, Mich. , Aug 17, 2010 -


And yes, we know, chimpanzees aren't monkeys. That was one of many facts we learned through the process of shooting our latest commercial for the Dodge Tent Event. The commercial features a young chimpanzee (Suzie) in a daredevil suit. She walks up to a detonator, pushes down the lever and triggers a less-than-huge confetti explosion.

We posted the ad to YouTube, where it garnered thousands of hits and hundreds of comments applauding the commercial for its wit and humor. However, there were a few negative comments about animal cruelty that caught our eye. Next, we received two emails, one from PETA and the other from a chimpanzee sanctuary in Washington. Both informed us about the poor conditions of working animal "actors." They told us how these animals are usually separated from their mothers at a young age, and are usually discarded at seedy roadside attractions after they get too old to act.

We were saddened to learn this, and in the spirit of Dodge, we wanted to take action. We decided to take the spot off the air, and we stopped a full-page newspaper spread from running. Dodge is firmly committed to never using great apes in our advertisements again. We released a new commercial. The footage is identical, only this time you won't see Suzie. There's a twist you won't miss. Make no mistake - we're not making light of the issue. We hope our attempt at humor keeps the discussion about animal rights alive ... and so far, it seems to be working. You're here, aren't you? And now, when people ask "Where's the monkey?" we can direct them to resources where they can learn more about animal cruelty prevention.

We are not a company that hides behind issues or brushes them under the rug. We are a company that meets issues head-on and moves forward. And we promise to keep doing everything in our power to be one of the most honest and forward-thinking companies out there.
 
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