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06/24/2013


Chrysler considers reducing the number of factory options for vehicles for the next two model years, as this will not affect sales.

This means that Chrysler will offer fewer options for its customer, but will increase the ordering and manufacturing efficiencies and also the quality, according to dealers on the Chrysler National Dealer Council. The automaker has already experimented this strategy this year by limiting the ways three models, the 2013 Chrysler Town & Country minivan, the 2013 Dodge Dart and the Journey, have been configured by dealers during ordering.

Although the option package was not changed, the number of stand-alone options has been reduced. By simplifying the order, dealers noticed that sales were not affected in the regions where the strategy was applied.


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