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Only 8% of Chrysler cars are sold outside North America

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Only 8% of Chrysler cars are sold outside North America. While, in decades past, that may have been a sensible strategy, this concentration is increasingly a liability as U.S. market growth has slowed, and competition from imports is revving up. Indeed, Chrysler's first half domestic sales were down 2.3% from 2006, a year in which it posted a $1.5 billion loss. "Given how competitive the U.S. market has become, for us to grow, we need to address that balance," says Michael Manley, the Detroit-based executive vice president who is steering Chrysler's international efforts.

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