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OnStar Partners with Priceline, Offers Hotel Booking Service


07/08/2015

OnStar Partners with Priceline, Offers Hotel Booking Service



OnStar, the telematics subsidiary of GM announced last week to have signed an agreement with priceline.com to book last minute hotel rooms for drivers.


OnStar AtYourService allows customers to speak with an OnStar advisor by simply pushing the OnStar blue button inside the vehicle. Advisors can verbally provide information on hotel availability, cost, amenities and ratings to the vehicle occupants, allowing drivers to keep their hands on the wheel and eyes on the road. The advisor can then book a hotel reservation for the subscriber through priceline.com and download those directions to the vehicle's navigation system.


OnStar first announced AtYourService at the CES trade show in January (read here) as an e-commerce channel to the driver. The first partners were also announced with Digital coupon providers RetailMeNot and Entertainment Book, Parkopedia and Audiobooks.com.
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