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Owners honor Ram, Liberty with AutoPacific awards

Posted Tuesday, May 19, 2009, 11:04 am in Employee News

Owners of the all-new 2009 Dodge Ram and the Jeep® Liberty have spoken.

In AutoPacific’s 2009 Vehicle Satisfaction Award research, owners gave top ratings to the all-new 2009 Dodge Ram in the large pickup truck category, beating the new 2009 Ford F-150, while the Jeep Liberty placed at the top of the mid-size sport-utility vehicle category.

“The opinions of our owners are what really matter, so this is a great win for our all-new Dodge Ram and Jeep Liberty,” Doug Betts, Vice President and Chief Customer Officer, said. “This award confirms that we are making significant changes and improvements in vehicle quality that are being recognized by our customers.”

AutoPacific’s Vehicle Satisfaction Award is an industry benchmark for objectively measuring how satisfied an owner is with his/her new car or light truck, and reflects the opinions of consumers nationwide. Owner satisfaction is measured across specific areas related to a vehicle’s operation, comfort, safety and the overall purchase/lease experience.

Now in its 13th year, AutoPacific gathers more than 25,000 responses from consumers for its annual survey. The 2009 ratings reflect input from buyers and lessees of new vehicles acquired from September through December 2008.

Since its introduction in 2002, the popular Jeep Liberty mid-size SUV gives off-road enthusiasts and owners their own sense of personal freedom and capability that can only come from the Jeep brand. The Liberty offers legendary Trail Rated® Jeep 4×4 capability combined with a new level of on-road refinement and innovative features.

The all-new Ram features the industry’s first-and-only RamBox™ cargo management system that includes versatile, weatherproof, lockable, illuminated, drainable storage bins; pickup bed dividers; a two-foot bed extender and a cargo rail system with sliding adjustable cleats.

The 2009 Ram also includes the first-in-segment coil-spring, five-link rear suspension fitted to a solid rear axle that provides ride and handling not found on any other pickup truck. A new 5.7-liter HEMI® V-8 engine with fuel-saving MDS technology provides more horsepower (390 hp) and torque (407 lb.-ft.) while its best-in-class aerodynamics (.387 cd) improve fuel economy and performance.

The all-new Ram 1500 Regular, Quad® and Crew Cab models recently earned five star ratings for driver- and front-passenger protection in a frontal crash, the highest ratings in the U.S. government’s safety crash test program. The U.S. manufacturer’s suggested retail price for the Ram 1500 is $22,170 (including $900 destination).

In addition to winning AutoPacific’s VSA, the all-new Ram has earned 16 key awards since its introduction and was recently chosen by Car and Driver magazine as the best full-size pickup in head-to-head comparison test in Texas, beating the 2009 Ford F-150.
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