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Pentastar Returns as Corp Logo

1563 Views 0 Replies 1 Participant Last post by  rickaren
Great Move!

According to a source at Chrysler Group, Tom LaSorda, Dieter Zetsche, and Cerberus managers (including CEO Steve Feinberg) met with senior management last night to clarify the future. The name of the company will be Chrysler Holdings; the Pentastar will be the corporate logo again, saving a considerable glazing fee for the Chrysler Technical Center. Tom LaSorda seemed very excited to be free from Daimler; Dieter on the other hand was bittersweet, saying that his years at Chrysler were the best years of his career and his life. He said he realized that the differences between Mercedes and Chrysler made real integration impossible, and that both had to do what they did best. The two companies will continue to share items like diesel engines, 4x4 components, hybrids and fuel cells, and electronics.

Thanks go to Allpar for this info.

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