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Ram Truck Brand Attempts to Break World Record for “Largest Aerial Banner”

Dallas , Sep 28, 2010 -


WHO: The Ram Truck Brand will attempt to break the world record for the largest aerial banner. Residents of Dallas and Texas State Fair attendees can witness the Ram Truck brand attempt this amazing feat.

WHAT: The 53,000 square foot banner is nearly the size of a pro football field.

WHEN: 7:15 a.m. Friday, October 1

WHERE: Dallas Executive Airport
5303 Challenger Dr, Dallas, Texas


PHOTO/
VIDEO OP:
The 53,000 square foot banner will be attached to a Bell 412 twin engine helicopter. The moment the banner lifts from the runway, the world record will be broken. The chase helicopter for media will follow the banner providing unprecedented views and opportunities for photography as the banner flies over the city of Dallas and adjacent to the State Fair of Texas.

SPECIFICS: The chase helicopter for media will fly at 20 minute increments between 7:45-9:45 and 3:30-5:30. Each flight can accommodate 3 to 4 journalists, depending upon camera equipment. The doors on the helicopter will be removed to provide unobstructed photography/video.
 

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Aerial Tow Record Attempt

Friday, 01 Oct 2010, 10:54 AM CDT


DALLAS - An attempt by Chrysler on Friday to break a world record by towing an enormous banner via helicopter went awry. But the company might still have broken the world record.

The spectacle took place at about 7:15 a.m. at the Dallas Executive Airport in Dallas.

Things started off smoothly as the Bell 412 twin engine chopper hoisted the 53,000-square-foot banner into the air.

However, after a brief moment airborne the Dodge Ram pickup truck ad, on a swath of black fabric nearly the size of a professional football field, snapped free and began plummeting back to Earth in a tangled mess.

Still, the company may have actually entered the record books.

Prior to the flight, Chrysler said it would officially break the record the moment the banner lifted from the runway.

...
Link w/video

Chrysler Aerial Tow Record Attempt
 
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