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Ram named ‘Best New Pickup Truck’ in Canada

Posted Friday, Oct 24, 2008 at 5:01 pm in Company News

The all-new 2009 Dodge Ram 1500 today was named the “Best New Pickup Truck” by the Automobile Journalists Association of Canada (AJAC).

The announcement follows an intensive week of vehicle evaluations performed by professional automotive journalists at the annual AJAC Test Fest in Niagara-on-the-Lake, Ontario.

“We thank AJAC for this recognition, which confirms that the all-new 2009 Dodge Ram 1500 is the best pickup truck in Canada,” said Reid Bigland, President and CEO, Chrysler Canada. “The all-new Dodge Ram offers bold exterior design, benchmark interior, best-in-class ride and handling, 35 new or improved features, and more than 35 safety features. Dodge Ram 1500 delivers more truck for less money and is the best value crew cab in Canada.”

The all-new 2009 Dodge Ram 1500 includes more than 35 new or improved features when compared to the previous light-duty Dodge Ram. These features include:

Three cab configurations including Dodge Ram’s first-ever crew-cab size model
Significantly upgraded interiors with segment-first surround-sound audio system
First-in-segment coil-spring, five-link rear suspension fitted to a solid rear axle provides the required towing and payload capability, with ride and handling unexpected in a pickup truck
New 5.7-litre HEMI V-8 provides more horsepower (390 hp) and torque (407 lb.-ft.), with increased fuel economy of 5 percent
Best-in-class aerodynamics – .387 Cd – helps improve fuel economy and performance
First-in-segment, RamBox™ cargo management system that includes versatile, weatherproof, lockable, illuminated, drainable storage bins; pickup bed dividers; 2-foot bed extender; and cargo rail system with sliding, adjustable cleats
First-in-segment, factory-installed 4-inch dual exhaust styled dramatically into the rear bumper
First-in-segment store-in-the-floor bins
Nearly twice as many storage bins (42) than the previous model (26)
35 safety and security technologies, including standard front and rear side-curtain air bags, four-wheel Anti-lock Brake System (ABS), Electronic Stability Program (ESP), Electronic Roll Mitigation, Trailer Sway Control, All-Speed Traction Control, Class-exclusive Hill Start Assist and Brake Assist
The all-new 2009 Dodge Ram 1500 defeated the new 2009 Ford F-150 for AJAC “Best New Pickup Truck”. This recognition follows on the heels of another important accolade earned by the Ram this week –- the Texas Auto Writers Association “Full-size Pickup Truck of Texas.”

The Dodge Ram 1500 recorded Canadian sales of 2,393 for the month, an increase of 48 percent compared to September, 2007. Calendar-year-to-date (CYTD) sales of the Ram reached 33,752, an all-time record for the vehicle.

At the annual AJAC Test Fest Canada’s top automotive journalists are divided into teams to evaluate categories of vehicles by driving each entry back-to-back on the same roads and under the same conditions. A best new vehicle isdetermined for each category. Each category winner is then under consideration for the Canadian Car of the Year (CCOTY) awards, which are announced at the Canadian International Auto Show held in Toronto every February.
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