Dodge Nitro Forum banner

1 - 1 of 1 Posts

Super Moderator
23,851 Posts
Discussion Starter #1

June 29, 2009 5:50 PM

Ram Ranked as Best Truck Ever (No Exaggeration)

The "best ever" - it's a trite phrase. But owners spoke up, and what they said indicates that Chrysler Group LLC is headed in the right direction.

The Dodge Ram scored the highest scored the highest Total Quality score ever for a truck in the 15-year history of Strategic Vision Inc.’s study. The Total Quality Index (TQI) surveys owners to rate all aspects of the ownership experience from buying and owning to performance and driving.

According to Strategic Vision; “Customers specifically noted that the Ram has the best added storage capability along with the best truck interior ever rated by customers. ‘For truck buyers, the Dodge Ram has reclaimed its perceived leadership in innovation, a corporate hallmark,’ states Alexander Edwards. ‘We have tracked innovation as a critical dimension in success since 1979 and have shown that it has been the single most powerful factor in success across categories, especially among automobiles’.”

The strong show of support put the Ram at the top of the pickup truck category in the annual Strategic Vision study. The Ram also helped the Chrysler Group improve by 15 points in the study.

"Our all-new 2009 Dodge Ram is rated by owners as the best truck ever built," said Doug Betts, Senior Vice President – Quality, Chrysler Group LLC. “It is a game-changing, class-leading truck that is second to none. This award confirms that we are making significant changes and improvements, which enhance the overall ownership experience and are being recognized by our customers.”

Thanks to all the owners out there who participated in this study.

Chrysler Group LLC
1 - 1 of 1 Posts