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Ram Truck Brand New for 2012


June 23, 2011 , Auburn Hills, Mich. -

The Ram Truck brand continues to establish its own identity and clearly define its customer.

“As a stand-alone brand, Ram Truck is focused on truck customers – how they use their trucks and what features they'd like to see,” said Fred Diaz, President and CEO, Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC. “Whether it’s a family that drives their half-ton Ram 1500 every day, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles without fail, Ram is going to be there for them.”

For 2012, the Ram Truck brand increases the capabilities of its hardest-working trucks – the Ram 3500, 4500 and 5500 Chassis Cab trucks – and adds a new Ram Cargo Van, which expands Ram’s reach into the Class 1 segment.

Also for 2012, Ram 1500 – the most-awarded Ram truck ever – and Ram 2500 / 3500 Heavy Duty pickups get new safety, fuel efficiency and convenience features.

Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities.

Ram trucks now boast these segment exclusives:

Coil spring rear suspension on Ram 1500 for best-in-class ride and handling
Available RamBox® lockable and lighted bedside storage
In-floor storage on all Ram crew cabs
The largest cab in the market – Ram HD Mega Cab
Standard six-speed manual transmission on all diesel models
3,600-lb. towing for Class 1 cargo vans

The Chassis Cab trucks provide customers with first-time innovations and features along with new standards of strength, utility and driveability. Building on Ram Truck's leadership in the heavy-duty pickup segment, Ram’s commercial-grade work trucks are built on proven frames and chassis, and engineered for maximum uptime, low cost of ownership, optimum performance and enhanced commercial capability.

“The commercial truck segment is all about total cost of ownership,” added Diaz. “When you account for fuel economy, brake wear, tire wear and the best powertrain warranty in the business, Ram Chassis Cab trucks offer the lowest cost of ownership. Also, the new Ram Cargo Van, with its class-leading capability and a lower total cost of ownership, is a great vehicle choice for small businesses and commercial fleets.”

Equipped with a choice of engines, including the legendary 5.7-liter HEMI® V-8 engine or the powerful 6.7-liter Cummins Turbo Diesel, Ram Trucks offer the best powertrains in the industry and are known for their reliability. The 5.7-liter HEMI engine offers an amazing combination of power and fuel economy with 390 horsepower and 20 mpg highway. The Cummins Turbo Diesel-equipped Ram pickup is the only heavy-duty pickup to meet 2012 EPA compliance rules, without the need for a Selective Catalytic Reduction (SCR) and Diesel Exhaust Fluid (DEF).

A partnership that extends back more than 20 years, Ram Truck and Cummins have delivered billions of miles of customer reliability. Cummins-equipped Ram trucks with more than 300,000 miles are common, while others have surpassed one million hard-working miles. All Ram Truck engines, transmissions and axles are covered by a segment-leading five-year, 100,000-mile powertrain warranty.

Also returning for 2012 is the award-winning Ram Power Wagon. The Ram Power Wagon is the most capable factory-equipped off-road-ready pickup truck on the road. It’s equipped with electric-locking front and rear differentials, an electronic disconnecting sway bar, Bilstein shocks, 33-inch BFGoodrich off-road tires, underbody skid plate protection, a 4.56 axle ratio for hill climbing and a custom-built Warn 12,000-lb. winch cleverly hidden behind the front bumper.

Truck customers – from half-ton to commercial – have a demanding range of needs and require their vehicles to provide high levels of capability. The Ram 1500, 2500, 3500 pickups; 3500, 4500 and 5500 Chassis Cabs and Ram Cargo van are designed to deliver a total package.

BusinessLink: The fast lane for small business

BusinessLink is a free program that connects business owners with a network of Chrysler Group dealers that are specially equipped to work with small businesses. Nationwide, Chrysler Group’s more than 490 BusinessLink dealers offer the convenience of one-stop sales and service essential to help commercial / small businesses stay on the road to profitability.

Business owners may access this free membership program with proof of business ownership at any BusinessLink dealer. Benefits include no dues or fees, specialized in-dealership commercial / small business sales and service personnel, extended service and repair hours, priority next-available-bay service, free shuttle service, 24/7 towing service, free loaners for select vehicles, expertise in commercial financing options and unique business variable incentives.

Find a local BusinessLink dealer at (877) 2THELINK or on the web at Chrysler Business Link.

On The Job: The cost of doing business just went down

Chrysler Group’s On The Job vehicle program provides commercial / small business owners a variety of incentives and discounts to assist them in purchasing, servicing, maintaining and customizing vehicles to specifically address their unique professional needs. Among them:

Up to $1000 in custom commercial upfit allowances
Up to $1000 on vehicle graphics; allowing owners to turn their professional vehicle into a mobile rent-free advertising machine to promote their businesses
Up to two years of free oil changes

Small Business / Commercial incentives can be combined with all other retail incentives. These On The Job programs are designed to help business owners reduce the cost of doing business by doing business at any of Chrysler Group’s 2,300 dealerships. Most Chrysler Group vehicles qualify for On The Job program advantages when the vehicle is purchased for business use.
 

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Ram Continues to Offer Innovative Features and Products for Truck Customers

New six-speed automatic transmission calibration with Electronic Range Select (ERS)
New torque converter with increased efficiency for improved fuel economy
New steering wheel with cruise control buttons
New 2012 colors: Black Clear Coat, Deep Cherry Red, Deep Molten Red, Sagebrush, True Blue Pearl and Tequila Sunrise
Eleven Ram 1500 models, Tradesman, Express, Outdoorsman, ST, SLT, Sport, Sport R/T, Lone Star, Big Horn, Laramie and Laramie Longhorn
Factory spray-in bed liner available on all models
Exclusive-in-segment coil-spring, multilink rear suspension fitted to a solid rear axle provides ride and handling capabilities unexpected in a pickup truck
Bold, powerful, “get-out-of-the-way” Ram design
Best-in-class aerodynamics – an estimated .419 Cd
5.7-liter HEMI® V-8 provides more horsepower (390 hp), torque (407 lb.-ft.) and 20 mpg
Shockingly fast performance: 0-60 mph in 6.1 seconds (R/T model)
Premium seating, soft-touch materials, easy-to-use controls, floor console with shifter, and numerous storage options
Industry-first RamBox® cargo management system includes versatile, weatherproof, lockable, illuminated and drainable storage bins built into bed rails now available in Quad Cab and short bed Regular Cab
Pickup bed divider/2-foot bed extender; and cargo rail system with four sliding, adjustable cleats
RamBox bins hold up to 10 cases of 12-ounce beverages, or other gear for work or leisure
First-in-segment “store in the floor” storage bins with removable liners, big enough for ten 12-ounce beverages and ice
First-in-segment heated and ventilated front seats
Heated rear seats also available
First-in-segment surround-sound audio system
More than 30 safety features, including standard four-wheel anti-lock brake system and electronic stability program with Hill-start Assist and Trailer-sway Control
Side seat airbags (late availability)
Unsurpassed powertrain limited warranty: 5 years/100,000 miles

June 23, 2011 , Auburn Hills, Mich. - The Ram 1500 offers a variety of models for customers who rely on their trucks for work and play.

“The Ram 1500 lineup has a truck for everyone,” said Fred Diaz, Ram Truck President and CEO and Head of National Sales — Chrysler Group LLC. “From the value priced Tradesman with a standard V-8 to the loaded Laramie Longhorn, Ram Truck brand will continue to answer our customers’ needs with products that hit high marks for durability, innovation and appearance.

Capability
In addition to the 5.7-liter HEMI® V-8 which produces 390 horsepower (283 kW), 407 lb.-ft. (548 N•m) of torque and 20 mpg, the 2012 Ram 1500 offers a flex-fuel capable 4.7-liter V-8 providing 310 horsepower (231 kW) and 330 lb.-ft. (447 N•m) of torque, and a 3.7-liter V-6 generating 215 horsepower (160 kW) and 235 lb.-ft. (319 N•m) of torque; five and six-speed automatic transmissions; part-time and on-demand four-wheel-drive transfer cases and 3.21, 3.55, 3.92 and 4.10 axle ratios.

Equipped with the HEMI, the 2012 Ram R/T regular-cab 4x2 model with a short bed and 4:10 gears blasts from 0-60 mph in 6.1 seconds.

The 2012 Ram 1500 is offered in Regular Cab, Quad Cab® and Crew Cab models, with three box lengths: 8-foot (Regular Cab), 6-foot-4-inches (Regular Cab and Quad Cab), and 5-foot-7-inches (Ram 1500 Crew Cab). Eleven trim levels are available, each with a unique appearance: Tradesman, Express, Outdoorsman, ST, SLT, Sport, Sport R/T, Lone Star, Big Horn, Laramie and Laramie Longhorn.

A frame design incorporating high-strength steel supports segment-exclusive, multi-link coil spring rear suspension that improves ride and handling characteristics without sacrificing payload (up to 1,850 pounds) and towing capability (up to 10,250 pounds).

Convenience
The 2012 Ram 1500 Crew Cab, Quad Cab and short bed Regular Cab features an available first-in-segment RamBox cargo management system that provides weatherproof, lockable, illuminated and drainable storage compartments integrated into both fender sides for effortless access and convenience. Each box holds up to five cases (120 cans) of 12-ounce beverages.

The RamBox system includes a bed divider/2-foot bed extender for oversize loads and a rail system with sliding, adjustable cleats for infinitely adjustable tie-down capability. The Ram’s tailgate features a standard assist feature that reduces the effort needed to raise and close the tailgate.

Another segment-first innovation for the Ram 1500 Crew Cab is a pair of “store in the floor” bins with removable liners that offer even more versatile storage — large enough for ten 12-ounce beverages and ice. Locking lids are available from Mopar.

There are many other convenient storage locations throughout the Ram 1500 including a large upper glove box, map pockets in door panels and a configurable center console.

Technically sophisticated, yet simple-to-navigate electronic and infotainment choices, includes a media center with a 30-gigabyte hard drive, navigation system and a rear-seat DVD entertainment system available in the Quad Cab and Crew Cab. Also available is segment-first surround-sound audio.

Other premium amenities include first-in-segment heated and ventilated front seats, available heated rear seats, one-touch up/down driver and passenger windows, automatic-on headlamps and dual-zone automatic temperature control.

Craftsmanship
In addition to the exterior, the interior of the 2012 Ram 1500 stands out with an emphasis on craftsmanship expressed in premium interior appointments including six-ring instrumentation, controls, chrome accents, premium seating with bolsters and two-tone upholstery. An automatic-transmission floor shifter, incorporated into a configurable center console, is available. All Ram 1500 interiors feature “soft-touch” materials with premium fit and finish. Full-width contrasting stitching is offered on soft-touch instrument panels for select models.

On the exterior, the Ram 1500 features an aluminum hood with a large power bulge and a forward-canted grille, imparting a “head down, ready to charge” attitude, while front and rear bumpers wrap around each body side. The rear bumper on HEMI-equipped models is radiused over chromed dual exhaust tips. Attractive 20-inch wheels are available. Sills are pulled down to cover frame rails for a premium appearance. Badges are three-dimensional, rather than decals, and are designed to stand out.

Safety
On the safety and security front, the Ram 1500 offers more than 30 active and passive safety features, including standard front and rear side-curtain air bags with Enhanced Accident Response System, side seat airbags, knee bolsters, seat belt pretensioners, anti-lock brake system, BeltAlert® system, and electronic stability control; and available adjustable pedals, ParkSense® rear park assist and ParkView® rear back-up camera.

Manufacturing
The Ram 1500 is built in two locations: Quad Cab and Crew Cab 1500 models are built at the Warren (Mich.) Assembly Plant, and Regular Cab models are built at the Saltillo Assembly Plant in Mexico.
 
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