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Ram wins award, increases market share to 20 percent

Posted Tuesday, Mar 10, 2009, 11:19 am in Employee News

The all-new 2009 Dodge Ram 1500 continued its winning streak, bringing home yet another award in the highly competitive pickup truck segment, receiving the New England Motor Press Association’s (NEMPA) 2009 Winter Vehicle Award—Best-In-Class Pickup. The all-new 2009 Dodge Ram has won 13 awards since its introduction last fall.

Total Dodge Ram market share, including the all-new 2009 Dodge Ram 1500, was 20 percent in February. This is the best share of the full-size pickup segment in more than five years for Dodge Ram.


“The full-sized truck game tends to focus on evolution rather than revolution, but the new Dodge Ram rejects conventional wisdom in several major ways,” John Paul, Coordinator, NEMPA Winter Vehicle Testing, said. “It uses a multi-link coil-spring rear suspension to tame the ride and utilizes the sides of the bed for useful storage bins that are otherwise wasted in other trucks. The new HEMI® puts out 390 horsepower and features cylinder deactivation, which improves fuel economy.”

In February, more than 50 members of the NEMPA gathered for their annual winter vehicle voting day. Vehicles were chosen based on how they met specific needs of New England drivers during winter.

The New England Motor Press Association is unique among regional motor press groups. Its media members represent all six New England states, reaching one of the largest populations in America. These automotive writers and talk show hosts influence consumers who are in the market to buy cars and trucks in order to cope with the region’s punishing weather conditions.

“It’s an honor to have the New England Motor Press Association recognize our all-new 2009 Dodge Ram with this award,” Scott Kunselman, Vice President Jeep®/Truck Product Team, said. “This award is a testament to the design, capability and unmatched ride and handling of our all-new Dodge Ram.”

In addition to winning NEMPA’s Best in Class Pickup Award, the all-new 2009 Dodge Ram has earned 12 other key awards since its introduction and was recently chosen by Car and Driver magazine as the best full-size pickup in a head-to-head comparison test in Texas, beating the new 2009 Ford F-150. Other key awards include:

MotorWeek – Best Pickup Truck
Consumer Guide - Large Pickup – Best Buy for 2009
Cars.com – Work Truck of the Year
ICOTY – 2009 International Truck of the Year
Truckin’ magazine – Truck of the Year
Texas Auto Writer’s Association (TAWA) – 2009 Full-Size Pickup Truck of Texas
Edmunds.com – Inside Line Editors Most Wanted 2009
Autobytel.com – 2009 MyRide/Autobytel Editors’ Choice Awards - Truck of the Year
Maxim – Achievement in Party-Enabling Technology (RamBox)
Ward’s AutoWorld – Ward’s 10 Best Engines of 2009 (2009 Dodge Ram 5.7-liter HEMI engine)
Automobile Journalists Association of Canada – Best New Pickup
Sobre Ruedas – Sobre Ruedas Best Pickup Truck for ‘08
 
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