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Chrysler Rethinks Idea of Selling
Many Versions of the Same Car
February 25, 2008

Long before scientists started cloning sheep and cows, Detroit was cloning cars. But now, it's not so clear that replication leads to addition when it comes to sales.

The idea that car makers can make money selling consumers the same basic vehicle in different guises has been fundamental to the business since the days of Alfred P. Sloan, the architect of the modern General Motors Corp. Mr. Sloan perfected the idea of the brand ladder -- Chevy at the bottom, Cadillac at the top and Pontiac, Oldsmobile and Buick in between. Over the years, those middle brands were increasingly stocked with cars that were basically fancier versions of the Chevrolet design.


In this Article it shows a comparison of some vehicles sale price to list, age of buyer, male or female and type of loan. Sure would be interesting to see this comparison for the Jeep Liberty and the Dodge Nitro.

LINK:Eyes on the Road - WSJ.com
 
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