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Six Flags extends partnership with Chrysler Group

Posted Thursday, Jun 25, 2009, 8:18 am in Employee News

Six Flags Inc., the world’s largest regional theme park company, today announced a one-year extension of its successful partnership with Chrysler Group LLC.



The corporate alliance agreement will give millions of consumers a first-hand experience with Chrysler, Jeep® and Dodge vehicles. As part of the agreement, the Chrysler Group will have a presence in 13 parks, adding three new locations. Additionally, Chrysler, Jeep and Dodge vehicles will remain the Official Vehicles of Six Flags Theme Parks.



“With over 25 million guests annually, Six Flags provides the ideal platform to showcase our line of Chrysler, Jeep, and Dodge vehicles and strategically engage consumers through dynamic and endemic marketing touch points in a fun and interactive way,” Mike Accavitti, President and CEO—Dodge Brand and Chrysler Group LLC Marketing, said. “This partnership reminds consumers that Chrysler is still producing a full portfolio of reliable vehicles that capture the imagination and inspire loyalty.”



There will be interactive vehicle displays at each of the 13 parks staffed by product specialists, which will be advertised through eVite communications and in-park messaging.



The Chrysler, Jeep and Dodge brands also will sponsor the Six Flags July 4th celebration at all Six Flags parks over the holiday weekend. The sponsorship includes tickets for each participating dealer to use for in-dealership test drives and vehicles to lead each park’s park parade.



“We’re excited to continue our partnership with Chrysler,” David McKillips, Six Flags SVP of Corporate Alliances, said. “As proven last season, Six Flags provides the ideal out-of-home solution for marketers. Our ability to develop and deliver a full-circle marketing program offers Chrysler a unique platform for in-park brand promotion, unfettered access to millions of consumers and a direct association with the worldwide leader in thrills.”



In conjunction with the summer release of “Terminator Salvation,” in which the Jeep Wrangler plays a supporting role, the Jeep brand will sponsor the new “Terminator Salvation: The Ride” roller coaster at Six Flags Magic Mountain in Los Angeles. The Jeep Wrangler used in the movie will be on display at the park.



The 13 participating Six Flags theme parks are:



– Six Flags Great Adventure; Jackson, N.J.

– Six Flags Wild Safari; Jackson, N.J.

– Six Flags Magic Mountain; Valencia, Calif.

– Six Flags Discovery Kingdom; Vallejo, Calif.

– Six Flags Great America; Gurnee, Ill.

– Six Flags Kentucky Kingdom; Louisville, Ky.

– Six Flags Over Texas; Arlington, Texas

– Six Flags Fiesta Texas; San Antonio, Texas

– Six Flags Over Georgia; Austell, Ga.

– Six Flags New England; Agawam, Mass.

– Six Flags America; Largo, Md.

– Six Flags St. Louis; Eureka, Mo.

– The Great Escape and Splashwater Kingdom; Lake George, N.Y.
 
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