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MEDIA ADVISORY: Seventh Annual Spring Festival of LXs - SoCal Style Meet and Greet of Chrysler 300, Dodge Charger, Challenger and Magnum Owners


March 22, 2012 , Auburn Hills, Mich. - The seventh annual Spring Festival of LXs will be held this Saturday, March 24 on the tarmac at the Orange Country Great Park (formerly Marine Corp Air Station El Toro) in Irvine, Calif. With nearly 1,000 registered vehicles and owners coming from more than 25 states and five countries, it will be the largest owner gathering of Dodge Chargers, Dodge Challengers, Dodge Magnums and Chrysler 300s in North America.

What started as a small group and active community of online Chrysler 300 and Dodge Charger “LX” owners and forum users has grown into one of the largest owner event in the Country! (LX was the original vehicle platform code for Chrysler 300, Dodge Charger and Dodge Magnum). This “LX” event has become somewhat of a homecoming for the owners, giving the active digital communicators a chance meet face to face. With food, prizes, custom vehicle displays, vendor alleys, cruises and manufacturer round table discussions, the event has evolved from a single day into a three-day weekend. Part homecoming, part celebration, part festival, this event showcases true passion for great American cars and has become a family destination every March.

The Spring Festival of LXs is a unique collaboration between owners, forum users, aftermarket vendors, Chrysler Group’s California Business Center and “tricked out” vehicles from the factory.

The event culminates with the activities on Saturday at the Orange County Great Park:

Cruise-in at Beach Burger in Huntington Beach on Thursday night
Dodge will unveil a new model of the Challenger (inspired by this crowd) on Saturday
Dodge Motorsports race driver Sam Hubinette will be giving drift demos and rides on Saturday
SRT® Brand will be on site with their SRT Track Experience, Saturday
Owner round table discussions, Saturday

WHO:

Ralph Gilles, President and CEO – SRT Brand and Motorsports and Senior Vice President of Design, Chrysler Group LLC
Joe Grace, Vehicle Line Executive – A/B Segment & Street and Racing Technology (SRT®)
Joe Dehner, Executive – Dodge Brand Design, Chrysler Group LLC
Joe Grace, Executive – Street and Racing Technology (SRT), Chrysler Group LLC
Chris Barman, Executive – Chrysler 300, Dodge Charger and Dodge
Thousands of passionate American car owners

WHEN:

Saturday, March 24
10:00 AM – 3:00 PM
Noon Chrysler Group welcome
Lunch will be served starting at 11:30 AM

WHERE:

Orange County Great Park (ex El Toro Marine base)
Enter off of Sand Canyon Blvd
 

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Mar 22, 2012

Kick-off of the 2012 LX Spring Fest from Bob's Beach Burgers in Huntington Beach, California.

 

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Mar 23, 2012

SRT driving event with Ralph Gilles, President and CEO SRT Brand and Motorsports. The event was held in Irvine, California site of the 2012 LX Spring Fest.
 

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Mar 23, 2012

Sam Hubinette, performance driver, has some drifting fun in Irvine, California site of the 2012 LX Spring Festival. Professional driver on a closed course.
 

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Mar 24, 2012

At the 2012 Spring Festival of LXs, one owner is displaying his idea of an SRT "partymobile."
 

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Mar 24, 2012

LX Spring Festival - 60 LX Cars in 60 Seconds. Music video featuring some great looking Dodge Chargers, Challengers, Magnums and Chrysler 300s. From the 2012 LX Spring Fest.
 

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Mar 25, 2012

Betty Newman, along with videographer Paul Cirenese, capture the highlights of the 2012 Spring Festival of LXs in Irvine, California.
 
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