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The Cars Were Never Better - but It Probably Doesn't Matter

November 26, 2008

The collapse of the U.S. auto industry would be easier to take if the cars were crap.

That's how it was the last time one of the Big Three (Chrysler) went belly up back in 1979. If you're old enough to remember the Cordoba, you know what I'm talking about. It was easy to comprehend the failure of late '70s-era Chrysler because Chrysler's cars of that period were junk. People tend not to buy junk - end of story. Simple relationship. Cause and effect.

But today?

Never have the products of the Big Three - especially GM and Ford - been as good as they are right now. The incidence of problems, recalls, etc. is actually lower for some American-brand cars than for Toyota and Honda. By any objective measure, parity, at the very least, has been achieved. The cars are damn good. But they're not selling.

How do you fix a problem like that?


Continued:Eric Peters :: Automotive :: News, reviews, & articles related to cars, trucks and motorcycles - The Cars Were Never Better - but It Probably Doesn't Matter
 
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