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The Dodge Nitro: Makes a man so tough, he'll let a bear eat his leg
The Nitro and the Caliber had some nerve-rippingly macho ads during the 2000s

January 6, 2017


The Dodge Nitro was a forgettable, Jeep Liberty-based crypto-SUV, and Chrysler's marketers felt compelled to turn the Macho-O-Meter up to 11 during the "let's forget we ever tried to pitch the Neon as a cute little car" era. This tactic was applied to ads for the similarly angrily-named Caliber as well, but the pinnacle of macho Nitro/Caliber ads may have been reached by this Spanish-language ad for the 2007 Nitro.

In it, a granite-faced fisherman accompanied by a simpering nurse in a low-cut uniform bites off a fishhook, then doesn't bat an eye as a bear gnaws his ankle. Leaving in his Nitro, she asks if they should go to the hospital, presumably to patch up his many injuries. "First, let's eat some beans," he replies.


Uploaded on Mar 4, 2009

This is a funny spanish commercial. "Vuelve el Hombre"
 

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2007 Dodge Nitro Television Commercial


Published on Sep 13, 2016

2007 Dodge Nitro Television Commercial

The Dodge Nitro was a compact SUV produced by Dodge from the 2007 to the 2012 model year. The Nitro shared its platform with the second generation Jeep Liberty. It was assembled at the Toledo North Assembly Plant in Toledo, Ohio. The Jeep facility is part of an automobile complex which includes the Toledo South Assembly Plant, home to the Jeep Wrangler since the 1940s.

The Nitro made its debut in February 2005 at the Chicago Auto Show, as a concept car featuring an aluminum themed interior design. Aluminum-trimmed vents behind the front fenders, and other aluminum trim around the door handles and rear hatch, were routinely displayed as the center stack and shifter also included a finish in satin silver.

The Nitro became Dodge's first compact SUV model since the Raider was discontinued in 1990. It also became the first modern Dodge branded automobile to be sold in Europe since its introduction in early 2007. In the U.S., the Nitro went into production in August 2006 and went on sale in September of the same year as a 2007 model. All Nitros were available with rear-wheel drive, and part-time four-wheel drive was available as an option. The Nitro was Dodge's entry-level SUV until the 2009 model year, when the larger, car-based Dodge Journey crossover SUV priced below it, arrived in showrooms. Compared to its shared platform with the Jeep Liberty, the Nitro is longer, lower, and wider. The extra length is split between the rear seat and the cargo area.

The Nitro originally came equipped with an SUV class-leading 5,000-pound (2,300 kg) towing capacity. Safety features such as electronic roll mitigation, traction control, and side curtain airbags, as well as a functional sliding cargo floor called Load 'N Go were also offered as standard equipment. Similar to a system offered on the Saab 9-5 station wagon, the floor can be extended through the rear hatch by 18 in (457 mm) to ease loading. Another attribute of the SUV, is its aggressive hot rod styling; complete with a bulged muscular appearance and pronounced fenders.
 
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