Chrysler is badly in need of a real product turnaround.
The car maker has a reputation for creating products that start out as hits - owing to edgy "gotta get one" designs - but that quickly fade from the scene. The once-hot Dodge Magnum sport wagon now takes more than 100 days to sell. Same for the recently-introduced Dodge Nitro which went from "hot" to "not" in just a few months.
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