[rickaren]

Chrysler is badly in need of a real product turnaround.
The car maker has a reputation for creating products that start out as hits - owing to edgy "gotta get one" designs - but that quickly fade from the scene. The once-hot Dodge Magnum sport wagon now takes more than 100 days to sell. Same for the recently-introduced Dodge Nitro which went from "hot" to "not" in just a few months.

Link to complete Article:
http://money.cnn.com/galleries/2007/autos/0710/gallery.chrysler_brand_strategy/index.html