The (Nitro) Chrysler Challenge
Chrysler is badly in need of a real product turnaround.
The car maker has a reputation for creating products that start out as hits - owing to edgy "gotta get one" designs - but that quickly fade from the scene. The once-hot Dodge Magnum sport wagon now takes more than 100 days to sell. Same for the recently-introduced Dodge Nitro which went from "hot" to "not" in just a few months.
Link to complete Article:
http://money.cnn.com/galleries/2007/autos/0710/gallery.chrysler_brand_strategy/index.html
The car maker has a reputation for creating products that start out as hits - owing to edgy "gotta get one" designs - but that quickly fade from the scene. The once-hot Dodge Magnum sport wagon now takes more than 100 days to sell. Same for the recently-introduced Dodge Nitro which went from "hot" to "not" in just a few months.
Link to complete Article:
http://money.cnn.com/galleries/2007/autos/0710/gallery.chrysler_brand_strategy/index.html
1 - 1 of 1 Posts
1 - 1 of 1 Posts
- This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.
Dodge Nitro Forum
We’re a forum community dedicated to Dodge Nitro SUV owners & enthusiasts. Come join the discussion about upgrades, towing capacity, reliability, and more!
Full Forum Listing
Recommended Communities
