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Discussion Starter #1
There's nothing practical about the 2008 Dodge Viper SRT10.

Nope, not a thing.

It's too expensive, too powerful and too beautiful to be mistaken for anything other than a gorgeous machine crushing practicality faster than a lightening bug on its windshield.

Designed and tested by Chrysler LLC's Street and Racing Technology team -- a group of gearheads who sit around racetracks and dream up ways to make race cars street-legal -- the Viper SRT10 lives up to its scaly reputation of brute force racer and midlife crisis antidote.





LINK:
http://www.detnews.com/apps/pbcs.dll/article?AID=/20071010/OPINION03/710100331/1148/AUTO01
 

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Discussion Starter #3 (Edited)
Chrysler LLC Car and SUV Sales Start the Year Strong; New Day Value Packages for Customers Begin in February

Dodge brand car sales rise 42 percent year-over-year on strength of Dodge Avenger, Viper, Caliber and Charger

Chrysler Aspen January sales rise 20 percent versus 2007
Jeep® Liberty sales up 17 percent in January

Chrysler sets a new tone for the company debuting 12 Chrysler, Jeep and Dodge value packages on high-volume vehicles as part of New Day Celebration beginning Feb. 3



Auburn Hills, Mich., Feb 1, 2008 -
Chrysler LLC’s total U.S. sales of 137,392 units were down 12 percent and total fleet sales were down 18 percent in January. This was due to a planned reduction of daily rental fleet vehicles that is in line with the Company’s strategy. All sales figures are reported as unadjusted.

The Company opened the new year with strong sales performance from the Dodge Avenger, Dodge Viper, Dodge Caliber and Dodge Charger, all contributing to a year-over-year sales increase of 42 percent (28,457 units) for Dodge brand car sales. This is compared with 20,020 units in January 2007.

Chrysler Aspen sales of 2,570 units represented a 20 percent increase in January 2008 versus the same period last year.

Based on strong consumer demand, sales of the redesigned Jeep® Liberty mid-size sport-utility vehicle increased 17 percent to 8,331 units in January 2008. Sales in January 2007 were 7,141 units.

“As customers become even more thoughtful about the vehicles they buy, Chrysler is committed to delivering products that meet their needs—and exceed their expectations,” Jim Press, Vice Chairman and President, said. “While the government works on an economic stimulus package, we are ready to offer consumers the best value in the American car market, with vehicles that meet the highest safety and quality standards. We are pleased to offer products like the Dodge Journey, Challenger and Ram; and launching soon, the two new SUV hybrids – Chrysler Aspen and Dodge Durango. These products, combined with the best-in-industry Lifetime Powertrain Warranty, will continue to bring more customers to our showrooms.”

Chrysler LLC is launching the New Day Celebration campaign in 55 regional markets as part of its Dealer Advertising Association (DAA) local buys around the Super Bowl on Sunday, Feb. 3. The new campaign theme is based on the new Chrysler direction as a company that listens to its customers and is committed to moving fast and responding to customer and dealer feedback.

“We’re moving fast to earn the trust of dealers and customers and prove that we are listening,” Deborah Meyer, Vice President and Chief Marketing Officer said. “In the first 60 days after Chrysler became private, we approved 260 line-item improvements to our products. With all of the changes, we have the opportunity to really get back in step with the American public. Our task is to challenge old perceptions and build a new image that is strong and relevant to today’s consumers—and prove that it really is a New Day for Chrysler.”*

The Company finished the month with 413,874 units of inventory, or a 75-day supply. Inventory is down by 15 percent compared with January 2007 when it was at 488,410 units.


Curr Yr Page Ranking Yr Vol % Change
Caliber 10,885 8,672 26%
Avenger 7,185 1,284 460%
Charger 7,972 7,440 7%
Viper 73 44 66% 73 44 66%
DODGE CAR 28,457 20,020 42%
Dakota 2,076 3,816 -46%
Ram P/U 19,902 24,379 -18%
Caravan 8,095 18,593 -56%
Durango 3,833 5,712 -33%
Nitro 6,119 6,191 -1%
Sprinter 1,402 750 87%
DODGE BRAND 69,884 79,461 -12%


About Chrysler LLC
Chrysler LLC, headquartered in Auburn Hills, Mich., produces Chrysler, Jeep, Dodge and Mopar® brand vehicles and products. Total sales worldwide in 2007 were 2.68 million vehicles. Sales outside of North America were the highest in a decade with an increase of 15 percent over 2006. Its product lineup features some of the world’s most recognizable vehicles, including the Chrysler 300, the Jeep Wrangler and the Dodge Charger.
 

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Discussion Starter #4 (Edited)
Chrysler LLC Car and SUV Sales Start the Year Strong; New Day Value Packages for Customers Begin in February

Dodge brand car sales rise 42 percent year-over-year on strength of Dodge Avenger, Viper, Caliber and Charger

Chrysler Aspen January sales rise 20 percent versus 2007
Jeep® Liberty sales up 17 percent in January

Chrysler sets a new tone for the company debuting 12 Chrysler, Jeep and Dodge value packages on high-volume vehicles as part of New Day Celebration beginning Feb. 3



Auburn Hills, Mich., Feb 1, 2008 -
Chrysler LLC’s total U.S. sales of 137,392 units were down 12 percent and total fleet sales were down 18 percent in January. This was due to a planned reduction of daily rental fleet vehicles that is in line with the Company’s strategy. All sales figures are reported as unadjusted.

The Company opened the new year with strong sales performance from the Dodge Avenger, Dodge Viper, Dodge Caliber and Dodge Charger, all contributing to a year-over-year sales increase of 42 percent (28,457 units) for Dodge brand car sales. This is compared with 20,020 units in January 2007.

Chrysler Aspen sales of 2,570 units represented a 20 percent increase in January 2008 versus the same period last year.

Based on strong consumer demand, sales of the redesigned Jeep® Liberty mid-size sport-utility vehicle increased 17 percent to 8,331 units in January 2008. Sales in January 2007 were 7,141 units.

“As customers become even more thoughtful about the vehicles they buy, Chrysler is committed to delivering products that meet their needs—and exceed their expectations,” Jim Press, Vice Chairman and President, said. “While the government works on an economic stimulus package, we are ready to offer consumers the best value in the American car market, with vehicles that meet the highest safety and quality standards. We are pleased to offer products like the Dodge Journey, Challenger and Ram; and launching soon, the two new SUV hybrids – Chrysler Aspen and Dodge Durango. These products, combined with the best-in-industry Lifetime Powertrain Warranty, will continue to bring more customers to our showrooms.”

Chrysler LLC is launching the New Day Celebration campaign in 55 regional markets as part of its Dealer Advertising Association (DAA) local buys around the Super Bowl on Sunday, Feb. 3. The new campaign theme is based on the new Chrysler direction as a company that listens to its customers and is committed to moving fast and responding to customer and dealer feedback.

“We’re moving fast to earn the trust of dealers and customers and prove that we are listening,” Deborah Meyer, Vice President and Chief Marketing Officer said. “In the first 60 days after Chrysler became private, we approved 260 line-item improvements to our products. With all of the changes, we have the opportunity to really get back in step with the American public. Our task is to challenge old perceptions and build a new image that is strong and relevant to today’s consumers—and prove that it really is a New Day for Chrysler.”*

The Company finished the month with 413,874 units of inventory, or a 75-day supply. Inventory is down by 15 percent compared with January 2007 when it was at 488,410 units.


Curr Yr Page Ranking Yr Vol % Change
Caliber 10,885 8,672 26%
Avenger 7,185 1,284 460%
Charger 7,972 7,440 7%
Viper 73 44 66%
DODGECAR 28,457 20,020 42%
Dakota 2,076 3,816 -46%
Ram P/U 19,902 24,379 -18%
Caravan 8,095 18,593 -56%
Durango 3,833 5,712 -33%
[B]Nitro 6,119 6,191 -1%
Sprinter 1,402 750 87%
DODGE BRAND 69,884 79,461 -12%


For Complete Chrysler Sales Break-Out for January use this Link: THANKS!
allpar.com - Chrysler, Dodge, and Mopar news (1201899598)


About Chrysler LLC
Chrysler LLC, headquartered in Auburn Hills, Mich., produces Chrysler, Jeep, Dodge and Mopar® brand vehicles and products. Total sales worldwide in 2007 were 2.68 million vehicles. Sales outside of North America were the highest in a decade with an increase of 15 percent over 2006. Its product lineup features some of the world’s most recognizable vehicles, including the Chrysler 300, the Jeep Wrangler and the Dodge Charger.
 

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Discussion Starter #5

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Discussion Starter #6
April 1, 2008

All-new Dodge Caliber SRT4® Launches in Markets Outside of North America

Performance and value in a bold sport-compact package

Best in class horsepower of 295 hp DIN (217 kW)
The most affordable car in the SRT® performance model line up
Caliber SRT4 joins the SRT line-up that includes Jeep® Grand Cherokee SRT8, Chrysler 300C SRT8 Sedan, 300C SRT8 Touring and Dodge Viper SRT10


Las Vegas, Nev. - The all-new Dodge Caliber SRT4® adds more fuel to the high-performance C segment with best-in-class horsepower of 295 hp DIN (217 kW) and more horsepower-per-Euro than its competitors. Chrysler’s Street and Racing Technology (SRT) organisation continues the SRT legacy with the introduction of the all-new Dodge Caliber SRT4 into markets outside North America.

The vehicle features the balanced performance approach that is a hallmark of all SRT products. These attributes are ride and handling characteristics that perform well on both the street and the track, outstanding acceleration and braking performance and styling that matches the performance attributes of the vehicles.

Exterior styling of the all-new Dodge SRT4 includes an aggressive SRT stance, a front fascia with functional brake cooling ducts and a larger grille opening. The unique bonnet features a functional air scoop and rear-facing air extractors that enhance cooling. A larger integrated spoiler above the rear glass is tuned for smooth air flow and lift reduction.

Inside, the all-new Dodge Caliber SRT4 boasts sport seating with deep performance bolsters, an SRT race-inspired instrument design, and Reconfigurable Display with exclusive “performance pages” that provide lateral and longitudinal G-force, 0-100 km/h acceleration time and distance as well as 100-0 km/h braking distance and time.

“The all-new Dodge Caliber SRT4 combines all of the SRT attributes in a package that delivers the most horsepower per Euro among its competitors in typical Dodge style,” said Thomas Hausch, Vice President – International Sales, Chrysler LLC. “The Dodge Caliber was our best selling vehicle in 2007, and SRT4 will keep that excitement rolling.”

The Dodge Caliber SRT4 suspension is lowered 28 millimetres in the front and 22 millimetres in the rear for a performance stance and lower centre of gravity. The suspension has also been tuned for optimum handling characteristics.

Braking is delivered via four-wheel disc brakes with 340 x 28 millimetre vented front rotors, 302 x 10 millimetre rear rotors and twin-piston, aluminium front callipers.

And finally, 295 hp DIN (217 kW) and 363 Nm of torque are delivered courtesy of the 2.4-litre DOHC I-4 turbocharged World Engine and a Getrag six-speed manual transaxle. An electronically tuned Brake Lock Differential maximises traction.

Powertrain

Capable of a 0-100 km/h time in the high 6-second range, the all-new Dodge Caliber SRT4 gets its motivation from a turbocharged version of the World Engine, produced at the Global Engine Manufacturing Alliance (GEMA) facility in Dundee, Michigan, USA. The World Engine is a family of small fuel- and emissions-efficient aluminium four-cylinder gasoline engines co-developed by Chrysler LLC, Hyundai Motor Company and Mitsubishi Motors Corporation.

This engine is based on the 2.4-litre World Engine used in a variety of Chrysler, Jeep® and Dodge vehicles. In addition to increasing the power output to 295 hp DIN (217 kW) and 363 Nm of torque, design changes also were made to improve engine cooling and durability at these higher power levels.

“With best-in-class horsepower combined with unique Dodge styling and the basic packaging of the Dodge Caliber, which has already proved popular in our markets, SRT4 is poised to be an image vehicle for Caliber and the Dodge brand,” said Judy Wheeler, Director – International Marketing.

The primary gain in power is achieved through the addition of a turbocharger specially configured for the engine’s inlet and outlet packaging requirements. The inlet charge is sent through a large 10-row intercooler to a 57-millimetre throttle body. Free-flow induction begins with an all-new air cleaner assembly that draws cool air through an opening in the front upper crossmember, ahead of the radiator. The revised intake has 40 percent higher air flow capability.

The aluminium 2.4-litre World Engine block features inter-bore saw cuts, and the cylinder head is cross-drilled for uniform temperature around the cylinder bores and combustion chambers. The water pump pulley diameter is decreased to increase coolant flow. The thermostat and thermostat housing also have been redesigned for increased flow.

The pistons in the engine are also unique, made from an alloy specified for higher temperature strength, having thicker ring lands and featuring a floating piston pin for higher load capacity. The piston ring materials were selected for minimal wear and good oil control with the higher cylinder pressure. The top of the piston has a unique bowl shape to achieve a lower compression ratio, optimal for this turbocharged application.

An external cooler keeps oil temperatures within a safe range. A unique oil pump and balance shaft module keep the reciprocating assembly well-lubricated with a thicker geroter set for higher oil flow.

Dual Variable Valve Timing (VVT) uses computer mapping to open and close intake and exhaust valves at optimal points for efficient combustion and flow. The camshafts and micro-alloy forged steel crankshaft are shared with the non-turbocharged 2.4-litre World Engine.

On the exhaust side, spent gas exits through a free-flow system that features two catalytic converters—one immediately downstream from the turbo, and another further along the 76-millimetre (3-inch) single-pipe exhaust system. Using two catalytic converters in this way provides significantly better light-off of the catalysts for decreased emissions. The exhaust is tuned for maximum performance with a 42 percent improvement in flow.

“While most of the competitive set has smaller engines, the SRT4 delivers the best fuel economy among competitors with engines larger than 2.0-litres, with consumption below 9 L/100km.” said Hausch. “The SRT4 also produces the least CO2 per horsepower, with 0.7 grams (per kilometre) per horsepower.”

To ensure durability with the higher cylinder pressure, several components were upgraded compared to the naturally-aspirated 2.4-litre World Engine. In the reciprocating assembly, stronger, forged rods and rod bolts were selected, in addition to tri-metal bearings to handle higher loads. The head gasket in the turbocharged 2.4-litre engine features three functional layers to seal high combustion pressures. The balance shaft chain-drive components were strengthened for higher durability under high torsional loads. In the aluminium cylinder head, high-temperature Inconel 751 exhaust valves are used to accommodate the higher operating temperatures. Finally, a stainless steel exhaust manifold is used, also for high-temperature durability.

Power is transferred through a dual-mass flywheel to a Getrag six-speed manual transaxle. The dual-mass flywheel consists of two flywheel sections sandwiching internal springs that are specially tuned to reduce noise and vibration. To maximise traction, a Brake Lock Differential manages the torque distribution.

Ride and Handling

Another hallmark of SRT balanced performance approach is ride and handling characteristics that perform well on both the street and the track.

The all-new Dodge Caliber SRT4’s front suspension is lowered 28 millimetres compared to the Caliber SXT. It includes an independent MacPherson strut system with ZF Sachs twin-tube dampers tuned by the SRT team, and 37 N/mm springs.

Ride height is lowered 22 millimetres in the rear. Rear suspension highlights include an independent, multilink system with upper and lower lateral links, SRT-tuned ZF Sachs twin-tube coilover dampers and 42 N/mm springs. An 18-millimetre rear sway bar reduces understeer and keeps body roll to a minimum during hard cornering.

The Electronic Stability Programme (ESP) is uniquely calibrated for the Dodge Caliber SRT4 to provide excellent directional stability in all driving modes without being overly intrusive. Rack-and-pinion power steering is tuned by the SRT team to produce easier low-speed maneuvering without compromising performance at speed. The overall steering ratio is 16.4:1.

The all-new Dodge Caliber SRT4 rides on SRT-unique 19-inch, cast-aluminium wheels with 225/45R19 Goodyear F1 Supercar tyres.

Braking

Yet another ingredient in the SRT performance recipe is performance braking – delivered in the all-new Dodge Caliber SRT4 courtesy of 340 x 28 millimetre vented front rotors with 57-millimetre twin-piston aluminium front calipers and 302 x 10 millimetres rear rotors with 35-millimetre, single-piston calipers. All calipers are painted in signature Dodge SRT red.

The Anti-lock Braking System (ABS) also was uniquely calibrated for the Dodge Caliber SRT4 to operate smoothly with the larger brake package as well as the larger wheels and tyres.

Exterior Styling

The all-new Dodge Caliber SRT4 promises bold performance with its muscular exterior styling.

An all-new front fascia below the signature Dodge crosshair grille incorporates functional performance features including ducts that direct air to cool the brakes and a wide centre inlet that provides air flow to the radiator. Fog lamps are also set into the fascia, alongside the brake ducts. The Dodge Caliber SRT4 bonnet incorporates a functional scoop that brings cooling air into the engine compartment and a pair of extractors that release hot air from under the bonnet.

The lowest portion of the Dodge Caliber SRT4 fascia, which acts as an air dam to direct air around the front of the vehicle, wraps around to visually integrate with the radiused wheel wells and lower side-sill mouldings.

“From the very first sketches of the all-new Dodge Caliber SRT4, we wanted an aggressive, SRT-signature look,” said Trevor Creed, Senior Vice President – Design. “For example, because the intercooler is positioned so high behind the grille, we moved the fascia slightly forward and extended the walls of the grille. The result is a much more aggressive look than the standard Dodge Caliber.”

The rear fascia continues the muscular, functional character of the Dodge Caliber SRT4, with lower vertical strakes that direct underbody air flow out the back of the vehicle, contributing to more stability at speed. A single, 100-millimetre (4-inch) exhaust tip exits from the right side of the fascia.

Aerodynamic efficiency is also aided by an integrated spoiler above the rear glass. This spoiler, which is nearly 60 percent larger than that on the standard Dodge Caliber, is tuned for smooth air flow and increased downforce.

Four exterior colours will be available on the all-new Dodge Caliber SRT4: Brilliant Black, Sunburst Orange, Bright Silver and Inferno Red.

Race-inspired Interior

The interior of the all-new Dodge Caliber SRT4 is a new interpretation of traditional SRT themes.

Unique SRT touches include sport seating with aggressive bolstering to hold occupants during spirited driving, and a leather-wrapped steering wheel with a carbon-fibre pattern on the upper portion. The seats, steering wheel and leather shift boot feature contrasting stitching. Also unique to the Dodge Caliber SRT4 is an alloy-silver finish on the instrument panel and shift bezel, and bright aluminium pedal pads that feature rubber studs for enhanced grip.

The instrument panel features three gauge openings set into a deep recess. Gauges are performance-oriented and include a centre-mounted tachometer, 300 km/h speedometer, and coolant temperature and fuel gauge. Standard performance pages in the Reconfigurable Display can display lateral and longitudinal G-force, 0-100 km/h acceleration time and distance as well as 100-0 km/h braking distance and time. An electronic boost gauge that reads from 1.0 bar vacuum to 1.5 bar of pressure is located on the left side of the instrument panel.

For the enjoyment of audiophiles, the Dodge Caliber SRT4 is equipped with a standard AM-FM radio with CD and MP3 playback. A head unit with a built-in six-disc changer, as well as one with GPS navigation, is available. Also available is an SRT-engineered Kicker high-performance audio system that includes 13 speakers in nine locations, a 322-watt amplifier and a 200-watt subwoofer.

The interior of the all-new Dodge Caliber SRT4 is offered in Dark Slate Gray.

Dodge Caliber SRT4 Safety and Security

The following safety and security technologies are available on the Dodge Caliber SRT4:

Advanced Multi-stage Air Bags: Inflate with a force appropriate to the severity of the impact
All-speed Traction Control: Senses drive-wheel slip and applies individual brakes to slipping wheels and can reduce excess engine power until traction is regained
Anti-lock Braking System (ABS): Equipped with electronic sensors that help prevent wheel lockup, ABS offers improved steering control under extreme braking and slippery conditions
Auto-reverse Sun Roof: An advanced sensing system that automatically engages when needed and reverses the sun roof (to the open position)
BeltAlert: Sounds a periodic chime to alert the driver to fasten their seat belts
Brake Assist: The vehicle senses a panic brake condition and applies maximum braking power, providing the shortest possible stopping distance
Constant Force Retractors (CFR): A mechanical device in each front seat belt is designed to mitigate the force of a seat belt according to the load or force exerted on it. CFRs are engineered to force-limit the belt system and gradually release seat-belt webbing in a controlled manner during a severe impact
Crumple Zones: Areas of the vehicle that are designed to compress during an accident in order to absorb energy from an impact, preventing transfer of that energy to occupants
Electronic Stability Programme (ESP): Aids the driver in maintaining vehicle directional stability, providing oversteer and understeer control
Energy-absorbing Steering Column: Steering column contains two hydroformed coaxial tubes that move relative to each other, which allows the column to move forward and provide more energy absorption during an impact
Enhanced Accident Response System: In the event of an impact, this system makes it easier for emergency personnel to see and access occupants by automatically turning on interior lighting and unlocking doors after air bag deployment. The system also shuts off the flow of fuel to the engine
Height-adjustable Seat-belts: Allows passengers to lift and lower the shoulder belt to a comfortable level. Encourages seat belt use by offering a more comfortable fit
Knee Bolsters: The steering column, lower instrument panel and the glove-box door are reinforced to protect unbelted occupants during frontal impacts. They both restrain and position the occupant properly and enable air bags to work effectively
Lower Anchors and Tethers for Children (ISOFIX): This system helps ease the installation of compatible aftermarket child seats
Remote Keyless Entry: The remote keyless entry locks and unlocks doors, and turns on interior lamps. The remote also arms and disarms the vehicle-theft security alarm
Seat-belt Pretensioners: During a collision, impact sensors initiate front seat belt pretensioners to immediately remove slack from seat belts, which reduces the forward movement of an occupant’s head and torso
Sentry Key® Engine Immobilizer: Utilizes an engine key that has an embedded transponder with a pre-programmed security key code. When the key is inserted into the ignition, the controller sends a random number to the transponder. If the correct key is not used, the engine will shut off after only a few seconds
Supplemental Side Air Bags: Provide enhanced protection to the driver and front outboard passenger in certain impacts. Each side air bag has its own impact sensor to autonomously trigger the air bag on the side where the impact occurs. Supplemental side air bags are housed within the outboard side of each front seat
Supplemental Side-curtain Air Bags: Side-curtain air bags extend protection to front- and rear-seat outboard occupants. Each side air bag has its own impact sensor in order to autonomously trigger the air bag on the side where the side impact occurs
Tyre Pressure Monitoring (TPM): Monitors tyre pressure and alerts the driver to improper tyre-pressure conditions. Low pressure on any tyre illuminates the amber warning indicator in the instrument cluster
Dodge Brand

The first full year of sales for Dodge brand vehicles in all major international markets was 2007. With three vehicles—Avenger, Caliber and Nitro—available in volume, plus the brand icon, Viper, Dodge brand vehicle sales accounted for 25 percent of sales outside North America for Chrysler LLC. Dodge Caliber outsold all other Chrysler products during its first full year of sales, providing the brand with a solid foundation for additional growth.

In 2008, Dodge brand vehicles offered for international markets are: Avenger, Caliber, Caliber SRT4, Journey, Nitro and Viper SRT10.

Chrysler LLC Home
 

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Dodge: What's coming in 2009 - - and beyond

NITRO: A manual transmission is no longer available, and the suspension, steering and brake systems have been retuned for improved handling and road feel. Floor mats, a rear dome light and an auto-unlocking feature are now standard, and SLT and R/T models get express-down front power windows.

CONFIRMED:

AVENGER: The Avenger gets a new "acoustics package" designed to reduce cabin noise. New standard equipment includes floor mats and a cabin air filtration system, while SXT and R/T models get a leather-wrapped steering wheel with stereo controls, fog lights, and antilock brakes.

CALIBER: The Dodge boys have added insulation to the engine bay and floors and retuned the exhaust in an effort to give the Caliber a quieter ride. Uconnect Tunes (hard-drive-based music server) and Uconnect GPS (navigation) are now offered as options, and SXT models get antilock brakes as standard. The hot-rod SRT4 gets SIRIUS satellite radio, Uconnect Tunes, and a performance computer as standard, and leather-trimmed seats are now optional.

CHALLENGER
: The big-daddy Challenger SRT8 made its debut in 2008; the rest of the Challenger lineup follows for 2009. The entry-level Challenger SE is powered by a 250 horsepower 3.5 liter V6 with a 4-speed automatic transmission, while the Challenger R/T gets a 5.7 liter HEMI V8 and choice of 6-speed manual or 5-speed automatic. Meanwhile, the 6.1 liter 425 hp Challenger SRT8 adds a 6-speed manual option to go with its 5-speed automatic. SRT8 models get black hood stripes, red-trimmed seats, and two new colors, High Performance Red and B5 Blue.

CHARGER: SE models get upgraded interior trim, nicer floor mats, and aluminum wheels; R/T models get an improved 5.7 liter HEMI V8 that produces more power and torque than last year's 5.7. The optional all-wheel-drive system has a new center differential that can disconnect the front axle, improving fuel economy. SRT8 models get more standard equipment and improved fuel economy, which lowers the car's gas-guzzler tax. A new limited-edition SRT8 Super Bee Buzz Model features Hemi Orange paint, orange-accented seats, and a serialized dash plaque.

DAKOTA: The SXT model has been replaced by the Big Horn and Lone Star models; SLT, Sport and TRX 4x2 versions have been dropped.

DURANGO: Now available with Chrysler's Two-Mode hybrid system, which improves the EPA city fuel economy estimate by about 40%. The Uconnect Tunes system now has a 30-gig hard drive, and the rear-seat entertainment system includes SIRIUS Streaming Video.

GRAND CARAVAN: The entry-level SE gets more standard equipment, including Stow 'n Go seats, stain-resistant seat fabric, power second-row windows, cruise control, and floor mats; the upper-level SXT gains a roof rack with cross rails. New options include a blind spot warning system and the Rear Cross Path System, which warns of oncoming traffic when the Grand Caravan is in reverse. The brake system has been updated for better performance with less noise, and the optional 4.0 liter V6 gets better fuel economy than last year. A new Grand Caravan Cargo model is aimed at commercial customers.

JOURNEY: Dodge's new crossover aims to marry the road manners of a car, the functionality of a minivan, and the all-weather confidence of an SUV. In terms of interior storage, it's a smuggler's dream car; it has more hidden cargo bays than the Millennium Falcon. The Journey shares its platform and engines with the Dodge Avenger sedan; power choices are a 2.4 liter four-cylinder or a 3.5 liter V6, the latter with optional all-wheel-drive.

RAM 1500: The RAM 1500 is all new for 2009. Though it keeps the same basic styling theme, the grille is canted forward for a more aggressive look and the whole cab has been reshaped for better aerodynamics. Up front, you'll find the recently-updated 5.7 liter HEMI V8 (other choices include a 3.7 liter V6 and 4.7 liter V8); out back you'll see a coil-spring rear suspension that promises much steadier handling with an improved ride; and inside you'll find the best interior to appear on any Chrysler Corporation product in years. Other innovations include lockable storage right in the bed sidewalls as well as a proper four-door crew cab. Still no official word on whether Dodge will offer the RAM 1500 with a small diesel engine.

RAM 2500/3500: The brakes have been upgraded with larger rotors and twin-piston calipers. The 5.7 liter HEMI V8 has been retuned for more power, and RAM 2500s with this engine now come exclusively with an automatic transmission. The RAM 3500 pickup gets the 6.7 liter Cummins diesel engine and a limited-slip rear differential as standard.

SPRINTER: The Sprinter's short dalliance with gasoline power has ended; 2009 Sprinters come exclusively with a 3-liter turbodiesel. The Mercedes-sourced van gets an MP3-capable stereo, optional electrically-powered sliding doors, and a host of other features designed to increase flexibility for commercial customers.

VIPER SRT10: Dodge's 600 horsepower super-snake gets a modified steel frame, revised fuel tank and filler, four new colors and new optional six-spoke forged aluminum wheels.

RUMORED:

RAM 2500/3500: Dodge has made no official announcements about the 2500 and 3500 versions of the RAM pickup, but it's safe to assume that they'll follow the 2009 RAM 1500 by a year or two.

LINK: 2009 Dodge cars - What's coming in 2009 - Dodge 2009 2010 future cars and model year changes
 

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September 10, 2008

The Viper was first shown as a concept car in 1989 and launched in 1992 with a powerful V-10 engine and intense consumer interest.

The Viper was conceived to inject some excitement into Dodge’s brand lineup at a time when enthusiasm was lacking, and on that front it certainly delivered, winning a host of accolades and awards over the years. The 2008 Viper ACR, for example, holds the record as the fastest production vehicle to circuit the Nuburgring test circuit in Germany.

But the Viper hasn’t delivered when it comes to sales. Sales are up this year, but fewer than 1,000 units were sold in 2007, and the automaker only sold its 25,000th Viper in March — a very modest number for a company that ships hundreds of thousands of minivans each year.

“Viper owners may not be happy that it’s leaving the Dodge brand, but sometimes you have to make these sorts of decisions to make yourself profitable, and consumers are simply buying more Hondas and Toyotas than Dodges,” he said. “The money would be better spent on other Dodge products, like the Charger and the Caliber — they are phenomenal vehicles and they should be investing in making those vehicles fresh and learning from their good design cues to use in other vehicles.”



More Here

LINK: From a ‘halo’ car to an expensive folly - The Driver's Seat - MSNBC.com
 

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Discussion Starter #9
September 21, 2008

Viper's got fangs But it may be the end of the 17-year road at Chrysler for this gorgeous stick of dynamite

The test-drive car arrived with a "For Sale" sign in the window.

And not for just this vehicle: It's buy one, buy all as Chrysler has put its "halo" Dodge Viper on the block. A garage sale and the garage is included.

Chrysler has hired a financial consultant to serve as adviser for the sale of its two-seat, 600-horsepower V-10 beauty.

Blame gas prices–yes, Viper's a sipper—as well as a need for cash.

"We've been approached by interested third parties" and "agreed to listen to these parties," said Bob Nardelli, Chrysler chairman and CEO, of a sale that would provide the money to focus on the core and higher volume car and truck business.

Viper is hand-built and low-volume. Dodge has sold a little more than 25,000 since 1992, a tiny fraction of total sales. Still there's something to be said for a car that makes passersby drool.

We got our hands on a 2008 SRT10 coupe to test before the operation changes hands.


Continued Here:
Viper's got fangs But it may be the end of the 17-year road at Chrysler for this gorgeous stick of dynamite -- chicagotribune.com
 

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September 24, 2008

After 16 years as the iconic pinnacle of Chrysler's lineup, the Dodge Viper is being toppled by a car with a cord. A source inside the company has indicated that the 600-horsepower coupe could be replaced by the Tesla-like electric sports car Chrysler unveiled Tuesday.

"You saw the picture of the EV we announced," says the source, who spoke to Wired.com on condition of anonymity. "That's the direction Chrysler is going."

For all its performance, the Viper is an anachronism. It was borne of the idea that bigger is better, and that's been enough to keep the Viper going since its introduction in 1992. But it's an increasingly difficult idea to sell in an era of $4-a-gallon gasoline and global warming, and Chrysler says it's time to move on. Even if the company wasn't looking to sell the Viper line, the supercar's days were numbered.

"The definition of sports car is changing," our source says. "People are looking at things differently now. The Viper was a throwback to the golden era of sports cars. It was all about big horsepower and small chassis. It's time for that to change."

That's not to say Chrysler's going soft.

The as-yet-unnamed Dodge EV is based on the Lotus Europa that rolls into European showrooms next month. In fact, the car Chrysler unveiled looked like a re-badged Europa with racing stripes. Specs call for a 200 kilowatt (268 horsepower) electric motor producing 480 pound-feet of torque -- just 80 less than the Viper's 8.4-liter V10. The goal is 0 to 60 in less than 5 seconds and a top speed above 120 mph. "We're still going to offer products that are visceral," our source tells us.

Although those figures fall well short of the Viper -- which hits 60 mph in 3.9 seconds and tops out at 202 mph in base-model trim -- they put the car in Tesla's neighborhood, and possibly for much less than the $100K the Roadster goes for. "It'll out-Tesla the Tesla," says Aaron Bragman, an industry analyst with Global Insight, who predicts we'll see the Dodge EV by the end of 2010. "It's a new halo performance vehicle for Chrysler." And it even looks good in Viper green, as our Photoshopped version of Chrysler's pic shows.

Of course, Chrysler's still gotta build it. Anyone can produce one EV; it's making a lot of them that's tricky, and Chrysler's future is anything but assured. Some industry watchers were privately speculating that it could be chopped up and sold off as early as next year. After all, the company's selling just three cars per month per dealership and it's reportedly lost $400 million this year. "With those kinds of numbers, what can they do to hold on until 2010?," Bragman asks.


LINK:The Next Dodge Viper Will Be Electric | Autopia from Wired.com
 

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Chrysler restarts with the Viper
The factory that makes the Dodge Viper sports car is the first to reopen after bankruptcy.

June 15, 2009: 5:45 PM ET

NEW YORK Chrysler will soon be making cars again.

Chrysler Group announced Monday that it is restarting a factory, after shutting down all of its manufacturing for nearly seven weeks following the bankruptcy of Chrysler LLC. Chrysler Group is the new company that emerged last week with most of Chrysler's assets and a new ownership structure.

The first plant to reopen is the one that makes the Dodge Viper sports car.

The Viper has a 600 horsepower V-10 engine and a price tag that starts at about $90,000. The Viper was introduced in the 1999 model year, and only 25,000 have been sold since then.

The Conner Avenue Assembly Plant in Detroit that makes the car employs 115 people.

Chrysler LLC had announced last year that it intended to sell off the Viper brand. The high-performance, 10-cylinder sports car sells in low numbers. Ultimately, Chrysler said it had not received any bids that met its requirements.

Chrysler's other plants remain idle.

"At this time, we cannot give exact timing in regards to the start of production at our other manufacturing facilities," Chrysler Group said in a statement.

The Viper brand and the plant that makes the car, the Conner Avenue assembly plant in Detroit, were taken over by the "new" Chrysler that emerged last week from bankruptcy.

The Chrysler Group is owned by a combination of the Italian automaker Fiat, the United States government, the United Auto Workers union's retiree trust and the Canadian and Ontario governments.

Article Link:Chrysler restarts Viper factory - Jun. 15, 2009
 

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Dodge Viper SRT10® production will live on

Posted Friday, Jul 10, 2009, 4:06 pm in Employee News

Last modified on Friday, Jul 10, 2009, 4:40 pm.

2009 Dodge Viper SRT10 RoadsterChrysler Group LLC announced today that production will continue for the legendary Dodge Viper SRT10®.

Originally slated to cease production in December 2009, the Chrysler Group’s Connor Avenue Assembly Plant in Detroit—the exclusive home of Dodge Viper production since 1995—will continue to build the V-10 powered sports car. The Chrysler Group is no longer pursuing a sale of the Viper business assets.

“The Dodge Viper has successfully captured the hearts and imagination of performance enthusiasts around the globe,” Mike Accavitti, President and Chief Executive Officer—Dodge Brand, said. “We’re extremely proud that the ultimate American-built sports car with its world-class performance will live on as the iconic image leader for the Dodge brand. “

Introduced as a concept car in 1989 at the North American International Auto Show in Detroit, the Dodge Viper was designed and engineered to test public reaction to the concept of a back-to-basics, high-performance, limited production sports car.

The reaction was so overwhelming that customer orders began to flow in even before the auto show was over. Chrysler Corporation immediately decided to determine the production feasibility on transforming the crowd-pleasing Dodge Viper show car into a limited-production sports car in no more than three years.

In May 1990, after months of intensive study and testing, Chrysler Corporation announced that the Dodge Viper, powered by an aluminum V-10 was a “go.”

Dodge Viper production began in May 1992 at the New Mack Assembly Plant and was moved to Conner Avenue Assembly in October 1995. Viper V-10 engine production transferred from Mound Road Engine in Detroit to Conner Avenue Assembly in May 2001.

In 2008, Dodge introduced the all-new, fourth-generation Dodge Viper SRT10. With more horsepower, more torque and more than 30 exterior and interior color combinations, the latest Viper gives enthusiasts the performance they expect on the track and off, with more factory customization options than before.

For 2009, the Dodge Viper SRT10 offers outrageous power, with an 8.4-liter, 600-horsepower V-10 engine contributing to blistering acceleration (0-60 mph in less than 4 seconds, 0-100-0 mph in the low 12-second range), setting an American sports car benchmark.

To date, more than 25,000 Dodge Vipers have been built.
 

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REPORT: Next-Gen Dodge Viper could get Ferrari-derived V10


August 10, 2009



Way back in 1987, Chrysler bought up a troubled Lamborghini, and within two years put it to work developing a V10 engine program that would eventually give birth to both the Dodge Viper and the Lamborghini Gallardo – two of the first ten-cylinder engines on the modern market. Two decades later, the tables have turned: instead of buying up struggling Italian automakers, it's Chrysler that's troubled and the Italians are coming to the rescue. And now reports suggest that the replacement for the Viper's V10 could be derived from Ferrari's next-generation engine program.

Chrysler's original plan was to sell of the Viper business, but since no serious offers came through, Fiat CEO Sergio Marchionne is reportedly keen on taking advantage of the sportscar's standing as the company's halo vehicle. But rather than have Chrysler shoulder the entire burden of developing the next-generation Viper, the engine program could be derived from the same modular powerplant that will propel upcoming Ferraris and Maseratis.

Ferrari has essentially had four engine designs in its history: the Colombo design was in use from the company's beginnings all the way through the '90s. The Lampredi engine was used on a handful of vehicles in the 50's before being phased out. The Dino engine spawned V6, V8 and V12 versions and was in use until just a few years ago, while the current Ferrari/Maserati engine powers everything in the both companies' current ranges as well as the Alfa Romeo 8C Competizione. Its 90-degree replacement will likewise offer variable configurations: a flat-plane crank V8 for Ferrari, a cross-plane crank for Maserati and a pushrod V10 for the Viper.

Thanks to:REPORT: Next-Gen Dodge Viper could get Ferrari-derived V10 — Autoblog

Rumor Mill: Viper to get Ferraserati V-10? - Car and Driver Blog
 

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Dodge Introduces Challenger For NASCAR Nationwide Series



TALLADEGA, Ala. (Friday, Oct. 30, 2009) – Dodge Motorsports today revealed the Dodge Challenger as the “New Car” for the NASCAR Nationwide Series and announced an expansion of its partnership with Penske Racing beginning in 2010. Dodge will provide support for Penske Racing’s two-car operation in the NASCAR Nationwide Series, in addition to Penske’s three teams in the NASCAR Sprint Cup Series.

“As the performance brand of our new company, we are excited to expand our relationship with Penske Racing and introduce the iconic Dodge Challenger as our entry into the NASCAR Nationwide Series,” said Ralph Gilles, President and CEO, Dodge Car Brand. “Motorsports are a significant part of the Dodge brand’s legacy. Penske Racing has such a rich tradition in motorsports, and our partnership in the Nationwide Series will provide an excellent opportunity to showcase the Challenger and offer our loyal Dodge enthusiasts plenty of excitement in this very competitive series next year.”

Penske Racing will field two teams, both running the full-season schedule. The Dodge Challenger will be used at the four “New Car” races NASCAR has designated, starting at Daytona in July. At the other 31 events that complete the 35-race season, Penske Racing will field Dodge Chargers as it did this season with the No. 12 Verizon Wireless Dodge Charger driven by Justin Allgaier. NASCAR is expecting full integration of the “New Car” in 2011.

Joining Allgaier will be Brad Keselowski in the No. 22 Discount Tire Dodge. He also will compete in the Dodge Challenger for the four designated races and in a Charger for the remainder of the schedule.

“Today’s announcement further reinforces our relationship and commitment to Dodge Motorsports, and we are excited about our future with this great brand,” said Tim Cindric, President of Penske Racing. “We believe Dodge’s relationship with Penske Racing will continue to elevate and highlight both our brands and deliver value to Dodge enthusiasts.”

Allgaier, in his rookie season in the Nationwide Series, is currently fifth in the season point standings and the leader among Rookie of the Year candidates.

“Penske Racing has a very successful relationship with the Dodge brand,” commented Allgaier. “I am honored to be one of Dodge Motorsport’s drivers and to be able to drive the new Challenger in the NASCAR Nationwide Series is going to be awesome. The car looks great and will give the Nationwide Series its own identity.”

2010 Dodge Challenger
The Dodge Challenger merges the best American muscle-car characteristics—unmistakable design, world-class handling, powerful engines and technology—to delight driving enthusiasts across several generations. The two-door coupe accommodates up to five passengers and is produced from the company’s proven rear-wheel-drive platform. With three models of head-turning styling, two legendary HEMI® V-8 engine choices, up to 25 highway miles per gallon, more than 25 safety and security features and modern amenities, it’s no surprise Dodge Challenger was awarded J.D. Power and Associates "Most Appealing Midsize Sporty Car" in its 2009 APEAL Study.

"The Dodge Challenger has proven to be one of the most sought after high-performance vehicles on the street today," said Dave Bailey, Senior Manager of Motorsports Engineering and SRT Body, Interior and Electrical. "Sharing our consumer’s passion for performance through the race version of our Dodge Challenger will continue to showcase the unique engineering brought to our race and production vehicles."

Dodge will continue its support of Penske Racing’s three-car operation in the NASCAR Sprint Cup Series in 2010 with drivers Kurt Busch, Sam Hornish Jr. and Keselowski.

The No. 12 Dodge Challenger will take part in Monday’s NASCAR Nationwide test session at Talladega Superspeedway for the “new cars” with Allgaier driving.

About Dodge
Dodge is a full line of cars, SUVs and MPVs that are agile, daring, sensible and inventive. The product line includes the Dodge Caliber, Dodge Avenger, Dodge Challenger, Dodge Charger, Dodge Grand Caravan, Dodge Journey, Dodge Nitro and Dodge Viper SRT10.

Dodge introduced two new vehicles last year: the all-new 2009 Dodge Journey, the brand's first crossover vehicle and the 2009 Dodge Challenger, a modern-day American muscle car. Dodge also celebrated the 25th anniversary of the minivan during the 2009 model year. With more than 65 minivan-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler Group LLC has solidified its leadership in the segment. J.D. Power and Associates further acknowledged this leadership by naming the Dodge Grand Caravan the Most Dependable Van for 2009. The 2010 Dodge Grand Caravan continues to set the mark in the minivan segment with unsurpassed fuel economy of 17 city / 25 highway mpg and minivan-first innovations including the segment's only Stow 'n Go® and Swivel 'n Go™ seating and storage systems. The 2010 Dodge Avenger, with ESC, also earned the 2009 Top Safety Pick rating from the Insurance Institute for Highway Safety (IIHS).

About Penske Racing
Penske Racing is one of the most successful teams in the history of professional sports. Competing in a variety of disciplines, cars owned and prepared by Penske Racing have produced over 300 major race wins, more than 350 pole positions and 22 National Championships.
 

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Discussion Starter #15


Detroit’s Conner Avenue plant has been used for small-scale specialty production since 1996, producing the Dodge Viper from that time and the Plymouth Prowler from 1997-2002 (during part of that time, it was badged as a Chrysler).

The factory, which opened in 1966 to produce Champion spark plugs, was purchased in 1995 specifically to build the Dodge Viper and Plymouth Prowler; the Viper had been built at the New Mack Assembly plant from October 1995. The Prowler started production in May 1997.


Article Continued HERE w/ a ton of pictures:

The Conner Avenue (Dodge Viper) Assembly Plant
 

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Dodge Viper SRT10® Lives On As The Ultimate American Sports Car


* Last model year for current generation Dodge Viper

* More exclusive than ever before with more than 7,600 possible appearance combinations available for limited production run of 500 cars

* Two new exterior colors, including Toxic Orange Pearl Coat and Bright Silver Metallic Clear Coat

* New wider, dual racing stripe pattern

* Revised fifth gear ratio

* New wing endplate and revised wing profile on American Club Racer (ACR) model
* Short-throw shifter on ACR model

* Various special, limited-edition models available across 2010 lineup
2010 Dodge Viper SRT10 Roadster in Toxic Orange Pearl Coat with black dual racing stripes

Auburn Hills, Mich., Dec 2, 2009 -

To celebrate the final production year of the current generation Dodge Viper SRT10, Dodge plans to deliver a vehicle lineup like no other since the introduction of the iconic American sports car in 1992.

At the heart of the 2010 Dodge Viper SRT10 remains the venerable 8.4-liter (510 cu. in.) V-10 engine that produces 600 (450 kW) horsepower and 560 lb.-ft. (760 N•m) of torque. Benchmark performance numbers, including 0-60 mph in less than 4 seconds, quarter-mile time in the mid 11-second range and 0-100-0 mph in 11 seconds flat, and a top speed of 202 mph, continue to prove how the serious, race-inspired, street-legal two-seater performs without apology.

Body style offerings remain unchanged with the availability of Roadster and Coupe models along with the ACR (American Club Racer) package. Approximately 500 vehicles will be built for the 2010 model year.

With the introduction of two new exterior colors–Toxic Orange Pearl Coat and Bright Silver Metallic Clear Coat–Dodge Viper SRT10 is now available in 12 different colors – the most regularly available choices in one model year. And with six stripe options in the new wider configuration, five different interior color combinations, four different wheel choices and three available interior bezels; the 2010 Viper SRT10 will be available in more than 7,600 combinations–the most for any one model year–significantly adding to the exclusivity of each car like never before.

New across the Viper lineup is a shorter fifth gear ratio (changing from 0.74 to 0.80) for improved high-speed acceleration and higher straightaway speeds. Acceleration from 0-200 mph has improved by 14 seconds. This improvement is a direct result of the Chrysler Group LLC Street and Racing Technology team’s experience at the 12.9-mile Nürburgring Nordschleife circuit in Germany where during the lap-record run in 2008, it was found that a revised gear ratio would have resulted in higher top gear acceleration and a quicker lap time.

The Viper SRT10 channels its power through a ZF Sachs twin-disc clutch that reduces rotating inertia by 18 percent, reduces clutch-pedal effort and improves engagement feel. Transferring power to the rear wheels is a heavy-duty six-speed manual transmission.

Stopping power is another carefully developed part of the Viper SRT10 equation, with 14-inch brake rotors gripped by Brembo 44/40 dual-opposing piston calipers in the front and Brembo 42/38 dual-opposing calipers in the rear. This system results in world-class braking performance of 60-0 mph in less than 100 feet.

Interior color options for 2010 include: standard black, two-tone black and red with red accent stitching, two-tone black and blue with blue accent stitching, two-tone black and medium slate grey with medium slate grey accent stitching and the two-tone black and natural tan with premium tan Nappa leather seats, tan center console, lower instrument panel and door panels introduced for the 2009 model year. On the Roadster model, the black and tan package includes a matching tan cloth convertible top.

Viper SRT10 ACR
The Dodge Viper SRT10 ACR receives a new short-throw shifter in 2010 for enhanced driver experience and better performance. The rear wing profile and end plates are redesigned to further optimize the vehicle aerodynamics and improve rear yaw downforce. These changes combined with the new fifth gear ratio result in an increased top speed of 4 mph (to 184 mph for the ACR model).

The enhanced four-wheel independent suspension features high-performance aluminum control arms and knuckles, KW suspension with two-way adjustable competition coil-over shock absorbers with remote reservoirs.

The aerodynamic package features a carbon fiber “fanged” splitter in front and adjustable carbon-fiber wing with seven-position stanchions that allow up to an amazing 1,000 lbs. of downforce at 150 mph. Lightweight wheels, two-piece slotted StopTech brake rotors and Michelin PS Cup tires round out the Dodge Viper ACR package.

New Special, Limited-edition Models
Numerous special, limited-edition models are planned for the 2010 model year, including the Dodge Viper ACR 1:33 Edition, which will pay tribute to the new production car lap record set on Nov. 24 at Laguna Seca raceway. The unique two-tone Black Clear Coat/Red Clear Coat exterior color scheme on this model is the opposite form of the original Viper ACR. Interior highlights include piano black console bezels with red gauge highlights complemented with red accent stitching in the seats. Only 33 cars will be produced as 1:33 Edition Viper ACR models.

The 2010 Vooodoo-edition Viper ACR will feature an all Black Clear Coat exterior with a Graphite Driver’s Stripe outlined in red. Only 10 cars will be produced with the unique striping on both the exterior, as well as on the steering wheel.

Additional special edition models will be announced closer to their individual introductions. Pricing on the 2010 Dodge Viper lineup also will be announced at a later date.
 

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Dodge launches new Viper SRT10 ACR-X for racers
December 10th, 2009



Dodge today pulled the cover off the newest special-edition model of the 2010 Viper SRT10 lineup. The Dodge Viper SRT10 ACR-X is a turn-key, non-street legal race car that is slated to make its on-track debut in the summer of 2010.
“The Dodge Viper ACR-X takes the performance attributes of Viper to an even higher level for a wide range of drivers starting with the grassroots racer all the way up to the professional,” said Ralph Gilles, President and CEO, Dodge Brand. “This project is a result of many years of performance engineering expertise from our SRT team, combined with the passion and dedication of Viper Nation, to keep the Viper racing tradition going strong on tracks around the country and the world.”


Combining the best performance attributes of the record-setting, street-legal Dodge Viper ACR (American Club Racer) and the safety equipment of championship-winning Viper Competition Coupe, the Viper ACR-X is powered by the SRT-developed 8.4-liter V10, equipped with factory headers and a low-restriction exhaust system, that produces 640 horsepower (40 more than production model).

The suspension also is tuned and upgraded specifically for on-track usage, while the weight is lightened by a full 160 pounds (versus the standard production Viper) to take on even the most challenging road course. Additional aerodynamic upgrades improve downforce, while enhancing stability and significantly improving grip in high-speed cornering.


Similar to the Dodge Viper Competition Coupe, the Viper ACR-X contains factory-installed safety equipment such as a factory-designed roll cage, fuel cell and race seat. Additional racing components are added to meet the significant durability and reliability requirements for on-track competition.

In what will be the final year of production for the current generation Viper, the ACR-X is the third limited, special-edition model to be introduced by Dodge. ““We’re going to make 2010 the most exciting year for Viper yet with specially developed cars for the street and the track,” added Gilles. “The ACR-X is targeted at road-racing enthusiasts who want to successfully compete in our ultimate American sports car.”

Last month, the SRT team used a testing session at Laguna Seca raceway to shake down the Viper ACR-X for the first time. Behind the wheel was professional driver Kuno Wittmer from the SCCA Pro Racing SPEED World Challenge Touring Car Championship series, who was able to run consistent 1:31.00 lap times around the 2.238-mile, 11-turn course. Wittmer’s lap times were more than 3 seconds faster than the street-legal Dodge Viper SRT10 ACR that holds the production car track record at Laguna Seca raceway.

“The Dodge Viper ACR-X is incredible,” said Wittmer. “After a short warm up, I was running lap times as quick as exotic GT race cars. I was blown away by the power and acceleration, and even more surprised at how the ACR-X navigated the challenging Laguna Seca corners and how friendly it was to drive at the limit.

“All aspects of the car work together perfectly to plant all that horsepower and torque without issue,” Wittmer added. “This will be a great package for someone coming out of grassroots racing with a desire to step-up to GT level competition. Dodge nailed it with this one!”

The Viper SRT10 ACR-X is designed to compete in the Viper Racing League, Sports Car Club of America and National Auto Sport Association events.

Manufacturer’s Suggested Retail Price (MSRP) for the Dodge Viper SRT10 ACR-X will be approximately $110,000. Production is slated to begin in Spring 2010. See Dodge’s page for more details.

Dodge Viper Cup

The Dodge Viper SRT10 ACR-X will make its on-track debut in July 2010 in a newly developed spec series called the Dodge Viper Cup, which will be sanctioned by the existing Viper Racing League. Each vehicle in the new series must be the new Viper ACR-X.

Two races per weekend for five weekends will make up the 10-race 2010 Dodge Viper Cup schedule which includes July 9-11 at Virginia International Raceway; August 14-15 at Hallett Raceway; September 11-12 at Pocono Raceway; October 1-3 at Miller Motorsports Park and October 22-24 at Daytona International Speedway.

A contingency program sponsored by Dodge Motorsports and Mopar will pay out more than $200,000 during 2010. Payouts for each race are in cash and Mopar vouchers come as credit toward purchase of Mopar parts and accessories.

Per Race Cash Mopar Voucher Total
1st $6,500 $1,000 $7,500
2nd $4,500 $500 $5,000
3rd $2,500 $250 $2,750
4th $1,250 $150 $1,400
5th $500 $100 $600
Additional cash awards will be made to the top-3 finishers in the Dodge Viper Cup. The 2010 champion will win $25,000, second-place will receive $10,000 and third-place will pay $5,000.

LINK: Dodge launches new Viper SRT10 ACR-X for racers | Allpar Chrysler, Dodge, and Jeep News
 

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Dodge Targets Road Racing Enthusiasts With 2010 Viper SRT10 ACR-X

* Turn-key, spec-series racer aimed at continuing Dodge Viper’s storied racing history
* Dodge and Street and Racing Technology (SRT) team combine best performance attributes of Viper ACR with Viper Competition Coupe
* Latest special-edition Viper ACR offers improved on-track performance and safety
* Dodge Viper Cup spec series will debut in July 2010


Orlando, Fla. , Dec 10, 2009 - Dodge today pulled the cover off the newest special-edition model of the 2010 Viper SRT10 lineup. The Dodge Viper SRT10 ACR-X is a turn-key, non-street legal race car that is slated to make its on-track debut in the summer of 2010.

“The Dodge Viper ACR-X takes the performance attributes of Viper to an even higher level for a wide range of drivers starting with the grassroots racer all the way up to the professional,” said Ralph Gilles, President and CEO, Dodge Brand. “This project is a result of many years of performance engineering expertise from our SRT team, combined with the passion and dedication of Viper Nation, to keep the Viper racing tradition going strong on tracks around the country and the world.”

Combining the best performance attributes of the record-setting, street-legal Dodge Viper ACR (American Club Racer) and the safety equipment of championship-winning Viper Competition Coupe, the Viper ACR-X is powered by the SRT-developed 8.4-liter V10, equipped with factory headers and a low-restriction exhaust system, that produces 640 horsepower (40 more than production model).

The suspension also is tuned and upgraded specifically for on-track usage, while the weight is lightened by a full 160 pounds (versus the standard production Viper) to take on even the most challenging road course. Additional aerodynamic upgrades improve downforce, while enhancing stability and significantly improving grip in high-speed cornering.

Similar to the Dodge Viper Competition Coupe, the Viper ACR-X contains factory-installed safety equipment such as a factory-designed roll cage, fuel cell and race seat. Additional racing components are added to meet the significant durability and reliability requirements for on-track competition.

In what will be the final year of production for the current generation Viper, the ACR-X is the third limited, special-edition model to be introduced by Dodge. ““We’re going to make 2010 the most exciting year for Viper yet with specially developed cars for the street and the track,” added Gilles. “The ACR-X is targeted at road-racing enthusiasts who want to successfully compete in our ultimate American sports car.”

Last month, the SRT team used a testing session at Laguna Seca raceway to shake down the Viper ACR-X for the first time. Behind the wheel was professional driver Kuno Wittmer from the SCCA Pro Racing SPEED World Challenge Touring Car Championship series, who was able to run consistent 1:31.00 lap times around the 2.238-mile, 11-turn course. Wittmer’s lap times were more than 3 seconds faster than the street-legal Dodge Viper SRT10 ACR that holds the production car track record at Laguna Seca raceway.

"The Dodge Viper ACR-X is incredible,” said Wittmer. “After a short warm up, I was running lap times as quick as exotic GT race cars. I was blown away by the power and acceleration, and even more surprised at how the ACR-X navigated the challenging Laguna Seca corners and how friendly it was to drive at the limit.

“All aspects of the car work together perfectly to plant all that horsepower and torque without issue,” Wittmer added. “This will be a great package for someone coming out of grassroots racing with a desire to step-up to GT level competition. Dodge nailed it with this one!"

The Viper SRT10 ACR-X is designed to compete in the Viper Racing League, Sports Car Club of America and National Auto Sport Association events.

Manufacturer’s Suggested Retail Price (MSRP) for the Dodge Viper SRT10 ACR-X will be approximately $110,000. Production is slated to begin in Spring 2010.

For more information on the Dodge Viper ACR-X, call Viper Race Headquarters at (888) 960-3333 or visit Viper Headquarters | Viper Headquarters

Dodge Viper Cup:

The Dodge Viper SRT10 ACR-X will make its on-track debut in July 2010 in a newly developed spec series called the Dodge Viper Cup, which will be sanctioned by the existing Viper Racing League. Each vehicle in the new series must be the new Viper ACR-X.

Two races per weekend for five weekends will make up the 10-race 2010 Dodge Viper Cup schedule which includes July 9-11 at Virginia International Raceway; August 14-15 at Hallett Raceway; September 11-12 at Pocono Raceway; October 1-3 at Miller Motorsports Park and October 22-24 at Daytona International Speedway.

A contingency program sponsored by Dodge Motorsports and Mopar will pay out more than $200,000 during 2010. Payouts for each race are in cash and Mopar vouchers come as credit toward purchase of Mopar parts and accessories.

Per Race Cash Mopar Voucher Total
1st $6,500 $1,000 $7,500
2nd $4,500 $500 $5,000
3rd $2,500 $250 $2,750
4th $1,250 $150 $1,400
5th $500 $100 $600

Additional cash awards will be made to the top-3 finishers in the Dodge Viper Cup. The 2010 champion will win $25,000, second-place will receive $10,000 and third-place will pay $5,000.

Viper Racing Heritage:

The Dodge Viper has enjoyed a successful racing heritage that began in 1996 with the original Viper racing entry, the GTS-R, which earned five international GT championships and the 1997-1999 FIA GT championships. It also posted an amazing overall win at the Rolex 24 Hours of Daytona in 1999 – the first for a production-based American car.

The Dodge Viper Competition Coupe, introduced in 2003, delivered the next chapter with its coupe-shaped carbon/Kevlar body and a track-ready chassis, based on the Dodge Viper SRT10. The Viper Competition Coupe has continued the on-track prowess by capturing the 2004 SCCA Speed World Challenge GT title, championships in Formula D Drifting series in 2004 and 2006 and the British GT Championship in 2007 and 2008.

viperheadquarters.com:

Dodge has created a new website designed to showcase the Dodge Viper SRT10 both on the street and on the track. Check out the new online home for all things Viper at Viper Headquarters | Viper Headquarters

Viper Racing League:

The Viper Racing League is one race series within the group of three (including Challenge Series and Driving School) sanctioned by Viper Days. The series has 11-weekend events scheduled for the 2010 season at some of the country’s most prestigious race tracks. For more information including the 2010 race schedule, visit NARRA Online

About Dodge:

Dodge is a full line of cars, SUVs and MPVs that are agile, daring, sensible and inventive. The product line includes the Dodge Caliber, Dodge Avenger, Dodge Challenger, Dodge Charger, Dodge Grand Caravan, Dodge Journey, Dodge Nitro and Dodge Viper SRT10.

Dodge introduced two new vehicles last year: the all-new 2009 Dodge Journey, the brand's first crossover vehicle and the 2009 Dodge Challenger, a modern-day American muscle car. Dodge also celebrated the 25th anniversary of the minivan during the 2009 model year. With more than 65 minivan-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler Group LLC has solidified its leadership in the segment. J.D. Power and Associates further acknowledged this leadership by naming the Dodge Grand Caravan the Most Dependable Van for 2009. The 2010 Dodge Grand Caravan continues to set the mark in the minivan segment with unsurpassed fuel economy of 17 city / 25 highway mpg and minivan-first innovations including the segment's only Stow 'n Go® and Swivel 'n Go™ seating and storage systems. The 2010 Dodge Avenger, with ESC, also earned the 2009 Top Safety Pick rating from the Insurance Institute for Highway Safety (IIHS).

Also in 2008, the Dodge Journey entered key volume markets outside North America, joining the Dodge Avenger, Nitro and Caliber. Dodge Caliber was the highest sales volume vehicle for the company outside North America in 2008.
 

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2010 Dodge Viper SRT10 Awarded Detroit News Readers’ Choice “Best Curves”




* Detroit News reader-judges award reflects consumer sentiment at the 2010 North American International Auto Show

* Readers’ Choice awards reinforce Dodge brand’s leadership in expressive design and driving excitement

* Dodge Viper SRT10 stands out with its signature crosshair grille, deep-cut side scallops, swept-back fenders and lowered hood lines

* More than 7,600 custom interior and exterior configurations are now available, including 12 different colors, six stripe options, five different interior color combinations, four different wheel choices and three available interior bezels


Auburn Hills, Mich., Jan 15, 2010 - The 2010 Dodge Viper SRT10 drove away with the Detroit News Readers’ Choice award for “Best Curves,” from the 2010 North American International Auto Show. The paper's panel of 100 consumer-minded Detroit News reader-judges—rather than industry professionals—selected the 2010 Dodge Viper SRT10 as the most expressively styled vehicle at the show.

“The Detroit News Readers’ Choice award for Best Curves speaks perfectly to the sexy styling of the race-proven Dodge Viper’s design,” said Ralph Gilles, President and CEO, Dodge Brand. “The expressive styling of the iconic Dodge Viper gets everyone’s endorphins kicking and heart racing, even when it’s not hitting the redline at triple-digit speeds. And with its unique two-tone exterior color combinations and aerodynamic components, the even more passionate and track-ready styling of the Dodge Viper ACR looks even more unmistakable.”

The 2010 Dodge Viper SRT10 remains available in two body styles – Roadster and Coupe. Both feature a dramatic new hood with a larger, more efficient hood scoop for air induction and larger, functional hood louvers to facilitate a greater cooling effect for the more powerful 8.4-liter, 600-horsepower V-10 engine underneath.

Several exterior differences exist between the 2010 Dodge Viper SRT10 Roadster and Coupe. In fact, the only body panels they share are front fascia and fenders, hood and doors. However, all of the iconic Dodge Viper SRT10 design cues have been maintained, including the signature crosshair grille, deep-cut side scallops, swept-back fenders and lowered hood lines.

Unique to the 2010 Dodge Viper SRT10 Coupe is its “double bubble” roof styling for greater torsional stiffness than the Roadster. The 2010 Dodge Viper SRT10 Coupe also features increased downforce and greater high-speed stability with its sloping roofline and deck-lid spoiler.

Inside, the Dodge Viper SRT10 Roadster and Coupe cockpit retains its characteristic red push-button starter and performance-oriented, highly functional instrument panel with center-mounted tachometer and 220-mph speedometer. Five interior trim and seating colors, plus a choice of bezel finishes on the center instrument panel and console adds to the increased level of Dodge Viper SRT10’s detail and customization.

About 2010 Dodge Viper SRT10
For the final year of production for the current-generation Dodge Viper SRT10, Dodge plans to deliver a vehicle lineup like no other since the introduction of the iconic American sports car in 1992.

The heart of the 2010 Dodge Viper SRT10 remains the venerable 8.4-liter (510 cu. in.) V-10 engine that produces 600 (450 kW) horsepower and 560 lb.-ft. (760 N•m) of torque. Benchmark performance numbers, including 0-60 mph in less than 4 seconds, quarter-mile time in the mid 11-second range and 0-100-0 mph in 11 seconds flat and a top speed of 202 mph, continue to prove how the serious, race-inspired, street-legal two-seater performs without apology.

Body style offerings remain unchanged with the availability of Roadster and Coupe models along with the ACR (American Club Racer) package. Approximately 500 vehicles will be built for the 2010 model year.

With the introduction of two new exterior colors, Toxic Orange Pearl Coat and Bright Silver Metallic Clear Coat, Dodge Viper SRT10 is now available in 12 different colors, the most regularly available choices in one model year. And with six stripe options in the new wider configuration, five different interior color combinations, four different wheel choices and three available interior bezels; the 2010 Viper SRT10 will be available in more than 7,600 combinations — the most for any one model year — significantly adding to the exclusivity of each car like never before.

Numerous special, limited-edition models are planned for the 2010 model year, including the Dodge Viper ACR 1:33 Edition, which will pay tribute to the new production car lap record set on Nov. 24, 2009 at Laguna Seca raceway. The unique two-tone Black Clear Coat/Red Clear Coat exterior color scheme on this model is the opposite form of the original Viper ACR. Interior features include piano black console bezels with red gauge highlights complemented with red accent stitching in the seats. Only 33 cars will be produced as 1:33 Edition Viper ACR models.

Additional special edition models will be announced closer to their individual introductions.

viperheadquarters.com:
Dodge has created a new website designed to showcase the Dodge Viper SRT10 both on the street and on the track. Check out the new online home for all things Viper at Viper Headquarters | 2010 Dodge Viper SRT-10, ACR, ACR-X, Competition Coupe, Voodoo and 1.33 Special Editions.

About Dodge
Dodge is a full line of cars, SUVs and MPVs that are agile, daring, sensible and inventive. The product line includes the Dodge Caliber, Dodge Avenger, Dodge Challenger, Dodge Charger, Dodge Grand Caravan, Dodge Journey, Dodge Nitro and Dodge Viper SRT10.

Dodge introduced two new vehicles for the 2009 model year: the all-new 2009 Dodge Journey, the brand’s first crossover vehicle and the 2009 Dodge Challenger, a modern-day American muscle car. Dodge also celebrated the 25th anniversary of the minivan during the 2009 model year. With more than 65 minivan-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler Group LLC has solidified its leadership in the segment. J.D. Power and Associates further acknowledged this leadership by naming the Dodge Grand Caravan the Most Dependable Van for 2009. The 2010 Dodge Grand Caravan continues to set the mark in the minivan segment with unsurpassed fuel economy of 17 city / 25 highway mpg and minivan-first innovations including the segment’s only Stow ‘n Go® and Swivel ‘n Go™ seating and storage systems. The 2010 Dodge Avenger, with ESC, also earned the 2009 Top Safety Pick rating from the IIHS.
 

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The Viper ACR-X Drops Jaws at Sebring

Posted on: January 25, 2010


Last weekend marked the annual Winterfest at Sebring Raceway and with it, the first public racing appearance of the 2010 Viper SRT10 ACR-X. Not content to sit on the sidelines getting drooled over, the race-ready Viper saw action during several of the event’s Enduro races. Driver Kuno Wittmer had the ACR-X’s rotors glowing on several night sessions, setting some of the fastest Viper laps of the weekend (around 2:09) in what was simply deemed a “test and tune” weekend for the team.

The event, which saw an impressive 380-car attendance — including 37 registered Vipers — saw all eyes affixed on the X-car. Besides earning its stripes during Sebring’s exhibition races, the Viper was on hand all weekend for race fans (and drivers) to gawk at, and Tom Francis of Viper Racing was on hand to take down ACR-X orders and dole out IOU’s. In the wake of Sebring, team Viper have started gearing up for the ACR-X-only Dodge Viper Cup, set to launch this July.
 
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