The story of the Dodge Viper

Most Expensive Car in America to Insure

The Dodge Viper is the Most Expensive Car in America to Insure

02/25/2016

Supercars like the Dodge Viper are expected to bring about high insurance rates, but based on a recent study by Insure.com, the mighty Mopar supercar has the highest average insurance premiums in the US market – beating far more expensive performance cars basically because it offers better performance.

The Ten Most Expensive Vehicles to Insure
The Insure.com study included six large auto insurance companies (Allstate, Farmers, GEICO, Nationwide, Progressive and State Farm) and 10 regions in each US state. The study looked at the average insurance premiums across all of the available models in those regions and from those companies. Based on this method, which seems to be as comprehensive a study as I have seen recently, the Dodge Viper is the most expensive vehicle to insure in the US right now with an average annual premium of $4,048. Interestingly, the Viper is also the least expensive car on this list, with a price of $97,995 according to Insure.com, although it should be noted that the Viper GT starts at that price, while the base Viper SRT starts at just $89,995. -


See more at: The Dodge Viper is the Most Expensive Car in America to Insure - Torque News

Dodge Brand Continues to Rank First in Mass-Market Automotive Brands on Social Media According to Analytics Company

New Shareablee Inc. blog ranks Dodge first from Jan. to March 2016 after holding the same position throughout 2015

March 30, 2016 , Auburn Hills, Mich. -

The Dodge brand was named the number one mass-market auto brand on social media by Shareablee Inc, a social media analytics company.

Shareablee announced in its recent blog that it determined the top 10 ranking brands by measuring the total social actions captured on automakers' posts across Facebook, Twitter and Instagram. The Dodge brand held this lead position throughout 2015 and continues the trend into 2016.

From Jan. 1 to March 15, 2016, Dodge generated the most social actions, 5.2 million, of all mass-market automakers, nearly double the actions received by the second-ranked automaker.

“It is great to see Dodge recognized as a fast riser on social media,” said Olivier Francois, Chief Marketing Officer, FCA – Global. “Having a strong social presence is an important part of our marketing strategy for all our brands. We strive to deliver content that is true to each individual brand persona, is relevant and evokes a reaction from our followers.”

“Dodge and SRT vehicles have passionate fans who are not just customers, but real brand advocates,” said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA – North America. “The fact that Dodge generated 5.2 million social interactions so far this year, nearly double that of the second-ranked automaker in the study, really reinforces our belief that when the information you share is authentic and organic, people engage and share the content.”

The Dodge brand’s success in the social space is in part due to a strong fostered community and a strategy that leverages culturally relevant moments in time. Frequent calls to action to submit user-generated content via the hashtag #ThatsMyDodge and integrating holidays and current events into social content provides fans authentic opportunities to engage with the brand.

Of the achievement, Founder and CEO of Shareablee Tania Yuki said, “Dodge has seen nearly five times the growth (373 percent) in social engagement compared to the mass-market automotive industry (78 percent) so far this year. Particularly on Instagram, Dodge's creative use of user-generated content has given a platform for its most loyal enthusiasts to contribute and engage with the brand."

Mediabrands Publishing is the social media agency-of-record for Dodge and FCA US LLC.

Follow the Dodge brand on social media: Facebook, Twitter and Instagram.

About Shareablee Inc.
Launched in 2013, Shareablee Inc. is the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr and YouTube.

About Dodge Brand
The Dodge brand is America’s mainstream performance brand. With the purification of the brand and consolidation with SRT, Dodge is getting back to its performance roots with every single model it offers. The Dodge and SRT brands offer a complete lineup of performance vehicles that stand out within their own segments. Dodge is the “mainstream performance” brand and SRT is positioned as the “ultimate performance” halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.

From muscle cars to compact cars, minivans, crossovers and full-size SUVs, the Dodge brand’s full lineup of 2016 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, dual exhaust, 8.4-inch touchscreen infotainment centers and 7-inch thin-film transistor (TFT) customizable gauge clusters, to name a few. For the 2016 model year, customers will be able to drive the new 2016 Dodge Charger and Challenger, as well as the Dodge Challenger SRT Hellcat and Charger SRT Hellcat. The Dodge brand lineup also includes the Dodge Dart, Durango, Grand Caravan and Journey, including the Crossroad model, and its flagship, the Dodge Viper.

Viper Special Edition Coming for 2017

There Could Be One Final Dodge Viper Special Edition Coming for 2017

Viper production is definitely ending, but we still could get a 2017 model-year surprise. ​

Apr 26, 2016




I'm in Phoenix this week to try out the new Dodge/SRT Bondurant racing school. In other words, I'm in Phoenix this week to drive a bunch of Hellcats and Vipers flat-out around a closed course (terrible, I know). That's really all I can say at the moment, but I'll have more on the school and experience soon. In the meantime, I've a juicy tidbit to offer you fine folks.

Talking to a member of the Viper team last night, I jokingly asked if FCA had changed its mind and whether the car was to live on. Apparently a lot of Viper owners have been asking this question too. The answer is still no. However, when I asked if we might see one more variant, that didn't get a direct answer at all. In fact, what it got was a hesitation, a look around the room, and this vague statement: "Well, we do still have the 2017 model year."

Oh, you don't say? While we know the Viper production is supposed to cease sometime in 2017, Dodge hasn't said much about what could happen during 2016 for the 2017 model year. After all, 2015 gave us the winged God that is the Viper ACR, and apparently the company can't hand build them fast enough. There's currently a backlog of orders.

So what could this new Viper be? Well, if Dodge were to make a final edition of the Viper, it could be even more powerful or performance-oriented than the ACR, but, more likely, it will be one or more special editions of the ACR. That's how Dodge said goodbye to the Viper in 2010, and it would be surprising if the company just let this generation quietly ride off into the sunset during 2016. That's not how a car like the Viper deserves to go out.

SOURCE

Final Year of Viper Production/2017

Dodge Celebrates 25th Anniversary and Final Year of Viper Production with Five Exclusive Limited-edition Models



New 25th anniversary limited-edition models feature exclusive content to commemorate the final year of Viper production

1:28 Edition ACR (American Club Racer) – Celebrating the current Laguna Seca single-lap record of 1:28.65

GTS-R Commemorative Edition ACR – One of the most iconic Viper liveries of all-time

VoooDoo II Edition ACR – Rebirth of the VooDoo ACR

Snakeskin Edition GTC – Inspired by the original Snakeskin, now with unique snakeskin stripe

Dodge Dealer Edition – Viper ACR special edition available through Tomball and Roanoke Dodge dealers

Each limited-edition Viper model features a serialized instrument panel badge with the model name that can be customized with the customer’s name

Customers can begin ordering special edition Vipers on June 24, 2016

The 2017 Viper is available in more than 50 million unique build configurations, including the ACR package, through the “1 of 1” customization program for a truly one-of-a-kind snake American hand-built supercar


June 21, 2016 , Auburn Hills, Mich. -

The Dodge brand is celebrating the 25th anniversary of the Dodge Viper with five limited-edition models that commemorate the final year of Viper production and highlight several of the most iconic special edition Vipers of the past.

“The Dodge Viper has had a great run, and 25 years after it was first introduced, it leaves the supercar world reaching for the records it continues to set,” said Tim Kuniskis, Head of Passenger Cars, Dodge, SRT, Chrysler, and Fiat – FCA, North America. “With more track records than any production car in the world, the Dodge Viper ACR will live on as the fastest street-legal Viper track car ever, the car that has set the benchmark for all that follows in its tracks.”

One of the most unique and exotic high-performance machines on the road today, Dodge is honoring the Viper’s rich, colorful and exceptional performance heritage on and off the track by paying tribute to some of the most iconic Vipers in its history. Beginning on June 24 and new for 2017 model year, customers can order their special snake in the following exclusive special edition configurations:

Viper 1:28 Edition ACR

Pays tribute to the current production car single lap record of 1:28.65 set by champion driver Randy Pobst in a 2016 Dodge Viper ACR at historic Laguna Seca Raceway in Monterey, Calif., in October 2015
Features black exterior and painted rear wing with red ACR stripes, Extreme Aero Package, Carbon Ceramic brakes, 1:28 Edition exterior sill decal, ACR interior with red accent stitching, serialized instrument panel 1:28 Edition badge, along with a custom car cover that matches the exterior paint scheme and showcases the customer name above the driver’s side door
As many as 28 units of this new special edition configuration will be built for the 2017 model year
Looking back in Viper history: Using the same track record theme, Dodge previously produced 33 units of the 2010 Viper ACR 1:33 Edition to tout its previous track record of 1:33.915 set by SRT dynamics engineer Chris Winkler at Laguna Seca Raceway in November 2009


Viper GTS-R Commemorative Edition ACR



Designed to pay tribute to one of the most distinguishable and iconic Viper paint schemes of all time – the white and blue combination of the 1998 Viper GTS-R GT2 Championship Edition
Features Pearl White exterior with Blue Pearl GTS stripes, Extreme Aero Package, Carbon Ceramic brakes, Exterior Carbon Package, unique red Stryker badge decal, GTS-R exterior sill decals, USA flag B-pillar decals, ACR interior with red accent stitching, Header Red seat belts, serialized instrument panel GTS-R badge and a custom car cover that matches the exterior paint scheme and showcases the customer name above the driver’s side door
As many as 100 units of this new special edition configuration will be built for 2017
Looking back in Viper history: 100 units of the 1998 Viper GTS-R GTS Championship Edition were produced to commemorate the Viper winning the 1997 FIA GT2 championship


Viper VoooDoo II Edition ACR

Modeled after the original 2010 Viper VooDoo edition
Features black exterior and graphite metallic ACR driver’s stripe with red tracer outline, Extreme Aero Package, Carbon Ceramic brakes, VoooDoo II exterior sill decals, ACR interior with silver accent stitching, serialized instrument panel VoooDoo II badge and custom car cover that matches the exterior paint scheme and showcases the customer name above the driver’s side door
As many as 31 units of this new special edition configuration will be produced for 2017
Looking back in Viper history: 31 units of the original VooDoo Viper ACR were built in 2010


Viper Snakeskin Edition GTC



Color was inspired by the original 2010 Snakeskin ACR
Features new Snakeskin Green exterior with a custom snakeskin patterned SRT stripe, Advanced Aerodynamics Package, GT black interior, serialized instrument panel Snakeskin badge and a custom car cover that matches the exterior paint scheme and showcases the customer name above the driver’s side door
As many as 25 units of this new special edition configuration will be produced for 2017
Looking back in Viper history: 31 units of the original Snakeskin Viper ACR were built in 2010


Dodge Dealer Edition ACR

Available exclusively through Dodge’s highest sales volume Viper dealers, Tomball Dodge of Tomball, Texas, and Roanoke Dodge of Roanoke, Ill.
Features Viper White exterior with Competition Blue center stripe, Adrenaline Red driver stripe, Carbon Ceramic brakes, Extreme Aero Package, ACR interior with red accent stitching and custom car cover that matches the exterior paint scheme and showcases the customer name above the driver’s side door
Serialized instrument panel ACR badge
As many as 33 units of this new special edition configuration will be produced for 2017


Industry-first ‘1 of 1’ Viper customization program continues
Continuing for the 2017 model year is the exclusive Viper “1 of 1” customization program that enables buyers to create their one-of-a-kind “Snake” from the ground up. With 16,000 exterior color options, including matte exterior finishes, 24,000 custom stripe colors, 11 wheel options, 16 interior trims and seven aero packages, three brake packages and four suspension options, there are more than 50 million ways for buyers to customize their one-of-a-kind Dodge Viper. Each “1 of 1” model Viper features a personalized instrument panel badge with customer’s chosen name to commemorate their exclusive design. No two customers can order the same configuration, including color, in the same model year

ACR model returns as ultimate street-legal racer


The Dodge Viper ACR returns in 2017 as the indisputable “ultimate street-legal race car” with significant aerodynamic and suspension upgrades. Relaunched in 2016, the third edition (1999-2002, 2008-2010) of the Viper ACR has taken the performance car world by storm with more track records than any production car in the world — a total of 13 road course lap records as certified by the Sports Car Club of America.

About Viper
All 2017 Dodge Vipers are powered by the iconic all-aluminum 8.4-liter V-10 engine that delivers 645 horsepower and 600 lb.-ft. of torque — the most torque of any naturally aspirated sports car engine in the world. Standard safety features include electronic multistage stability control, traction control and a new four-channel anti-lock brake system.

Since 1992, Dodge and SRT have built approximately 30,000 Vipers at the Mack Avenue Assembly (1992–1994) and Conner Avenue Assembly Plant (1995–current), both in Detroit.

About Dodge Brand
The Dodge brand is America’s mainstream performance brand. With the purification of the brand and consolidation with SRT, Dodge is getting back to its performance roots with every single model it offers. The Dodge and SRT brands offer a complete lineup of performance vehicles that stand out within their own segments. Dodge is the “mainstream performance” brand and SRT is positioned as the “ultimate performance” halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.

From muscle cars to compact cars, minivans, crossovers and full-size SUVs, the Dodge brand’s full lineup of 2016 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, dual exhaust, 8.4-inch touchscreen infotainment centers and 7-inch thin-film transistor (TFT) customizable gauge clusters, to name a few. For the 2016 model year, customers will be able to drive the new 2016 Dodge Charger and Challenger, as well as the Dodge Challenger SRT Hellcat and Charger SRT Hellcat. The Dodge brand lineup also includes the Dodge Dart, Durango, Grand Caravan and Journey, including the Crossroad model, and its flagship, the Dodge Viper.

06-21-2016
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2010_Viper_Coupe_ACR_Voodoo-Edition.jpg
2010 Dodge Viper VooDoo

The Dodge Viper is Dead

Jun 21, 2016



Although it was expected, Fiat Chrysler Automobiles (FCA) has made it official: Dodge Viper production will end in 2017.

To celebrate both the 25th anniversary and final year of production of the Dodge Viper, the brand has released a set of five special edition cars. Beginning on June 24, all of five of these special edition models will be available for purchase as 2017 model year vehicles.

Kicking off these special edition models is the Viper 1:28 Edition ACR, which commemorates the ACR’s lap record at Laguna Seca Raceway which sits at 1:28.65. Features on this car include ACR stripes, the extreme aero package, carbon ceramic brakes, 1:28 Edition badging, red accent stitching and a custom car cover that matches the car’s exterior paint. There will be 28 1:28 Edition cars available for purchase.

The Viper GTS-R Commemorative Edition ACR pays tribute to the most iconic Viper paint job: white with blue stripes, introduced on the 1998 Viper GTS-R GT2 Championship Edition. This car includes the extreme aero package, carbon ceramic brakes, exterior carbon package, red stryker decal, USA flag decals on the b-pillar, red seatbelts, a serialized instrument panel and a custom car cover. 100 examples of this car will be available.

The Viper VooDoo II Edition resembles the original 2010 Viper VooDoo Edition, coming with a graphite metallic stripe with red tracer outline, carbon ceramic brakes, the extreme aero package, VooDoo II badges, silver accent stitching inside and a custom car cover. Just 31 of these units will be made available.

A new Snakeskin Green color has been introduced for the next special edition model, the Skakeskin Edition GTC. It receives the advanced aero package, a GT black interior, a serialized instrument penal with a Snakeskin badge, and a customer car cover that shows the customer’s name on the driver’s side door. Just 25 units of this special edition will be made available.

Finally we have the Dodge Dealer Edition ACR, which can only be bought at the two highest volume Viper dealers in the US: Tomball Dodge of Tomball, Texas, and Roanoke Dodge of Roanoke, Ill. This car is finished in white with a blue stripe, a red driver’s seat, carbon ceramin brakes, the extreme aero package, the ACR interior with red stitching and of course, a custom car cover. Just 33 units of this special edition will be built.

The life of the Viper will come to an end in 2017, though rumor has it that a new model may be on its way, though we may have to wait a little while.

AutoGuide.com

Viper 25th Anniversary Limited-edition Models Sold Out

Dodge Viper 25th Anniversary Limited-edition Models Sold Out
In Response to Customer Requests New Snakeskin ACR Added to Special-edition Viper Lineup

1:28 Edition ACR (American Club Racer) – all 28 units sold out within 40 minutes
VoooDoo II Edition ACR – all 31 units sold out within two hours
Snakeskin Edition GTC – all 25 units sold out within two ordering days
GTS-R Commemorative Edition ACR – all 100 units sold out within two ordering days
Orders for the 2017 limited-edition models opened on Friday, June 24
Responding to customer requests, Dodge is introducing Snakeskin ACR Edition and will build as many as 31 units

June 30, 2016 , Auburn Hills, Mich. -

Dodge Vipers certainly do go fast, both literally and figuratively. After first going on sale Friday, June 24, 206 special-edition 2017 Dodge Vipers designed with exclusive content to celebrate the 25th anniversary and final year of Viper production are totally sold out.

Leading the selling spree was the new 1:28 Edition ACR. All 28 units sold out in just 40 minutes. All 31 units of the VoooDoo II Edition ACRs had new owners within two hours. The Snakeskin Edition GTC (25 units) and GTS-R Commemorative Edition ACR (100 units) took only two ordering days to sell out. All 22 units of the Dodge Dealer Edition ACR sold out within five ordering days.

"From just 40 minutes to five days, the 25th Anniversary special-edition Dodge Vipers sold out incredibly fast, insuring their future collectability,” said Tim Kuniskis, Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. “Our customers are asking, so we’re adding one more special edition — the Dodge Viper Snakeskin ACR.”

An all-new ACR version of the Snakeskin Edition will be made available with up to 31 units to continue the 25th Viper Anniversary celebration. Orders for the Snakeskin ACR special edition will open in mid-July.

New 2017 Viper Snakeskin Edition ACR

Color was inspired by the original 2010 Snakeskin ACR
Features new Snakeskin Green exterior with a custom snakeskin-patterned SRT stripe, ACR Package, Extreme Aero Package, carbon ceramic brakes, ACR interior, serialized instrument panel Snakeskin badge and a custom car cover that matches the exterior paint scheme and showcases the customer name above the driver’s side door
As many as 31 units of this new special-edition configuration will be produced for 2017
Looking back in Viper history: 31 units of the original Snakeskin Viper ACR were built in 2010


As one of the most unique and exotic high-performance machines on the road today, Dodge announced on June 21 that the brand is honoring the Viper’s rich, colorful and exceptional performance heritage on and off the track by building these limited-edition models in the following exclusive configurations:

Viper 1:28 Edition ACR – 28 units sold out within 40 minutes

Pays tribute to the current production car single lap record of 1:28.65 set by champion driver Randy Pobst in a 2016 Dodge Viper ACR at historic Laguna Seca Raceway in Monterey, Calif., in October 2015
Features black exterior and painted rear wing with red ACR stripes, Extreme Aero Package, Carbon Ceramic brakes, 1:28 Edition exterior sill decal, ACR interior with red accent stitching, serialized instrument panel 1:28 Edition badge, along with a custom car cover that matches the exterior paint scheme and showcases the customer name above the driver’s side door
Looking back in Viper history: Using the same track record theme, Dodge previously produced 33 units of the 2010 Viper ACR 1:33 Edition to tout its previous track record of 1:33.915 set by SRT dynamics engineer Chris Winkler at Laguna Seca Raceway in November 2009


Viper VoooDoo II Edition ACR – 31 units sold out within two hours

Modeled after the original 2010 Viper VoooDoo edition
Features black exterior and graphite metallic ACR driver’s stripe with red tracer outline, Extreme Aero Package, Carbon Ceramic brakes, VoooDoo II exterior sill decals, ACR interior with silver accent stitching, serialized instrument panel VoooDoo II badge and custom car cover that matches the exterior paint scheme and showcases the customer name above the driver’s side door
Looking back in Viper history: 31 units of the original VoooDoo Viper ACR were built in 2010


Viper Snakeskin Edition GTC – 25 units sold out within two ordering days

Color was inspired by the original 2010 Snakeskin ACR
Features new Snakeskin Green exterior with a custom snakeskin-patterned SRT stripe, Advanced Aerodynamics Package, GT black interior, serialized instrument panel Snakeskin badge and a custom car cover that matches the exterior paint scheme and showcases the customer name above the driver’s side door
Looking back in Viper history: 31 units of the original Snakeskin Viper ACR were built in 2010


Viper GTS-R Commemorative Edition ACR – 100 units sold out within two ordering days

Designed to pay tribute to one of the most distinguishable and iconic Viper paint schemes of all time – the white-and-blue combination of the 1998 Viper GTS-R GT2 Championship Edition
Features Pearl White exterior with Blue Pearl GTS stripes, Extreme Aero Package, Carbon Ceramic brakes, Exterior Carbon Package, unique red Stryker badge decal, GTS-R exterior sill decals, USA flag B-pillar decals, ACR interior with red accent stitching, Header Red seat belts, serialized instrument panel GTS-R badge and a custom car cover that matches the exterior paint scheme and showcases the customer name above the driver’s side door
Looking back in Viper history: 100 units of the 1998 Viper GTS-R GTS Championship Edition were produced to commemorate the Viper winning the 1997 FIA GT2 championship


Dodge Dealer Edition ACR – 22 units sold out within five ordering days

Available exclusively through Dodge’s highest sales volume Viper dealers, Tomball Dodge of Tomball, Texas, and Roanoke Dodge of Roanoke, Ill.
Features Viper White exterior with Competition Blue center stripe, Adrenaline Red driver stripe, Carbon Ceramic brakes, Extreme Aero Package, ACR interior with red accent stitching and custom car cover that matches the exterior paint scheme and showcases the customer name above the driver’s side door
Serialized instrument panel ACR badge


Industry-first ‘1 of 1’ Viper Customization Program Continues
Continuing for the 2017 model year is the exclusive Viper “1 of 1” customization program that enables buyers to create their one-of-a-kind “Snake” from the ground up. With 16,000 exterior color options, including matte exterior finishes, 24,000 custom stripe colors, 11 wheel options, 16 interior trims and seven aero packages, three brake packages and four suspension options, there are more than 50 million ways for buyers to customize their one-of-a-kind Dodge Viper. Each “1 of 1” model Viper features a personalized instrument panel badge with customer’s chosen name to commemorate their exclusive design. No two customers can order the same configuration, including color, in the same model year.

ACR Model Returns as Ultimate Street-legal Racer
The Dodge Viper ACR returns in 2017 as the indisputable “ultimate street-legal race car” with significant aerodynamic and suspension upgrades. Relaunched in 2016, the third edition (1999-2002, 2008-2010) of the Viper ACR has taken the performance car world by storm with more track records than any production car in the world — a total of 13 road course lap records as certified by the Sports Car Club of America.

About Viper
All 2017 Dodge Vipers are powered by the iconic all-aluminum 8.4-liter V-10 engine that delivers 645 horsepower and 600 lb.-ft. of torque — the most torque of any naturally aspirated sports car engine in the world. Standard safety features include electronic multistage stability control, traction control and a new four-channel anti-lock brake system.

Since 1992, Dodge and SRT have built approximately 30,000 Vipers at the Mack Avenue Assembly (1992–1994) and Conner Avenue Assembly Plant (1995–current), both in Detroit.

About Dodge Brand
The Dodge brand is America’s mainstream performance brand. With the purification of the brand and consolidation with SRT, Dodge is getting back to its performance roots with every single model it offers. The Dodge and SRT brands offer a complete lineup of performance vehicles that stand out within their own segments. Dodge is the “mainstream performance” brand and SRT is positioned as the “ultimate performance” halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.

From muscle cars to compact cars, minivans, crossovers and full-size SUVs, the Dodge brand’s full lineup of 2016 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, dual exhaust, 8.4-inch touchscreen infotainment centers and 7-inch thin-film transistor (TFT) customizable gauge clusters, to name a few. For the 2016 model year, customers will be able to drive the new 2016 Dodge Charger and Challenger, as well as the Dodge Challenger SRT Hellcat and Charger SRT Hellcat. The Dodge brand lineup also includes the Dodge Dart, Durango, Grand Caravan and Journey, including the Crossroad model, and its flagship, the Dodge Viper.

Dodge Signs on as Exclusive Automotive Sponsor of Mecum Auctions

Sponsorship includes Dodge branding and vehicles at Mecum Auctions events, as well as advertising and branding in Mecum television, print, online and social properties

September 8-10 Mecum Louisville 2016 auction attendees will experience Dodge performance and power firsthand with Dodge Charger SRT Hellcat, Challenger SRT Hellcat and Dodge Viper thrill rides

Classic Dodge brand muscle cars continue to be hot and set records at Mecum Auctions

August 31, 2016 , Auburn Hills, Mich. -

Dodge, America’s mainstream performance brand, and Mecum Auctions announced today that Dodge will be the exclusive automotive sponsor of Mecum Auctions, the world’s largest collector car auction company.

As part of the sponsorship, Dodge branding and vehicles will be featured at Mecum Auction events and some events will include thrill rides in the 707-horsepower Dodge Challenger SRT Hellcat and Charger SRT Hellcat, the fastest, most powerful muscle cars ever, and in the legendary Dodge Viper. In addition, Dodge branding and advertising will run in Mecum Auction properties, including television, print publications, mecum.com website and Mecum Auction catalogs.

“As exclusive automotive sponsor of Mecum Auctions, Dodge has an opportunity to reach a large number of car enthusiasts who share the brand’s passion for performance, muscle cars and heritage,” said Tim Kuniskis, Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. “Whether it’s the Dodge Charger and Challenger cars of the '60s and '70s popular at today’s auctions, or the special-edition modern Mopar muscle cars available from Dodge and SRT today that are sure to be sought-after collectibles of the future, Dodge and Mecum take great pride in joining together to keep the muscle car legacy alive.”


Through this new sponsorship, Mecum will feature a series of educational and engaging executions for event attendees and viewers at home, kicking off at Mecum Louisville 2016 on September 8-10 at the Kentucky Exposition Center in Louisville, Kentucky. Auction attendees will have the opportunity to experience Dodge performance and power firsthand with thrill rides in Dodge Charger SRT Hellcat, Challenger SRT Hellcat and Dodge Viper vehicles.

“Mecum has long been recognized for being the auction of choice for selling premium American muscle cars, with those boasting the Dodge brand from the late ‘60s and early ‘70s continuing to command top sales,” said Dana Mecum, President and Founder of Mecum Auctions. “As we have watched Dodge pave the way once again by launching the muscle car back into the American spotlight, this sponsor partnership seems only natural by bringing the leaders of classic and modern muscle together.”

Spurred on by a number of factors, the E-body models built by Dodge during the final two years of the 426 HEMI® engine’s availability in street-production models have proven time and again to be the blue chips of collector investment. Repeatedly reaching into the value territory that has been previously reserved for the legendary prewar classics and the most exclusive European-built sports cars, the E-body ‘owner’s club’ is very small and exclusive and has led the way in muscle car values and helped drive significant growth for Mecum Auctions.

A 1970 Dodge HEMI® Challenger R/T Convertible sold for $1,650,000 at Mecum Kissimmee 2016.

“There is no question that Dodge muscle remains hot and continues to set records, making now a great time for the brand and Mecum Auctions to announce this landmark sponsorship,” Mecum added.

About Mecum Auctions
Nobody sells more than Mecum. Nobody. The Mecum Auction Company is the world leader of collector car, vintage and antique motorcycle, and Road Art sales, hosting auctions throughout the United States. The company has been specializing in the sale of collector cars for 29 years, now offering more than 20,000 lots per year and averaging more than one auction each month. Established by President Dana Mecum in 1988, Mecum Auctions remains a family-run company headquartered in Walworth, Wis. For further information, visit Mecum.com or call (262) 275-5050. Follow along with Mecum’s social media news and join us on Facebook, Twitter, YouTube, Pinterest and Instagram.

2017 Dodge Viper Fact Sheet

2017 Dodge Viper Fact Sheet

New for 2017

Dodge has developed six serialized special edition models to commemorate the end of production and the Viper’s 25th Anniversary

Viper 1:28 Edition ACR
Viper GTS-R Commemorative Edition ACR
Viper Snakeskin Edition GTC
Viper Snakeskin Edition ACR
Viper VoooDoo II Edition ACR
Viper Dodge Dealer Edition ACR
Viper ACR (American Club Racer) model returns as fastest street legal Viper track car ever and undisputed track record king with 13 road course lap records as certified by Sports Car Club of America (SCCA)
All 2017 Viper GTC and ACR models are available in more than 50 million unique build configurations through ”1 of 1” customization program for truly exotic, one-of-a-kind snake

June 22, 2016 , Auburn Hills, Mich. -

Dodge is celebrating the 25th anniversary of Viper with six serialized special edition models to commemorate the final year of Viper production.

Continuing for the 2017 model year is the exclusive Viper “1 of 1” customization program that enables buyers to create their one-of-a-kind “Snake” from the ground up. With 16,000 exterior color options, including matte exterior finishes, 24,000 custom stripe colors, 11 wheel options, 16 interior trims and seven aero packages, three brake packages and four suspension options, there are more than 50 million ways for buyers to customize their one-of-a-kind Dodge Viper.

The fifth generation of the flagship performance machine of the Dodge and SRT brands features more power and performance, superior craftsmanship, new technologies and creature comforts. Powering the 2017 Viper is an all-aluminum 8.4-liter V-10 engine that delivers 645 horsepower and 600 lb.-ft. of torque — the most torque of any naturally aspirated sports car engine in the world. Standard Viper safety features include electronic multistage stability control, traction control and a new four-channel anti-lock brake system.

The newest Dodge Viper ACR (American Club Racer) launched in 2016 and has taken the performance car world by storm by becoming the indisputable “ultimate street-legal race car” with more track records than any production car in the world — a total of 13 road course lap records as certified by the Sports Car Club of America.

Since 1992, Dodge and SRT have built approximately 30,000 Vipers at the Mack Avenue Assembly (1992–1994) and Conner Avenue Assembly Plant (1995–current), both in Detroit.

Highlights

Six new serialized special edition models for 2017 include:
2017 Dodge Viper ACR with Extreme Aero package





Viper 1:28 Edition ACR – pays tribute to the current production car lap record of 1:28.65 set at Laguna Seca Raceway by a Dodge Viper ACR in October 2015 and features black exterior with red ACR stripes, Extreme Aero Package, Carbon Ceramic brakes, serialized instrument panel 1:28 Edition badge and custom car cover

Viper GTS-R Commemorative Edition ACR – designed after one the most distinguishable and iconic Viper paint schemes of all time and features Pearl White exterior with Blue Pearl GTS stripes, Extreme Aero Package, Carbon Ceramic brakes, Exterior Carbon package, unique red Stryker badge decal, GTS-R exterior sill decals, USA flag B-pillar decals, ACR interior with red accent stitching, Header Red seat belts, serialized instrument panel GTS-R badge and custom car cover

Viper Snakeskin Edition GTC – features Snakeskin Green exterior color inspired by the original 2010 model with a custom Snakeskin patterned SRT stripe, Advanced Aerodynamics Package, GT black interior, serialized instrument panel, Snakeskin badge and custom car cover
Viper Snakeskin Edition ACR -- features new Snakeskin Green exterior with a custom Snakeskin patterned SRT stripe, ACR package, Extreme Aero package, carbon ceramic brakes, ACR interior, serialized instrument panel, Snakeskin badge and custom car cover

Serialized instrument panel badge of 2017 Dodge Viper VoooDoo II Edition ACR, modeled after the original 2010 Viper VoooDoo edition.
Viper VoooDoo II Edition ACR – modeled after the original 2010 model year VooDoo edition and features black exterior and graphite metallic ACR driver’s stripe with red tracer outline, Extreme Aero Package, Carbon Ceramic brakes, VoooDoo II exterior sill decals, ACR interior with silver accent stitching, serialized instrument panel VoooDoo II badge and custom car cover
Viper Dodge Dealer Edition ACR – available exclusively through Dodge’s highest volume Viper dealers, Tomball Dodge of Tomball, Texas, and Roanoke Dodge of Roanoke, Ill.
With more track records (13) than any production car in the world, the Dodge Viper ACR honors its long-standing legacy as ultimate street-legal track car through significant aerodynamic and suspension upgrades
Ultimate stopping performance combined with unprecedented brake fade resistance through ACR-exclusive Brembo Carbon Ceramic Matrix 15-inch two-piece rotors and six-piston front calipers
Unique track suspension features 10-setting, double-adjustable, Bilstein coil-over racing shocks and unique race alignment delivering up to 3 inches of suspension height adjustment for fine-tuning corner weight
Latest race tire compound technology with massive Kumho® Ecsta V720 high-performance tires (295/25/19 front, 355/30/19 rear), designed and developed specifically for the ACR, delivers laps times that are 1.5 seconds faster than off-road only race tires
Combination of suspension, aero treatment and ACR-specific tires delivers sustainable 1.5 g cornering during high-speed turns
Unique Alcantara hand-crafted interior to assist driver stability under high G-loading features iconic “ACR” dash badge and accent stitching
Optional ACR Extreme Aero Package delivers nearly 1 ton of peak downforce at top speed through massive, adjustable, dual-element carbon fiber rear wing, rear carbon fiber diffuser, unique SRT hood with removable louvers, detachable extension for the front splitter and additional dive planes
Viper GTC and ACR models are available in more than 50 million unique configurations as customers can choose from more than 16,000 unique paint colors (in gloss or matte finishes) and more than 48,000 unique stripe combinations from “1 of 1” customization program, for truly one-of-a-kind hand built American supercar
Each “1 of 1” model Viper features a personalized instrument panel badge with customer’s chosen name to commemorate their exclusive design
No two customers can order the same configuration, including color, in the same model year
All Dodge Vipers are powered by the iconic, hand-built 8.4-liter V-10 engine rated at 645 horsepower and 600 lb.-ft. of torque – the most torque of any naturally aspirated sports-car engine in the world


Model Lineup
For 2017, the Dodge Viper lineup consists of the following models:

Viper SRT
Viper GTC
Viper GTS
Viper ACR
Viper 1:28 Edition ACR
Viper GTS-R Commemorative Edition ACR
Viper Snakeskin Edition GTC
Viper Snakeskin Edition ACR
Viper VoooDoo II Edition ACR
Viper Dodge Dealer Edition ACR


Exterior Colors

Adrenaline Red
Anodized Carbon (Matte)
Billet Silver Metallic
Ceramic Blue Clear Coat
Competition Blue
GTS-R Blue Pearl Coat
Gunmetal Pearl
Stryker Green Tri-coat Pearl
Stryker Orange Tri-coat Pearl
Stryker Purple Tri-coat Pearl
Venom Black Clear Coat
Viper White Clear Coat
Yorange Clear Coat
Custom color in matte or gloss finishes


Interior Colors

Black
Black/Demonic Red
Black/Header Red
Black/Sepia
Black/Yorange
Demonic Red
Sepia
TA Black/Orange

Serialized instrument panel badge of 2017 Dodge Viper Snakeskin Edition GTC model, inspired by the original 2010 Snakeskin ACR.

Serialized instrument panel badge of 2017 Dodge Viper GTS-R Commemorative Edition ACR model that pays tribute to one of the most distinguishable and iconic Viper paint schemes of all time – the white and blue combination of the 1998 Viper GTS-R GT2 Championship Edition.

Serialized instrument panel badge of 2017 Dodge Viper 1:28 Edition ACR model that pays tribute to the current production car single lap record of 1:28.65 set by champion driver.

2017 Dodge Viper is powered by legendary, handcrafted, all-aluminum 8.4-liter, mid-front V-10 overhead-valve engine rated at 645 horsepower and 600 lb.-ft. torque – the most torque of any naturally aspirated sports-car engine in the world with available carbon fiber X-brace.

2017 Dodge Viper SRT

Aerodynamic downforce comparison between factory-built 2017 Dodge Viper models including: ACR (American Club Racer) model with optional Extreme Aero package; standard ACR model; and standard SRT model with optional TA 2.0 package.

The 2017 Dodge Viper Snakeskin Edition GTC features a new Snakeskin Green exterior with a custom snakeskin patterned SRT stripe.

2017 Dodge Viper ACR features unique Alcantara handcrafted interior with unique accent stitching available in silver or Header Red.

Dodge Debuts Heritage-inspired 2017 Color Names, Releases New Enthusiast-demanded Paint Hues for 2017

Names of Dodge brand's new 2017 exterior colors are derived directly from the brand's colorful muscle-car era heritage

New limited-production hues for 2017 include Green Go and Yellow Jacket

2017 Challenger, Charger, Viper, Durango, Journey and Grand Caravan models will be available at Dodge dealerships this fall

September 8, 2016 , Auburn Hills, Mich. -

Adding even more excitement to the Dodge brand's rich muscle-car legacy and its most powerful lineup ever, America's mainstream performance car brand is pulling from its rich history for its new 2017 exterior color lineup with a pallet of paint names derived directly from the brand's colorful heritage. For the most hardcore Dodge fans and enthusiasts, Green Go and Yellow Jacket join the legacy of the brand's limited-production hues such as Plum Crazy, Sublime and Go Mango.

"Our heritage-inspired paint names highlight how the Dodge brand attitude permeates through everything we do, even a simple detail like a color name," said Tim Kuniskis, Head of Passenger Car Brands, Dodge, SRT, Chrysler and Fiat – FCA North America. "For Dodge, the heritage-inspired names are more than just catchy ways to callout our paint – these names resonate with our customers, speaking to their personality, their car passion and their love of their Dodge."

Nearly a half-century of bold names for bold rides
Like the Top Banana, HEMI Orange and Panther Pink exterior colors originating from Dodge during the muscle-car era, the brand is digging deep once again to revive its bold paint naming strategy for 2017 and further building on its lexicon within automotive enthusiasts.

Arriving to Dodge dealerships this fall, the 2017 Dodge Challenger, Charger, Viper, Durango, Journey and Grand Caravan will offer an array of colors that include:

Redline 2K
Blu By You
Stout Brown
White Knuckle
Redline 3K
Maximum Steel Metallic
Bomber Brown
Vice White
Octane Red
Yellow Jacket
Granite
White Noise
TorRed
Olive Green
Billet
Blood Orange
Green Go
Black Onyx
Go Mango
Destroyer Gray
DB Black
Contusion Blue
Bruiser Gray
Pitch Black



Dodge debuts new heritage-inspired color names and new hues for the 2017 model year. This is the 2017 Dodge Challenger.



Dodge debuts new heritage-inspired color names and new hues for the 2017 model year. This is the 2017 Dodge Charger.



Dodge debuts new heritage-inspired color names and new hues for the 2017 model year. This is the 2017 Dodge Durango.




Dodge debuts new heritage-inspired color names and new hues for the 2017 model year. This is the 2017 Dodge Grand Caravan.

Dodge debuts new heritage-inspired color names and new hues for the 2017 model year. This is the 2017 Dodge Journey.