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Toyota boosts incentives to counter 41% April drop

Posted Monday, May 4, 2009, 1:37 pm in Employee News

Toyota Division will respond to a 41.1 percent April slide in U.S. sales by pushing more leases, reducing interest rates and offering more consumer cash, the Automotive News reported.

The company also will begin to boost production of its best-selling car, the Camry, this month, as well as the RAV4 SUV, the trade publication said. The division lost 1.5 percentage points of market share for April, falling behind Ford Division and Chevrolet as the top-selling makes in the United States, the paper said. Toyota’s share stands at 13.7 percent after four months, down from 13.9 at the start of the year, according to the Automotive News.

Bob Carter, division general manager, told the publication a new ad campaign, called “Perfect Timing,” started Friday and will intensify during the week of May 11. Carter said there will be an “enhanced package” of incentives compared with what Toyota currently offers, the story said. (Automotive News)
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