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Toyota cranks up heat on Honda with new Prius

Posted Monday, May 18, 2009, 1:38 pm in Employee News

Reuters reports that Toyota Motor Corp said on Monday it has 80,000 pre-sale orders in Japan for its new Prius. The company is looking to recapture the crown after Honda’s new Insight became the first hybrid ever to top the best-sellers’ list in Japan last month.

Toyota Executive Vice President Akio Toyoda said the third-generation Prius costs about $3,000 less than the previous version, and the automaker is aiming to sell 10,000 vehicles a month in Japan according to the report.

The new Prius, first unveiled at the Detroit auto show in January, also will go on sale in North America and Europe this month, followed by other markets later. Toyota has set a global sales target of 400,000 units for the car in 2010. (Reuters)
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